TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Coca-Cola Company, The 22
PepsiCo, Inc. 28
Suntory Limited 33
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: New Zealand soft drinks market value: $ million, 2006–10(e) 10
Table 2: New Zealand soft drinks market volume: million liters, 2006–10(e) 11
Table 3: New Zealand soft drinks market segmentation I:% share, by value, 2010(e) 12
Table 4: New Zealand soft drinks market segmentation II: % share, by value, 2010(e) 13
Table 5: New Zealand soft drinks market share: % share, by volume, 2010(e) 14
Table 6: Coca-Cola Company, The: key facts 22
Table 7: Coca-Cola Company, The: key financials ($) 25
Table 8: Coca-Cola Company, The: key financial ratios 26
Table 9: PepsiCo, Inc.: key facts 28
Table 10: PepsiCo, Inc.: key financials ($) 30
Table 11: PepsiCo, Inc.: key financial ratios 31
Table 12: Suntory Limited: key facts 33
Table 13: New Zealand soft drinks market distribution: % share, by volume, 2010(e) 35
Table 14: New Zealand soft drinks market value forecast: $ million, 2010–15 36
Table 15: New Zealand soft drinks market volume forecast: million liters, 2010–15 37
Table 16: New Zealand size of population (million), 2006–10 38
Table 17: New Zealand gdp (constant 2000 prices, $ billion), 2006–10 38
Table 18: New Zealand gdp (current prices, $ billion), 2006–10 38
Table 19: New Zealand inflation, 2006–10 39
Table 20: New Zealand consumer price index (absolute), 2006–10 39
Table 21: New Zealand exchange rate, 2006–10 39
LIST OF FIGURES
Figure 1: New Zealand soft drinks market value: $ million, 2006–10(e) 10
Figure 2: New Zealand soft drinks market volume: million liters, 2006–10(e) 11
Figure 3: New Zealand soft drinks market segmentation I:% share, by value, 2010(e) 12
Figure 4: New Zealand soft drinks market segmentation II: % share, by value, 2010(e) 13
Figure 5: New Zealand soft drinks market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the soft drinks market in New Zealand, 2010 15
Figure 7: Drivers of buyer power in the soft drinks market in New Zealand, 2010 17
Figure 8: Drivers of supplier power in the soft drinks market in New Zealand, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the soft drinks market in New Zealand, 2010 19
Figure 10: Factors influencing the threat of substitutes in the soft drinks market in New Zealand, 2010 20
Figure 11: Drivers of degree of rivalry in the soft drinks market in New Zealand, 2010 21
Figure 12: Coca-Cola Company, The: revenues & profitability 26
Figure 13: Coca-Cola Company, The: assets & liabilities 27
Figure 14: PepsiCo, Inc.: revenues & profitability 31
Figure 15: PepsiCo, Inc.: assets & liabilities 32
Figure 16: New Zealand soft drinks market distribution: % share, by volume, 2010(e) 35
Figure 17: New Zealand soft drinks market value forecast: $ million, 2010–15 36
Figure 18: New Zealand soft drinks market volume forecast: million liters, 2010–15 37
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