TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
132 product SKUs launched in the South African soft drinks market 2
Juices is the leading category in South African soft drinks market 2
Good Hope International Beverages Pty. Ltd. and Woolworths Group are the leading manufacturers in terms of new soft drinks products in South Africa 2
Bottles was the dominant packing type in the new products launched in South African soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Soft Drinks Product Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
Detailed Product Descriptions 19
Appendix 101
Further reading 101
Datamonitor consulting 101
How to contact experts in your industry 101
LIST OF FIGURES
Figure 1: South Africa, soft drinks market value by category ($m), 2004–09 12
Figure 2: South Africa, soft drinks market value by category ($m), 2009–14 13
Figure 3: South Africa, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 14
Figure 4: South Africa, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Figure 5: South Africa, soft drinks market, new product by package type, Jan 2010 – Dec 2010 17
Figure 6: South Africa, soft drinks market, new product by package material, Jan 2010 – Dec 2010 18
LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: South Africa, soft drinks market value by category ($m), 2004–09 12
Table 3: South Africa, soft drinks market value by category ($m), 2009–14 13
Table 4: South Africa, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 14
Table 5: South Africa, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Table 6: South Africa, soft drinks market, new product by package type, Jan 2010 – Dec 2010 17
Table 7: South Africa, soft drinks market, new product by package material, Jan 2010 – Dec 2010 18
Table 8: Orange Grove Tango Sport - Sweetened Dairy Fruit Mix Drink - Orange 19
Table 9: Freshers - 100% Juice Blend - Berry 20
Table 10: Starbucks Coffee Frappuccino - Coffee Drink - Mocha 21
Table 11: Fruto - 100% Pure Juice Blend - Orange 22
Table 12: Freshers - Flavoured Syrup - Cream Soda 23
Table 13: Bon Appetit - Fruit Juice Blend - Litchi 24
Table 14: Woolworths - Sparkling Fruit Juice Blend - Apple & Dragonfruit 25
Table 15: Woolworths - Sparkling Flavoured Drink - Ginger Ale; Sugar Free Ginger Ale 26
Table 16: Woolworths - Sparkling Flavoured Drink - Sugar Free Lemonade 27
Table 17: Vitamilk - Shake - Choco; Energy; Soy 28
Table 18: Freshers - Pure Lemon Juice 29
Table 19: V-Soy - Soya Bean Milk - Multi-Grain; Original 30
Table 20: Perrier - 2010 Limited Edition Mineral Water - Dita von Teese 31
Table 21: Bokomo Up & Go - Liquid Breakfast - Mango & Peach 32
Table 22: Twist and Drink - Flavoured Water - Blackcurrant; Cherry 33
Table 23: Clover Supa Strikas - Fruit Drink - Big Bo's Green Apple; Twisting Tiger's Peach 34
Table 24: Pure Heaven - Sparkling Celebration Drink - White Grape with Peach 35
Table 25: Fruto - Fruit Nectar Blend - Mediterranean 36
Table 26: McNab's - Energy Brew 37
Table 27: Ama-Zing - Guava Nectar Blend 38
Table 28: Fruit Stop - 100% Orange Juice 39
Table 29: Woolworths Essentials - Fruit Juice Drink - Hint of Grapefruit 40
Table 30: Woolworths - Fruit Drink - Ruby Grapefruit 41
Table 31: Woolworths Essentials - Fruit Juice Flavoured Drink Blend - Hint of Apple & Raspberry 42
Table 32: HYDRAssist - Oral Rehydrate - Orange 43
Table 33: Electromax - Oral Electrolyte Drink - Orange 44
Table 34: Refresh - Sparkling Flavoured Water Drink - Mango; Pineapple 45
Table 35: Jaffa Gold - Strawberry & Banana Nectar 46
Table 36: PnP - Pineapple Nectar - Lite 47
Table 37: PnP - Pomegranate Juice Blend 48
Table 38: Diamant's - Protein Fruit Shake - Apple; Apricot; Guava; Strawberry 49
Table 39: Frankie's - Cream Soda - Original 50
Table 40: Woolworths - Sparkling Flavoured Drink - Elderflower 51
Table 41: Uebershot - Energy Drink Shot - Original 52
Table 42: Jungle Yum - Concentrated Syrup - Banana Kick 53
Table 43: Ceres - 100% Pure Fruit Juice Blend with Rooibos Tea - Flavours of South Africa 54
Table 44: Woolworths - Iced Tea - Cranberry Green 55
Table 45: Caledon - Naturally Flavoured Sparkling Spring Water - Lemon 56
Table 46: Smart Juices - Organic Juice - Blueberry Lemonade; Culinary Lemon; Lemonade; Orange 57
Table 47: Big Mix - Cordial - Peach-Apricot 58
Table 48: Robust - Energy Drink 59
Table 49: Giggle Drops - Pure Fruit Juice Blend - Happy Hippo (Strawberry & Pear) 60
Table 50: Spar - 100% Pure Fruit Juice Blend - Tropical 61
Table 51: Aqua Amino - Original Mineral Water 62
Table 52: Woolworths - Flavoured Malt Drink - Fermented Marula 63
Table 53: Giggle Drops - Juice - Belly Bear (Apple); Ellie Elephant (Litchi & Apple) 64
Table 54: Fanta Zero - Sugar-Free Orange-Flavoured Drink 65
Table 55: Woolworths - Smoothie - Pineapple 66
Table 56: The Berry Company - Berry Juice - Acai Berry; Blueberry; Goji Berry; Simplyberry Red; Superberries Purple 67
Table 57: Pure Heaven - Sparkling Celebration Drink - White Grape with Mango 68
Table 58: Koo - 100% Pure Fruit and Vegetable Juice Blend - Carrot & Pineapple 69
Table 59: Totally Wild - Aloe & Pomegranate Juice 70
Table 60: Kingsley - Orange Flavoured Drink - Mega Can 71
Table 61: Liqui Cooler - Flavoured Apple Drink - Watermelon 72
Table 62: Fusion - Concentrated Dairy Blend - Peach Apricot 73
Table 63: Delicious Smoothie - Dairy Blend Concentrate - Tropical Delight 74
Table 64: Clover Krush - 100% Fruit Juice Blend - Apple; Berry; Granadilla; Guava; Mango; Orange; Peach and Mango; Tropical 75
Table 65: Tsitsikamma Crystal - Mountain Spring Water - Still 76
Table 66: Chubby - Soft Drink - Pineapple Sunshine 77
Table 67: Awaken - 100% Fruit Juice Blend - Apple; Tropical 78
Table 68: Liqui Cooler - Fruit Drink Blend - Cranberry & Blackcurrant 79
Table 69: Liqui Cooler Lite - Fruit Drink Blend - Lemon & Lime; Litchi 80
Table 70: Security - Digestive Drink 81
Table 71: Schweppes Mazoe - Premium Orange Squash Concentrate 82
Table 72: Awaken - 100% Fruit Juice Blend - Granadilla 83
Table 73: 7Up - Soft Drink - Cherry 84
Table 74: Rehidrat - Oral Electrolyte Mixture for the Treatment of Dehydration - Vanilla 85
Table 75: PnP - Nectar Blend Concentrate - Mixed Berries 86
Table 76: PnP - Sparkling Flavoured Water - Lemon & Lime 87
Table 77: GU Brew - Recovery Drink Mix - Strawberry Watermelon 88
Table 78: Dewlands Fruit Juices - Fruit Juice - Apple; Fruit Cocktail; Guava; Lychee; Mango; Mixed Berry; Orange; Passionfruit; Peach; Pineapple; Red Grape; Ruby Grapefruit 89
Table 79: Fruit Stop - 100% Pear Juice 90
Table 80: Clover Krush - 100% Fruit Juice Blend - Peach & Mango 91
Table 81: Waterberg - Ice Tea - Green Tea Flavoured; Rooibos Tea Flavoured 92
Table 82: Orangina - Sparkling Citrus Fruit Drink 93
Table 83: Woolworths - Flavoured Drink - Aprium 94
Table 84: Fruitime Supreme - 100% Fruit Juice Blend - Berry 95
Table 85: PnP - Mango & Litchi Nectar Blend 96
Table 86: Spar - 100% Pure Fruit Juice Blend - Nectarine 97
Table 87: Brookes Super 7 Smoothie - Dairy Fruit Blend Concentrate - Raspberry 98
Table 88: 911 - Energy Drink 99
Table 89: PnP - Flavoured Dairy Fruit Blend Beverage - Mango 100
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