Soft Drinks in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the soft drinks market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Middle East and Africa increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The carbonates category led the soft drinks market in Middle East and Africa, accounting for a share of 41.8%.

The leading players in the Middle East and African soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Masafi Mineral Water Co. LLC.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Overview 26
Value Analysis 26
Volume Analysis 27
Chapter 4 Middle East and Africa Soft Drinks - Market Overview 28
Value analysis (US Dollar), 2003?08 28
Value analysis (US Dollar), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company share analysis 34
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 5 Leading Company Profiles 43
The Coca-Cola Company 43
Pepsico, Inc. 46
Chapter 6 Category Analysis: Bottled Water 49
Value analysis (US Dollar), 2003?08 49
Value analysis (US Dollar), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Carbonates 62
Value analysis (US Dollar), 2003?08 62
Value analysis (US Dollar), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 Category Analysis: Concentrates 76
Value analysis (US Dollar), 2003?08 76
Value analysis (US Dollar), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company share analysis 82
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 9 Category Analysis: Functional Drinks 88
Value analysis (US Dollar), 2003?08 88
Value analysis (US Dollar), 2008?13 89
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 10 Category Analysis: Juices 101
Value analysis (US Dollar), 2003?08 101
Value analysis (US Dollar), 2008?13 102
Volume analysis, 2003?08 104
Volume analysis, 2008?13 105
Company share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 11 Category Analysis: RTD Tea and Coffee 116
Value analysis (US Dollar), 2003?08 116
Value analysis (US Dollar), 2008?13 117
Volume analysis, 2003?08 119
Volume analysis, 2008?13 120
Company share analysis 122
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 12 Category Analysis: Smoothies 129
Value analysis (US Dollar), 2003?08 129
Value analysis (US Dollar), 2008?13 130
Volume analysis, 2003?08 132
Volume analysis, 2008?13 133
Company share analysis 135
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 13 Research Methodology 141
Methodology overview 141
Secondary research 142
Market modeling 143
Creating an initial data model 143
Revising the initial data model 143
Creating a final estimate 144
Creating demographic value splits 144
Primary research 144
Data finalization 145
Ongoing research 145
Chapter 14 APPENDIX 146
Future readings 146
How to contact experts in your industry 146
Disclaimer 146

LIST OF FIGURES
Figure 1: Soft drinks, Middle East and Africa, value by category ($m), 2003?13 30
Figure 2: Soft drinks, Middle East and Africa, category growth comparison, by value, 2003?13 30
Figure 3: Soft drinks, Middle East and Africa, volume by category (kg/liters, million), 2003?13 33
Figure 4: Soft drinks, Middle East and Africa, category growth comparison, by volume, 2003?13 33
Figure 5: Soft drinks, Middle East and Africa, company share by volume (%), 2007?08 36
Figure 6: Soft drinks, Middle East and Africa, distribution channels by volume (%), 2007?08 38
Figure 7: Bottled water, Middle East and Africa, value by segment ($m), 2003?13 51
Figure 8: Bottled water, Middle East and Africa, category growth comparison, by value, 2003?13 51
Figure 9: Bottled water, Middle East and Africa, volume by segment (liters, million), 2003?13 54
Figure 10: Bottled water, Middle East and Africa, category growth comparison, by volume, 2003?13 54
Figure 11: Bottled water, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 57
Figure 12: Bottled water, Middle East and Africa, distribution channels by volume (%), 2007?08 59
Figure 13: Carbonates, Middle East and Africa, value by segment ($m), 2003?13 64
Figure 14: Carbonates, Middle East and Africa, category growth comparison, by value, 2003?13 64
Figure 15: Carbonates, Middle East and Africa, volume by segment (liters, million), 2003?13 67
Figure 16: Carbonates, Middle East and Africa, category growth comparison, by volume, 2003?13 67
Figure 17: Carbonates, Middle East and Africa, company share by volume (%), 2007?08 70
Figure 18: Carbonates, Middle East and Africa, distribution channels by volume (%), 2007?08 72
Figure 19: Concentrates, Middle East and Africa, value by segment ($m), 2003?13 78
Figure 20: Concentrates, Middle East and Africa, category growth comparison, by value, 2003?13 78
Figure 21: Concentrates, Middle East and Africa, volume by segment (kg/liters, million), 2003?13 81
Figure 22: Concentrates, Middle East and Africa, category growth comparison, by volume, 2003?13 81
Figure 23: Concentrates, Middle East and Africa, distribution channels by volume (%), 2007?08 85
Figure 24: Functional drinks, Middle East and Africa, value by segment ($m), 2003?13 90
Figure 25: Functional drinks, Middle East and Africa, category growth comparison, by value, 2003?13 90
Figure 26: Functional drinks, Middle East and Africa, volume by segment (liters, million), 2003?13 93
Figure 27: Functional drinks, Middle East and Africa, category growth comparison, by volume, 2003?13 93
Figure 28: Functional drinks, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 96
Figure 29: Functional drinks, Middle East and Africa, distribution channels by volume (%), 2007?08 98
Figure 30: Juices, Middle East and Africa, value by segment ($m), 2003?13 103
Figure 31: Juices, Middle East and Africa, category growth comparison, by value, 2003?13 103
Figure 32: Juices, Middle East and Africa, volume by segment (liters, million), 2003?13 106
Figure 33: Juices, Middle East and Africa, category growth comparison, by volume, 2003?13 106
Figure 34: Juices, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 109
Figure 35: Juices, Middle East and Africa, distribution channels by volume (%), 2007?08 111
Figure 36: RTD tea and coffee, Middle East and Africa, value by segment ($m), 2003?13 118
Figure 37: RTD tea and coffee, Middle East and Africa, category growth comparison, by value, 2003?13 118
Figure 38: RTD tea and coffee, Middle East and Africa, volume by segment (liters, million), 2003?13 121
Figure 39: RTD tea and coffee, Middle East and Africa, category growth comparison, by volume, 2003?13 121
Figure 40: RTD tea and coffee, Middle East and Africa, company share by volume (%), 2007?08 124
Figure 41: RTD tea and coffee, Middle East and Africa, distribution channels by volume (%), 2007?08 126
Figure 42: Smoothies, Middle East and Africa, value by segment ($m), 2003?13 131
Figure 43: Smoothies, Middle East and Africa, category growth comparison, by value, 2003?13 131
Figure 44: Smoothies, Middle East and Africa, volume by segment (liters, million), 2003?13 134
Figure 45: Smoothies, Middle East and Africa, category growth comparison, by volume, 2003?13 134
Figure 46: Smoothies, Middle East and Africa, distribution channels by volume (%), 2007?08 138
Figure 47: Annual data review process 142

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Middle East and Africa soft drinks value (country-wise), 2003?08 ($m) 26
Table 4: Middle East and Africa soft drinks value (country-wise) forecast, 2008?13 ($m) 26
Table 5: Middle East and Africa soft drinks volume (country-wise), 2003?08 (kg/liters, million) 27
Table 6: Middle East and Africa soft drinks volume (country-wise) forecast, 2008?13 (kg/liters, million) 27
Table 7: Soft drinks, Middle East and Africa, value by category ($m), 2003?08 28
Table 8: Soft drinks, Middle East and Africa, value forecast by category ($m), 2008?13 29
Table 9: Soft drinks, Middle East and Africa, volume by category (kg/liters, million), 2003?08 31
Table 10: Soft drinks, Middle East and Africa, volume forecast by category (kg/liters, million), 2008?13 32
Table 11: Soft drinks, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 34
Table 12: Soft drinks, Middle East and Africa, volume by company (kg/liters, million), 2007?08 35
Table 13: Soft drinks, Middle East and Africa, distribution channels by volume (%), 2007?08 37
Table 14: Soft drinks, Middle East and Africa, volume by distribution channel (kg/liters, million), 2007?08 37
Table 15: Soft drinks, Middle East and Africa, expenditure per capita ($), 2003?08 39
Table 16: Soft drinks, Middle East and Africa, forecast expenditure per capita ($), 2008?13 40
Table 17: Soft drinks, Middle East and Africa, consumption per capita (kg/liters), 2003?08 41
Table 18: Soft drinks, Middle East and Africa, forecast consumption per capita (kg/liters), 2008?13 42
Table 19: The Coca-Cola Company key facts 43
Table 20: Pepsico, Inc. key facts 46
Table 21: Bottled water, Middle East and Africa, value by segment ($m), 2003?08 49
Table 22: Bottled water, Middle East and Africa, value forecast by segment ($m), 2008?13 50
Table 23: Bottled water, Middle East and Africa, volume by segment (liters, million), 2003?08 52
Table 24: Bottled water, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 53
Table 25: Bottled water, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 55
Table 26: Bottled water, Middle East and Africa, volume by company (liters, million), 2007?08 56
Table 27: Bottled water, Middle East and Africa, distribution channels by volume (%), 2007?08 58
Table 28: Bottled water, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 58
Table 29: Bottled water, Middle East and Africa, expenditure per capita ($), 2003?08 60
Table 30: Bottled water, Middle East and Africa, forecast expenditure per capita ($), 2008?13 60
Table 31: Bottled water, Middle East and Africa, consumption per capita (liters), 2003?08 61
Table 32: Bottled water, Middle East and Africa, forecast consumption per capita (liters), 2008?13 61
Table 33: Carbonates, Middle East and Africa, value by segment ($m), 2003?08 62
Table 34: Carbonates, Middle East and Africa, value forecast by segment ($m), 2008?13 63
Table 35: Carbonates, Middle East and Africa, volume by segment (liters, million), 2003?08 65
Table 36: Carbonates, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 66
Table 37: Carbonates, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 68
Table 38: Carbonates, Middle East and Africa, volume by company (liters, million), 2007?08 69
Table 39: Carbonates, Middle East and Africa, distribution channels by volume (%), 2007?08 71
Table 40: Carbonates, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 71
Table 41: Carbonates, Middle East and Africa, expenditure per capita ($), 2003?08 73
Table 42: Carbonates, Middle East and Africa, forecast expenditure per capita ($), 2008?13 74
Table 43: Carbonates, Middle East and Africa, consumption per capita (liters), 2003?08 74
Table 44: Carbonates, Middle East and Africa, forecast consumption per capita (liters), 2008?13 75
Table 45: Concentrates, Middle East and Africa, value by segment ($m), 2003?08 76
Table 46: Concentrates, Middle East and Africa, value forecast by segment ($m), 2008?13 77
Table 47: Concentrates, Middle East and Africa, volume by segment (kg/liters, million), 2003?08 79
Table 48: Concentrates, Middle East and Africa, volume forecast by segment (kg/liters, million), 2008?13 80
Table 49: Concentrates, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 82
Table 50: Concentrates, Middle East and Africa, volume by company (kg/liters, million), 2007?08 83
Table 51: Concentrates, Middle East and Africa, distribution channels by volume (%), 2007?08 84
Table 52: Concentrates, Middle East and Africa, volume by distribution channel (kg/liters, million), 2007?08 84
Table 53: Concentrates, Middle East and Africa, expenditure per capita ($), 2003?08 86
Table 54: Concentrates, Middle East and Africa, forecast expenditure per capita ($), 2008?13 86
Table 55: Concentrates, Middle East and Africa, consumption per capita (kg/liters), 2003?08 87
Table 56: Concentrates, Middle East and Africa, forecast consumption per capita (kg/liters), 2008?13 87
Table 57: Functional drinks, Middle East and Africa, value by segment ($m), 2003?08 88
Table 58: Functional drinks, Middle East and Africa, value forecast by segment ($m), 2008?13 89
Table 59: Functional drinks, Middle East and Africa, volume by segment (liters, million), 2003?08 91
Table 60: Functional drinks, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 92
Table 61: Functional drinks, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 94
Table 62: Functional drinks, Middle East and Africa, volume by company (liters, million), 2007?08 95
Table 63: Functional drinks, Middle East and Africa, distribution channels by volume (%), 2007?08 97
Table 64: Functional drinks, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 97
Table 65: Functional drinks, Middle East and Africa, expenditure per capita ($), 2003?08 99
Table 66: Functional drinks, Middle East and Africa, forecast expenditure per capita ($), 2008?13 99
Table 67: Functional drinks, Middle East and Africa, consumption per capita (liters), 2003?08 100
Table 68: Functional drinks, Middle East and Africa, forecast consumption per capita (liters), 2008?13 100
Table 69: Juices, Middle East and Africa, value by segment ($m), 2003?08 101
Table 70: Juices, Middle East and Africa, value forecast by segment ($m), 2008?13 102
Table 71: Juices, Middle East and Africa, volume by segment (liters, million), 2003?08 104
Table 72: Juices, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 105
Table 73: Juices, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 107
Table 74: Juices, Middle East and Africa, volume by company (liters, million), 2007?08 108
Table 75: Juices, Middle East and Africa, distribution channels by volume (%), 2007?08 110
Table 76: Juices, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 110
Table 77: Juices, Middle East and Africa, expenditure per capita ($), 2003?08 112
Table 78: Juices, Middle East and Africa, forecast expenditure per capita ($), 2008?13 113
Table 79: Juices, Middle East and Africa, consumption per capita (liters), 2003?08 114
Table 80: Juices, Middle East and Africa, forecast consumption per capita (liters), 2008?13 115
Table 81: RTD tea and coffee, Middle East and Africa, value by segment ($m), 2003?08 116
Table 82: RTD tea and coffee, Middle East and Africa, value forecast by segment ($m), 2008?13 117
Table 83: RTD tea and coffee, Middle East and Africa, volume by segment (liters, million), 2003?08 119
Table 84: RTD tea and coffee, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 120
Table 85: RTD tea and coffee, Middle East and Africa, company share by volume (%), 2007?08 122
Table 86: RTD tea and coffee, Middle East and Africa, volume by company (liters, million), 2007?08 123
Table 87: RTD tea and coffee, Middle East and Africa, distribution channels by volume (%), 2007?08 125
Table 88: RTD tea and coffee, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 125
Table 89: RTD tea and coffee, Middle East and Africa, expenditure per capita ($), 2003?08 127
Table 90: RTD tea and coffee, Middle East and Africa, forecast expenditure per capita ($), 2008?13 127
Table 91: RTD tea and coffee, Middle East and Africa, consumption per capita (liters), 2003?08 128
Table 92: RTD tea and coffee, Middle East and Africa, forecast consumption per capita (liters), 2008?13 128
Table 93: Smoothies, Middle East and Africa, value by segment ($m), 2003?08 129
Table 94: Smoothies, Middle East and Africa, value forecast by segment ($m), 2008?13 130
Table 95: Smoothies, Middle East and Africa, volume by segment (liters, million), 2003?08 132
Table 96: Smoothies, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 133
Table 97: Smoothies, Middle East and Africa, company share by volume (%), 2007?08 135
Table 98: Smoothies, Middle East and Africa, volume by company (liters, million), 2007?08 136
Table 99: Smoothies, Middle East and Africa, distribution channels by volume (%), 2007?08 137
Table 100: Smoothies, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 137
Table 101: Smoothies, Middle East and Africa, expenditure per capita ($), 2003?08 139
Table 102: Smoothies, Middle East and Africa, forecast expenditure per capita ($), 2008?13 139
Table 103: Smoothies, Middle East and Africa, consumption per capita (liters), 2003?08 140
Table 104: Smoothies, Middle East and Africa, forecast consumption per capita (liters), 2008?13 140



[Inhaltsverzeichnis ausblenden]