Soft Drinks in Nigeria to 2013

Introduction

This databook provides key data and information on the soft drinks market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: carbonates, bottled water, juices, functional drinks, concentrates and smoothies

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Nigeria increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The carbonates category led the soft drinks market in Nigeria, accounting for a share of 41.6%.

Leading players in Nigerian soft drinks market include Pepsico, Inc., Coca-Cola Company, The and Dr. Pepper Snapple Group Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: smoothies 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 26
Value analysis (Naira), 2003?08 26
Value analysis (Naira), 2008?13 27
Value analysis (US dollars), 2003?08 29
Value analysis (US dollars), 2008?13 30
Volume analysis, 2003?08 32
Volume analysis, 2008?13 33
Company and brand share analysis 35
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 4 Leading Company Profiles 52
PepsiCo, Inc. 52
The Coca-Cola Company 55
Chapter 5 Category Analysis: Bottled Water 58
Value analysis (Naira), 2003?08 58
Value analysis (Naira), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Carbonates 76
Value analysis (Naira), 2003?08 76
Value analysis (Naira), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Concentrates 95
Value analysis (Naira), 2003?08 95
Value analysis (Naira), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Functional Drinks 110
Value analysis (Naira), 2003?08 110
Value analysis (Naira), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 115
Volume analysis, 2008?13 116
Company and brand share analysis 118
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Juices 127
Value analysis (Naira), 2003?08 127
Value analysis (Naira), 2008?13 128
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 131
Volume analysis, 2003?08 133
Volume analysis, 2008?13 134
Company and brand share analysis 136
Distribution analysis 141
Expenditure and consumption per capita 143
Chapter 10 Category Analysis: Smoothies 149
Value analysis (Naira), 2003?08 149
Value analysis (Naira), 2008?13 150
Value analysis (US dollars), 2003?08 152
Value analysis (US dollars), 2008?13 152
Volume analysis, 2003?08 154
Volume analysis, 2008?13 155
Company and brand share analysis 157
Distribution analysis 159
Expenditure and consumption per capita 161
Chapter 11 Country Comparison 164
Value 164
Volume 168
Market share 172
Chapter 12 Socioeconomic profile 173
Country overview 173
Key facts 174
Political overview 175
Economic overview 176
Chapter 13 New Product Development 177
Product launches over time 177
Recent product launches 179
Chapter 14 Macroeconomic Profile 180
Macroeconomic indicators 180
Chapter 15 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 16 APPENDIX 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Soft drinks, Nigeria, value by category (NGNm), 2003?13 28
Figure 2: Soft drinks, Nigeria, category growth comparison, by value, 2003?13 31
Figure 3: Soft drinks, Nigeria, volume by category (kg/liters, million), 2003?13 34
Figure 4: Soft drinks, Nigeria, category growth comparison, by volume, 2003?13 34
Figure 5: Soft drinks, Nigeria, company share by volume (%), 2007?08 39
Figure 6: Soft drinks, Nigeria, distribution channels by volume (%), 2007?08 45
Figure 7: Bottled water, Nigeria, value by segment (NGNm), 2003?13 60
Figure 8: Bottled water, Nigeria, category growth comparison, by value, 2003?13 63
Figure 9: Bottled water, Nigeria, volume by segment (liters, million), 2003?13 66
Figure 10: Bottled water, Nigeria, category growth comparison, by volume, 2003?13 66
Figure 11: Bottled water, Nigeria, company share by volume (%), 2007?08 69
Figure 12: Bottled water, Nigeria, distribution channels by volume (%), 2007?08 72
Figure 13: Carbonates, Nigeria, value by segment (NGNm), 2003?13 78
Figure 14: Carbonates, Nigeria, category growth comparison, by value, 2003?13 81
Figure 15: Carbonates, Nigeria, volume by segment (liters, million), 2003?13 84
Figure 16: Carbonates, Nigeria, category growth comparison, by volume, 2003?13 84
Figure 17: Carbonates, Nigeria, company share by volume (%), 2007?08 87
Figure 18: Carbonates, Nigeria, distribution channels by volume (%), 2007?08 90
Figure 19: Concentrates, Nigeria, value by segment (NGNm), 2003?13 97
Figure 20: Concentrates, Nigeria, category growth comparison, by value, 2003?13 99
Figure 21: Concentrates, Nigeria, volume by segment (kg/liters, million), 2003?13 102
Figure 22: Concentrates, Nigeria, category growth comparison, by volume, 2003?13 102
Figure 23: Concentrates, Nigeria, distribution channels by volume (%), 2007?08 106
Figure 24: Functional drinks, Nigeria, value by segment (NGNm), 2003?13 112
Figure 25: Functional drinks, Nigeria, category growth comparison, by value, 2003?13 114
Figure 26: Functional drinks, Nigeria, volume by segment (liters, million), 2003?13 117
Figure 27: Functional drinks, Nigeria, category growth comparison, by volume, 2003?13 117
Figure 28: Functional drinks, Nigeria, company share by volume (%), 2007?08 120
Figure 29: Functional drinks, Nigeria, distribution channels by volume (%), 2007?08 123
Figure 30: Juices, Nigeria, value by segment (NGNm), 2003?13 129
Figure 31: Juices, Nigeria, category growth comparison, by value, 2003?13 132
Figure 32: Juices, Nigeria, volume by segment (liters, million), 2003?13 135
Figure 33: Juices, Nigeria, category growth comparison, by volume, 2003?13 135
Figure 34: Juices, Nigeria, company share by volume (%), 2007?08 138
Figure 35: Juices, Nigeria, distribution channels by volume (%), 2007?08 142
Figure 36: Smoothies, Nigeria, value by segment (NGNm), 2003?13 151
Figure 37: Smoothies, Nigeria, category growth comparison, by value, 2003?13 153
Figure 38: Smoothies, Nigeria, volume by segment (liters, million), 2003?13 156
Figure 39: Smoothies, Nigeria, category growth comparison, by volume, 2003?13 156
Figure 40: Smoothies, Nigeria, distribution channels by volume (%), 2007?08 160
Figure 41: Global soft drinks market split (value terms, 2008), top five countries 165
Figure 42: Global soft drinks market value, 2003–08, top five countries 167
Figure 43: Global soft drinks market split (volume terms, 2008), top five countries 169
Figure 44: Global soft drinks market volume, 2003–08, top five countries 171
Figure 45: Map of Nigeria 174
Figure 46: Annual data review process 186

LIST OF TABLES
Table 1: Soft drinks category definitions 11
Table 2: Soft drinks distribution channels 12
Table 3: Soft drinks, Nigeria, value by category (NGNm), 2003?08 26
Table 4: Soft drinks, Nigeria, value forecast by category (NGNm), 2008?13 27
Table 5: Soft drinks, Nigeria, value by category ($m), 2003?08 29
Table 6: Soft drinks, Nigeria, value forecast by category ($m), 2008?13 30
Table 7: Soft drinks, Nigeria, volume by category (kg/liters, million), 2003?08 32
Table 8: Soft drinks, Nigeria, volume forecast by category (kg/liters, million), 2008?13 33
Table 9: Soft drinks, Nigeria, brand share by volume (%), 2007?08 35
Table 10: Soft drinks, Nigeria, volume by brand (kg/liters, million), 2007?08 37
Table 11: Soft drinks, Nigeria, company share by volume (%), 2007?08 40
Table 12: Soft drinks, Nigeria, volume by company (kg/liters, million), 2007?08 42
Table 13: Soft drinks, Nigeria, distribution channels by volume (%), 2007?08 44
Table 14: Soft drinks, Nigeria, volume by distribution channel (kg/liters, million), 2007?08 44
Table 15: Soft drinks, Nigeria, expenditure per capita (NGN), 2003?08 46
Table 16: Soft drinks, Nigeria, forecast expenditure per capita (NGN), 2008?13 47
Table 17: Soft drinks, Nigeria, expenditure per capita ($), 2003?08 48
Table 18: Soft drinks, Nigeria, forecast expenditure per capita ($), 2008?13 49
Table 19: Soft drinks, Nigeria, consumption per capita (kg/liters), 2003?08 50
Table 20: Soft drinks, Nigeria, forecast consumption per capita (kg/liters), 2008?13 51
Table 21: PepsiCo, Inc. key facts 52
Table 22: The Coca-Cola Company key facts 55
Table 23: Bottled water, Nigeria, value by segment (NGNm), 2003?08 58
Table 24: Bottled water, Nigeria, value forecast by segment (NGNm), 2008?13 59
Table 25: Bottled water, Nigeria, value by segment ($m), 2003?08 61
Table 26: Bottled water, Nigeria, value forecast by segment ($m), 2008?13 62
Table 27: Bottled water, Nigeria, volume by segment (liters, million), 2003?08 64
Table 28: Bottled water, Nigeria, volume forecast by segment (liters, million), 2008?13 65
Table 29: Bottled water, Nigeria, brand share by volume (%), 2007?08 67
Table 30: Bottled water, Nigeria, volume by brand (liters, million), 2007?08 68
Table 31: Bottled water, Nigeria, company share by volume (%), 2007?08 70
Table 32: Bottled water, Nigeria, volume by company (liters, million), 2007?08 70
Table 33: Bottled water, Nigeria, distribution channels by volume (%), 2007?08 71
Table 34: Bottled water, Nigeria, volume by distribution channel (liters, million), 2007?08 71
Table 35: Bottled water, Nigeria, expenditure per capita (NGN), 2003?08 73
Table 36: Bottled water, Nigeria, forecast expenditure per capita (NGN), 2008?13 73
Table 37: Bottled water, Nigeria, expenditure per capita ($), 2003?08 74
Table 38: Bottled water, Nigeria, forecast expenditure per capita ($), 2008?13 74
Table 39: Bottled water, Nigeria, consumption per capita (liters), 2003?08 75
Table 40: Bottled water, Nigeria, forecast consumption per capita (liters), 2008?13 75
Table 41: Carbonates, Nigeria, value by segment (NGNm), 2003?08 76
Table 42: Carbonates, Nigeria, value forecast by segment (NGNm), 2008?13 77
Table 43: Carbonates, Nigeria, value by segment ($m), 2003?08 79
Table 44: Carbonates, Nigeria, value forecast by segment ($m), 2008?13 80
Table 45: Carbonates, Nigeria, volume by segment (liters, million), 2003?08 82
Table 46: Carbonates, Nigeria, volume forecast by segment (liters, million), 2008?13 83
Table 47: Carbonates, Nigeria, brand share by volume (%), 2007?08 85
Table 48: Carbonates, Nigeria, volume by brand (liters, million), 2007?08 86
Table 49: Carbonates, Nigeria, company share by volume (%), 2007?08 88
Table 50: Carbonates, Nigeria, volume by company (liters, million), 2007?08 88
Table 51: Carbonates, Nigeria, distribution channels by volume (%), 2007?08 89
Table 52: Carbonates, Nigeria, volume by distribution channel (liters, million), 2007?08 89
Table 53: Carbonates, Nigeria, expenditure per capita (NGN), 2003?08 91
Table 54: Carbonates, Nigeria, forecast expenditure per capita (NGN), 2008?13 92
Table 55: Carbonates, Nigeria, expenditure per capita ($), 2003?08 92
Table 56: Carbonates, Nigeria, forecast expenditure per capita ($), 2008?13 93
Table 57: Carbonates, Nigeria, consumption per capita (liters), 2003?08 93
Table 58: Carbonates, Nigeria, forecast consumption per capita (liters), 2008?13 94
Table 59: Concentrates, Nigeria, value by segment (NGNm), 2003?08 95
Table 60: Concentrates, Nigeria, value forecast by segment (NGNm), 2008?13 96
Table 61: Concentrates, Nigeria, value by segment ($m), 2003?08 98
Table 62: Concentrates, Nigeria, value forecast by segment ($m), 2008?13 98
Table 63: Concentrates, Nigeria, volume by segment (kg/liters, million), 2003?08 100
Table 64: Concentrates, Nigeria, volume forecast by segment (kg/liters, million), 2008?13 101
Table 65: Concentrates, Nigeria, brand share by volume (%), 2007?08 103
Table 66: Concentrates, Nigeria, volume by brand (kg/liters, million), 2007?08 103
Table 67: Concentrates, Nigeria, company share by volume (%), 2007?08 104
Table 68: Concentrates, Nigeria, volume by company (kg/liters, million), 2007?08 104
Table 69: Concentrates, Nigeria, distribution channels by volume (%), 2007?08 105
Table 70: Concentrates, Nigeria, volume by distribution channel (kg/liters, million), 2007?08 105
Table 71: Concentrates, Nigeria, expenditure per capita (NGN), 2003?08 107
Table 72: Concentrates, Nigeria, forecast expenditure per capita (NGN), 2008?13 107
Table 73: Concentrates, Nigeria, expenditure per capita ($), 2003?08 108
Table 74: Concentrates, Nigeria, forecast expenditure per capita ($), 2008?13 108
Table 75: Concentrates, Nigeria, consumption per capita (kg/liters), 2003?08 109
Table 76: Concentrates, Nigeria, forecast consumption per capita (kg/liters), 2008?13 109
Table 77: Functional drinks, Nigeria, value by segment (NGNm), 2003?08 110
Table 78: Functional drinks, Nigeria, value forecast by segment (NGNm), 2008?13 111
Table 79: Functional drinks, Nigeria, value by segment ($m), 2003?08 113
Table 80: Functional drinks, Nigeria, value forecast by segment ($m), 2008?13 113
Table 81: Functional drinks, Nigeria, volume by segment (liters, million), 2003?08 115
Table 82: Functional drinks, Nigeria, volume forecast by segment (liters, million), 2008?13 116
Table 83: Functional drinks, Nigeria, brand share by volume (%), 2007?08 118
Table 84: Functional drinks, Nigeria, volume by brand (liters, million), 2007?08 119
Table 85: Functional drinks, Nigeria, company share by volume (%), 2007?08 121
Table 86: Functional drinks, Nigeria, volume by company (liters, million), 2007?08 121
Table 87: Functional drinks, Nigeria, distribution channels by volume (%), 2007?08 122
Table 88: Functional drinks, Nigeria, volume by distribution channel (liters, million), 2007?08 122
Table 89: Functional drinks, Nigeria, expenditure per capita (NGN), 2003?08 124
Table 90: Functional drinks, Nigeria, forecast expenditure per capita (NGN), 2008?13 124
Table 91: Functional drinks, Nigeria, expenditure per capita ($), 2003?08 125
Table 92: Functional drinks, Nigeria, forecast expenditure per capita ($), 2008?13 125
Table 93: Functional drinks, Nigeria, consumption per capita (liters), 2003?08 126
Table 94: Functional drinks, Nigeria, forecast consumption per capita (liters), 2008?13 126
Table 95: Juices, Nigeria, value by segment (NGNm), 2003?08 127
Table 96: Juices, Nigeria, value forecast by segment (NGNm), 2008?13 128
Table 97: Juices, Nigeria, value by segment ($m), 2003?08 130
Table 98: Juices, Nigeria, value forecast by segment ($m), 2008?13 131
Table 99: Juices, Nigeria, volume by segment (liters, million), 2003?08 133
Table 100: Juices, Nigeria, volume forecast by segment (liters, million), 2008?13 134
Table 101: Juices, Nigeria, brand share by volume (%), 2007?08 136
Table 102: Juices, Nigeria, volume by brand (liters, million), 2007?08 137
Table 103: Juices, Nigeria, company share by volume (%), 2007?08 139
Table 104: Juices, Nigeria, volume by company (liters, million), 2007?08 140
Table 105: Juices, Nigeria, distribution channels by volume (%), 2007?08 141
Table 106: Juices, Nigeria, volume by distribution channel (liters, million), 2007?08 141
Table 107: Juices, Nigeria, expenditure per capita (NGN), 2003?08 143
Table 108: Juices, Nigeria, forecast expenditure per capita (NGN), 2008?13 144
Table 109: Juices, Nigeria, expenditure per capita ($), 2003?08 145
Table 110: Juices, Nigeria, forecast expenditure per capita ($), 2008?13 146
Table 111: Juices, Nigeria, consumption per capita (liters), 2003?08 147
Table 112: Juices, Nigeria, forecast consumption per capita (liters), 2008?13 148
Table 113: Smoothies, Nigeria, value by segment (NGNm), 2003?08 149
Table 114: Smoothies, Nigeria, value forecast by segment (NGNm), 2008?13 150
Table 115: Smoothies, Nigeria, value by segment ($m), 2003?08 152
Table 116: Smoothies, Nigeria, value forecast by segment ($m), 2008?13 152
Table 117: Smoothies, Nigeria, volume by segment (liters, million), 2003?08 154
Table 118: Smoothies, Nigeria, volume forecast by segment (liters, million), 2008?13 155
Table 119: Smoothies, Nigeria, brand share by volume (%), 2007?08 157
Table 120: Smoothies, Nigeria, volume by brand (liters, million), 2007?08 157
Table 121: Smoothies, Nigeria, company share by volume (%), 2007?08 158
Table 122: Smoothies, Nigeria, volume by company (liters, million), 2007?08 158
Table 123: Smoothies, Nigeria, distribution channels by volume (%), 2007?08 159
Table 124: Smoothies, Nigeria, volume by distribution channel (liters, million), 2007?08 159
Table 125: Smoothies, Nigeria, expenditure per capita (NGN), 2003?08 161
Table 126: Smoothies, Nigeria, forecast expenditure per capita (NGN), 2008?13 161
Table 127: Smoothies, Nigeria, expenditure per capita ($), 2003?08 162
Table 128: Smoothies, Nigeria, forecast expenditure per capita ($), 2008?13 162
Table 129: Smoothies, Nigeria, consumption per capita (liters), 2003?08 163
Table 130: Smoothies, Nigeria, forecast consumption per capita (liters), 2008?13 163
Table 131: Global soft drinks market value, 2008 164
Table 132: Global soft drinks market split (value terms ($m), 2008), top five countries 167
Table 133: Global soft drinks market volume, 2008 168
Table 134: Global soft drinks market split (volume terms, 2008), top five countries 171
Table 135: Leading players, top five countries 172
Table 136: Nigeria key facts 174
Table 137: Nigeria soft drinks new product launches reports, by company (top five companies), 2009 177
Table 138: Nigeria soft drinks new product launches SKUs, by company (top five companies), 2009 177
Table 139: Nigeria soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 178
Table 140: Nigeria soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 178
Table 141: Nigeria soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 179
Table 142: Nigeria soft drinks new product launches - recent five launches 2009 179
Table 143: Nigeria population, by age group, 2003?08 (millions) 180
Table 144: Nigeria population forecast, by age group, 2008?13 (millions) 181
Table 145: Nigeria population, by gender, 2003?08 (millions) 181
Table 146: Nigeria population forecast, by gender, 2008?13 (millions) 182
Table 147: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 182
Table 148: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 182
Table 149: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 183
Table 150: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 183
Table 151: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 183
Table 152: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 184
Table 153: Nigeria consumer price index, 2003?08 (2000=100) 184
Table 154: Nigeria consumer price index, 2008?13 (2000=100) 184


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