Soft Drinks Market in Russia - Product Launch Almanac 2010

Introduction

Datamonitor’s Soft Drinks market in Russia – Product Launch Almanac 2010 provides a complete guide to new product launches in Russian soft drinks market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the soft drinks market in Russia, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Soft Drinks market in Russia - New product SKUs by category
• Soft Drinks market in Russia - New product SKUs by manufacturer
• Soft Drinks market in Russia - New product by pack type and materials
• Soft Drinks market in Russia – New Product descriptions

Highlights

• 511 product SKUs launched in the Russian soft drinks market
• Juices is the leading category in Russian soft drinks market
• Gilan Gabala Canning Factory LLC is the leading manufacturer in terms of new soft drinks products in Russia

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Russian Soft Drinks market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
511 product SKUs launched in the Russian soft drinks market 2
Juices is the leading category in Russian soft drinks market 2
Gilan Gabala Canning Factory LLC is the leading manufacturer in terms of new soft drinks products in Russia 2
Bottles was the dominant packing type in the new products launched in Russian soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 16
Market value, 2004–09 16
Market value forecast to 2014 17
Soft Drinks Product Analysis 18
New product SKUs by category 18
New product SKUs by manufacturer 19
New products by package type 21
New product by package material 22
Detailed Product Descriptions 23
Appendix 171
Further reading 171
Datamonitor consulting 171
How to contact experts in your industry 171

LIST OF FIGURES
Figure 1: Russia, soft drinks market value by category ($m), 2004–09 16
Figure 2: Russia, soft drinks market value by category ($m), 2009–14 17
Figure 3: Russia, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 18
Figure 4: Russia, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 19
Figure 5: Russia, soft drinks market, new product by package type, Jan 2010 – Dec 2010 21
Figure 6: Russia, soft drinks market, new product by package material, Jan 2010 – Dec 2010 22

LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Russia, soft drinks market value by category ($m), 2004–09 16
Table 3: Russia, soft drinks market value by category ($m), 2009–14 17
Table 4: Russia, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 18
Table 5: Russia, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 20
Table 6: Russia, soft drinks market, new product by package type, Jan 2010 – Dec 2010 21
Table 7: Russia, soft drinks market, new product by package material, Jan 2010 – Dec 2010 22
Table 8: Eskarol - Kisel Momentalnyi - Abrikosovyi; Brusnichnyi; Chernaya Smorodina; Klubnichnyi; Klyukvennyi; Malinovyi; Persikovyi; Plodovo-Yagodnyi; Vishnevyi; Zemlyanichnyi 23
Table 9: J.life - Juice - Apple; Apricot; Banana & Strawberry; Orange; Peach 24
Table 10: J.life - Juice - Tomato 25
Table 11: Sandora Mixx - Nektar - Apelsin-Greypfrut; Banan-Yabloko-Klubnika; Persik-Papaya-Klubnika; Vinograd-Yabloko-Granat; Yabloko-Karambola 26
Table 12: Frutonyanya - Sok - Multifruktovyi 27
Table 13: Hi Chang - Sopo Krima 28
Table 14: Together - Health Drink - Acai Age Defense; Aloe Detox Digest; Goji Natural Energy; Pom Multi Vitamin 29
Table 15: Jale - Sok - Apelsinovyi; Ayvovyi; Chernaya Smorodina; Ezhevika; Granatovyi; Oblepikhovyi; Yablochnyi 30
Table 16: Vitamilk - Shake - Choco; Energy; Soy 31
Table 17: KV - Naturalniy Mineralniy Gazirovannyi Napitok - Klubnika; Lemon; Miks; Vishnya; Yabloko 32
Table 18: Guitig - Sparkling Spring Mineral Water 33
Table 19: Zolotoy Sad - Sok - Abrikosovyi; Apelsinovyi; Chernoy Smorodiny; Granatovyi; Multifrukt; Persikovyi; Vishnevyi; Yablochnyi 34
Table 20: Jale Dia - Nektar - Multivitamin; Persikovyi; Vishnevyi 35
Table 21: V-Soy - Soya Bean Milk - Multi-Grain; Original 36
Table 22: Jale Dia - Sok - Apelsinovyi; Chernoy Smorodiny; Granatovyi; Yablochnyi 37
Table 23: Everin - Gazirovannaya Voda 38
Table 24: Grante - Nektar - Yablochno-Chernoplodnoryabinovyi; Yablochno-Klyukvennyi 39
Table 25: Aparan - Mineralnaya Voda - Regular; Sport 40
Table 26: Guitig Essences - Flavored Mineral Water - Limon; Naranja; Toronja 41
Table 27: Jale - Nektar - Abrikos; Bananovyi; Feykhoa; Grushevyi; Multivitaminnyi; Persikovyi; Ternovyi; Vishnya 42
Table 28: Moya Semya dlya Malyshey - Sok - Yablochno-Abrikosovyi s Myakotyu; Yablochno-Grushevyi s Myakotyu; Yablochno-Morkovnyi s Myakotyu; Yablochno-Persikovyi s Myakotyu; Yablochnyi Osvetlennyi; Yablochnyi s Myakotyu 43
Table 29: Yuzhnyi - Nektar - Tykvenno-Yablochnyi; Tykvennyi; Yablochno-Zemlyanichnyi; Yablochnyi s Myakotyu i Sakharom 44
Table 30: Yuzhnyi - Sok - Tomatnyi 45
Table 31: Yuzhnyi - Sok - Yablochnyi Neosvetlennyi; Yablochnyi Osvetlennyi 46
Table 32: Veselyi Krug - Bezalkogolnyi Silnogazirovannyi Napitok - Dyushes; Klubnika; Vinograd 47
Table 33: Absolute Nature - Sirop - Chernichnyi; Klyukvennyi; Lesnoy Sbor; Malinovyi; Sadovyi Sbor; Vishnevyi 48
Table 34: Varska Originaal - Prirodnaya Mineralnaya Voda 49
Table 35: Everin - Flavored Water - Cowberry; Lemon 50
Table 36: Alpica - Mineral Water 51
Table 37: Pyat Plyusov - Kvas 52
Table 38: Aktual - Smussi - Granat-Klubnika-Banan; Kivi-Yabloko-Banan 53
Table 39: Icelandic Glacial - Natural Spring Water 54
Table 40: Eskarol - Kisel Momentalnyi - Abrikosovyi; Brusnichnyi; Chernaya Smorodina; Klubnichnyi; Klyukvennyi; Malinovyi; Persikovyi; Plodovo-Yagodnyi; Vishnevyi; Zemlyanichnyi 55
Table 41: Laymon Fresh - Napitok Srednegazirovannyi - Laym-Limon-Myata 56
Table 42: Zhivoy Ruchey - Negazirovannaya Voda Pitevaya 57
Table 43: Doshirak Fruit4u - Sokosoderzhashchiy Napitok - Vkus Apelsina; Vkus Vinograda; Vkus Yabloka 58
Table 44: Aktual Klyukva - Syvorotka S Sokom Yagod - Klyukva; Klyukva Lesnye Yagody; Klyukva Vishnya Chernaya Smorodina; Klyukva Zemlyanika Klubnika 59
Table 45: Valio - Rodnikovaya Voda 60
Table 46: Kapitanskaya Bochka - Kvas 61
Table 47: Kavkazskaya Rivera - Kokteyl Bezalkogolnyi - Kapuchino; Klubnika; Mokhito; Shokolad; Slivochnyi 62
Table 48: Sady Pridonya - Zlakovyi Kokteyl s Sokom - Banan Yabloko Vinograd Klubnika; Mango Vinograd Ananas; Morkov Yabloko Vinograd; Persik Vinograd Apelsin; Yabloko; Yabloko Vinograd Sliva Chernaya Smordina 63
Table 49: Soyuznaya Marka - Sok - Multifrukt; Yablochnyi 64
Table 50: Aktual Dzhussi - Syvorotka S Sokom - Apelsin-Mango; Malina-Greypfrut 65
Table 51: Lednikovyi Period 3 Era Dinozavrov - Sok - Apelsin; Yaboko 66
Table 52: Sochnaya Dolina Dlya Detey - Nektar - Sliva; Smes Fruktov S Myakotyu; Yabloko + Grusha s Myakotyu; Yabloko + Persik S Myakotyu; Yabloko s Myakotyu; Yagody + Frukty Neosvetlennyi 67
Table 53: Russkiy Dar - Kvas 68
Table 54: Gorilla - Energy Drink - Orange; Pomegranate; Regular 69
Table 55: SoyuzSladProdukt - Gazirovannyi Napitok - Baykal; Buratino; Dyushes; Limonad; Sayany; Sitro; Tarkhun 70
Table 56: J-7 Light - Fruktovyi Napitok - Yabloko-Chernoplodnaya Ryabina-Ezhevika-Malina; Yabloko-Granat-Chernoplodnaya Ryabina; Yabloko-Vinograd-Kivi; Yavloko-Vishnya-Chernoplodnaya Ryabina-Klyukva 71
Table 57: Lednikovyi Period 3 Era Dinozavrov - Gazirovannyi Napitok - Dyushes; Tarkhun 72
Table 58: Elbrus - Napitok Silnogazirovanyi - Dyushes; Kryushon; Limon; Tarkhun 73
Table 59: Zlatoyar - Kvas - Khlebnyi 74
Table 60: Lednikovyi Period Era Dinozavrov - Nektar - Ekzotik; Vishnya 75
Table 61: Crazy Cola - Cola 76
Table 62: Veranda - Kvas - Imbir i Yabloko; Laim i Myta 77
Table 63: Savushkin Produkt Na100yashchiy - Sok - Berezovo-Yablochnyi; Berezovyi; Berezovyi s Melissoy 78
Table 64: Kvas Taras - Kvas - Yablochiy 79
Table 65: Mir Zdorovya - Nektar s Fruktozoy - Shipovnikovyi 80
Table 66: Haas - Kvas - Suhoy 81
Table 67: Ahmad Tea - Ice Tea - Black Lemon Tea; Jasmine Green Tea; Lemon Green Tea 82
Table 68: AVS - Nektar - Ananas; Apelsin; Greypfrut; Multifrukt; Persik; Yabloko-Persik 83
Table 69: Mir Zdorovya - Sirop s Fruktozoy - Shipovnikovyi 84
Table 70: Zolotaya Kareta - Nizkokaloriynyi Silnogazirovannyi Napitok - Ananas; Kolokolchik; Lesnaya Zemlyanika; Tarkhun; Vanilnoe Solntse 85
Table 71: Dinastiya Tao - Kholodnyi Chay - Karkade; So Vkusom Limona; So Vkusom Persika; Zelenyi 86
Table 72: Santafe - Kofe - Hazelnut; Original 87
Table 73: Exciter - Bezalkogolnyi Energeticheskiy Napitok 88
Table 74: Russkiy Tsikoriy - Tsikoriy Rastvorimyi - Napitok Kofeynyi 89
Table 75: J-7 Activ - Nektar - Antioksidant Yabloko Oblepikha Shipovnik; Energiya; Immunitet Apelsin Yabloko Morkov Limon; Sila I Zdorove Apelsin Yabloko Mango Banan 90
Table 76: Yasnogorskaya - Pitevaya Negazirovannaya Voda 91
Table 77: Krasnaya Tsena - Bezalkogolnyi Silnogazirovannyi Napitok - Dyushes; Kolokolchik; Krem Soda Slivochnaya; Tarkhun 92
Table 78: Novelia - Nektar - Ananas; Yabloko-Vinograd 93
Table 79: Sokolnitskie Klyuchi - Artezianskaya Pitevaya Negazirovannaya Voda 94
Table 80: Sokolnitskie Klyuchi - Artezianskaya Pitevaya Gazirovannaya Voda 95
Table 81: Sady Pridonya - Sok - Yablochno-Vishnevyi 96
Table 82: Khlebnyi Kray - Kvas - 7 Zlakov 97
Table 83: Senezhskaya - Voda Prirodnaya Mineralnaya Pitevaya - Gazirovannaya 98
Table 84: Valio - Rodnikovaya Voda 99
Table 85: Slim+ - Napitok Dlya Korrektsii Vesa - Pink 100
Table 86: Malakhovskaya Active - Mineralnaya Voda - Klubnika; Limon; Sport 101
Table 87: Zdrayvery - Smoothie - Klubnika-Banan 102
Table 88: Oksi - Agua Enriquecida con Oxigeno - Limon; Manzana; Original 103
Table 89: Agusha - Kompot Protsezhennyi - Izyum-Kuraga-Yabloko 104
Table 90: Agusha - Mors - Yagodnyi Sbor 105
Table 91: Zdrayvery - Smoothie - Multifruit 106
Table 92: Krasnaya Polyana - Mors - Brusnichnyi; Klyukvennyi; Yagodnyi Kokteyl 107
Table 93: Krasnaya Polyana - Sok - Apelsin; Multifrukt; Yablochnyi 108
Table 94: Krasnaya Polyana - Sok - Tomatnyi 109
Table 95: Saveliy Opokhmeloff - Limonad - Gornyi Tarkhun; Izabella Kryushon; Kitayskaya Grusha 110
Table 96: Naturalis - Nektar - Multifrukt 111
Table 97: Essentuki Tselebnaya - Napitok na Osnove Mineralnoy Vody Essentuki - Gipolipidemicheskiy; Ochishchayushchiy 112
Table 98: Invite - Bystrorastvorimyi Napitok - Klubnika; Vishnya 113
Table 99: Invite Sukhaya Energiya - Sukhoy Energeticheskiy Napitok 114
Table 100: Slavnyi - Nektar - Multifrukt; Persik; Vinograd-Yabloko; Yabloko 115
Table 101: Bagrationi - Limonad - Dyushes; EkstraSitro; Feykhoa; Fruktovyi Miks; Krem-Soda; Limon; Multivitamin; Tarkhun; Vinogradnyi Buket; Vishnevyi 116
Table 102: York Relax - Pitevaya Voda S Veselyashchim Gazom 117
Table 103: Avia Relax - Pitevaya Voda S Veselyashchim Gazom 118
Table 104: Asaloda - Sok - Berezovo-Chernichnyi 119
Table 105: Moya Semya - Mors - Brusnika Vinograd; Krasnaya Smorodina Vinograd 120
Table 106: Savushkin Produkt Na100yashiy - Mors - Brusnika; Klyukva Ezhevika Chernika 121
Table 107: Mageta - Kisel - Ananasovyi; Apelsinovyi; Chernaya Smorodina; Klubnichnyi; Klyukvennyi; Lesnaya Yagoda; Limonnyi; Malinovyi; Persikovyi; Vishnevyi 122
Table 108: Fruktovyi Sad - Nektar - Morkov + Apelsin; Morkov + Banan 123
Table 109: Khlebnyi Kray - Kvas 124
Table 110: Deneb - Naturalnyi Napitok Bez Gaza - Feykhoa; Kizil; Kuraga 125
Table 111: Live Vita - Sok - Granat; Granat i Shipovnik; Klyukva i Shipovnik; Shipovnik; Shipovnik s Fruktozoy 126
Table 112: Live Vita - Sok - Morkov 127
Table 113: Domat - Kontsentrat Kvasnogo Susla 128
Table 114: Gazirovka - Gazirovannyi Napitok - Apelsin; Barbaris; Baykal; Buratino; Dushes; Kolokolchik; Limonad; Tarhun 129
Table 115: Retsepty Lesa - Gazirovannyi Napitok - Brusnika; Chernika; Ezhevika; Klyukva; Shipovnik; Taezhnyi Sbor 130
Table 116: Arkhyz - Silnogazirovannyi Bezalkogolnyi Napitok - so Vkusom Klubniki i Vitaminami 131
Table 117: Arkhyz Vitalina - Negazirovannyi Napitok - Aloe; Klubnika i Vitaminy; Limon Laym 132
Table 118: Dzhusida - Negazirovannyi Sokosoderzhashiy Produkt - Apelsin; Granat; Yabloko 133
Table 119: Lyubimyi Sad - Nektar s Myakotyu - Lyubimaya Skazka; Snezhnaya Sliva 134
Table 120: VIP'S - Silnogazirovannyi Sokosoderzhashiy Napitok - Apelsin; Chernaya Smorodina; Cherry Cola; Sladkiy Limon 135
Table 121: Fruktomania - Bezalkogolnyi Napitok - Apelsinovyi Vkus; Barbarisovyi Vkus; Dushes; Limonad; Limonad Originalnyi; Limonnyi Vkus 136
Table 122: Chaynyi Klub - Kholodnyi Chay - Chai Chernyi; Chay Chernyi s Limonom; Chay Chernyi s Persikom; Chay Chernyi s Zhasminom; Chay Zelenyi; Chay Zelenyi s Limonom; Chay Zelenyi s Persikom; Chay Zelenyi s Zhasminom 137
Table 123: Senezhskaya Vkusnaya - Aromatizirovannaya Voda - Greypfrut; Grusha; Lesnye Yagody; Limon Laym; Persik; Zemlyanika 138
Table 124: 3L - Bezalkogolnyi Napitok - Apelsinovyi Vkus; Barbarisovyi Vkus; Dushes; Limonad; Limonad Originalnyi; Limonnyi Vkus 139
Table 125: Zhest - Napitok Slaboalkogolnyi Energeticheskiy - Belaya; Chernaya 140
Table 126: Strana Limonia - Carbonated Soft Drink - Klassicheskiy; Matumba 141
Table 127: Fitness Line - Ovoshchnoy Nektar - Aromatnaya Tykva; Morkov Shantane 142
Table 128: Fitness Line - Ovoshchnoy Sok - Tomatnyi 143
Table 129: Lotte Let's Be - Bezalkogolnyi Negazirovannyi Kofeynyi Napitok - Americano; Cappucino; Espresso; Latte 144
Table 130: Demidovskaya Lyuks Malenkoe Solnyshko - Pitevaya Voda Dlya Detskogo Pitaniya 145
Table 131: SoyuzSladProdukt - Nektar - Ezhevichnyi; Granatovyi; Vishnevyi 146
Table 132: Frutonyanya - Napitok Sokosoderzhashchiy - Yabloko-Romashka-Lipa 147
Table 133: Frutonyanya - Nektar S Myakotyu - Banan; Yabloko-Sliva 148
Table 134: Tonus Active+ Power-C - Nektar - Tsitrusovyi Miks 149
Table 135: Hi-Sky - Negazirovannaya Pitevaya Voda 150
Table 136: Vita Arkhyzik - Negazirovannaya Voda Dlya Detey 151
Table 137: Ochakovo Akh! - Gazirovannyi Napitok - Dyushes; Ekstra-Sitro; Kolokolchik; Sayany 152
Table 138: O! Sport - Aromatizirovannyi Negazirovannyi Napitok - Aromat Klubniki; Aromat Limona 153
Table 139: Senezhskaya - Voda Prirodnaya Mineralnaya Pitevaya - Negazirovannaya 154
Table 140: Utro - Napitok Kofeynyi Rastvorimyi S Tsikoriem I Shipovnikom 155
Table 141: Spelenok - Sok Dlya Malyshey - Yabloko-Morkov S Karotinom; Yabloko-Sliva S Yodom; Yabloko-Vishnya S Zhelezom; Zelenoe Yabloko S Zhelezom 156
Table 142: Moy - Sok - Zelenoe Yabloko 157
Table 143: Rosinka Doctor Juice - Smussi - Ananas-Kokos; Banan-Klubnika; Krasnye Yagody; Tropicheskie Frukty 158
Table 144: Cola Cao - Instant Chocolate Drink Powder 159
Table 145: Moy - Nektar - Ananas; Apelsin; Multifrukt; Persik 160
Table 146: Mr. Juice Premium - Juice - Grapefruit 161
Table 147: Drive Me - Energy Drink 162
Table 148: Bebilon - Detskaya Pitevaya Voda 163
Table 149: Zuegg Skipper Vitalitas - Fruit Drink - Agrumi e Star Fruit con Estratto di Ginseng; Frutti Tropicali e Banana con Estratto di Angelica; Melograno e Uva con Estratto di Te Rosso; Rosa e Mirtillo Rosso con Estratto di Te Bianco 164
Table 150: Zuegg Skipper .it - Fruit Drink - ACE; Arancia Rossa; Kiwi e Mela 165
Table 151: Zuegg Skipper - Fruit Juice - Ananas; Arancia; Brasil; Mela; Pompelmo 166
Table 152: Zuegg Skipper - Fruit Drink - ACE; Ananas; Arancia Rossa 167
Table 153: Tai Chi - Ready-To-Drink Tea - Green With Honey; Green With Jasmine; Ice Tea With Lemon; Oolong; Red; White 168
Table 154: Grante - Naturalnyi Yablochnyi Sok 169
Table 155: Darbo - Granatapfel Sirup 170


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