TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
98 product SKUs launched in the Venezuelan soft drinks market 2
Juices is the leading category in Venezuelan soft drinks market 2
Altria Group is the leading manufacturer in terms of new soft drinks products in Venezuela 2
Bottles was the dominant packing type in the new products launched in Venezuelan soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Soft Drinks Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 85
Further reading 85
Datamonitor consulting 85
How to contact experts in your industry 85
LIST OF FIGURES
Figure 1: Venezuela, soft drinks market value by category ($m), 2004–09 11
Figure 2: Venezuela, soft drinks market value by category ($m), 2009–14 13
Figure 3: Venezuela, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Venezuela, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Venezuela, soft drinks market, new product by package type, Jan 2010 – Dec 2010 18
Figure 6: Venezuela, soft drinks market, new product by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Venezuela, soft drinks market value by category ($m), 2004–09 12
Table 3: Venezuela, soft drinks market value by category ($m), 2009–14 14
Table 4: Venezuela, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Venezuela, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Venezuela, soft drinks market, new product by package type, Jan 2010 – Dec 2010 18
Table 7: Venezuela, soft drinks market, new product by package material, Jan 2010 – Dec 2010 19
Table 8: Tampico - Bebida a Base de Jugo - Tropical Punch 20
Table 9: Mi Nono - Polvo de Cacao Soluble 21
Table 10: Mott's - 100% Apple Juice 22
Table 11: Yuky-Pak Aventura - Jugo de Naranja y Parchita 23
Table 12: Selva - Agua Mineral 24
Table 13: Yukery Light - Nectar de Durazno 25
Table 14: Gatorade - Thirst Quencher - Naranja Toronja 26
Table 15: Los Alpes - Agua Mineral Natural 27
Table 16: Upaca - Fresh Te con Limon 28
Table 17: 7UP H2Oh! - Bebida Gasificada - Parchita 29
Table 18: Minalba - Agua Mineral 30
Table 19: Plaza's Automercados - Jugo de Naranja; Jugo de Naranja con Zanahoria 31
Table 20: Santal Light - Orange Juice 32
Table 21: Yuky-Pak Aventura - Jugo Pasteurizado - Naranja y Parchita 33
Table 22: San Simon - Nectar - Durazno; Manzana; Pera 34
Table 23: San Marco - Agua Gasificada 35
Table 24: Sporade - Bebida Energizante - Uva 36
Table 25: Upaca - Nectar - Durazno; Pera 37
Table 26: Yukery - Nectar - Mango 38
Table 27: Frukids - Jugo de Naranja; Nectar de Durazno 39
Table 28: Tropicana - Orange Juice 40
Table 29: Yukery Light - Nectar - Manzana; Pera 41
Table 30: Sprim - Bebida Instantanea en Polvo - Melon 42
Table 31: Valero - Nectar - Durazno; Manzana; Pera 43
Table 32: Nevada - Bottled Water 44
Table 33: Snapple - Juice Drink - Snapple Apple 45
Table 34: Pastor - Fruit Punch 46
Table 35: California - Jugo de Naranja 47
Table 36: Amazon - Aqua Panela - Durazno 48
Table 37: Del Valle - Nectar de Guayaba 49
Table 38: Plan Suarez - Agua Mineral 50
Table 39: V8 Splash - Fruit Juice - Berry Blend 51
Table 40: Tang - Mezcla en Polvo para Preparar Bebida - Tamarindo 52
Table 41: Coca-Cola - Soft Drink - World Cup Special Edition 53
Table 42: Aje First - Kolita 54
Table 43: Excelsior Gama - Agua Mineral Natural 55
Table 44: 3P - Mezcla para Preparar Bebida sin Azucar - Achocolatada; Fresa; Vainilla 56
Table 45: Zuko - Bebida Instantanea en Polvo Baja en Calorias - Mango 57
Table 46: Shake-it - Nectar de Tamarindo 58
Table 47: Multigen - Merengada en Polvo - Chocolate 59
Table 48: Frukids - Nectar - Manzana; Pera 60
Table 49: Nevada - Bottled Water 61
Table 50: Amazon - Agua Panela con Limon 62
Table 51: Agua Blanca - Chicha Lista Instantanea - Original 63
Table 52: V8 Splash - Fruit Drink - Mango Peach; Tropical Mix 64
Table 53: Mix Frut - Nectar de Manzana 65
Table 54: OKF - Sparkling Natural Fruit Drink - Strawberry 66
Table 55: Tang - Mezcla en Polvo para Preparar Bebida - Naranja-Zanahoria 67
Table 56: Shake-it - Nectar de Pera 68
Table 57: Frutel - Nectar de Pera 69
Table 58: Agua Blanca Atomika - Mezcla en Polvo para Preparar Merengada Instantanea - Vanilla 70
Table 59: Chinotto - Bebida Gaseosa - Ligera 71
Table 60: Tropical - Jugo de Tomate 72
Table 61: Mix Frut - Nectar de Frutas - Durazno; Pera 73
Table 62: Gatorade - Thirst Quencher Kids Pack - Mandarina 74
Table 63: Los Andes - Juice - Apple; Peach; Pear 75
Table 64: Turbo Plus - Mezcla para Preparar Bebida - Mango 76
Table 65: OFK - Natural Fruit Drink - Grape; Guava; Lemon; Mango; Peach 77
Table 66: San Juan Bautista - Mineral Water 78
Table 67: Listo - Mezcla en Polvo para Preparar Bebida - Durazno; Mandarina; Pina 79
Table 68: Nestle California - Light Naranjada 80
Table 69: Nestle Huesitos - Nectar de Fruta - Durazno Rodando 81
Table 70: Shake-it - Nectar de Guayaba 82
Table 71: Ciclon - Energy Drink 83
Table 72: California - Jugo - Durazno; Manzana; Naranja; Pera 84
Table 73: Los Andes - Te - Durazno 85
Table 74: Crystal Drop - Mineral Water 86
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