Soft Drinks in North America to 2013

Introduction

This databook provides key data and information on the soft drinks market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in North America increased at a compound annual growth rate of 3.1% between 2003 and 2008.

The carbonates category led the soft drinks market in North America, accounting for a share of 50%.

The leading players in the North American soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Overview 25
Value Analysis 25
Volume Analysis 26
Chapter 4 North America Soft Drinks - Market Overview 27
Value analysis (US Dollar), 2003?08 27
Value analysis (US Dollar), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 5 Leading Company Profiles 42
The Coca-Cola Company 42
Pepsico, Inc. 45
Chapter 6 Category Analysis: Bottled Water 48
Value analysis (US Dollar), 2003?08 48
Value analysis (US Dollar), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company share analysis 54
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 7 Category Analysis: Carbonates 60
Value analysis (US Dollar), 2003?08 60
Value analysis (US Dollar), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company share analysis 66
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 8 Category Analysis: Concentrates 73
Value analysis (US Dollar), 2003?08 73
Value analysis (US Dollar), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company share analysis 79
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 9 Category Analysis: Functional Drinks 84
Value analysis (US Dollar), 2003?08 84
Value analysis (US Dollar), 2008?13 85
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company share analysis 90
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 10 Category Analysis: Juices 96
Value analysis (US Dollar), 2003?08 96
Value analysis (US Dollar), 2008?13 97
Volume analysis, 2003?08 99
Volume analysis, 2008?13 100
Company share analysis 102
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 11 Category Analysis: RTD Tea and Coffee 110
Value analysis (US Dollar), 2003?08 110
Value analysis (US Dollar), 2008?13 111
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company share analysis 116
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 12 Category Analysis: Smoothies 121
Value analysis (US Dollar), 2003?08 121
Value analysis (US Dollar), 2008?13 122
Volume analysis, 2003?08 124
Volume analysis, 2008?13 125
Company share analysis 127
Distribution analysis 129
Expenditure and consumption per capita 131
Chapter 13 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 14 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: Soft drinks, North America, value by category ($m), 2003?13 29
Figure 2: Soft drinks, North America, category growth comparison, by value, 2003?13 29
Figure 3: Soft drinks, North America, volume by category (kg/liters, million), 2003?13 32
Figure 4: Soft drinks, North America, category growth comparison, by volume, 2003?13 32
Figure 5: Soft drinks, North America, company share by volume (%), 2007?08 35
Figure 6: Soft drinks, North America, distribution channels by volume (%), 2007?08 37
Figure 7: Bottled water, North America, value by segment ($m), 2003?13 50
Figure 8: Bottled water, North America, category growth comparison, by value, 2003?13 50
Figure 9: Bottled water, North America, volume by segment (liters, million), 2003?13 53
Figure 10: Bottled water, North America, category growth comparison, by volume, 2003?13 53
Figure 11: Bottled water, North America, company share by volume (%), 2007?08 55
Figure 12: Bottled water, North America, distribution channels by volume (%), 2007?08 57
Figure 13: Carbonates, North America, value by segment ($m), 2003?13 62
Figure 14: Carbonates, North America, category growth comparison, by value, 2003?13 62
Figure 15: Carbonates, North America, volume by segment (liters, million), 2003?13 65
Figure 16: Carbonates, North America, category growth comparison, by volume, 2003?13 65
Figure 17: Carbonates, North America, company share by volume (%), 2007?08 67
Figure 18: Carbonates, North America, distribution channels by volume (%), 2007?08 69
Figure 19: Concentrates, North America, value by segment ($m), 2003?13 75
Figure 20: Concentrates, North America, category growth comparison, by value, 2003?13 75
Figure 21: Concentrates, North America, volume by segment (kg/liters, million), 2003?13 78
Figure 22: Concentrates, North America, category growth comparison, by volume, 2003?13 78
Figure 23: Concentrates, North America, distribution channels by volume (%), 2007?08 81
Figure 24: Functional drinks, North America, value by segment ($m), 2003?13 86
Figure 25: Functional drinks, North America, category growth comparison, by value, 2003?13 86
Figure 26: Functional drinks, North America, volume by segment (liters, million), 2003?13 89
Figure 27: Functional drinks, North America, category growth comparison, by volume, 2003?13 89
Figure 28: Functional drinks, North America, company share by volume (%), 2007?08 91
Figure 29: Functional drinks, North America, distribution channels by volume (%), 2007?08 93
Figure 30: Juices, North America, value by segment ($m), 2003?13 98
Figure 31: Juices, North America, category growth comparison, by value, 2003?13 98
Figure 32: Juices, North America, volume by segment (liters, million), 2003?13 101
Figure 33: Juices, North America, category growth comparison, by volume, 2003?13 101
Figure 34: Juices, North America, company share by volume (%), 2007?08 103
Figure 35: Juices, North America, distribution channels by volume (%), 2007?08 105
Figure 36: RTD tea and coffee, North America, value by segment ($m), 2003?13 112
Figure 37: RTD tea and coffee, North America, category growth comparison, by value, 2003?13 112
Figure 38: RTD tea and coffee, North America, volume by segment (liters, million), 2003?13 115
Figure 39: RTD tea and coffee, North America, category growth comparison, by volume, 2003?13 115
Figure 40: RTD tea and coffee, North America, distribution channels by volume (%), 2007?08 118
Figure 41: Smoothies, North America, value by segment ($m), 2003?13 123
Figure 42: Smoothies, North America, category growth comparison, by value, 2003?13 123
Figure 43: Smoothies, North America, volume by segment (liters, million), 2003?13 126
Figure 44: Smoothies, North America, category growth comparison, by volume, 2003?13 126
Figure 45: Smoothies, North America, company share by volume (%), 2007?08 128
Figure 46: Smoothies, North America, distribution channels by volume (%), 2007?08 130
Figure 47: Annual data review process 134

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: North America soft drinks value (country-wise), 2003?08 ($m) 25
Table 4: North America soft drinks value (country-wise) forecast, 2008?13 ($m) 25
Table 5: North America soft drinks volume (country-wise), 2003?08 (kg/liters, million) 26
Table 6: North America soft drinks volume (country-wise) forecast, 2008?13 (kg/liters, million) 26
Table 7: Soft drinks, North America, value by category ($m), 2003?08 27
Table 8: Soft drinks, North America, value forecast by category ($m), 2008?13 28
Table 9: Soft drinks, North America, volume by category (kg/liters, million), 2003?08 30
Table 10: Soft drinks, North America, volume forecast by category (kg/liters, million), 2008?13 31
Table 11: Soft drinks, North America, company share (top 20 companies) by volume (%), 2007?08 33
Table 12: Soft drinks, North America, volume by company (kg/liters, million), 2007?08 34
Table 13: Soft drinks, North America, distribution channels by volume (%), 2007?08 36
Table 14: Soft drinks, North America, volume by distribution channel (kg/liters, million), 2007?08 36
Table 15: Soft drinks, North America, expenditure per capita ($), 2003?08 38
Table 16: Soft drinks, North America, forecast expenditure per capita ($), 2008?13 39
Table 17: Soft drinks, North America, consumption per capita (kg/liters), 2003?08 40
Table 18: Soft drinks, North America, forecast consumption per capita (kg/liters), 2008?13 41
Table 19: The Coca-Cola Company key facts 42
Table 20: Pepsico, Inc. key facts 45
Table 21: Bottled water, North America, value by segment ($m), 2003?08 48
Table 22: Bottled water, North America, value forecast by segment ($m), 2008?13 49
Table 23: Bottled water, North America, volume by segment (liters, million), 2003?08 51
Table 24: Bottled water, North America, volume forecast by segment (liters, million), 2008?13 52
Table 25: Bottled water, North America, company share by volume (%), 2007?08 54
Table 26: Bottled water, North America, volume by company (liters, million), 2007?08 55
Table 27: Bottled water, North America, distribution channels by volume (%), 2007?08 56
Table 28: Bottled water, North America, volume by distribution channel (liters, million), 2007?08 56
Table 29: Bottled water, North America, expenditure per capita ($), 2003?08 58
Table 30: Bottled water, North America, forecast expenditure per capita ($), 2008?13 58
Table 31: Bottled water, North America, consumption per capita (liters), 2003?08 59
Table 32: Bottled water, North America, forecast consumption per capita (liters), 2008?13 59
Table 33: Carbonates, North America, value by segment ($m), 2003?08 60
Table 34: Carbonates, North America, value forecast by segment ($m), 2008?13 61
Table 35: Carbonates, North America, volume by segment (liters, million), 2003?08 63
Table 36: Carbonates, North America, volume forecast by segment (liters, million), 2008?13 64
Table 37: Carbonates, North America, company share by volume (%), 2007?08 66
Table 38: Carbonates, North America, volume by company (liters, million), 2007?08 67
Table 39: Carbonates, North America, distribution channels by volume (%), 2007?08 68
Table 40: Carbonates, North America, volume by distribution channel (liters, million), 2007?08 68
Table 41: Carbonates, North America, expenditure per capita ($), 2003?08 70
Table 42: Carbonates, North America, forecast expenditure per capita ($), 2008?13 71
Table 43: Carbonates, North America, consumption per capita (liters), 2003?08 71
Table 44: Carbonates, North America, forecast consumption per capita (liters), 2008?13 72
Table 45: Concentrates, North America, value by segment ($m), 2003?08 73
Table 46: Concentrates, North America, value forecast by segment ($m), 2008?13 74
Table 47: Concentrates, North America, volume by segment (kg/liters, million), 2003?08 76
Table 48: Concentrates, North America, volume forecast by segment (kg/liters, million), 2008?13 77
Table 49: Concentrates, North America, company share by volume (%), 2007?08 79
Table 50: Concentrates, North America, volume by company (kg/liters, million), 2007?08 79
Table 51: Concentrates, North America, distribution channels by volume (%), 2007?08 80
Table 52: Concentrates, North America, volume by distribution channel (kg/liters, million), 2007?08 80
Table 53: Concentrates, North America, expenditure per capita ($), 2003?08 82
Table 54: Concentrates, North America, forecast expenditure per capita ($), 2008?13 82
Table 55: Concentrates, North America, consumption per capita (kg/liters), 2003?08 83
Table 56: Concentrates, North America, forecast consumption per capita (kg/liters), 2008?13 83
Table 57: Functional drinks, North America, value by segment ($m), 2003?08 84
Table 58: Functional drinks, North America, value forecast by segment ($m), 2008?13 85
Table 59: Functional drinks, North America, volume by segment (liters, million), 2003?08 87
Table 60: Functional drinks, North America, volume forecast by segment (liters, million), 2008?13 88
Table 61: Functional drinks, North America, company share by volume (%), 2007?08 90
Table 62: Functional drinks, North America, volume by company (liters, million), 2007?08 90
Table 63: Functional drinks, North America, distribution channels by volume (%), 2007?08 92
Table 64: Functional drinks, North America, volume by distribution channel (liters, million), 2007?08 92
Table 65: Functional drinks, North America, expenditure per capita ($), 2003?08 94
Table 66: Functional drinks, North America, forecast expenditure per capita ($), 2008?13 94
Table 67: Functional drinks, North America, consumption per capita (liters), 2003?08 95
Table 68: Functional drinks, North America, forecast consumption per capita (liters), 2008?13 95
Table 69: Juices, North America, value by segment ($m), 2003?08 96
Table 70: Juices, North America, value forecast by segment ($m), 2008?13 97
Table 71: Juices, North America, volume by segment (liters, million), 2003?08 99
Table 72: Juices, North America, volume forecast by segment (liters, million), 2008?13 100
Table 73: Juices, North America, company share by volume (%), 2007?08 102
Table 74: Juices, North America, volume by company (liters, million), 2007?08 103
Table 75: Juices, North America, distribution channels by volume (%), 2007?08 104
Table 76: Juices, North America, volume by distribution channel (liters, million), 2007?08 104
Table 77: Juices, North America, expenditure per capita ($), 2003?08 106
Table 78: Juices, North America, forecast expenditure per capita ($), 2008?13 107
Table 79: Juices, North America, consumption per capita (liters), 2003?08 108
Table 80: Juices, North America, forecast consumption per capita (liters), 2008?13 109
Table 81: RTD tea and coffee, North America, value by segment ($m), 2003?08 110
Table 82: RTD tea and coffee, North America, value forecast by segment ($m), 2008?13 111
Table 83: RTD tea and coffee, North America, volume by segment (liters, million), 2003?08 113
Table 84: RTD tea and coffee, North America, volume forecast by segment (liters, million), 2008?13 114
Table 85: RTD tea and coffee, North America, company share by volume (%), 2007?08 116
Table 86: RTD tea and coffee, North America, volume by company (liters, million), 2007?08 116
Table 87: RTD tea and coffee, North America, distribution channels by volume (%), 2007?08 117
Table 88: RTD tea and coffee, North America, volume by distribution channel (liters, million), 2007?08 117
Table 89: RTD tea and coffee, North America, expenditure per capita ($), 2003?08 119
Table 90: RTD tea and coffee, North America, forecast expenditure per capita ($), 2008?13 119
Table 91: RTD tea and coffee, North America, consumption per capita (liters), 2003?08 120
Table 92: RTD tea and coffee, North America, forecast consumption per capita (liters), 2008?13 120
Table 93: Smoothies, North America, value by segment ($m), 2003?08 121
Table 94: Smoothies, North America, value forecast by segment ($m), 2008?13 122
Table 95: Smoothies, North America, volume by segment (liters, million), 2003?08 124
Table 96: Smoothies, North America, volume forecast by segment (liters, million), 2008?13 125
Table 97: Smoothies, North America, company share by volume (%), 2007?08 127
Table 98: Smoothies, North America, volume by company (liters, million), 2007?08 127
Table 99: Smoothies, North America, distribution channels by volume (%), 2007?08 129
Table 100: Smoothies, North America, volume by distribution channel (liters, million), 2007?08 129
Table 101: Smoothies, North America, expenditure per capita ($), 2003?08 131
Table 102: Smoothies, North America, forecast expenditure per capita ($), 2008?13 131
Table 103: Smoothies, North America, consumption per capita (liters), 2003?08 132
Table 104: Smoothies, North America, forecast consumption per capita (liters), 2008?13 132


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