TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Coca-Cola Company, The 21
PepsiCo, Inc. 26
Lebedyansky 31
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Russia soft drinks market value: $ million, 2006–10(e) 10
Table 2: Russia soft drinks market volume: million liters, 2006–10(e) 11
Table 3: Russia soft drinks market segmentation I:% share, by value, 2010(e) 12
Table 4: Russia soft drinks market segmentation II: % share, by value, 2010(e) 13
Table 5: Russia soft drinks market share: % share, by volume, 2010(e) 14
Table 6: Coca-Cola Company, The: key facts 21
Table 7: Coca-Cola Company, The: key financials ($) 24
Table 8: Coca-Cola Company, The: key financial ratios 24
Table 9: PepsiCo, Inc.: key facts 26
Table 10: PepsiCo, Inc.: key financials ($) 28
Table 11: PepsiCo, Inc.: key financial ratios 29
Table 12: Lebedyansky: key facts 31
Table 13: Russia soft drinks market distribution: % share, by volume, 2010(e) 32
Table 14: Russia soft drinks market value forecast: $ million, 2010–15 33
Table 15: Russia soft drinks market volume forecast: million liters, 2010–15 34
Table 16: Russia size of population (million), 2006–10 35
Table 17: Russia gdp (constant 2000 prices, $ billion), 2006–10 35
Table 18: Russia gdp (current prices, $ billion), 2006–10 35
Table 19: Russia inflation, 2006–10 36
Table 20: Russia consumer price index (absolute), 2006–10 36
Table 21: Russia exchange rate, 2006–10 36
LIST OF FIGURES
Figure 1: Russia soft drinks market value: $ million, 2006–10(e) 10
Figure 2: Russia soft drinks market volume: million liters, 2006–10(e) 11
Figure 3: Russia soft drinks market segmentation I:% share, by value, 2010(e) 12
Figure 4: Russia soft drinks market segmentation II: % share, by value, 2010(e) 13
Figure 5: Russia soft drinks market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the soft drinks market in Russia, 2010 15
Figure 7: Drivers of buyer power in the soft drinks market in Russia, 2010 16
Figure 8: Drivers of supplier power in the soft drinks market in Russia, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the soft drinks market in Russia, 2010 18
Figure 10: Factors influencing the threat of substitutes in the soft drinks market in Russia, 2010 19
Figure 11: Drivers of degree of rivalry in the soft drinks market in Russia, 2010 20
Figure 12: Coca-Cola Company, The: revenues & profitability 25
Figure 13: Coca-Cola Company, The: assets & liabilities 25
Figure 14: PepsiCo, Inc.: revenues & profitability 29
Figure 15: PepsiCo, Inc.: assets & liabilities 30
Figure 16: Russia soft drinks market distribution: % share, by volume, 2010(e) 32
Figure 17: Russia soft drinks market value forecast: $ million, 2010–15 33
Figure 18: Russia soft drinks market volume forecast: million liters, 2010–15 34
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