Soft Drinks in Spain to 2013

Introduction

This databook provides key data and information on the soft drinks market in Spain. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Spain increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The carbonates category led the soft drinks market in Spain, accounting for a share of 47.2%.

Leading players in Spanish soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Groupe Danone.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Spain

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 30
Value analysis (Euro), 2003?08 30
Value analysis (Euro), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
The Coca-Cola Company 54
PepsiCo, Inc. 57
Chapter 5 Category Analysis: Bottled Water 60
Value analysis (Euro), 2003?08 60
Value analysis (Euro), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Carbonates 77
Value analysis (Euro), 2003?08 77
Value analysis (Euro), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 7 Category Analysis: Concentrates 96
Value analysis (Euro), 2003?08 96
Value analysis (Euro), 2008?13 97
Value analysis (US dollars), 2003?08 99
Value analysis (US dollars), 2008?13 99
Volume analysis, 2003?08 101
Volume analysis, 2008?13 102
Company and brand share analysis 104
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 8 Category Analysis: Functional Drinks 111
Value analysis (Euro), 2003?08 111
Value analysis (Euro), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 114
Volume analysis, 2003?08 116
Volume analysis, 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Juices 127
Value analysis (Euro), 2003?08 127
Value analysis (Euro), 2008?13 128
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 131
Volume analysis, 2003?08 133
Volume analysis, 2008?13 134
Company and brand share analysis 136
Distribution analysis 139
Expenditure and consumption per capita 141
Chapter 10 Category Analysis: RTD Tea and Coffee 147
Value analysis (Euro), 2003?08 147
Value analysis (Euro), 2008?13 148
Value analysis (US dollars), 2003?08 150
Value analysis (US dollars), 2008?13 150
Volume analysis, 2003?08 152
Volume analysis, 2008?13 153
Company and brand share analysis 155
Distribution analysis 158
Expenditure and consumption per capita 160
Chapter 11 Category Analysis: Smoothies 163
Value analysis (Euro), 2003?08 163
Value analysis (Euro), 2008?13 164
Value analysis (US dollars), 2003?08 165
Value analysis (US dollars), 2008?13 165
Volume analysis, 2003?08 167
Volume analysis, 2008?13 168
Company and brand share analysis 170
Distribution analysis 172
Expenditure and consumption per capita 174
Chapter 12 Country Comparison 177
Value 177
Volume 181
Market share 185
Chapter 13 PESTLE Analysis 186
Summary 186
Political analysis 187
Economic analysis 190
Social analysis 195
Technological analysis 199
Legal analysis 203
Environmental analysis 206
Chapter 14 New Product Development 210
Product launches over time 210
Recent product launches 212
Chapter 15 Macroeconomic Profile 213
Macroeconomic indicators 213
Chapter 16 Research Methodology 218
Methodology overview 218
Secondary research 219
Market modeling 220
Creating an initial data model 220
Revising the initial data model 220
Creating a final estimate 221
Creating demographic value splits 221
Primary research 221
Data finalization 222
Ongoing research 222
Chapter 17 APPENDIX 223
Future readings 223
How to contact experts in your industry 223
Disclaimer 223

LIST OF FIGURES
Figure 1: Soft drinks, Spain, value by category (€m), 2003?13 32
Figure 2: Soft drinks, Spain, category growth comparison, by value, 2003?13 35
Figure 3: Soft drinks, Spain, volume by category (kg/liters, million), 2003?13 38
Figure 4: Soft drinks, Spain, company share by volume (%), 2007?08 43
Figure 5: Soft drinks, Spain, distribution channels by volume (%), 2007?08 47
Figure 6: Bottled water, Spain, value by segment (€m), 2003?13 62
Figure 7: Bottled water, Spain, category growth comparison, by value, 2003?13 65
Figure 8: Bottled water, Spain, volume by segment (liters, million), 2003?13 68
Figure 9: Bottled water, Spain, category growth comparison, by volume, 2003?13 68
Figure 10: Bottled water, Spain, company share by volume (%), 2007?08 70
Figure 11: Bottled water, Spain, distribution channels by volume (%), 2007?08 73
Figure 12: Carbonates, Spain, value by segment (€m), 2003?13 79
Figure 13: Carbonates, Spain, category growth comparison, by value, 2003?13 82
Figure 14: Carbonates, Spain, volume by segment (liters, million), 2003?13 85
Figure 15: Carbonates, Spain, category growth comparison, by volume, 2003?13 85
Figure 16: Carbonates, Spain, company share by volume (%), 2007?08 88
Figure 17: Carbonates, Spain, distribution channels by volume (%), 2007?08 91
Figure 18: Concentrates, Spain, value by segment (€m), 2003?13 98
Figure 19: Concentrates, Spain, category growth comparison, by value, 2003?13 100
Figure 20: Concentrates, Spain, volume by segment (kg/liters, million), 2003?13 103
Figure 21: Concentrates, Spain, category growth comparison, by volume, 2003?13 103
Figure 22: Concentrates, Spain, distribution channels by volume (%), 2007?08 107
Figure 23: Functional drinks, Spain, value by segment (€m), 2003?13 113
Figure 24: Functional drinks, Spain, category growth comparison, by value, 2003?13 115
Figure 25: Functional drinks, Spain, volume by segment (liters, million), 2003?13 118
Figure 26: Functional drinks, Spain, category growth comparison, by volume, 2003?13 118
Figure 27: Functional drinks, Spain, company share by volume (%), 2007?08 120
Figure 28: Functional drinks, Spain, distribution channels by volume (%), 2007?08 123
Figure 29: Juices, Spain, value by segment (€m), 2003?13 129
Figure 30: Juices, Spain, category growth comparison, by value, 2003?13 132
Figure 31: Juices, Spain, volume by segment (liters, million), 2003?13 135
Figure 32: Juices, Spain, category growth comparison, by volume, 2003?13 135
Figure 33: Juices, Spain, company share by volume (%), 2007?08 137
Figure 34: Juices, Spain, distribution channels by volume (%), 2007?08 140
Figure 35: RTD tea and coffee, Spain, value by segment (€m), 2003?13 149
Figure 36: RTD tea and coffee, Spain, category growth comparison, by value, 2003?13 151
Figure 37: RTD tea and coffee, Spain, volume by segment (liters, million), 2003?13 154
Figure 38: RTD tea and coffee, Spain, category growth comparison, by volume, 2003?13 154
Figure 39: RTD tea and coffee, Spain, company share by volume (%), 2007?08 156
Figure 40: RTD tea and coffee, Spain, distribution channels by volume (%), 2007?08 159
Figure 41: Smoothies, Spain, value by segment (€m), 2003?13 164
Figure 42: Smoothies, Spain, category growth comparison, by value, 2003?13 166
Figure 43: Smoothies, Spain, volume by segment (liters, million), 2003?13 169
Figure 44: Smoothies, Spain, category growth comparison, by volume, 2003?13 169
Figure 45: Smoothies, Spain, distribution channels by volume (%), 2007?08 173
Figure 46: Global soft drinks market split (value terms, 2008), top five countries 178
Figure 47: Global soft drinks market value, 2003–08, top five countries 180
Figure 48: Global soft drinks market split (volume terms, 2008), top five countries 182
Figure 49: Global soft drinks market volume, 2003–08, top five countries 184
Figure 50: Annual data review process 219

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Soft drinks, Spain, value by category (€m), 2003?08 30
Table 4: Soft drinks, Spain, value forecast by category (€m), 2008?13 31
Table 5: Soft drinks, Spain, value by category ($m), 2003?08 33
Table 6: Soft drinks, Spain, value forecast by category ($m), 2008?13 34
Table 7: Soft drinks, Spain, volume by category (kg/liters, million), 2003?08 36
Table 8: Soft drinks, Spain, volume forecast by category (kg/liters, million), 2008?13 37
Table 9: Soft drinks, Spain, brand share by volume (%), 2007?08 39
Table 10: Soft drinks, Spain, volume by brand (kg/liters, million), 2007?08 41
Table 11: Soft drinks, Spain, company share by volume (%), 2007?08 44
Table 12: Soft drinks, Spain, volume by company (kg/liters, million), 2007?08 45
Table 13: Soft drinks, Spain, distribution channels by volume (%), 2007?08 46
Table 14: Soft drinks, Spain, volume by distribution channel (kg/liters, million), 2007?08 46
Table 15: Soft drinks, Spain, expenditure per capita (€), 2003?08 48
Table 16: Soft drinks, Spain, forecast expenditure per capita (€), 2008?13 49
Table 17: Soft drinks, Spain, expenditure per capita ($), 2003?08 50
Table 18: Soft drinks, Spain, forecast expenditure per capita ($), 2008?13 51
Table 19: Soft drinks, Spain, consumption per capita (kg/liters), 2003?08 52
Table 20: Soft drinks, Spain, forecast consumption per capita (kg/liters), 2008?13 53
Table 21: The Coca-Cola Company. key facts 54
Table 22: PepsiCo, Inc key facts 57
Table 23: Bottled water, Spain, value by segment (€m), 2003?08 60
Table 24: Bottled water, Spain, value forecast by segment (€m), 2008?13 61
Table 25: Bottled water, Spain, value by segment ($m), 2003?08 63
Table 26: Bottled water, Spain, value forecast by segment ($m), 2008?13 64
Table 27: Bottled water, Spain, volume by segment (liters, million), 2003?08 66
Table 28: Bottled water, Spain, volume forecast by segment (liters, million), 2008?13 67
Table 29: Bottled water, Spain, brand share by volume (%), 2007?08 69
Table 30: Bottled water, Spain, volume by brand (liters, million), 2007?08 69
Table 31: Bottled water, Spain, company share by volume (%), 2007?08 71
Table 32: Bottled water, Spain, volume by company (liters, million), 2007?08 71
Table 33: Bottled water, Spain, distribution channels by volume (%), 2007?08 72
Table 34: Bottled water, Spain, volume by distribution channel (liters, million), 2007?08 72
Table 35: Bottled water, Spain, expenditure per capita (€), 2003?08 74
Table 36: Bottled water, Spain, forecast expenditure per capita (€), 2008?13 74
Table 37: Bottled water, Spain, expenditure per capita ($), 2003?08 75
Table 38: Bottled water, Spain, forecast expenditure per capita ($), 2008?13 75
Table 39: Bottled water, Spain, consumption per capita (liters), 2003?08 76
Table 40: Bottled water, Spain, forecast consumption per capita (liters), 2008?13 76
Table 41: Carbonates, Spain, value by segment (€m), 2003?08 77
Table 42: Carbonates, Spain, value forecast by segment (€m), 2008?13 78
Table 43: Carbonates, Spain, value by segment ($m), 2003?08 80
Table 44: Carbonates, Spain, value forecast by segment ($m), 2008?13 81
Table 45: Carbonates, Spain, volume by segment (liters, million), 2003?08 83
Table 46: Carbonates, Spain, volume forecast by segment (liters, million), 2008?13 84
Table 47: Carbonates, Spain, brand share by volume (%), 2007?08 86
Table 48: Carbonates, Spain, volume by brand (liters, million), 2007?08 87
Table 49: Carbonates, Spain, company share by volume (%), 2007?08 89
Table 50: Carbonates, Spain, volume by company (liters, million), 2007?08 89
Table 51: Carbonates, Spain, distribution channels by volume (%), 2007?08 90
Table 52: Carbonates, Spain, volume by distribution channel (liters, million), 2007?08 90
Table 53: Carbonates, Spain, expenditure per capita (€), 2003?08 92
Table 54: Carbonates, Spain, forecast expenditure per capita (€), 2008?13 93
Table 55: Carbonates, Spain, expenditure per capita ($), 2003?08 93
Table 56: Carbonates, Spain, forecast expenditure per capita ($), 2008?13 94
Table 57: Carbonates, Spain, consumption per capita (liters), 2003?08 94
Table 58: Carbonates, Spain, forecast consumption per capita (liters), 2008?13 95
Table 59: Concentrates, Spain, value by segment (€m), 2003?08 96
Table 60: Concentrates, Spain, value forecast by segment (€m), 2008?13 97
Table 61: Concentrates, Spain, value by segment ($m), 2003?08 99
Table 62: Concentrates, Spain, value forecast by segment ($m), 2008?13 99
Table 63: Concentrates, Spain, volume by segment (kg/liters, million), 2003?08 101
Table 64: Concentrates, Spain, volume forecast by segment (kg/liters, million), 2008?13 102
Table 65: Concentrates, Spain, brand share by volume (%), 2007?08 104
Table 66: Concentrates, Spain, volume by brand (kg/liters, million), 2007?08 104
Table 67: Concentrates, Spain, company share by volume (%), 2007?08 105
Table 68: Concentrates, Spain, volume by company (kg/liters, million), 2007?08 105
Table 69: Concentrates, Spain, distribution channels by volume (%), 2007?08 106
Table 70: Concentrates, Spain, volume by distribution channel (kg/liters, million), 2007?08 106
Table 71: Concentrates, Spain, expenditure per capita (€), 2003?08 108
Table 72: Concentrates, Spain, forecast expenditure per capita (€), 2008?13 108
Table 73: Concentrates, Spain, expenditure per capita ($), 2003?08 109
Table 74: Concentrates, Spain, forecast expenditure per capita ($), 2008?13 109
Table 75: Concentrates, Spain, consumption per capita (kg/liters), 2003?08 110
Table 76: Concentrates, Spain, forecast consumption per capita (kg/liters), 2008?13 110
Table 77: Functional drinks, Spain, value by segment (€m), 2003?08 111
Table 78: Functional drinks, Spain, value forecast by segment (€m), 2008?13 112
Table 79: Functional drinks, Spain, value by segment ($m), 2003?08 114
Table 80: Functional drinks, Spain, value forecast by segment ($m), 2008?13 114
Table 81: Functional drinks, Spain, volume by segment (liters, million), 2003?08 116
Table 82: Functional drinks, Spain, volume forecast by segment (liters, million), 2008?13 117
Table 83: Functional drinks, Spain, brand share by volume (%), 2007?08 119
Table 84: Functional drinks, Spain, volume by brand (liters, million), 2007?08 119
Table 85: Functional drinks, Spain, company share by volume (%), 2007?08 121
Table 86: Functional drinks, Spain, volume by company (liters, million), 2007?08 121
Table 87: Functional drinks, Spain, distribution channels by volume (%), 2007?08 122
Table 88: Functional drinks, Spain, volume by distribution channel (liters, million), 2007?08 122
Table 89: Functional drinks, Spain, expenditure per capita (€), 2003?08 124
Table 90: Functional drinks, Spain, forecast expenditure per capita (€), 2008?13 124
Table 91: Functional drinks, Spain, expenditure per capita ($), 2003?08 125
Table 92: Functional drinks, Spain, forecast expenditure per capita ($), 2008?13 125
Table 93: Functional drinks, Spain, consumption per capita (liters), 2003?08 126
Table 94: Functional drinks, Spain, forecast consumption per capita (liters), 2008?13 126
Table 95: Juices, Spain, value by segment (€m), 2003?08 127
Table 96: Juices, Spain, value forecast by segment (€m), 2008?13 128
Table 97: Juices, Spain, value by segment ($m), 2003?08 130
Table 98: Juices, Spain, value forecast by segment ($m), 2008?13 131
Table 99: Juices, Spain, volume by segment (liters, million), 2003?08 133
Table 100: Juices, Spain, volume forecast by segment (liters, million), 2008?13 134
Table 101: Juices, Spain, brand share by volume (%), 2007?08 136
Table 102: Juices, Spain, volume by brand (liters, million), 2007?08 136
Table 103: Juices, Spain, company share by volume (%), 2007?08 138
Table 104: Juices, Spain, volume by company (liters, million), 2007?08 138
Table 105: Juices, Spain, distribution channels by volume (%), 2007?08 139
Table 106: Juices, Spain, volume by distribution channel (liters, million), 2007?08 139
Table 107: Juices, Spain, expenditure per capita (€), 2003?08 141
Table 108: Juices, Spain, forecast expenditure per capita (€), 2008?13 142
Table 109: Juices, Spain, expenditure per capita ($), 2003?08 143
Table 110: Juices, Spain, forecast expenditure per capita ($), 2008?13 144
Table 111: Juices, Spain, consumption per capita (liters), 2003?08 145
Table 112: Juices, Spain, forecast consumption per capita (liters), 2008?13 146
Table 113: RTD tea and coffee, Spain, value by segment (€m), 2003?08 147
Table 114: RTD tea and coffee, Spain, value forecast by segment (€m), 2008?13 148
Table 115: RTD tea and coffee, Spain, value by segment ($m), 2003?08 150
Table 116: RTD tea and coffee, Spain, value forecast by segment ($m), 2008?13 150
Table 117: RTD tea and coffee, Spain, volume by segment (liters, million), 2003?08 152
Table 118: RTD tea and coffee, Spain, volume forecast by segment (liters, million), 2008?13 153
Table 119: RTD tea and coffee, Spain, brand share by volume (%), 2007?08 155
Table 120: RTD tea and coffee, Spain, volume by brand (liters, million), 2007?08 155
Table 121: RTD tea and coffee, Spain, company share by volume (%), 2007?08 157
Table 122: RTD tea and coffee, Spain, volume by company (liters, million), 2007?08 157
Table 123: RTD tea and coffee, Spain, distribution channels by volume (%), 2007?08 158
Table 124: RTD tea and coffee, Spain, volume by distribution channel (liters, million), 2007?08 158
Table 125: RTD tea and coffee, Spain, expenditure per capita (€), 2003?08 160
Table 126: RTD tea and coffee, Spain, forecast expenditure per capita (€), 2008?13 160
Table 127: RTD tea and coffee, Spain, expenditure per capita ($), 2003?08 161
Table 128: RTD tea and coffee, Spain, forecast expenditure per capita ($), 2008?13 161
Table 129: RTD tea and coffee, Spain, consumption per capita (liters), 2003?08 162
Table 130: RTD tea and coffee, Spain, forecast consumption per capita (liters), 2008?13 162
Table 131: Smoothies, Spain, value by segment (€m), 2003?08 163
Table 132: Smoothies, Spain, value forecast by segment (€m), 2008?13 164
Table 133: Smoothies, Spain, value by segment ($m), 2003?08 165
Table 134: Smoothies, Spain, value forecast by segment ($m), 2008?13 165
Table 135: Smoothies, Spain, volume by segment (liters, million), 2003?08 167
Table 136: Smoothies, Spain, volume forecast by segment (liters, million), 2008?13 168
Table 137: Smoothies, Spain, brand share by volume (%), 2007?08 170
Table 138: Smoothies, Spain, volume by brand (liters, million), 2007?08 170
Table 139: Smoothies, Spain, company share by volume (%), 2007?08 171
Table 140: Smoothies, Spain, volume by company (liters, million), 2007?08 171
Table 141: Smoothies, Spain, distribution channels by volume (%), 2007?08 172
Table 142: Smoothies, Spain, volume by distribution channel (liters, million), 2007?08 172
Table 143: Smoothies, Spain, expenditure per capita (€), 2003?08 174
Table 144: Smoothies, Spain, forecast expenditure per capita (€), 2008?13 174
Table 145: Smoothies, Spain, expenditure per capita ($), 2003?08 175
Table 146: Smoothies, Spain, forecast expenditure per capita ($), 2008?13 175
Table 147: Smoothies, Spain, consumption per capita (liters), 2003?08 176
Table 148: Smoothies, Spain, forecast consumption per capita (liters), 2008?13 176
Table 149: Global soft drinks market value, 2008 177
Table 150: Global soft drinks market split (value terms ($m), 2008), top five countries 180
Table 151: Global soft drinks market volume, 2008 181
Table 152: Global soft drinks market split (volume terms, 2008), top five countries 184
Table 153: Leading players, top five countries 185
Table 154: Analysis of Spain’s political landscape 187
Table 155: Analysis of Spain’s economy 190
Table 156: Analysis of Spain’s social system 195
Table 157: Analysis of Spain’s technology landscape 199
Table 158: Comparative performance – patents 202
Table 159: Analysis of Spain’s legal landscape 203
Table 160: Analysis of Spain’s environmental landscape 206
Table 161: Spain soft drinks new product launches reports, by company (top five companies), 2009 210
Table 162: Spain soft drinks new product launches SKUs, by company (top five companies), 2009 210
Table 163: Spain soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 211
Table 164: Spain soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 211
Table 165: Spain soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 212
Table 166: Spain soft drinks new product launches - recent five launches (2009) 212
Table 167: Spain population, by age group, 2003?08 (millions) 213
Table 168: Spain population forecast, by age group, 2008?13 (millions) 214
Table 169: Spain population, by gender, 2003?08 (millions) 214
Table 170: Spain population forecast, by gender, 2008?13 (millions) 215
Table 171: Spain nominal GDP, 2003?08 (€bn, nominal prices) 215
Table 172: Spain nominal GDP forecast, 2008?13 (€bn, nominal prices) 215
Table 173: Spain real GDP, 2003?08 (€bn, 2000 prices) 216
Table 174: Spain real GDP forecast, 2008?13 (€bn, 2000 prices) 216
Table 175: Spain real GDP, 2003?08 ($bn, 2000 prices) 216
Table 176: Spain real GDP forecast, 2008?13 ($bn, 2000 prices) 217
Table 177: Spain consumer price index, 2003?08 (2000=100) 217
Table 178: Spain consumer price index, 2008?13 (2000=100) 217



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