TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
131 product SKUs launched in the Turkish soft drinks market 2
Juices is the leading category in Turkish soft drinks market 2
Coca-Cola and Tamek Gida ve Konsantre San. ve Tic. A.S. are the leading manufacturers in terms of new soft drinks products in Turkey 2
Bottles was the dominant packing type in the new products launched in Turkish soft drinks market 2
Majority of the products launched in the soft drinks market used glass and plastic as the package materials 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Soft Drinks Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 64
Further reading 64
Datamonitor consulting 64
How to contact experts in your industry 64
LIST OF FIGURES
Figure 1: Turkey, soft drinks market value by category ($m), 2004–09 11
Figure 2: Turkey, soft drinks market value by category ($m), 2009–14 13
Figure 3: Turkey, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Turkey, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Turkey, soft drinks market, new product by package type, Jan 2010 – Dec 2010 18
Figure 6: Turkey, soft drinks market, new product by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Turkey, soft drinks market value by category ($m), 2004–09 12
Table 3: Turkey, soft drinks market value by category ($m), 2009–14 14
Table 4: Turkey, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Turkey, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Turkey, soft drinks market, new product by package type, Jan 2010 – Dec 2010 18
Table 7: Turkey, soft drinks market, new product by package material, Jan 2010 – Dec 2010 19
Table 8: Fanta - Soft Drink - Blood Orange; Mandarin 20
Table 9: Bebelac Junior - Liquid Milk 21
Table 10: Dursu - Natural Spring Water 22
Table 11: Maaza - Fruit Juice - Guava; Passion Fruit; Tropical 23
Table 12: Pokka - Fruit Drink - Mango; Mixed Fruit 24
Table 13: Enjoy - Functional Drinks - Mango & Passion Fruit; Strawberry & Banana 25
Table 14: Danone Akmina - Extra Natural Mineral Water 26
Table 15: Damla Minera - Mineral Water - Apple; Lemon; Mandarin; Plain; Sour Cherry; Strawberry 27
Table 16: Maresi - Vienna Ice Coffee - Cappuccino; Coffee & Milk; No Added Sugar 28
Table 17: KV - Naturalniy Mineralniy Gazirovannyi Napitok - Klubnika; Lemon; Miks; Vishnya; Yabloko 29
Table 18: Misty 333 - Flavored Carbonated Beverage - Cola; Green Apple; Orange 30
Table 19: Dimes Buzz - Sour Apple Drink 31
Table 20: Tamek Cartoon Network Ben 10 Alien Force - Mixed Fruit Juice 32
Table 21: Dimes Buzz - Sugar Free Lemonade 33
Table 22: Borjomi Export - Natural Mineral Water 34
Table 23: Danone Akmina - Natural Carbonated Orange Mineral Water 35
Table 24: Kizilcahamam Camlik - Natural Mineral Water 36
Table 25: Maldiv - Fruit Nectar - Apricot and Apple; Mixed Fruit; Orange and Apple; Sour Cherry and Apple 37
Table 26: The Bosphorus Brand Bozca - Premium Urban Drink Fruit Soda - Apple; Pomegranate 38
Table 27: Danone Hayat Disney Periler - Natural Mineral Water 39
Table 28: Dogadan - Drink - Mint, Sage and Lemon; Mixed Berries; Pomegranate 40
Table 29: Elite Natural - Juice - Acai, Pomegranate and Blackberry; Blueberry Juice 41
Table 30: Uludag Narata - Fruit Juice - Orange; Pomegranate 42
Table 31: Jucy - Fruit Juice - Apple; Apricot; Mixed Fruit; Orange; Peach; Sour Cherry 43
Table 32: Tamek - Tomato Juice 44
Table 33: Aroma - Fruit Drink - Strawberry & Apple 45
Table 34: Tamek - Fruit Juice - Grape; Orange; Pomegranate 46
Table 35: Hunter - Energy Drink 47
Table 36: Acqua Panna - Natural Mineral Water 48
Table 37: Kestane - Natural Spring Water 49
Table 38: M Selection - Mixed Fruit Juice - Apple, Peach, Orange and Pineapple; Sour Cherry, Grape and Blueberry 50
Table 39: Zest - Fruit Syrup - Orange; Sour Cherry 51
Table 40: Nestle Nesquik - Chocolate Drink Powder With Vitamins and Minerals 52
Table 41: Clearly Canadian - Sparkling Water - Black Cherry; Mountain Blackberry; Orchard Peach; Wild Raspberry 53
Table 42: Britvic - Flavored Carbonated Water - Bitter Lemon; Ginger Ale; Grape Fruit; Pineapple 54
Table 43: Dimes Classic - Fruitmix Nectar - Mixed Fruits; Orange Fruits; Yellow Fruits 55
Table 44: Britvic J2O - Juice Drink - Apple and Blueberry; Apple and Mango; Apple and Melon; Apple and Raspberry; Orange and Passion Fruit; Orange and Pomegranate 56
Table 45: Ocean Spray - Cranberry Classic Juice 57
Table 46: Robinsons Fruit Shoot - Juice Drink - Apple; Blackcurrant and Apple; Summer Fruits 58
Table 47: Hochwald - Plant-Based Coffee Whitener 59
Table 48: East'N Bull - Mixed Fruit Juice - Apple, Peach and Orange; Sour Cherry, Pomegranate and Strawberry 60
Table 49: Maxima - Energy Drink 61
Table 50: Sunpride - Strawberry Grape Juice 62
Table 51: Kink Active + - Mineral Rich Spring Water With Vitamins - Apple; Lemon & Vitamin C; Strawberry 63
Table 52: Schweppes Gazoz - Carbonated Water - Lemon Flavor 64
Table 53: Cappy - Limonata (Lemonade) 65
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