Soft Drinks in Vietnam to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Soft Drinks in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 7 categories: Bottled water, Carbonates, Concentrates, Functional drinks, Juices, RTD tea & coffee and Smoothies Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by categories

Highlights

The market for Soft Drinks in Vietnam increased between 2001-2006, growing at an average annual rate of 2%. The leading company in the market in 2006 was Red bull Gmbh. The second-largest player was Nestle S.A with PepsiCo, Inc. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Soft Drinks markets Understand consumers' consumption and expenditure patterns Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Highlights

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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Carbonates 5
Summary category level - Rtd tea & coffee 6
Summary category level - Juices 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 23
Value Analysis, 2001-2006 23
Value Analysis, 2006-2011 24
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 28
Volume Analysis, 2001-2006 30
Volume Analysis, 2006-2011 31
Company and Brand Share Analysis 34
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
Red Bull Gmbh 43
Nestle S A 45
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 48
Value Analysis, 2001-2006 48
Value Analysis, 2006-2011 49
Value Analysis, US$ 2001-2006 51
Value Analysis, US$ 2006-2011 51
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 54
Company and Brand Share Analysis 57
Expenditure & consumption per capita 60
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 63
Value Analysis, 2001-2006 63
Value Analysis, 2006-2011 64
Value Analysis, US$ 2001-2006 66
Value Analysis, US$ 2006-2011 67
Volume Analysis, 2001-2006 69
Volume Analysis, 2006-2011 70
Company and Brand Share Analysis 73
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - CARBONATES 79
Value Analysis, 2001-2006 79
Value Analysis, 2006-2011 80
Value Analysis, US$ 2001-2006 82
Value Analysis, US$ 2006-2011 83
Volume Analysis, 2001-2006 85
Volume Analysis, 2006-2011 86
Company and Brand Share Analysis 89
Expenditure & consumption per capita 91
Chapter 8 CATEGORY ANALYSIS - RTD TEA & COFFEE 95
Value Analysis, 2001-2006 95
Value Analysis, 2006-2011 96
Value Analysis, US$ 2001-2006 98
Value Analysis, US$ 2006-2011 98
Volume Analysis, 2001-2006 100
Volume Analysis, 2006-2011 101
Company and Brand Share Analysis 104
Expenditure & consumption per capita 106
Chapter 9 CATEGORY ANALYSIS - JUICES 109
Value Analysis, 2001-2006 109
Value Analysis, 2006-2011 110
Value Analysis, US$ 2001-2006 112
Value Analysis, US$ 2006-2011 113
Volume Analysis, 2001-2006 115
Volume Analysis, 2006-2011 116
Company and Brand Share Analysis 119
Expenditure & consumption per capita 121
Chapter 10 COUNTRY COMPARISON 127
Value 127
Volume 132
Market Share 137
Chapter 11 NEW PRODUCT DEVELOPMENT 138
Product launches over time 138
Recent product launches 140
Chapter 12 VIETNAM SOCIOECONOMIC PROFILE 141
Country Overview 141
Key Facts 142
Political Overview 143
Vietnam Economic Overview 144
Chapter 13 VIETNAM MACROECONOMIC PROFILE 145
Macroeconomic Indicators 145
Chapter 14 RESEARCH METHODOLOGY 150
Methodology overview 150
Secondary research 151
Market modelling 152
Primary research 153
Data finalisation 153
Ongoing research 154
Chapter 15 APPENDIX 155
Future readings 155
How to contact experts in your industry 155
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LIST OF FIGURES
Figure 1: Vietnam Soft drinks value & value forecast, 2001-2011 (VND m, nominal prices) 26
Figure 2: Vietnam Soft drinks category growth comparison, by value, 2001-2011 29
Figure 3: Vietnam Soft drinks volume & volume forecast, 2001-2011 (Liters m) 32
Figure 4: Vietnam Soft drinks category growth comparison, by volume, 2001-2011 33
Figure 5: Vietnam Soft drinks company share, by volume, 2005-2006 (%) 36
Figure 6: Vietnam Functional drinks value & value forecast, 2001-2011 (VND m, nominal prices) 50
Figure 7: Vietnam Functional drinks category growth comparison, by value, 2001-2011 52
Figure 8: Vietnam Functional drinks volume & volume forecast, 2001-2011 (Liters m) 55
Figure 9: Vietnam Functional drinks category growth comparison, by volume, 2001-2011 56
Figure 10: Vietnam Functional drinks company share, by volume, 2005-2006 (%) 58
Figure 11: Vietnam Bottled water value & value forecast, 2001-2011 (VND m, nominal prices) 65
Figure 12: Vietnam Bottled water category growth comparison, by value, 2001-2011 68
Figure 13: Vietnam Bottled water volume & volume forecast, 2001-2011 (Liters m) 71
Figure 14: Vietnam Bottled water category growth comparison, by volume, 2001-2011 72
Figure 15: Vietnam Bottled water company share, by volume, 2005-2006 (%) 74
Figure 16: Vietnam Carbonates value & value forecast, 2001-2011 (VND m, nominal prices) 81
Figure 17: Vietnam Carbonates category growth comparison, by value, 2001-2011 84
Figure 18: Vietnam Carbonates volume & volume forecast, 2001-2011 (Liters m) 87
Figure 19: Vietnam Carbonates category growth comparison, by volume, 2001-2011 88
Figure 20: Vietnam RTD tea & coffee value & value forecast, 2001-2011 (VND m, nominal prices) 97
Figure 21: Vietnam RTD tea & coffee category growth comparison, by value, 2001-2011 99
Figure 22: Vietnam RTD tea & coffee volume & volume forecast, 2001-2011 (Liters m) 102
Figure 23: Vietnam RTD tea & coffee category growth comparison, by volume, 2001-2011 103
Figure 24: Vietnam Juices value & value forecast, 2001-2011 (VND m, nominal prices) 111
Figure 25: Vietnam Juices category growth comparison, by value, 2001-2011 114
Figure 26: Vietnam Juices volume & volume forecast, 2001-2011 (Liters m) 117
Figure 27: Vietnam Juices category growth comparison, by volume, 2001-2011 118
Figure 28: Global Soft drinks market split (value terms, 2006) – Top 5 countries 128
Figure 29: Global Soft drinks market value, 2001 – 2006 (Top 5 countries) 131
Figure 30: Global Soft drinks market split (volume terms, 2006) – Top 5 countries 133
Figure 31: Global Soft drinks market volume, 2001 – 2006 (Top 5 countries) 136
Figure 32: Map of Vietnam 142
Figure 33: Annual data review process 151
LIST OF TABLES
Table 1: Soft drinks category definitions 10
Table 2: Soft drinks distribution channels 11
Table 3: Vietnam Soft drinks value, 2001-2006 (VND m, nominal prices) 23
Table 4: Vietnam Soft drinks value forecast, 2006-2011 (VND m, nominal prices) 25
Table 5: Vietnam Soft drinks value, 2001-2006 (US$ m nominal prices) 27
Table 6: Vietnam Soft drinks value forecast, 2006-2011 (US$ m nominal prices) 28
Table 7: Vietnam Soft drinks volume, 2001-2006 (Liters m) 30
Table 8: Vietnam Soft drinks volume forecast, 2006-2011 (Liters m) 31
Table 9: Vietnam Soft drinks brand share, by volume, 2005-2006 (%) 34
Table 10: Vietnam Soft drinks volume, by brand 2005-2006 (Liters m) 35
Table 11: Vietnam Soft drinks company share by volume, 2005-2006 (%) 37
Table 12: Vietnam Soft drinks volume, by company, 2005-2006 (Liters m) 38
Table 13: Vietnam Soft drinks expenditure per capita, 2001-2006 (VND, nominal prices) 39
Table 14: Vietnam Soft drinks forecast expenditure per capita, 2006-2011 (VND, nominal prices) 40
Table 15: Vietnam Soft drinks expenditure per capita, 2001-2006 (US$ nominal prices) 40
Table 16: Vietnam Soft drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 41
Table 17: Vietnam Soft drinks consumption per capita, 2001-2006 (Liters) 41
Table 18: Vietnam Soft drinks forecast consumption per capita, 2006-2011 (Liters) 42
Table 19: Red Bull GmbhKey Facts 43
Table 20: Nestle S A Key Facts 45
Table 21: Vietnam Functional drinks value, 2001-2006 (VND m, nominal prices) 48
Table 22: Vietnam Functional drinks value forecast, 2006-2011 (VND m, nominal prices) 49
Table 23: Vietnam Functional drinks value, 2001-2006 (US$ m nominal prices) 51
Table 24: Vietnam Functional drinks value forecast, 2006-2011 (US$ m nominal prices) 51
Table 25: Vietnam Functional drinks volume, 2001-2006 (Liters m) 53
Table 26: Vietnam Functional drinks volume forecast, 2006-2011 (Liters m) 54
Table 27: Vietnam Functional drinks brand share, by volume, 2005-2006 (%) 57
Table 28: Vietnam Functional drinks volume, by brand 2005-2006 (Liters m) 57
Table 29: Vietnam Functional drinks company share by volume, 2005-2006 (%) 59
Table 30: Vietnam Functional drinks volume, by company, 2005-2006 (Liters m) 59
Table 31: Vietnam Functional drinks expenditure per capita, 2001-2006 (VND, nominal prices) 60
Table 32: Vietnam Functional drinks forecast expenditure per capita, 2006-2011 (VND, nominal prices) 60
Table 33: Vietnam Functional drinks expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 34: Vietnam Functional drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 35: Vietnam Functional drinks consumption per capita, 2001-2006 (Liters) 62
Table 36: Vietnam Functional drinks forecast consumption per capita, 2006-2011 (Liters) 62
Table 37: Vietnam Bottled water value, 2001-2006 (VND m, nominal prices) 63
Table 38: Vietnam Bottled water value forecast, 2006-2011 (VND m, nominal prices) 64
Table 39: Vietnam Bottled water value, 2001-2006 (US$ m nominal prices) 66
Table 40: Vietnam Bottled water value forecast, 2006-2011 (US$ m nominal prices) 67
Table 41: Vietnam Bottled water volume, 2001-2006 (Liters m) 69
Table 42: Vietnam Bottled water volume forecast, 2006-2011 (Liters m) 70
Table 43: Vietnam Bottled water brand share, by volume, 2005-2006 (%) 73
Table 44: Vietnam Bottled water volume, by brand 2005-2006 (Liters m) 73
Table 45: Vietnam Bottled water company share by volume, 2005-2006 (%) 75
Table 46: Vietnam Bottled water volume, by company, 2005-2006 (Liters m) 75
Table 47: Vietnam Bottled water expenditure per capita, 2001-2006 (VND, nominal prices) 76
Table 48: Vietnam Bottled water forecast expenditure per capita, 2006-2011 (VND, nominal prices) 76
Table 49: Vietnam Bottled water expenditure per capita, 2001-2006 (US$ nominal prices) 77
Table 50: Vietnam Bottled water forecast expenditure per capita, 2006-2011 (US$ nominal prices) 77
Table 51: Vietnam Bottled water consumption per capita, 2001-2006 (Liters) 78
Table 52: Vietnam Bottled water forecast consumption per capita, 2006-2011 (Liters) 78
Table 53: Vietnam Carbonates value, 2001-2006 (VND m, nominal prices) 79
Table 54: Vietnam Carbonates value forecast, 2006-2011 (VND m, nominal prices) 80
Table 55: Vietnam Carbonates value, 2001-2006 (US$ m nominal prices) 82
Table 56: Vietnam Carbonates value forecast, 2006-2011 (US$ m nominal prices) 83
Table 57: Vietnam Carbonates volume, 2001-2006 (Liters m) 85
Table 58: Vietnam Carbonates volume forecast, 2006-2011 (Liters m) 86
Table 59: Vietnam Carbonates brand share, by volume, 2005-2006 (%) 89
Table 60: Vietnam Carbonates volume, by brand 2005-2006 (Liters m) 89
Table 61: Vietnam Carbonates company share by volume, 2005-2006 (%) 90
Table 62: Vietnam Carbonates volume, by company, 2005-2006 (Liters m) 90
Table 63: Vietnam Carbonates expenditure per capita, 2001-2006 (VND, nominal prices) 91
Table 64: Vietnam Carbonates forecast expenditure per capita, 2006-2011 (VND, nominal prices) 92
Table 65: Vietnam Carbonates expenditure per capita, 2001-2006 (US$ nominal prices) 92
Table 66: Vietnam Carbonates forecast expenditure per capita, 2006-2011 (US$ nominal prices) 93
Table 67: Vietnam Carbonates consumption per capita, 2001-2006 (Liters) 93
Table 68: Vietnam Carbonates forecast consumption per capita, 2006-2011 (Liters) 94
Table 69: Vietnam Rtd tea & coffee value, 2001-2006 (VND m, nominal prices) 95
Table 70: Vietnam Rtd tea & coffee value forecast, 2006-2011 (VND m, nominal prices) 96
Table 71: Vietnam Rtd tea & coffee value, 2001-2006 (US$ m nominal prices) 98
Table 72: Vietnam Rtd tea & coffee value forecast, 2006-2011 (US$ m nominal prices) 98
Table 73: Vietnam Rtd tea & coffee volume, 2001-2006 (Liters m) 100
Table 74: Vietnam Rtd tea & coffee volume forecast, 2006-2011 (Liters m) 101
Table 75: Vietnam Rtd tea & coffee brand share, by volume, 2005-2006 (%) 104
Table 76: Vietnam Rtd tea & coffee volume, by brand 2005-2006 (Liters m) 104
Table 77: Vietnam Rtd tea & coffee company share by volume, 2005-2006 (%) 105
Table 78: Vietnam Rtd tea & coffee volume, by company, 2005-2006 (Liters m) 105
Table 79: Vietnam Rtd tea & coffee expenditure per capita, 2001-2006 (VND, nominal prices) 106
Table 80: Vietnam Rtd tea & coffee forecast expenditure per capita, 2006-2011 (VND, nominal prices) 106
Table 81: Vietnam Rtd tea & coffee expenditure per capita, 2001-2006 (US$ nominal prices) 107
Table 82: Vietnam Rtd tea & coffee forecast expenditure per capita, 2006-2011 (US$ nominal prices) 107
Table 83: Vietnam Rtd tea & coffee consumption per capita, 2001-2006 (Liters) 108
Table 84: Vietnam Rtd tea & coffee forecast consumption per capita, 2006-2011 (Liters) 108
Table 85: Vietnam Juices value, 2001-2006 (VND m, nominal prices) 109
Table 86: Vietnam Juices value forecast, 2006-2011 (VND m, nominal prices) 110
Table 87: Vietnam Juices value, 2001-2006 (US$ m nominal prices) 112
Table 88: Vietnam Juices value forecast, 2006-2011 (US$ m nominal prices) 113
Table 89: Vietnam Juices volume, 2001-2006 (Liters m) 115
Table 90: Vietnam Juices volume forecast, 2006-2011 (Liters m) 116
Table 91: Vietnam Juices brand share, by volume, 2005-2006 (%) 119
Table 92: Vietnam Juices volume, by brand 2005-2006 (Liters m) 119
Table 93: Vietnam Juices company share by volume, 2005-2006 (%) 120
Table 94: Vietnam Juices volume, by company, 2005-2006 (Liters m) 120
Table 95: Vietnam Juices expenditure per capita, 2001-2006 (VND, nominal prices) 121
Table 96: Vietnam Juices forecast expenditure per capita, 2006-2011 (VND, nominal prices) 122
Table 97: Vietnam Juices expenditure per capita, 2001-2006 (US$ nominal prices) 123
Table 98: Vietnam Juices forecast expenditure per capita, 2006-2011 (US$ nominal prices) 124
Table 99: Vietnam Juices consumption per capita, 2001-2006 (Liters) 125
Table 100: Vietnam Juices forecast consumption per capita, 2006-2011 (Liters) 126
Table 101: Global Soft drinks market value, 2006 127
Table 102: Global Soft drinks market split (value terms (US$ m), 2006) – Top 5 countries 130
Table 103: Global Soft drinks market volume, 2006 132
Table 104: Global Soft drinks market split (volume terms, 2006) – Top 5 countries 135
Table 105: Leading players - Top 5 countries 137
Table 106: Vietnam Soft drinks new product launches (reports) and SKUs, by company, 2006 138
Table 107: Vietnam Soft drinks new product launches (reports), by flavor and fragrances, 2006 138
Table 108: Vietnam Soft drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 139
Table 109: Vietnam Soft drinks new product launches (reports), by Package tags or Claims, 2006 139
Table 110: Vietnam Soft drinks new product launches (reports) 140
Table 111: Vietnam Key Facts 142
Table 112: Vietnam population, by age group, 2000-2005 (millions) 145
Table 113: Vietnam population forecast, by age group, 2005-2010 (millions) 146
Table 114: Vietnam population, by gender, 2000-2005 (millions) 146
Table 115: Vietnam population forecast, by gender, 2005-2010 (millions) 147
Table 116: Vietnam real GDP, 2000-2005 (VND bn, 2005 prices) 147
Table 117: Vietnam real GDP forecast, 2005-2010 (VND bn, 2005 prices) 147
Table 118: Vietnam nominal GDP, 2000-2005 (VND bn, nominal prices) 148
Table 119: Vietnam real GDP, 2000-2005 (US$ bn, 2005 prices) 148
Table 120: Vietnam real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 148
Table 121: Vietnam consumer price index, 2000-2005 (2000=100) 149
Table 122: Vietnam consumer price index, 2005-2010 (2000=100) 149
Table 123: Vietnam exchange rate, 2000-2005 149
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