TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
92 product SKUs launched in the Swedish soft drinks market 2
Juices is the leading category in Swedish soft drinks market 2
Spendrups Bryggeri AB is the leading manufacturer in terms of new soft drinks products in Sweden 2
Bottles was the dominant packing type in the new products launched in Swedish soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Soft Drinks Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 74
Further reading 74
Datamonitor consulting 74
How to contact experts in your industry 74
LIST OF FIGURES
Figure 1: Sweden, soft drinks market value by category ($m), 2004–09 11
Figure 2: Sweden, soft drinks market value by category ($m), 2009–14 12
Figure 3: Sweden, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Sweden, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Sweden, soft drinks market, new product by package type, Jan 2010 – Dec 2010 16
Figure 6: Sweden, soft drinks market, new product by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Sweden, soft drinks market value by category ($m), 2004–09 11
Table 3: Sweden, soft drinks market value by category ($m), 2009–14 12
Table 4: Sweden, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 13
Table 5: Sweden, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Table 6: Sweden, soft drinks market, new product by package type, Jan 2010 – Dec 2010 16
Table 7: Sweden, soft drinks market, new product by package material, Jan 2010 – Dec 2010 17
Table 8: Garant - Paeron Saft 18
Table 9: Garant - Super Dryck - Hallon Persika 19
Table 10: Garant - Apelsin & Ananas Juice 20
Table 11: Pure Bio - Energy Drink 21
Table 12: Burn Juiced Energy - Energy Drink 22
Table 13: Godmorgon - Juice - Apple 23
Table 14: Fruit Hit - Smoothie - Apple & Blackcurrant; Mango & Orange 24
Table 15: Reztart Natural Focus - Naturligt Mellanmal Dryck - Little Green Apples; Scandinavian Forest 25
Table 16: Brunneby - Tranbar Dricka 26
Table 17: Pepsi Max Wild Side - Sugar-Free Soft Drink - Baobab Flavor 27
Table 18: God Morgon - Nypressad Juice - Salustiana 28
Table 19: Jo - Ekologisk Juice - Apelsin 29
Table 20: Tropicana Pure Premium - Juice - Apple, Pear & Passionfruit 30
Table 21: B&P Naturens Skafferi - Ekologisk Apelsinjuice 31
Table 22: BOB - Lattdryck - Granatapple & Hallon 32
Table 23: Pago - Smoothie - Mango-Passion Fruit; Red Berries 33
Table 24: Xubi - Fruit Drink - Mango Apple Rooibos; Pear Ginger 34
Table 25: Vitamin Well - Non-Carbonated Vitamin Drink - Care; Defense; Everyday; Focus; Reload 35
Table 26: Kiviks Musteri Langtan - Fruit Juice - Apelsinjuice; Appel, Apelsin & Mandarinjuice 36
Table 27: Herrljunga - Frukt Lemonad - Apelsin & Persika; Blueberry & Raspberry 37
Table 28: Coop - Dryck - Granatapple Blabar-Aronia 38
Table 29: Streamline - Cranberry Juice Drink 39
Table 30: Dufvemala - Naturell Kolsyrat Vatten 40
Table 31: Foco - Lychee Drink 41
Table 32: Sunich - Pomegranate Juice 42
Table 33: Milda - Kaffegraedde 43
Table 34: Kickup Purenergy - Energy Water 44
Table 35: Kullamust - Aepplemust 45
Table 36: ICA Modal - Kolsyrat Vatten - Svartvinbaer 46
Table 37: Boylan's - Soft Drink - Black Cherry; Grape; Orange; Orange Cream; Original Birch Beer 47
Table 38: Enjoy - Tropical Drink - Guava 48
Table 39: Carlshamn Mejeri - Smoothie - Skogsbaer 49
Table 40: Bottle Green - Sparkling Fruit Drink - Cox's Apple 50
Table 41: Bramhults Superfrukter - Fruktsaft - Blaebaer Acai 51
Table 42: Loka Likes Africa - Kolsyrat Vatten - Mango & Marula; Melon Baobab; Rooibos Citron 52
Table 43: Fun Light - Drink Concentrate - Love 53
Table 44: Ramlosa - Mineralvatten - Rubarber; Smultron 54
Table 45: Ramlosa - Flavored Water - Blodgrape & Apelsin 55
Table 46: Bi Okay - Kiwi Cactus Organic Soft Drink 56
Table 47: Ingman Tofuline - Mjoelkfri Soetad Dryck 57
Table 48: My E. - Bio Energy Drink 58
Table 49: Bramhults Superfrukter - Juice - Acerola Tranbaer 59
Table 50: Takdaneh - Pomegranate Juice 60
Table 51: Nestle - Mild Fullkornsvaelling - Paeron 61
Table 52: O'boy - Chokladpulver - Dark Intense Cocoa Taste 62
Table 53: Gronne Gaarden - Saft 1+4 - Aepple Svarta Vinbaer; Granataepple; Jordgubb Flaederblom 63
Table 54: Granny's Secret - Homemade Juice - Black Currant; Cranberry; Wild Blackberry; Wild Blueberry 64
Table 55: Orangina - Orange Juice; Orange Juice - Light 65
Table 56: Loka - Mineralvatten - Krusbaer Paeron 66
Table 57: Capri Sonne - Fruchtsaft 30% Weniger Zucker - Apple 67
Table 58: This Water - Real Fruit Quenchers - Cranberries & Raspberries; Lemons & Limes; Mangoes & Passion Fruits; Passion Fruits & Peaches; Pomegranates & Blackcurrants 68
Table 59: God Morgon - Apelsinjuice med Fruktkott - Extra Mild 69
Table 60: Ekstroms Extra Prima - Fruktkram - Appel; Blabaer; Hallon; Jordgubb 70
Table 61: Yayla - Nar Suyu 71
Table 62: Jokk Vintersol - Fruktdrykk - Svarta Vinbaer med Smak av Kanel och Apelsin 72
Table 63: Kiviks - Soppa - Blabaers; Mango Persika; Nypon 73
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