Soft drinks in Russia to 2013

Introduction

This databook provides key data and information on the soft drinks market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: bottled water, carbonates, juices, RTD tea & coffee, functional drinks, concentrates and smoothies

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Russia increased at a compound annual growth rate of 7.5% between 2003 and 2008.

The carbonates category led the soft drinks market in Russia, accounting for a share of 38.9%.

The leading players in Russian soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Lebedyansky.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for soft drinks in Russia increased at a compound annual growth rate of 7.5% between 2003 and 2008.

The carbonates category led the soft drinks market in Russia, accounting for a share of 38.9%.

The leading players in Russian soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Lebedyansky.


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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Concentrates 5
Summary category level - Carbonates 6
Summary category level - RTD tea & coffee 7
Summary category level - Juices 8
Summary category level - Smoothies 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2003?08 27
Value Analysis, 2008?13 28
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 45
Expenditure & consumption per capita 47
Chapter 4 LEADING COMPANY PROFILES 53
The Coca-Cola Company 53
PepsiCo, Inc. 56
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 59
Value Analysis, 2003?08 59
Value Analysis, 2008?13 60
Value Analysis, US$ 2003?08 62
Value Analysis, US$ 2008?13 62
Volume Analysis, 2003?08 64
Volume Analysis, 2008?13 65
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 76
Value Analysis, 2003?08 76
Value Analysis, 2008?13 77
Value Analysis, US$ 2003?08 79
Value Analysis, US$ 2008?13 80
Volume Analysis, 2003?08 82
Volume Analysis, 2008?13 83
Company and Brand Share Analysis 86
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 7 CATEGORY ANALYSIS - CONCENTRATES 95
Value Analysis, 2003?08 95
Value Analysis, 2008?13 96
Value Analysis, US$ 2003?08 98
Value Analysis, US$ 2008?13 98
Volume Analysis, 2003?08 100
Volume Analysis, 2008?13 101
Company and Brand Share Analysis 104
Distribution Analysis 107
Expenditure & consumption per capita 109
Chapter 8 CATEGORY ANALYSIS - CARBONATES 112
Value Analysis, 2003?08 112
Value Analysis, 2008?13 113
Value Analysis, US$ 2003?08 115
Value Analysis, US$ 2008?13 116
Volume Analysis, 2003?08 118
Volume Analysis, 2008?13 119
Company and Brand Share Analysis 122
Distribution Analysis 125
Expenditure & consumption per capita 127
Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE 130
Value Analysis, 2003?08 130
Value Analysis, 2008?13 131
Value Analysis, US$ 2003?08 133
Value Analysis, US$ 2008?13 133
Volume Analysis, 2003?08 135
Volume Analysis, 2008?13 136
Company and Brand Share Analysis 139
Distribution Analysis 142
Expenditure & consumption per capita 144
Chapter 10 CATEGORY ANALYSIS - JUICES 147
Value Analysis, 2003?08 147
Value Analysis, 2008?13 148
Value Analysis, US$ 2003?08 150
Value Analysis, US$ 2008?13 151
Volume Analysis, 2003?08 153
Volume Analysis, 2008?13 154
Company and Brand Share Analysis 157
Distribution Analysis 161
Expenditure & consumption per capita 163
Chapter 11 CATEGORY ANALYSIS - SMOOTHIES 169
Value Analysis, 2003?08 169
Value Analysis, 2008?13 170
Value Analysis, US$ 2003?08 172
Value Analysis, US$ 2008?13 172
Volume Analysis, 2003?08 174
Volume Analysis, 2008?13 175
Company and Brand Share Analysis 177
Distribution Analysis 179
Expenditure & consumption per capita 181
Chapter 12 RUSSIA SOCIOECONOMIC PROFILE 184
Country Overview 184
Key Facts 185
Political Overview 186
Economic Overview 187
Chapter 13 RUSSIA MACROECONOMIC PROFILE 188
Macroeconomic Indicators 188
Chapter 14 RESEARCH METHODOLOGY 193
Methodology overview 193
Secondary research 194
Market modeling 195
Primary research 196
Data finalization 197
Ongoing research 197
Chapter 15 APPENDIX 198
Future readings 198
How to contact experts in your industry 198
Disclaimer 198


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LIST OF FIGURES
Figure 1: Russia soft drinks value and value forecast, 2003?13 (RUB m, nominal prices) 30
Figure 2: Russia soft drinks category growth comparison, by value, 2003?13 33
Figure 3: Russia soft drinks volume and volume forecast, 2003?13 (Kg/Liters m) 36
Figure 4: Russia soft drinks category growth comparison, by volume, 2003?13 37
Figure 5: Russia soft drinks company share, by volume, 2007?08 (%) 42
Figure 6: Russia soft drinks distribution channels, by volume, 2007?08 (%) 46
Figure 7: Russia functional drinks value and value forecast, 2003?13 (RUB m, nominal prices) 61
Figure 8: Russia functional drinks category growth comparison, by value, 2003?13 63
Figure 9: Russia functional drinks volume and volume forecast, 2003?13 (Liters m) 66
Figure 10: Russia functional drinks category growth comparison, by volume, 2003?13 67
Figure 11: Russia functional drinks company share, by volume, 2007?08 (%) 69
Figure 12: Russia functional drinks distribution channels, by volume, 2007?08 (%) 72
Figure 13: Russia bottled water value and value forecast, 2003?13 (RUB m, nominal prices) 78
Figure 14: Russia bottled water category growth comparison, by value, 2003?13 81
Figure 15: Russia bottled water volume and volume forecast, 2003?13 (Liters m) 84
Figure 16: Russia bottled water category growth comparison, by volume, 2003?13 85
Figure 17: Russia bottled water company share, by volume, 2007?08 (%) 88
Figure 18: Russia bottled water distribution channels, by volume, 2007?08 (%) 91
Figure 19: Russia concentrates value and value forecast, 2003?13 (RUB m, nominal prices) 97
Figure 20: Russia concentrates category growth comparison, by value, 2003?13 99
Figure 21: Russia concentrates volume and volume forecast, 2003?13 (Kg/Liters m) 102
Figure 22: Russia concentrates category growth comparison, by volume, 2003?13 103
Figure 23: Russia concentrates company share, by volume, 2007?08 (%) 105
Figure 24: Russia concentrates distribution channels, by volume, 2007?08 (%) 108
Figure 25: Russia carbonates value and value forecast, 2003?13 (RUB m, nominal prices) 114
Figure 26: Russia carbonates category growth comparison, by value, 2003?13 117
Figure 27: Russia carbonates volume and volume forecast, 2003?13 (Liters m) 120
Figure 28: Russia carbonates category growth comparison, by volume, 2003?13 121
Figure 29: Russia carbonates company share, by volume, 2007?08 (%) 123
Figure 30: Russia carbonates distribution channels, by volume, 2007?08 (%) 126
Figure 31: Russia RTD tea & coffee value and value forecast, 2003?13 (RUB m, nominal prices) 132
Figure 32: Russia RTD tea & coffee category growth comparison, by value, 2003?13 134
Figure 33: Russia RTD tea & coffee volume and volume forecast, 2003?13 (Liters m) 137
Figure 34: Russia RTD tea & coffee category growth comparison, by volume, 2003?13 138
Figure 35: Russia RTD tea & coffee company share, by volume, 2007?08 (%) 140
Figure 36: Russia RTD tea & coffee distribution channels, by volume, 2007?08 (%) 143
Figure 37: Russia juices value and value forecast, 2003?13 (RUB m, nominal prices) 149
Figure 38: Russia juices category growth comparison, by value, 2003?13 152
Figure 39: Russia juices volume and volume forecast, 2003?13 (Liters m) 155
Figure 40: Russia juices category growth comparison, by volume, 2003?13 156
Figure 41: Russia juices company share, by volume, 2007?08 (%) 159
Figure 42: Russia juices distribution channels, by volume, 2007?08 (%) 162
Figure 43: Russia smoothies value and value forecast, 2003?13 (RUB m, nominal prices) 171
Figure 44: Russia smoothies category growth comparison, by value, 2003?13 173
Figure 45: Russia smoothies volume and volume forecast, 2003?13 (Liters m) 176
Figure 46: Russia smoothies category growth comparison, by volume, 2003?13 176
Figure 47: Russia smoothies distribution channels, by volume, 2007?08 (%) 180
Figure 48: Map of Russia 185
Figure 49: Annual data review process 194


LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Russia soft drinks value, 2003?08 (RUB m, nominal prices) 27
Table 4: Russia soft drinks value forecast, 2008?13 (RUB m, nominal prices) 29
Table 5: Russia soft drinks value, 2003?08 (US$ m nominal prices) 31
Table 6: Russia soft drinks value forecast, 2008?13 (US$ m nominal prices) 32
Table 7: Russia soft drinks volume, 2003?08 (Kg/Liters m) 34
Table 8: Russia soft drinks volume forecast, 2008?13 (Kg/Liters m) 35
Table 9: Russia soft drinks brand share, by volume, 2007?08 (%) 38
Table 10: Russia soft drinks volume, by brand 2007?08 (Kg/Liters m) 40
Table 11: Russia soft drinks company share by volume, 2007?08 (%) 43
Table 12: Russia soft drinks volume, by company, 2007?08 (Kg/Liters m) 44
Table 13: Russia soft drinks distribution channels, by volume, 2007?08 (%) 45
Table 14: Russia soft drinks volume, by distribution channel, 2007?08 (Kg/Liters m) 45
Table 15: Russia soft drinks expenditure per capita, 2003?08 (RUB, nominal prices) 47
Table 16: Russia soft drinks forecast expenditure per capita, 2008?13 (RUB, nominal prices) 48
Table 17: Russia soft drinks expenditure per capita, 2003?08 (US$ nominal prices) 49
Table 18: Russia soft drinks forecast expenditure per capita, 2008?13 (US$ nominal prices) 50
Table 19: Russia soft drinks consumption per capita, 2003?08 (Kg/Liters) 51
Table 20: Russia soft drinks forecast consumption per capita, 2008?13 (Kg/Liters) 52
Table 21: The Coca-Cola Company Key Facts 53
Table 22: PepsiCo, Inc. Key Facts 56
Table 23: Russia functional drinks value, 2003?08 (RUB m, nominal prices) 59
Table 24: Russia functional drinks value forecast, 2008?13 (RUB m, nominal prices) 60
Table 25: Russia functional drinks value, 2003?08 (US$ m nominal prices) 62
Table 26: Russia functional drinks value forecast, 2008?13 (US$ m nominal prices) 62
Table 27: Russia functional drinks volume, 2003?08 (Liters m) 64
Table 28: Russia functional drinks volume forecast, 2008?13 (Liters m) 65
Table 29: Russia functional drinks brand share, by volume, 2007?08 (%) 68
Table 30: Russia functional drinks volume, by brand 2007?08 (Liters m) 68
Table 31: Russia functional drinks company share by volume, 2007?08 (%) 70
Table 32: Russia functional drinks volume, by company, 2007?08 (Liters m) 70
Table 33: Russia functional drinks distribution channels, by volume, 2007?08 (%) 71
Table 34: Russia functional drinks volume, by distribution channel, 2007?08 (Liters m) 71
Table 35: Russia functional drinks expenditure per capita, 2003?08 (RUB, nominal prices) 73
Table 36: Russia functional drinks forecast expenditure per capita, 2008?13 (RUB, nominal prices) 73
Table 37: Russia functional drinks expenditure per capita, 2003?08 (US$ nominal prices) 74
Table 38: Russia functional drinks forecast expenditure per capita, 2008?13 (US$ nominal prices) 74
Table 39: Russia functional drinks consumption per capita, 2003?08 (Liters) 75
Table 40: Russia functional drinks forecast consumption per capita, 2008?13 (Liters) 75
Table 41: Russia bottled water value, 2003?08 (RUB m, nominal prices) 76
Table 42: Russia bottled water value forecast, 2008?13 (RUB m, nominal prices) 77
Table 43: Russia bottled water value, 2003?08 (US$ m nominal prices) 79
Table 44: Russia bottled water value forecast, 2008?13 (US$ m nominal prices) 80
Table 45: Russia bottled water volume, 2003?08 (Liters m) 82
Table 46: Russia bottled water volume forecast, 2008?13 (Liters m) 83
Table 47: Russia bottled water brand share, by volume, 2007?08 (%) 86
Table 48: Russia bottled water volume, by brand 2007?08 (Liters m) 87
Table 49: Russia bottled water company share by volume, 2007?08 (%) 89
Table 50: Russia bottled water volume, by company, 2007?08 (Liters m) 89
Table 51: Russia bottled water distribution channels, by volume, 2007?08 (%) 90
Table 52: Russia bottled water volume, by distribution channel, 2007?08 (Liters m) 90
Table 53: Russia bottled water expenditure per capita, 2003?08 (RUB, nominal prices) 92
Table 54: Russia bottled water forecast expenditure per capita, 2008?13 (RUB, nominal prices) 92
Table 55: Russia bottled water expenditure per capita, 2003?08 (US$ nominal prices) 93
Table 56: Russia bottled water forecast expenditure per capita, 2008?13 (US$ nominal prices) 93
Table 57: Russia bottled water consumption per capita, 2003?08 (Liters) 94
Table 58: Russia bottled water forecast consumption per capita, 2008?13 (Liters) 94
Table 59: Russia concentrates value, 2003?08 (RUB m, nominal prices) 95
Table 60: Russia concentrates value forecast, 2008?13 (RUB m, nominal prices) 96
Table 61: Russia concentrates value, 2003?08 (US$ m nominal prices) 98
Table 62: Russia concentrates value forecast, 2008?13 (US$ m nominal prices) 98
Table 63: Russia concentrates volume, 2003?08 (Kg/Liters m) 100
Table 64: Russia concentrates volume forecast, 2008?13 (Kg/Liters m) 101
Table 65: Russia concentrates brand share, by volume, 2007?08 (%) 104
Table 66: Russia concentrates volume, by brand 2007?08 (Kg/Liters m) 104
Table 67: Russia concentrates company share by volume, 2007?08 (%) 106
Table 68: Russia concentrates volume, by company, 2007?08 (Kg/Liters m) 106
Table 69: Russia concentrates distribution channels, by volume, 2007?08 (%) 107
Table 70: Russia concentrates volume, by distribution channel, 2007?08 (Kg/Liters m) 107
Table 71: Russia concentrates expenditure per capita, 2003?08 (RUB, nominal prices) 109
Table 72: Russia concentrates forecast expenditure per capita, 2008?13 (RUB, nominal prices) 109
Table 73: Russia concentrates expenditure per capita, 2003?08 (US$ nominal prices) 110
Table 74: Russia concentrates forecast expenditure per capita, 2008?13 (US$ nominal prices) 110
Table 75: Russia concentrates consumption per capita, 2003?08 (Kg/Liters) 111
Table 76: Russia concentrates forecast consumption per capita, 2008?13 (Kg/Liters) 111
Table 77: Russia carbonates value, 2003?08 (RUB m, nominal prices) 112
Table 78: Russia carbonates value forecast, 2008?13 (RUB m, nominal prices) 113
Table 79: Russia carbonates value, 2003?08 (US$ m nominal prices) 115
Table 80: Russia carbonates value forecast, 2008?13 (US$ m nominal prices) 116
Table 81: Russia carbonates volume, 2003?08 (Liters m) 118
Table 82: Russia carbonates volume forecast, 2008?13 (Liters m) 119
Table 83: Russia carbonates brand share, by volume, 2007?08 (%) 122
Table 84: Russia carbonates volume, by brand 2007?08 (Liters m) 122
Table 85: Russia carbonates company share by volume, 2007?08 (%) 124
Table 86: Russia carbonates volume, by company, 2007?08 (Liters m) 124
Table 87: Russia carbonates distribution channels, by volume, 2007?08 (%) 125
Table 88: Russia carbonates volume, by distribution channel, 2007?08 (Liters m) 125
Table 89: Russia carbonates expenditure per capita, 2003?08 (RUB, nominal prices) 127
Table 90: Russia carbonates forecast expenditure per capita, 2008?13 (RUB, nominal prices) 127
Table 91: Russia carbonates expenditure per capita, 2003?08 (US$ nominal prices) 128
Table 92: Russia carbonates forecast expenditure per capita, 2008?13 (US$ nominal prices) 128
Table 93: Russia carbonates consumption per capita, 2003?08 (Liters) 129
Table 94: Russia carbonates forecast consumption per capita, 2008?13 (Liters) 129
Table 95: Russia RTD tea & coffee value, 2003?08 (RUB m, nominal prices) 130
Table 96: Russia RTD tea & coffee value forecast, 2008?13 (RUB m, nominal prices) 131
Table 97: Russia RTD tea & coffee value, 2003?08 (US$ m nominal prices) 133
Table 98: Russia RTD tea & coffee value forecast, 2008?13 (US$ m nominal prices) 133
Table 99: Russia RTD tea & coffee volume, 2003?08 (Liters m) 135
Table 100: Russia RTD tea & coffee volume forecast, 2008?13 (Liters m) 136
Table 101: Russia RTD tea & coffee brand share, by volume, 2007?08 (%) 139
Table 102: Russia RTD tea & coffee volume, by brand 2007?08 (Liters m) 139
Table 103: Russia RTD tea & coffee company share by volume, 2007?08 (%) 141
Table 104: Russia RTD tea & coffee volume, by company, 2007?08 (Liters m) 141
Table 105: Russia RTD tea & coffee distribution channels, by volume, 2007?08 (%) 142
Table 106: Russia RTD tea & coffee volume, by distribution channel, 2007?08 (Liters m) 142
Table 107: Russia RTD tea & coffee expenditure per capita, 2003?08 (RUB, nominal prices) 144
Table 108: Russia RTD tea & coffee forecast expenditure per capita, 2008?13 (RUB, nominal prices) 144
Table 109: Russia RTD tea & coffee expenditure per capita, 2003?08 (US$ nominal prices) 145
Table 110: Russia RTD tea & coffee forecast expenditure per capita, 2008?13 (US$ nominal prices) 145
Table 111: Russia RTD tea & coffee consumption per capita, 2003?08 (Liters) 146
Table 112: Russia RTD tea & coffee forecast consumption per capita, 2008?13 (Liters) 146
Table 113: Russia juices value, 2003?08 (RUB m, nominal prices) 147
Table 114: Russia juices value forecast, 2008?13 (RUB m, nominal prices) 148
Table 115: Russia juices value, 2003?08 (US$ m nominal prices) 150
Table 116: Russia juices value forecast, 2008?13 (US$ m nominal prices) 151
Table 117: Russia juices volume, 2003?08 (Liters m) 153
Table 118: Russia juices volume forecast, 2008?13 (Liters m) 154
Table 119: Russia juices brand share, by volume, 2007?08 (%) 157
Table 120: Russia juices volume, by brand 2007?08 (Liters m) 158
Table 121: Russia juices company share by volume, 2007?08 (%) 160
Table 122: Russia juices volume, by company, 2007?08 (Liters m) 160
Table 123: Russia juices distribution channels, by volume, 2007?08 (%) 161
Table 124: Russia juices volume, by distribution channel, 2007?08 (Liters m) 161
Table 125: Russia juices expenditure per capita, 2003?08 (RUB, nominal prices) 163
Table 126: Russia juices forecast expenditure per capita, 2008?13 (RUB, nominal prices) 164
Table 127: Russia juices expenditure per capita, 2003?08 (US$ nominal prices) 165
Table 128: Russia juices forecast expenditure per capita, 2008?13 (US$ nominal prices) 166
Table 129: Russia juices consumption per capita, 2003?08 (Liters) 167
Table 130: Russia juices forecast consumption per capita, 2008?13 (Liters) 168
Table 131: Russia smoothies value, 2003?08 (RUB m, nominal prices) 169
Table 132: Russia smoothies value forecast, 2008?13 (RUB m, nominal prices) 170
Table 133: Russia smoothies value, 2003?08 (US$ m nominal prices) 172
Table 134: Russia smoothies value forecast, 2008?13 (US$ m nominal prices) 172
Table 135: Russia smoothies volume, 2003?08 (Liters m) 174
Table 136: Russia smoothies volume forecast, 2008?13 (Liters m) 175
Table 137: Russia smoothies brand share, by volume, 2007?08 (%) 177
Table 138: Russia smoothies volume, by brand 2007?08 (Liters m) 177
Table 139: Russia smoothies company share by volume, 2007?08 (%) 178
Table 140: Russia smoothies volume, by company, 2007?08 (Liters m) 178
Table 141: Russia smoothies distribution channels, by volume, 2007?08 (%) 179
Table 142: Russia smoothies volume, by distribution channel, 2007?08 (Liters m) 179
Table 143: Russia smoothies expenditure per capita, 2003?08 (RUB, nominal prices) 181
Table 144: Russia smoothies forecast expenditure per capita, 2008?13 (RUB, nominal prices) 181
Table 145: Russia smoothies expenditure per capita, 2003?08 (US$ nominal prices) 182
Table 146: Russia smoothies forecast expenditure per capita, 2008?13 (US$ nominal prices) 182
Table 147: Russia smoothies consumption per capita, 2003?08 (Liters) 183
Table 148: Russia smoothies forecast consumption per capita, 2008?13 (Liters) 183
Table 149: Russia Key Facts 185
Table 150: Russia population, by age group, 2003?08 (millions) 188
Table 151: Russia population forecast, by age group, 2008?13 (millions) 189
Table 152: Russia population, by gender, 2003?08 (millions) 189
Table 153: Russia population forecast, by gender, 2008?13 (millions) 190
Table 154: Russia nominal GDP, 2003?08 (RUB bn, nominal prices) 190
Table 155: Russia nominal GDP forecast, 2008?13 (RUB bn, nominal prices) 190
Table 156: Russia real GDP, 2003?08 (RUB bn, 2000 prices) 191
Table 157: Russia real GDP forecast, 2008?13 (RUB bn, 2000 prices) 191
Table 158: Russia real GDP, 2003?08 (US$ bn, 2000 prices) 191
Table 159: Russia real GDP forecast, 2008?13 (US$ bn, 2000 prices) 192
Table 160: Russia consumer price index, 2003?08 (2000=100) 192
Table 161: Russia consumer price index, 2008?13 (2000=100) 192

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