Soft Drinks in South Korea to 2013

Introduction

This databook provides key data and information on the soft drinks market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on 7 categories: Carbonates, Bottled water, Juices, RTD tea & coffee, Functional drinks, Smoothies and Concentrates

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-08) and forecast (2009-13) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in South Korea increased at a compound annual growth rate of 2.5% between 2003 and 2008.

The carbonates category led the soft drinks market in South Korea, accounting for a share of 29.4%.

Leading players in South Korea soft drinks market include Coca-Cola Company, The, Lotte Group and Nong Shim Co. Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea & coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 29
Value analysis (South Korean Won), 2003?08 29
Value analysis (South Korean Won), 2008?13 30
Value analysis (US dollars), 2003?08 32
Value analysis (US dollars), 2008?13 33
Volume analysis, 2003?08 35
Volume analysis, 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
The Coca-Cola Company 53
Lotte Group 56
Chapter 5 Category Analysis: Bottled Water 58
Value analysis (South Korean Won), 2003?08 58
Value analysis (South Korean Won), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Carbonates 76
Value analysis (South Korean Won), 2003?08 76
Value analysis (South Korean Won), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Category Analysis: Concentrates 94
Value analysis (South Korean Won), 2003?08 94
Value analysis (South Korean Won), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 Category Analysis: Functional Drinks 109
Value analysis (South Korean Won), 2003?08 109
Value analysis (South Korean Won), 2008?13 110
Value analysis (US dollars), 2003?08 112
Value analysis (US dollars), 2008?13 112
Volume analysis, 2003?08 114
Volume analysis, 2008?13 115
Company and brand share analysis 117
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Juices 125
Value analysis (South Korean Won), 2003?08 125
Value analysis (South Korean Won), 2008?13 126
Value analysis (US dollars), 2003?08 128
Value analysis (US dollars), 2008?13 129
Volume analysis, 2003?08 131
Volume analysis, 2008?13 132
Company and brand share analysis 134
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Category Analysis: RTD Tea & Coffee 146
Value analysis (South Korean Won), 2003?08 146
Value analysis (South Korean Won), 2008?13 147
Value analysis (US dollars), 2003?08 149
Value analysis (US dollars), 2008?13 149
Volume analysis, 2003?08 151
Volume analysis, 2008?13 152
Company and brand share analysis 154
Distribution analysis 157
Expenditure and consumption per capita 159
Chapter 11 Category Analysis: Smoothies 162
Value analysis (South Korean Won), 2003?08 162
Value analysis (South Korean Won), 2008?13 163
Value analysis (US dollars), 2003?08 165
Value analysis (US dollars), 2008?13 165
Volume analysis, 2003?08 167
Volume analysis, 2008?13 168
Company and brand share analysis 170
Distribution analysis 172
Expenditure and consumption per capita 174
Chapter 12 PESTLE Analysis 177
Summary 177
Political analysis 178
Economic analysis 182
Social analysis 186
Technological analysis 190
Legal analysis 193
Environmental analysis 197
Chapter 13 New Product Development 200
Product launches over time 200
Recent product launches 202
Chapter 14 Macroeconomic Profile 203
Macroeconomic indicators 203
Chapter 15 Research Methodology 208
Methodology overview 208
Secondary research 209
Market modeling 210
Creating an initial data model 210
Revising the initial data model 210
Creating a final estimate 211
Creating demographic value splits 211
Primary research 211
Data finalization 212
Ongoing research 212
Chapter 16 APPENDIX 213
Future readings 213
How to contact experts in your industry 213
Disclaimer 213

LIST OF FIGURES
Figure 1: Soft drinks, South Korea, value by category (KRWm), 2003?13 31
Figure 2: Soft drinks, South Korea, category growth comparison, by value, 2003?13 34
Figure 3: Soft drinks, South Korea, volume by category (liters, million), 2003?13 37
Figure 4: Soft drinks, South Korea, category growth comparison, by volume, 2003?13 37
Figure 5: Soft drinks, South Korea, company share by volume (%), 2007?08 42
Figure 6: Soft drinks, South Korea, distribution channels by volume (%), 2007?08 46
Figure 7: Bottled water, South Korea, value by segment (KRWm), 2003?13 60
Figure 8: Bottled water, South Korea, category growth comparison, by value, 2003?13 63
Figure 9: Bottled water, South Korea, volume by segment (liters, million), 2003?13 66
Figure 10: Bottled water, South Korea, category growth comparison, by volume, 2003?13 66
Figure 11: Bottled water, South Korea, company share by volume (%), 2007?08 69
Figure 12: Bottled water, South Korea, distribution channels by volume (%), 2007?08 72
Figure 13: Carbonates, South Korea, value by segment (KRWm), 2003?13 78
Figure 14: Carbonates, South Korea, category growth comparison, by value, 2003?13 81
Figure 15: Carbonates, South Korea, volume by segment (liters, million), 2003?13 84
Figure 16: Carbonates, South Korea, category growth comparison, by volume, 2003?13 84
Figure 17: Carbonates, South Korea, company share by volume (%), 2007?08 86
Figure 18: Carbonates, South Korea, distribution channels by volume (%), 2007?08 89
Figure 19: Concentrates, South Korea, value by segment (KRWm), 2003?13 96
Figure 20: Concentrates, South Korea, volume by segment (liters, million), 2003?13 100
Figure 21: Concentrates, South Korea, company share by volume (%), 2007?08 102
Figure 22: Concentrates, South Korea, distribution channels by volume (%), 2007?08 105
Figure 23: Functional drinks, South Korea, value by segment (KRWm), 2003?13 111
Figure 24: Functional drinks, South Korea, category growth comparison, by value, 2003?13 113
Figure 25: Functional drinks, South Korea, volume by segment (liters, million), 2003?13 116
Figure 26: Functional drinks, South Korea, category growth comparison, by volume, 2003?13 116
Figure 27: Functional drinks, South Korea, company share by volume (%), 2007?08 118
Figure 28: Functional drinks, South Korea, distribution channels by volume (%), 2007?08 121
Figure 29: Juices, South Korea, value by segment (KRWm), 2003?13 127
Figure 30: Juices, South Korea, category growth comparison, by value, 2003?13 130
Figure 31: Juices, South Korea, volume by segment (liters, million), 2003?13 133
Figure 32: Juices, South Korea, category growth comparison, by volume, 2003?13 133
Figure 33: Juices, South Korea, company share by volume (%), 2007?08 136
Figure 34: Juices, South Korea, distribution channels by volume (%), 2007?08 139
Figure 35: RTD tea & coffee, South Korea, value by segment (KRWm), 2003?13 148
Figure 36: RTD tea & coffee, South Korea, category growth comparison, by value, 2003?13 150
Figure 37: RTD tea & coffee, South Korea, volume by segment (liters, million), 2003?13 153
Figure 38: RTD tea & coffee, South Korea, category growth comparison, by volume, 2003?13 153
Figure 39: RTD tea & coffee, South Korea, company share by volume (%), 2007?08 155
Figure 40: RTD tea & coffee, South Korea, distribution channels by volume (%), 2007?08 158
Figure 41: Smoothies, South Korea, value by segment (KRWm), 2003?13 164
Figure 42: Smoothies, South Korea, category growth comparison, by value, 2003?13 166
Figure 43: Smoothies, South Korea, volume by segment (liters, million), 2003?13 169
Figure 44: Smoothies, South Korea, category growth comparison, by volume, 2003?13 169
Figure 45: Smoothies, South Korea, distribution channels by volume (%), 2007?08 173
Figure 46: Annual data review process 209

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 14
Table 3: Soft drinks, South Korea, value by category (KRWm), 2003?08 29
Table 4: Soft drinks, South Korea, value forecast by category (KRWm), 2008?13 30
Table 5: Soft drinks, South Korea, value by category ($m), 2003?08 32
Table 6: Soft drinks, South Korea, value forecast by category ($m), 2008?13 33
Table 7: Soft drinks, South Korea, volume by category (liters, million), 2003?08 35
Table 8: Soft drinks, South Korea, volume forecast by category (liters, million), 2008?13 36
Table 9: Soft drinks, South Korea, brand share by volume (%), 2007?08 38
Table 10: Soft drinks, South Korea, volume by brand (liters, million), 2007?08 40
Table 11: Soft drinks, South Korea, company share by volume (%), 2007?08 43
Table 12: Soft drinks, South Korea, volume by company (liters, million), 2007?08 44
Table 13: Soft drinks, South Korea, distribution channels by volume (%), 2007?08 45
Table 14: Soft drinks, South Korea, volume by distribution channel (liters, million), 2007?08 45
Table 15: Soft drinks, South Korea, expenditure per capita (KRW), 2003?08 47
Table 16: Soft drinks, South Korea, forecast expenditure per capita (KRW), 2008?13 48
Table 17: Soft drinks, South Korea, expenditure per capita ($), 2003?08 49
Table 18: Soft drinks, South Korea, forecast expenditure per capita ($), 2008?13 50
Table 19: Soft drinks, South Korea, consumption per capita (liters), 2003?08 51
Table 20: Soft drinks, South Korea, forecast consumption per capita (liters), 2008?13 52
Table 21: The Coca-Cola Company key facts 53
Table 22: Lotte Group key facts 56
Table 23: Bottled water, South Korea, value by segment (KRWm), 2003?08 58
Table 24: Bottled water, South Korea, value forecast by segment (KRWm), 2008?13 59
Table 25: Bottled water, South Korea, value by segment ($m), 2003?08 61
Table 26: Bottled water, South Korea, value forecast by segment ($m), 2008?13 62
Table 27: Bottled water, South Korea, volume by segment (liters, million), 2003?08 64
Table 28: Bottled water, South Korea, volume forecast by segment (liters, million), 2008?13 65
Table 29: Bottled water, South Korea, brand share by volume (%), 2007?08 67
Table 30: Bottled water, South Korea, volume by brand (liters, million), 2007?08 68
Table 31: Bottled water, South Korea, company share by volume (%), 2007?08 70
Table 32: Bottled water, South Korea, volume by company (liters, million), 2007?08 70
Table 33: Bottled water, South Korea, distribution channels by volume (%), 2007?08 71
Table 34: Bottled water, South Korea, volume by distribution channel (liters, million), 2007?08 71
Table 35: Bottled water, South Korea, expenditure per capita (KRW), 2003?08 73
Table 36: Bottled water, South Korea, forecast expenditure per capita (KRW), 2008?13 73
Table 37: Bottled water, South Korea, expenditure per capita ($), 2003?08 74
Table 38: Bottled water, South Korea, forecast expenditure per capita ($), 2008?13 74
Table 39: Bottled water, South Korea, consumption per capita (liters), 2003?08 75
Table 40: Bottled water, South Korea, forecast consumption per capita (liters), 2008?13 75
Table 41: Carbonates, South Korea, value by segment (KRWm), 2003?08 76
Table 42: Carbonates, South Korea, value forecast by segment (KRWm), 2008?13 77
Table 43: Carbonates, South Korea, value by segment ($m), 2003?08 79
Table 44: Carbonates, South Korea, value forecast by segment ($m), 2008?13 80
Table 45: Carbonates, South Korea, volume by segment (liters, million), 2003?08 82
Table 46: Carbonates, South Korea, volume forecast by segment (liters, million), 2008?13 83
Table 47: Carbonates, South Korea, brand share by volume (%), 2007?08 85
Table 48: Carbonates, South Korea, volume by brand (liters, million), 2007?08 85
Table 49: Carbonates, South Korea, company share by volume (%), 2007?08 87
Table 50: Carbonates, South Korea, volume by company (liters, million), 2007?08 87
Table 51: Carbonates, South Korea, distribution channels by volume (%), 2007?08 88
Table 52: Carbonates, South Korea, volume by distribution channel (liters, million), 2007?08 88
Table 53: Carbonates, South Korea, expenditure per capita (KRW), 2003?08 90
Table 54: Carbonates, South Korea, forecast expenditure per capita (KRW), 2008?13 91
Table 55: Carbonates, South Korea, expenditure per capita ($), 2003?08 91
Table 56: Carbonates, South Korea, forecast expenditure per capita ($), 2008?13 92
Table 57: Carbonates, South Korea, consumption per capita (liters), 2003?08 92
Table 58: Carbonates, South Korea, forecast consumption per capita (liters), 2008?13 93
Table 59: Concentrates, South Korea, value by segment (KRWm), 2003?08 94
Table 60: Concentrates, South Korea, value forecast by segment (KRWm), 2008?13 95
Table 61: Concentrates, South Korea, value by segment ($m), 2003?08 97
Table 62: Concentrates, South Korea, value forecast by segment ($m), 2008?13 97
Table 63: Concentrates, South Korea, volume by segment (liters, million), 2003?08 98
Table 64: Concentrates, South Korea, volume forecast by segment (liters, million), 2008?13 99
Table 65: Concentrates, South Korea, brand share by volume (%), 2007?08 101
Table 66: Concentrates, South Korea, volume by brand (liters, million), 2007?08 101
Table 67: Concentrates, South Korea, company share by volume (%), 2007?08 103
Table 68: Concentrates, South Korea, volume by company (liters, million), 2007?08 103
Table 69: Concentrates, South Korea, distribution channels by volume (%), 2007?08 104
Table 70: Concentrates, South Korea, volume by distribution channel (liters, million), 2007?08 104
Table 71: Concentrates, South Korea, expenditure per capita (KRW), 2003?08 106
Table 72: Concentrates, South Korea, forecast expenditure per capita (KRW), 2008?13 106
Table 73: Concentrates, South Korea, expenditure per capita ($), 2003?08 107
Table 74: Concentrates, South Korea, forecast expenditure per capita ($), 2008?13 107
Table 75: Concentrates, South Korea, consumption per capita (liters), 2003?08 108
Table 76: Concentrates, South Korea, forecast consumption per capita (liters), 2008?13 108
Table 77: Functional drinks, South Korea, value by segment (KRWm), 2003?08 109
Table 78: Functional drinks, South Korea, value forecast by segment (KRWm), 2008?13 110
Table 79: Functional drinks, South Korea, value by segment ($m), 2003?08 112
Table 80: Functional drinks, South Korea, value forecast by segment ($m), 2008?13 112
Table 81: Functional drinks, South Korea, volume by segment (liters, million), 2003?08 114
Table 82: Functional drinks, South Korea, volume forecast by segment (liters, million), 2008?13 115
Table 83: Functional drinks, South Korea, brand share by volume (%), 2007?08 117
Table 84: Functional drinks, South Korea, volume by brand (liters, million), 2007?08 117
Table 85: Functional drinks, South Korea, company share by volume (%), 2007?08 119
Table 86: Functional drinks, South Korea, volume by company (liters, million), 2007?08 119
Table 87: Functional drinks, South Korea, distribution channels by volume (%), 2007?08 120
Table 88: Functional drinks, South Korea, volume by distribution channel (liters, million), 2007?08 120
Table 89: Functional drinks, South Korea, expenditure per capita (KRW), 2003?08 122
Table 90: Functional drinks, South Korea, forecast expenditure per capita (KRW), 2008?13 122
Table 91: Functional drinks, South Korea, expenditure per capita ($), 2003?08 123
Table 92: Functional drinks, South Korea, forecast expenditure per capita ($), 2008?13 123
Table 93: Functional drinks, South Korea, consumption per capita (liters), 2003?08 124
Table 94: Functional drinks, South Korea, forecast consumption per capita (liters), 2008?13 124
Table 95: Juices, South Korea, value by segment (KRWm), 2003?08 125
Table 96: Juices, South Korea, value forecast by segment (KRWm), 2008?13 126
Table 97: Juices, South Korea, value by segment ($m), 2003?08 128
Table 98: Juices, South Korea, value forecast by segment ($m), 2008?13 129
Table 99: Juices, South Korea, volume by segment (liters, million), 2003?08 131
Table 100: Juices, South Korea, volume forecast by segment (liters, million), 2008?13 132
Table 101: Juices, South Korea, brand share by volume (%), 2007?08 134
Table 102: Juices, South Korea, volume by brand (liters, million), 2007?08 135
Table 103: Juices, South Korea, company share by volume (%), 2007?08 137
Table 104: Juices, South Korea, volume by company (liters, million), 2007?08 137
Table 105: Juices, South Korea, distribution channels by volume (%), 2007?08 138
Table 106: Juices, South Korea, volume by distribution channel (liters, million), 2007?08 138
Table 107: Juices, South Korea, expenditure per capita (KRW), 2003?08 140
Table 108: Juices, South Korea, forecast expenditure per capita (KRW), 2008?13 141
Table 109: Juices, South Korea, expenditure per capita ($), 2003?08 142
Table 110: Juices, South Korea, forecast expenditure per capita ($), 2008?13 143
Table 111: Juices, South Korea, consumption per capita (liters), 2003?08 144
Table 112: Juices, South Korea, forecast consumption per capita (liters), 2008?13 145
Table 113: RTD tea & coffee, South Korea, value by segment (KRWm), 2003?08 146
Table 114: RTD tea & coffee, South Korea, value forecast by segment (KRWm), 2008?13 147
Table 115: RTD tea & coffee, South Korea, value by segment ($m), 2003?08 149
Table 116: RTD tea & coffee, South Korea, value forecast by segment ($m), 2008?13 149
Table 117: RTD tea & coffee, South Korea, volume by segment (liters, million), 2003?08 151
Table 118: RTD tea & coffee, South Korea, volume forecast by segment (liters, million), 2008?13 152
Table 119: RTD tea & coffee, South Korea, brand share by volume (%), 2007?08 154
Table 120: RTD tea & coffee, South Korea, volume by brand (liters, million), 2007?08 154
Table 121: RTD tea & coffee, South Korea, company share by volume (%), 2007?08 156
Table 122: RTD tea & coffee, South Korea, volume by company (liters, million), 2007?08 156
Table 123: RTD tea & coffee, South Korea, distribution channels by volume (%), 2007?08 157
Table 124: RTD tea & coffee, South Korea, volume by distribution channel (liters, million), 2007?08 157
Table 125: RTD tea & coffee, South Korea, expenditure per capita (KRW), 2003?08 159
Table 126: RTD tea & coffee, South Korea, forecast expenditure per capita (KRW), 2008?13 159
Table 127: RTD tea & coffee, South Korea, expenditure per capita ($), 2003?08 160
Table 128: RTD tea & coffee, South Korea, forecast expenditure per capita ($), 2008?13 160
Table 129: RTD tea & coffee, South Korea, consumption per capita (liters), 2003?08 161
Table 130: RTD tea & coffee, South Korea, forecast consumption per capita (liters), 2008?13 161
Table 131: Smoothies, South Korea, value by segment (KRWm), 2003?08 162
Table 132: Smoothies, South Korea, value forecast by segment (KRWm), 2008?13 163
Table 133: Smoothies, South Korea, value by segment ($m), 2003?08 165
Table 134: Smoothies, South Korea, value forecast by segment ($m), 2008?13 165
Table 135: Smoothies, South Korea, volume by segment (liters, million), 2003?08 167
Table 136: Smoothies, South Korea, volume forecast by segment (liters, million), 2008?13 168
Table 137: Smoothies, South Korea, brand share by volume (%), 2007?08 170
Table 138: Smoothies, South Korea, volume by brand (liters, million), 2007?08 170
Table 139: Smoothies, South Korea, company share by volume (%), 2007?08 171
Table 140: Smoothies, South Korea, volume by company (liters, million), 2007?08 171
Table 141: Smoothies, South Korea, distribution channels by volume (%), 2007?08 172
Table 142: Smoothies, South Korea, volume by distribution channel (liters, million), 2007?08 172
Table 143: Smoothies, South Korea, expenditure per capita (KRW), 2003?08 174
Table 144: Smoothies, South Korea, forecast expenditure per capita (KRW), 2008?13 174
Table 145: Smoothies, South Korea, expenditure per capita ($), 2003?08 175
Table 146: Smoothies, South Korea, forecast expenditure per capita ($), 2008?13 175
Table 147: Smoothies, South Korea, consumption per capita (liters), 2003?08 176
Table 148: Smoothies, South Korea, forecast consumption per capita (liters), 2008?13 176
Table 149: Analysis of South Korea’s political landscape 178
Table 150: Analysis of South Korea’s economic landscape 182
Table 151: Analysis of South Korea’s social landscape 186
Table 152: Analysis of South Korea’s technology landscape 190
Table 153: Analysis of South Korea’s legal landscape 193
Table 154: Analysis of South Korea’s environmental landscape 197
Table 155: South Korea soft drinks new product launches reports, by company (top five companies), 2009 200
Table 156: South Korea soft drinks new product launches SKUs, by company (top five companies), 2009 200
Table 157: South Korea soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 201
Table 158: South Korea soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 201
Table 159: South Korea soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 202
Table 160: South Korea soft drinks new product launches - recent five launches (2009) 202
Table 161: South Korea population, by age group, 2003?08 (millions) 203
Table 162: South Korea population forecast, by age group, 2008?13 (millions) 204
Table 163: South Korea population, by gender, 2003?08 (millions) 204
Table 164: South Korea population forecast, by gender, 2008?13 (millions) 205
Table 165: South Korea nominal GDP, 2003?08 (KRWbn, nominal prices) 205
Table 166: South Korea nominal GDP forecast, 2008?13 (KRWbn, nominal prices) 205
Table 167: South Korea real GDP, 2003?08 (KRWbn, 2000 prices) 206
Table 168: South Korea real GDP forecast, 2008?13 (KRWbn, 2000 prices) 206
Table 169: South Korea real GDP, 2003?08 ($bn, 2000 prices) 206
Table 170: South Korea real GDP forecast, 2008?13 ($bn, 2000 prices) 207
Table 171: South Korea consumer price index, 2003?08 (2000=100) 207
Table 172: South Korea consumer price index, 2008?13 (2000=100) 207



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