Soft drinks Market in Taiwan to 2014

Introduction

This databook provides key data and information on the soft drinks market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: bottled water, carbonates, concentrates, functional drinks, RTD tea and coffee, juices and smoothies

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Taiwan increased at a compound annual growth rate of 2.6% between 2004 and 2009.

The bottled water category led the soft drinks market in Taiwan, accounting for a share of 28.2%.

Leading players in the Taiwanese soft drinks market include Uni-President Enterprises Corp, Vitalon Foods Co., Ltd. and Coca-Cola Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: RTD tea and coffee 7
Summary category level: juices 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 28
Value analysis (New Taiwan Dollar), 2004?09 28
Value analysis (New Taiwan Dollar), 2009?14 29
Value analysis (US dollars), 2004?09 31
Value analysis (US dollars), 2009?14 32
Volume analysis, 2004?09 34
Volume analysis, 2009?14 35
Company and brand share analysis 37
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profiles 50
Uni-President Enterprises Corp. 50
The Coca-Cola Company 52
Chapter 5 Category Analysis: Bottled Water 55
Value analysis (New Taiwan Dollar), 2004?09 55
Value analysis (New Taiwan Dollar), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Carbonates 71
Value analysis (New Taiwan Dollar), 2004?09 71
Value analysis (New Taiwan Dollar), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Concentrates 89
Value analysis (New Taiwan Dollar), 2004?09 89
Value analysis (New Taiwan Dollar), 2009?14 90
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 96
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Functional Drinks 103
Value analysis (New Taiwan Dollar), 2004?09 103
Value analysis (New Taiwan Dollar), 2009?14 104
Value analysis (US dollars), 2004?09 106
Value analysis (US dollars), 2009?14 106
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 111
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 9 Category Analysis: RTD Tea and Coffee 119
Value analysis (New Taiwan Dollar), 2004?09 119
Value analysis (New Taiwan Dollar), 2009?14 120
Value analysis (US dollars), 2004?09 122
Value analysis (US dollars), 2009?14 122
Volume analysis, 2004?09 124
Volume analysis, 2009?14 125
Company and brand share analysis 127
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Category Analysis: Juices 135
Value analysis (New Taiwan Dollar), 2004?09 135
Value analysis (New Taiwan Dollar), 2009?14 136
Value analysis (US dollars), 2004?09 138
Value analysis (US dollars), 2009?14 139
Volume analysis, 2004?09 141
Volume analysis, 2009?14 142
Company and brand share analysis 144
Distribution analysis 147
Expenditure and consumption per capita 149
Chapter 11 Category Analysis: Smoothies 155
Value analysis (New Taiwan Dollar), 2004?09 155
Value analysis (New Taiwan Dollar), 2009?14 156
Value analysis (US dollars), 2004?09 158
Value analysis (US dollars), 2009?14 158
Volume analysis, 2004?09 160
Volume analysis, 2009?14 161
Company and brand share analysis 163
Distribution analysis 165
Expenditure and consumption per capita 167
Chapter 12 New Product Development 170
Product launches over time 170
Recent product launches 172
Chapter 13 Macroeconomic Profile 173
Macroeconomic Indicators 173
Chapter 14 Research Methodology 178
Methodology overview 178
Secondary research 179
Market modeling 180
Creating an initial data model 180
Revising the initial data model 180
Creating a final estimate 181
Creating demographic value splits 181
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 15 Appendix 183
Future readings 183
How to contact experts in your industry 183
Disclaimer 183

LIST OF FIGURES
Figure 1: Soft drinks, Taiwan, value by category (NT$m), 2004?14 30
Figure 2: Soft drinks, Taiwan, category growth comparison, by value, 2004?14 33
Figure 3: Soft drinks, Taiwan, volume by category (kg/liters, million), 2004?14 36
Figure 4: Soft drinks, Taiwan, category growth comparison, by volume, 2004?14 36
Figure 5: Soft drinks, Taiwan, company share by volume (%), 2008?09 39
Figure 6: Soft drinks, Taiwan, distribution channels by volume (%), 2008?09 43
Figure 7: Bottled water, Taiwan, value by segment (NT$m), 2004?14 57
Figure 8: Bottled water, Taiwan, category growth comparison, by value, 2004?14 59
Figure 9: Bottled water, Taiwan, volume by segment (liters, million), 2004?14 62
Figure 10: Bottled water, Taiwan, category growth comparison, by volume, 2004?14 62
Figure 11: Bottled water, Taiwan, company share by volume (%), 2008?09 64
Figure 12: Bottled water, Taiwan, distribution channels by volume (%), 2008?09 67
Figure 13: Carbonates, Taiwan, value by segment (NT$m), 2004?14 73
Figure 14: Carbonates, Taiwan, category growth comparison, by value, 2004?14 76
Figure 15: Carbonates, Taiwan, volume by segment (liters, million), 2004?14 79
Figure 16: Carbonates, Taiwan, category growth comparison, by volume, 2004?14 79
Figure 17: Carbonates, Taiwan, company share by volume (%), 2008?09 81
Figure 18: Carbonates, Taiwan, distribution channels by volume (%), 2008?09 84
Figure 19: Concentrates, Taiwan, value by segment (NT$m), 2004?14 90
Figure 20: Concentrates, Taiwan, category growth comparison, by value, 2004?14 92
Figure 21: Concentrates, Taiwan, volume by segment (kg/liters, million), 2004?14 95
Figure 22: Concentrates, Taiwan, category growth comparison, by volume, 2004?14 95
Figure 23: Concentrates, Taiwan, distribution channels by volume (%), 2008?09 99
Figure 24: Functional drinks, Taiwan, value by segment (NT$m), 2004?14 105
Figure 25: Functional drinks, Taiwan, category growth comparison, by value, 2004?14 107
Figure 26: Functional drinks, Taiwan, volume by segment (liters, million), 2004?14 110
Figure 27: Functional drinks, Taiwan, category growth comparison, by volume, 2004?14 110
Figure 28: Functional drinks, Taiwan, company share by volume (%), 2008?09 112
Figure 29: Functional drinks, Taiwan, distribution channels by volume (%), 2008?09 115
Figure 30: RTD tea and coffee, Taiwan, value by segment (NT$m), 2004?14 121
Figure 31: RTD tea and coffee, Taiwan, category growth comparison, by value, 2004?14 123
Figure 32: RTD tea and coffee, Taiwan, volume by segment (liters, million), 2004?14 126
Figure 33: RTD tea and coffee, Taiwan, category growth comparison, by volume, 2004?14 126
Figure 34: RTD tea and coffee, Taiwan, company share by volume (%), 2008?09 128
Figure 35: RTD tea and coffee, Taiwan, distribution channels by volume (%), 2008?09 131
Figure 36: Juices, Taiwan, value by segment (NT$m), 2004?14 137
Figure 37: Juices, Taiwan, category growth comparison, by value, 2004?14 140
Figure 38: Juices, Taiwan, volume by segment (liters, million), 2004?14 143
Figure 39: Juices, Taiwan, category growth comparison, by volume, 2004?14 143
Figure 40: Juices, Taiwan, company share by volume (%), 2008?09 145
Figure 41: Juices, Taiwan, distribution channels by volume (%), 2008?09 148
Figure 42: Smoothies, Taiwan, value by segment (NT$m), 2004?14 157
Figure 43: Smoothies, Taiwan, category growth comparison, by value, 2004?14 159
Figure 44: Smoothies, Taiwan, volume by segment (liters, million), 2004?14 162
Figure 45: Smoothies, Taiwan, category growth comparison, by volume, 2004?14 162
Figure 46: Smoothies, Taiwan, distribution channels by volume (%), 2008?09 166
Figure 47: Annual data review process 179

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 14
Table 3: Soft drinks, Taiwan, value by category (NT$m), 2004?09 28
Table 4: Soft drinks, Taiwan, value forecast by category (NT$m), 2009?14 29
Table 5: Soft drinks, Taiwan, value by category ($m), 2004?09 31
Table 6: Soft drinks, Taiwan, value forecast by category ($m), 2009?14 32
Table 7: Soft drinks, Taiwan, volume by category (kg/liters, million), 2004?09 34
Table 8: Soft drinks, Taiwan, volume forecast by category (kg/liters, million), 2009?14 35
Table 9: Soft drinks, Taiwan, brand share by volume (%), 2008?09 37
Table 10: Soft drinks, Taiwan, volume by brand (kg/liters, million), 2008?09 38
Table 11: Soft drinks, Taiwan, company share by volume (%), 2008?09 40
Table 12: Soft drinks, Taiwan, volume by company (kg/liters, million), 2008?09 41
Table 13: Soft drinks, Taiwan, distribution channels by volume (%), 2008?09 42
Table 14: Soft drinks, Taiwan, volume by distribution channel (kg/liters, million), 2008?09 42
Table 15: Soft drinks, Taiwan, expenditure per capita (NT$), 2004?09 44
Table 16: Soft drinks, Taiwan, forecast expenditure per capita (NT$), 2009?14 45
Table 17: Soft drinks, Taiwan, expenditure per capita ($), 2004?09 46
Table 18: Soft drinks, Taiwan, forecast expenditure per capita ($), 2009?14 47
Table 19: Soft drinks, Taiwan, consumption per capita (kg/liters), 2004?09 48
Table 20: Soft drinks, Taiwan, forecast consumption per capita (kg/liters), 2009?14 49
Table 21: Uni-President Enterprises Corp. key facts 50
Table 22: The Coca-Cola Company key facts 52
Table 23: Bottled water, Taiwan, value by segment (NT$m), 2004?09 55
Table 24: Bottled water, Taiwan, value forecast by segment (NT$m), 2009?14 56
Table 25: Bottled water, Taiwan, value by segment ($m), 2004?09 58
Table 26: Bottled water, Taiwan, value forecast by segment ($m), 2009?14 59
Table 27: Bottled water, Taiwan, volume by segment (liters, million), 2004?09 60
Table 28: Bottled water, Taiwan, volume forecast by segment (liters, million), 2009?14 61
Table 29: Bottled water, Taiwan, brand share by volume (%), 2008?09 63
Table 30: Bottled water, Taiwan, volume by brand (liters, million), 2008?09 63
Table 31: Bottled water, Taiwan, company share by volume (%), 2008?09 65
Table 32: Bottled water, Taiwan, volume by company (liters, million), 2008?09 65
Table 33: Bottled water, Taiwan, distribution channels by volume (%), 2008?09 66
Table 34: Bottled water, Taiwan, volume by distribution channel (liters, million), 2008?09 66
Table 35: Bottled water, Taiwan, expenditure per capita (NT$), 2004?09 68
Table 36: Bottled water, Taiwan, forecast expenditure per capita (NT$), 2009?14 68
Table 37: Bottled water, Taiwan, expenditure per capita ($), 2004?09 69
Table 38: Bottled water, Taiwan, forecast expenditure per capita ($), 2009?14 69
Table 39: Bottled water, Taiwan, consumption per capita (liters), 2004?09 70
Table 40: Bottled water, Taiwan, forecast consumption per capita (liters), 2009?14 70
Table 41: Carbonates, Taiwan, value by segment (NT$m), 2004?09 71
Table 42: Carbonates, Taiwan, value forecast by segment (NT$m), 2009?14 72
Table 43: Carbonates, Taiwan, value by segment ($m), 2004?09 74
Table 44: Carbonates, Taiwan, value forecast by segment ($m), 2009?14 75
Table 45: Carbonates, Taiwan, volume by segment (liters, million), 2004?09 77
Table 46: Carbonates, Taiwan, volume forecast by segment (liters, million), 2009?14 78
Table 47: Carbonates, Taiwan, brand share by volume (%), 2008?09 80
Table 48: Carbonates, Taiwan, volume by brand (liters, million), 2008?09 80
Table 49: Carbonates, Taiwan, company share by volume (%), 2008?09 82
Table 50: Carbonates, Taiwan, volume by company (liters, million), 2008?09 82
Table 51: Carbonates, Taiwan, distribution channels by volume (%), 2008?09 83
Table 52: Carbonates, Taiwan, volume by distribution channel (liters, million), 2008?09 83
Table 53: Carbonates, Taiwan, expenditure per capita (NT$), 2004?09 85
Table 54: Carbonates, Taiwan, forecast expenditure per capita (NT$), 2009?14 86
Table 55: Carbonates, Taiwan, expenditure per capita ($), 2004?09 86
Table 56: Carbonates, Taiwan, forecast expenditure per capita ($), 2009?14 87
Table 57: Carbonates, Taiwan, consumption per capita (liters), 2004?09 87
Table 58: Carbonates, Taiwan, forecast consumption per capita (liters), 2009?14 88
Table 59: Concentrates, Taiwan, value by segment (NT$m), 2004?09 89
Table 60: Concentrates, Taiwan, value forecast by segment (NT$m), 2009?14 90
Table 61: Concentrates, Taiwan, value by segment ($m), 2004?09 91
Table 62: Concentrates, Taiwan, value forecast by segment ($m), 2009?14 91
Table 63: Concentrates, Taiwan, volume by segment (kg/liters, million), 2004?09 93
Table 64: Concentrates, Taiwan, volume forecast by segment (kg/liters, million), 2009?14 94
Table 65: Concentrates, Taiwan, brand share by volume (%), 2008?09 96
Table 66: Concentrates, Taiwan, volume by brand (kg/liters, million), 2008?09 96
Table 67: Concentrates, Taiwan, company share by volume (%), 2008?09 97
Table 68: Concentrates, Taiwan, volume by company (kg/liters, million), 2008?09 97
Table 69: Concentrates, Taiwan, distribution channels by volume (%), 2008?09 98
Table 70: Concentrates, Taiwan, volume by distribution channel (kg/liters, million), 2008?09 98
Table 71: Concentrates, Taiwan, expenditure per capita (NT$), 2004?09 100
Table 72: Concentrates, Taiwan, forecast expenditure per capita (NT$), 2009?14 100
Table 73: Concentrates, Taiwan, expenditure per capita ($), 2004?09 101
Table 74: Concentrates, Taiwan, forecast expenditure per capita ($), 2009?14 101
Table 75: Concentrates, Taiwan, consumption per capita (kg/liters), 2004?09 102
Table 76: Concentrates, Taiwan, forecast consumption per capita (kg/liters), 2009?14 102
Table 77: Functional drinks, Taiwan, value by segment (NT$m), 2004?09 103
Table 78: Functional drinks, Taiwan, value forecast by segment (NT$m), 2009?14 104
Table 79: Functional drinks, Taiwan, value by segment ($m), 2004?09 106
Table 80: Functional drinks, Taiwan, value forecast by segment ($m), 2009?14 106
Table 81: Functional drinks, Taiwan, volume by segment (liters, million), 2004?09 108
Table 82: Functional drinks, Taiwan, volume forecast by segment (liters, million), 2009?14 109
Table 83: Functional drinks, Taiwan, brand share by volume (%), 2008?09 111
Table 84: Functional drinks, Taiwan, volume by brand (liters, million), 2008?09 111
Table 85: Functional drinks, Taiwan, company share by volume (%), 2008?09 113
Table 86: Functional drinks, Taiwan, volume by company (liters, million), 2008?09 113
Table 87: Functional drinks, Taiwan, distribution channels by volume (%), 2008?09 114
Table 88: Functional drinks, Taiwan, volume by distribution channel (liters, million), 2008?09 114
Table 89: Functional drinks, Taiwan, expenditure per capita (NT$), 2004?09 116
Table 90: Functional drinks, Taiwan, forecast expenditure per capita (NT$), 2009?14 116
Table 91: Functional drinks, Taiwan, expenditure per capita ($), 2004?09 117
Table 92: Functional drinks, Taiwan, forecast expenditure per capita ($), 2009?14 117
Table 93: Functional drinks, Taiwan, consumption per capita (liters), 2004?09 118
Table 94: Functional drinks, Taiwan, forecast consumption per capita (liters), 2009?14 118
Table 95: RTD tea and coffee, Taiwan, value by segment (NT$m), 2004?09 119
Table 96: RTD tea and coffee, Taiwan, value forecast by segment (NT$m), 2009?14 120
Table 97: RTD tea and coffee, Taiwan, value by segment ($m), 2004?09 122
Table 98: RTD tea and coffee, Taiwan, value forecast by segment ($m), 2009?14 122
Table 99: RTD tea and coffee, Taiwan, volume by segment (liters, million), 2004?09 124
Table 100: RTD tea and coffee, Taiwan, volume forecast by segment (liters, million), 2009?14 125
Table 101: RTD tea and coffee, Taiwan, brand share by volume (%), 2008?09 127
Table 102: RTD tea and coffee, Taiwan, volume by brand (liters, million), 2008?09 127
Table 103: RTD tea and coffee, Taiwan, company share by volume (%), 2008?09 129
Table 104: RTD tea and coffee, Taiwan, volume by company (liters, million), 2008?09 129
Table 105: RTD tea and coffee, Taiwan, distribution channels by volume (%), 2008?09 130
Table 106: RTD tea and coffee, Taiwan, volume by distribution channel (liters, million), 2008?09 130
Table 107: RTD tea and coffee, Taiwan, expenditure per capita (NT$), 2004?09 132
Table 108: RTD tea and coffee, Taiwan, forecast expenditure per capita (NT$), 2009?14 132
Table 109: RTD tea and coffee, Taiwan, expenditure per capita ($), 2004?09 133
Table 110: RTD tea and coffee, Taiwan, forecast expenditure per capita ($), 2009?14 133
Table 111: RTD tea and coffee, Taiwan, consumption per capita (liters), 2004?09 134
Table 112: RTD tea and coffee, Taiwan, forecast consumption per capita (liters), 2009?14 134
Table 113: Juices, Taiwan, value by segment (NT$m), 2004?09 135
Table 114: Juices, Taiwan, value forecast by segment (NT$m), 2009?14 136
Table 115: Juices, Taiwan, value by segment ($m), 2004?09 138
Table 116: Juices, Taiwan, value forecast by segment ($m), 2009?14 139
Table 117: Juices, Taiwan, volume by segment (liters, million), 2004?09 141
Table 118: Juices, Taiwan, volume forecast by segment (liters, million), 2009?14 142
Table 119: Juices, Taiwan, brand share by volume (%), 2008?09 144
Table 120: Juices, Taiwan, volume by brand (liters, million), 2008?09 144
Table 121: Juices, Taiwan, company share by volume (%), 2008?09 146
Table 122: Juices, Taiwan, volume by company (liters, million), 2008?09 146
Table 123: Juices, Taiwan, distribution channels by volume (%), 2008?09 147
Table 124: Juices, Taiwan, volume by distribution channel (liters, million), 2008?09 147
Table 125: Juices, Taiwan, expenditure per capita (NT$), 2004?09 149
Table 126: Juices, Taiwan, forecast expenditure per capita (NT$), 2009?14 150
Table 127: Juices, Taiwan, expenditure per capita ($), 2004?09 151
Table 128: Juices, Taiwan, forecast expenditure per capita ($), 2009?14 152
Table 129: Juices, Taiwan, consumption per capita (liters), 2004?09 153
Table 130: Juices, Taiwan, forecast consumption per capita (liters), 2009?14 154
Table 131: Smoothies, Taiwan, value by segment (NT$m), 2004?09 155
Table 132: Smoothies, Taiwan, value forecast by segment (NT$m), 2009?14 156
Table 133: Smoothies, Taiwan, value by segment ($m), 2004?09 158
Table 134: Smoothies, Taiwan, value forecast by segment ($m), 2009?14 158
Table 135: Smoothies, Taiwan, volume by segment (liters, million), 2004?09 160
Table 136: Smoothies, Taiwan, volume forecast by segment (liters, million), 2009?14 161
Table 137: Smoothies, Taiwan, brand share by volume (%), 2008?09 163
Table 138: Smoothies, Taiwan, volume by brand (liters, million), 2008?09 163
Table 139: Smoothies, Taiwan, company share by volume (%), 2008?09 164
Table 140: Smoothies, Taiwan, volume by company (liters, million), 2008?09 164
Table 141: Smoothies, Taiwan, distribution channels by volume (%), 2008?09 165
Table 142: Smoothies, Taiwan, volume by distribution channel (liters, million), 2008?09 165
Table 143: Smoothies, Taiwan, expenditure per capita (NT$), 2004?09 167
Table 144: Smoothies, Taiwan, forecast expenditure per capita (NT$), 2009?14 167
Table 145: Smoothies, Taiwan, expenditure per capita ($), 2004?09 168
Table 146: Smoothies, Taiwan, forecast expenditure per capita ($), 2009?14 168
Table 147: Smoothies, Taiwan, consumption per capita (liters), 2004?09 169
Table 148: Smoothies, Taiwan, forecast consumption per capita (liters), 2009?14 169
Table 149: Taiwan soft drinks new product launches reports, by company (top five companies), 2009 170
Table 150: Taiwan soft drinks new product launches SKUs, by company (top five companies), 2009 170
Table 151: Taiwan soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 171
Table 152: Taiwan soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 171
Table 153: Taiwan soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 172
Table 154: Taiwan soft drinks new product launches - recent five launches (2009) 172
Table 155: Taiwan population, by age group, 2004?09 (millions) 173
Table 156: Taiwan population forecast, by age group, 2009?14 (millions) 174
Table 157: Taiwan population, by gender, 2004?09 (millions) 174
Table 158: Taiwan population forecast, by gender, 2009?14 (millions) 175
Table 159: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 175
Table 160: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 175
Table 161: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 176
Table 162: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 176
Table 163: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 176
Table 164: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 177
Table 165: Taiwan consumer price index, 2004?09 (2000=100) 177
Table 166: Taiwan consumer price index, 2009?14 (2000=100) 177



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