Soft Drinks Market in South Korea to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 30
Value analysis (South Korean Won), 2004?09 30
Value analysis (South Korean Won), 2009?14 31
Value analysis (US dollars), 2004?09 33
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 40
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Leading Company Profiles 55
The Coca-Cola Company 55
Lotte Group 58
Chapter 5 Category Analysis: Bottled Water 60
Value analysis (South Korean Won), 2004?09 60
Value analysis (South Korean Won), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 6 Category Analysis: Carbonates 78
Value analysis (South Korean Won), 2004?09 78
Value analysis (South Korean Won), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 7 Category Analysis: Concentrates 97
Value analysis (South Korean Won), 2004?09 97
Value analysis (South Korean Won), 2009?14 98
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 99
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Functional Drinks 110
Value analysis (South Korean Won), 2004?09 110
Value analysis (South Korean Won), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 113
Volume analysis, 2004?09 115
Volume analysis, 2009?14 116
Company and brand share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Category Analysis: Juices 126
Value analysis (South Korean Won), 2004?09 126
Value analysis (South Korean Won), 2009?14 127
Value analysis (US dollars), 2004?09 129
Value analysis (US dollars), 2009?14 130
Volume analysis, 2004?09 132
Volume analysis, 2009?14 133
Company and brand share analysis 135
Distribution analysis 139
Expenditure and consumption per capita 141
Chapter 10 Category Analysis: RTD Tea and Coffee 147
Value analysis (South Korean Won), 2004?09 147
Value analysis (South Korean Won), 2009?14 148
Value analysis (US dollars), 2004?09 150
Value analysis (US dollars), 2009?14 150
Volume analysis, 2004?09 152
Volume analysis, 2009?14 153
Company and brand share analysis 155
Distribution analysis 158
Expenditure and consumption per capita 160
Chapter 11 Category Analysis: Smoothies 163
Value analysis (South Korean Won), 2004?09 163
Value analysis (South Korean Won), 2009?14 164
Value analysis (US dollars), 2004?09 166
Value analysis (US dollars), 2009?14 166
Volume analysis, 2004?09 168
Volume analysis, 2009?14 169
Company and brand share analysis 171
Distribution analysis 173
Expenditure and consumption per capita 175
Chapter 12 Country Comparison 178
Value 178
Volume 182
Market share 186
Chapter 13 New Product Development 187
Product launches over time 187
Recent product launches 189
Chapter 14 Macroeconomic Profile 190
Macroeconomic Indicators 190
Chapter 15 Research Methodology 195
Methodology overview 195
Secondary research 196
Market modeling 197
Creating an initial data model 197
Revising the initial data model 197
Creating a final estimate 198
Creating demographic value splits 198
Primary research 198
Data finalization 199
Ongoing research 199
Chapter 16 Appendix 200
Future readings 200
How to contact experts in your industry 200
Disclaimer 200

LIST OF FIGURES
Figure 1: Soft drinks, South Korea, value by category (KRWm), 2004?14 32
Figure 2: Soft drinks, South Korea, category growth comparison, by value, 2004?14 35
Figure 3: Soft drinks, South Korea, volume by category (liters, million), 2004?14 38
Figure 4: Soft drinks, South Korea, category growth comparison, by volume, 2004?14 39
Figure 5: Soft drinks, South Korea, company share by volume (%), 2008?09 44
Figure 6: Soft drinks, South Korea, distribution channels by volume (%), 2008?09 48
Figure 7: Bottled water, South Korea, value by segment (KRWm), 2004?14 62
Figure 8: Bottled water, South Korea, category growth comparison, by value, 2004?14 65
Figure 9: Bottled water, South Korea, volume by segment (liters, million), 2004?14 68
Figure 10: Bottled water, South Korea, category growth comparison, by volume, 2004?14 68
Figure 11: Bottled water, South Korea, company share by volume (%), 2008?09 71
Figure 12: Bottled water, South Korea, distribution channels by volume (%), 2008?09 74
Figure 13: Carbonates, South Korea, value by segment (KRWm), 2004?14 80
Figure 14: Carbonates, South Korea, category growth comparison, by value, 2004?14 83
Figure 15: Carbonates, South Korea, volume by segment (liters, million), 2004?14 86
Figure 16: Carbonates, South Korea, category growth comparison, by volume, 2004?14 87
Figure 17: Carbonates, South Korea, company share by volume (%), 2008?09 89
Figure 18: Carbonates, South Korea, distribution channels by volume (%), 2008?09 92
Figure 19: Concentrates, South Korea, value by segment (KRWm), 2004?14 98
Figure 20: Concentrates, South Korea, volume by segment (liters, million), 2004?14 101
Figure 21: Concentrates, South Korea, company share by volume (%), 2008?09 103
Figure 22: Concentrates, South Korea, distribution channels by volume (%), 2008?09 106
Figure 23: Functional drinks, South Korea, value by segment (KRWm), 2004?14 112
Figure 24: Functional drinks, South Korea, category growth comparison, by value, 2004?14 114
Figure 25: Functional drinks, South Korea, volume by segment (liters, million), 2004?14 117
Figure 26: Functional drinks, South Korea, category growth comparison, by volume, 2004?14 117
Figure 27: Functional drinks, South Korea, company share by volume (%), 2008?09 119
Figure 28: Functional drinks, South Korea, distribution channels by volume (%), 2008?09 122
Figure 29: Juices, South Korea, value by segment (KRWm), 2004?14 128
Figure 30: Juices, South Korea, category growth comparison, by value, 2004?14 131
Figure 31: Juices, South Korea, volume by segment (liters, million), 2004?14 134
Figure 32: Juices, South Korea, category growth comparison, by volume, 2004?14 134
Figure 33: Juices, South Korea, company share by volume (%), 2008?09 137
Figure 34: Juices, South Korea, distribution channels by volume (%), 2008?09 140
Figure 35: RTD tea and coffee, South Korea, value by segment (KRWm), 2004?14 149
Figure 36: RTD tea and coffee, South Korea, category growth comparison, by value, 2004?14 151
Figure 37: RTD tea and coffee, South Korea, volume by segment (liters, million), 2004?14 154
Figure 38: RTD tea and coffee, South Korea, category growth comparison, by volume, 2004?14 154
Figure 39: RTD tea and coffee, South Korea, company share by volume (%), 2008?09 156
Figure 40: RTD tea and coffee, South Korea, distribution channels by volume (%), 2008?09 159
Figure 41: Smoothies, South Korea, value by segment (KRWm), 2004?14 165
Figure 42: Smoothies, South Korea, category growth comparison, by value, 2004?14 167
Figure 43: Smoothies, South Korea, volume by segment (liters, million), 2004?14 170
Figure 44: Smoothies, South Korea, category growth comparison, by volume, 2004?14 170
Figure 45: Smoothies, South Korea, distribution channels by volume (%), 2008?09 174
Figure 46: Global soft drinks market split (value terms, 2009), top five countries 179
Figure 47: Global soft drinks market value, 2004–09, top five countries 181
Figure 48: Global soft drinks market split (volume terms, 2009), top five countries 183
Figure 49: Global soft drinks market volume, 2004–09, top five countries 185
Figure 50: Annual data review process 196

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 14
Table 3: Soft drinks, South Korea, value by category (KRWm), 2004?09 30
Table 4: Soft drinks, South Korea, value forecast by category (KRWm), 2009?14 31
Table 5: Soft drinks, South Korea, value by category ($m), 2004?09 33
Table 6: Soft drinks, South Korea, value forecast by category ($m), 2009?14 34
Table 7: Soft drinks, South Korea, volume by category (liters, million), 2004?09 36
Table 8: Soft drinks, South Korea, volume forecast by category (liters, million), 2009?14 37
Table 9: Soft drinks, South Korea, brand share by volume (%), 2008?09 40
Table 10: Soft drinks, South Korea, volume by brand (liters, million), 2008?09 42
Table 11: Soft drinks, South Korea, company share by volume (%), 2008?09 45
Table 12: Soft drinks, South Korea, volume by company (liters, million), 2008?09 46
Table 13: Soft drinks, South Korea, distribution channels by volume (%), 2008?09 47
Table 14: Soft drinks, South Korea, volume by distribution channel (liters, million), 2008?09 47
Table 15: Soft drinks, South Korea, expenditure per capita (KRW), 2004?09 49
Table 16: Soft drinks, South Korea, forecast expenditure per capita (KRW), 2009?14 50
Table 17: Soft drinks, South Korea, expenditure per capita ($), 2004?09 51
Table 18: Soft drinks, South Korea, forecast expenditure per capita ($), 2009?14 52
Table 19: Soft drinks, South Korea, consumption per capita (liters), 2004?09 53
Table 20: Soft drinks, South Korea, forecast consumption per capita (liters), 2009?14 54
Table 21: The Coca-Cola Company key facts 55
Table 22: Lotte Group key facts 58
Table 23: Bottled water, South Korea, value by segment (KRWm), 2004?09 60
Table 24: Bottled water, South Korea, value forecast by segment (KRWm), 2009?14 61
Table 25: Bottled water, South Korea, value by segment ($m), 2004?09 63
Table 26: Bottled water, South Korea, value forecast by segment ($m), 2009?14 64
Table 27: Bottled water, South Korea, volume by segment (liters, million), 2004?09 66
Table 28: Bottled water, South Korea, volume forecast by segment (liters, million), 2009?14 67
Table 29: Bottled water, South Korea, brand share by volume (%), 2008?09 69
Table 30: Bottled water, South Korea, volume by brand (liters, million), 2008?09 70
Table 31: Bottled water, South Korea, company share by volume (%), 2008?09 72
Table 32: Bottled water, South Korea, volume by company (liters, million), 2008?09 72
Table 33: Bottled water, South Korea, distribution channels by volume (%), 2008?09 73
Table 34: Bottled water, South Korea, volume by distribution channel (liters, million), 2008?09 73
Table 35: Bottled water, South Korea, expenditure per capita (KRW), 2004?09 75
Table 36: Bottled water, South Korea, forecast expenditure per capita (KRW), 2009?14 75
Table 37: Bottled water, South Korea, expenditure per capita ($), 2004?09 76
Table 38: Bottled water, South Korea, forecast expenditure per capita ($), 2009?14 76
Table 39: Bottled water, South Korea, consumption per capita (liters), 2004?09 77
Table 40: Bottled water, South Korea, forecast consumption per capita (liters), 2009?14 77
Table 41: Carbonates, South Korea, value by segment (KRWm), 2004?09 78
Table 42: Carbonates, South Korea, value forecast by segment (KRWm), 2009?14 79
Table 43: Carbonates, South Korea, value by segment ($m), 2004?09 81
Table 44: Carbonates, South Korea, value forecast by segment ($m), 2009?14 82
Table 45: Carbonates, South Korea, volume by segment (liters, million), 2004?09 84
Table 46: Carbonates, South Korea, volume forecast by segment (liters, million), 2009?14 85
Table 47: Carbonates, South Korea, brand share by volume (%), 2008?09 88
Table 48: Carbonates, South Korea, volume by brand (liters, million), 2008?09 88
Table 49: Carbonates, South Korea, company share by volume (%), 2008?09 90
Table 50: Carbonates, South Korea, volume by company (liters, million), 2008?09 90
Table 51: Carbonates, South Korea, distribution channels by volume (%), 2008?09 91
Table 52: Carbonates, South Korea, volume by distribution channel (liters, million), 2008?09 91
Table 53: Carbonates, South Korea, expenditure per capita (KRW), 2004?09 93
Table 54: Carbonates, South Korea, forecast expenditure per capita (KRW), 2009?14 94
Table 55: Carbonates, South Korea, expenditure per capita ($), 2004?09 94
Table 56: Carbonates, South Korea, forecast expenditure per capita ($), 2009?14 95
Table 57: Carbonates, South Korea, consumption per capita (liters), 2004?09 95
Table 58: Carbonates, South Korea, forecast consumption per capita (liters), 2009?14 96
Table 59: Concentrates, South Korea, value by segment (KRWm), 2004?09 97
Table 60: Concentrates, South Korea, value forecast by segment (KRWm), 2009?14 98
Table 61: Concentrates, South Korea, value by segment ($m), 2004?09 99
Table 62: Concentrates, South Korea, value forecast by segment ($m), 2009?14 99
Table 63: Concentrates, South Korea, volume by segment (liters, million), 2004?09 100
Table 64: Concentrates, South Korea, volume forecast by segment (liters, million), 2009?14 101
Table 65: Concentrates, South Korea, brand share by volume (%), 2008?09 102
Table 66: Concentrates, South Korea, volume by brand (liters, million), 2008?09 102
Table 67: Concentrates, South Korea, company share by volume (%), 2008?09 104
Table 68: Concentrates, South Korea, volume by company (liters, million), 2008?09 104
Table 69: Concentrates, South Korea, distribution channels by volume (%), 2008?09 105
Table 70: Concentrates, South Korea, volume by distribution channel (liters, million), 2008?09 105
Table 71: Concentrates, South Korea, expenditure per capita (KRW), 2004?09 107
Table 72: Concentrates, South Korea, forecast expenditure per capita (KRW), 2009?14 107
Table 73: Concentrates, South Korea, expenditure per capita ($), 2004?09 108
Table 74: Concentrates, South Korea, forecast expenditure per capita ($), 2009?14 108
Table 75: Concentrates, South Korea, consumption per capita (liters), 2004?09 109
Table 76: Concentrates, South Korea, forecast consumption per capita (liters), 2009?14 109
Table 77: Functional drinks, South Korea, value by segment (KRWm), 2004?09 110
Table 78: Functional drinks, South Korea, value forecast by segment (KRWm), 2009?14 111
Table 79: Functional drinks, South Korea, value by segment ($m), 2004?09 113
Table 80: Functional drinks, South Korea, value forecast by segment ($m), 2009?14 113
Table 81: Functional drinks, South Korea, volume by segment (liters, million), 2004?09 115
Table 82: Functional drinks, South Korea, volume forecast by segment (liters, million), 2009?14 116
Table 83: Functional drinks, South Korea, brand share by volume (%), 2008?09 118
Table 84: Functional drinks, South Korea, volume by brand (liters, million), 2008?09 118
Table 85: Functional drinks, South Korea, company share by volume (%), 2008?09 120
Table 86: Functional drinks, South Korea, volume by company (liters, million), 2008?09 120
Table 87: Functional drinks, South Korea, distribution channels by volume (%), 2008?09 121
Table 88: Functional drinks, South Korea, volume by distribution channel (liters, million), 2008?09 121
Table 89: Functional drinks, South Korea, expenditure per capita (KRW), 2004?09 123
Table 90: Functional drinks, South Korea, forecast expenditure per capita (KRW), 2009?14 123
Table 91: Functional drinks, South Korea, expenditure per capita ($), 2004?09 124
Table 92: Functional drinks, South Korea, forecast expenditure per capita ($), 2009?14 124
Table 93: Functional drinks, South Korea, consumption per capita (liters), 2004?09 125
Table 94: Functional drinks, South Korea, forecast consumption per capita (liters), 2009?14 125
Table 95: Juices, South Korea, value by segment (KRWm), 2004?09 126
Table 96: Juices, South Korea, value forecast by segment (KRWm), 2009?14 127
Table 97: Juices, South Korea, value by segment ($m), 2004?09 129
Table 98: Juices, South Korea, value forecast by segment ($m), 2009?14 130
Table 99: Juices, South Korea, volume by segment (liters, million), 2004?09 132
Table 100: Juices, South Korea, volume forecast by segment (liters, million), 2009?14 133
Table 101: Juices, South Korea, brand share by volume (%), 2008?09 135
Table 102: Juices, South Korea, volume by brand (liters, million), 2008?09 136
Table 103: Juices, South Korea, company share by volume (%), 2008?09 138
Table 104: Juices, South Korea, volume by company (liters, million), 2008?09 138
Table 105: Juices, South Korea, distribution channels by volume (%), 2008?09 139
Table 106: Juices, South Korea, volume by distribution channel (liters, million), 2008?09 139
Table 107: Juices, South Korea, expenditure per capita (KRW), 2004?09 141
Table 108: Juices, South Korea, forecast expenditure per capita (KRW), 2009?14 142
Table 109: Juices, South Korea, expenditure per capita ($), 2004?09 143
Table 110: Juices, South Korea, forecast expenditure per capita ($), 2009?14 144
Table 111: Juices, South Korea, consumption per capita (liters), 2004?09 145
Table 112: Juices, South Korea, forecast consumption per capita (liters), 2009?14 146
Table 113: RTD tea and coffee, South Korea, value by segment (KRWm), 2004?09 147
Table 114: RTD tea and coffee, South Korea, value forecast by segment (KRWm), 2009?14 148
Table 115: RTD tea and coffee, South Korea, value by segment ($m), 2004?09 150
Table 116: RTD tea and coffee, South Korea, value forecast by segment ($m), 2009?14 150
Table 117: RTD tea and coffee, South Korea, volume by segment (liters, million), 2004?09 152
Table 118: RTD tea and coffee, South Korea, volume forecast by segment (liters, million), 2009?14 153
Table 119: RTD tea and coffee, South Korea, brand share by volume (%), 2008?09 155
Table 120: RTD tea and coffee, South Korea, volume by brand (liters, million), 2008?09 155
Table 121: RTD tea and coffee, South Korea, company share by volume (%), 2008?09 157
Table 122: RTD tea and coffee, South Korea, volume by company (liters, million), 2008?09 157
Table 123: RTD tea and coffee, South Korea, distribution channels by volume (%), 2008?09 158
Table 124: RTD tea and coffee, South Korea, volume by distribution channel (liters, million), 2008?09 158
Table 125: RTD tea and coffee, South Korea, expenditure per capita (KRW), 2004?09 160
Table 126: RTD tea and coffee, South Korea, forecast expenditure per capita (KRW), 2009?14 160
Table 127: RTD tea and coffee, South Korea, expenditure per capita ($), 2004?09 161
Table 128: RTD tea and coffee, South Korea, forecast expenditure per capita ($), 2009?14 161
Table 129: RTD tea and coffee, South Korea, consumption per capita (liters), 2004?09 162
Table 130: RTD tea and coffee, South Korea, forecast consumption per capita (liters), 2009?14 162
Table 131: Smoothies, South Korea, value by segment (KRWm), 2004?09 163
Table 132: Smoothies, South Korea, value forecast by segment (KRWm), 2009?14 164
Table 133: Smoothies, South Korea, value by segment ($m), 2004?09 166
Table 134: Smoothies, South Korea, value forecast by segment ($m), 2009?14 166
Table 135: Smoothies, South Korea, volume by segment (liters, million), 2004?09 168
Table 136: Smoothies, South Korea, volume forecast by segment (liters, million), 2009?14 169
Table 137: Smoothies, South Korea, brand share by volume (%), 2008?09 171
Table 138: Smoothies, South Korea, volume by brand (liters, million), 2008?09 171
Table 139: Smoothies, South Korea, company share by volume (%), 2008?09 172
Table 140: Smoothies, South Korea, volume by company (liters, million), 2008?09 172
Table 141: Smoothies, South Korea, distribution channels by volume (%), 2008?09 173
Table 142: Smoothies, South Korea, volume by distribution channel (liters, million), 2008?09 173
Table 143: Smoothies, South Korea, expenditure per capita (KRW), 2004?09 175
Table 144: Smoothies, South Korea, forecast expenditure per capita (KRW), 2009?14 175
Table 145: Smoothies, South Korea, expenditure per capita ($), 2004?09 176
Table 146: Smoothies, South Korea, forecast expenditure per capita ($), 2009?14 176
Table 147: Smoothies, South Korea, consumption per capita (liters), 2004?09 177
Table 148: Smoothies, South Korea, forecast consumption per capita (liters), 2009?14 177
Table 149: Global soft drinks market value, 2009 178
Table 150: Global soft drinks market split (value terms ($m), 2009), top five countries 181
Table 151: Global soft drinks market volume, 2009 182
Table 152: Global soft drinks market split (volume terms, 2009), top five countries 185
Table 153: Leading players, top five countries 186
Table 154: South Korea soft drinks new product launches reports, by company (top five companies), 2009 187
Table 155: South Korea soft drinks new product launches SKUs, by company (top five companies), 2009 187
Table 156: South Korea soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 188
Table 157: South Korea soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 188
Table 158: South Korea soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 189
Table 159: South Korea soft drinks new product launches - recent five launches (2009) 189
Table 160: South Korea population, by age group, 2004?09 (millions) 190
Table 161: South Korea population forecast, by age group, 2009?14 (millions) 191
Table 162: South Korea population, by gender, 2004?09 (millions) 191
Table 163: South Korea population forecast, by gender, 2009?14 (millions) 192
Table 164: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 192
Table 165: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 192
Table 166: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 193
Table 167: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 193
Table 168: South Korea real GDP, 2004?09 ($bn, 2000 prices) 193
Table 169: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 194
Table 170: South Korea consumer price index, 2004?09 (2000=100) 194
Table 171: South Korea consumer price index, 2009?14 (2000=100) 194



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