Software: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide

Datamonitor's Software: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Software industry in Brazil, Hungary, Mexico, Poland, South Africa, and Taiwan. The report includes easily comparable data on market value, volume, segmentation and market share for the advanced emerging markets software markets, plus full five-year market forecasts. It examines future problems, innovations and potential growth areas within the market.


Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from Brazil, Hungary, Mexico, Poland, South Africa and Taiwan, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The advanced emerging market countries contributed $11.1billion to the global software industry in 2009, with a CAGR of 8.1% between 2005 and 2009.

These countries are expected to reach a value of $16.0 billion in 2014, with a CAGR of 7.6% over the 2009–14 period.

Brazil is the leading country in the software industry, with market revenues of $3.1 billion in 2009.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

In this report, the computer software market consists of systems and application software. Systems software comprises operating systems, network and database management, development tools and programming languages, and other systems software. Application software comprises general business productivity and home use applications, cross-industry and vertical market applications, and utilities and other application software. Market value figures are assessed at manufacturer selling price (MSP), based on revenues from software sales and licenses. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 16
1.1 What is this report about? 16
1.2 Who is the target reader? 16
1.3 How to use this report 16
1.4 Definitions 17
CHAPTER 2 ADVANCED EMERGING MARKETS SOFTWARE INDUSTRY OUTLOOK 18
CHAPTER 3 SOFTWARE IN BRAZIL 25
3.1 Market Overview 25
3.2 Market Value 27
3.3 Market Segmentation I 28
3.4 Market Segmentation II 29
3.5 Five Forces Analysis 30
3.6 Leading Companies 37
3.7 Market Forecasts 54
3.8 Macroeconomic Indicators 55
CHAPTER 4 SOFTWARE IN HUNGARY 57
4.1 Market Overview 57
4.2 Market Value 59
4.3 Market Segmentation I 60
4.4 Market Segmentation II 61
4.5 Five Forces Analysis 62
4.6 Leading Companies 69
4.7 Market Forecasts 85
4.8 Macroeconomic Indicators 86
CHAPTER 5 SOFTWARE IN MEXICO 88
5.1 Market Overview 88
5.2 Market Value 90
5.3 Market Segmentation I 91
5.4 Market Segmentation II 92
5.5 Five Forces Analysis 93
5.6 Leading Companies 102
5.7 Market Forecasts 116
5.8 Macroeconomic Indicators 117
CHAPTER 6 SOFTWARE IN POLAND 119
6.1 Market Overview 119
6.2 Market Value 121
6.3 Market Segmentation I 122
6.4 Market Segmentation II 123
6.5 Five Forces Analysis 124
6.6 Leading Companies 131
6.7 Market Forecasts 147
6.8 Macroeconomic Indicators 148
CHAPTER 7 SOFTWARE IN SOUTH AFRICA 150
7.1 Market Overview 150
7.2 Market Value 152
7.3 Market Segmentation 153
7.4 Five Forces Analysis 154
7.5 Leading Companies 162
7.6 Market Forecasts 179
7.7 Macroeconomic Indicators 180
CHAPTER 8 SOFTWARE IN TAIWAN 182
8.1 Market Overview 182
8.2 Market Value 184
8.3 Market Segmentation I 185
8.4 Market Segmentation II 186
8.5 Five Forces Analysis 187
8.6 Leading Companies 196
8.7 Market Forecasts 212
8.8 Macroeconomic Indicators 213
CHAPTER 9 APPENDIX 215
9.1 Data Research Methodology 215

LIST OF TABLES
Table 1: Advanced emerging markets software industry, revenue ($bn), 2005–14 19
Table 2: Advanced emerging markets software industry, revenue by country ($bn), 2005–09 22
Table 3: Advanced emerging markets software industry forecast, revenue by country ($bn), 2009–14 24
Table 4: Brazil Software Market Value: $ billion, 2005-2009(e) 27
Table 5: Brazil Software Market Segmentation I: % Share, by Value, 2009(e) 28
Table 6: Brazil Software Market Segmentation II: % Share, by Value, 2009(e) 29
Table 7: Key Facts: Microsoft Corporation 37
Table 8: Key Financials: Microsoft Corporation 40
Table 9: Key Facts: International Business Machines Corporation 41
Table 10: Key Financials: International Business Machines Corporation 45
Table 11: Key Facts: Oracle Corporation 46
Table 12: Key Financials: Oracle Corporation 49
Table 13: Key Facts: Totvs SA 50
Table 14: Key Financials: Totvs SA 53
Table 15: Brazil Software Market Value Forecast: $ billion, 2009-2014 54
Table 16: Brazil Size of Population (million) , 2005-2009(e) 55
Table 17: Brazil GDP (Current Prices, $ billion), 2005-2009(e) 55
Table 18: Brazil Inflation, 2005-2009(e) 55
Table 19: Brazil Exchange Rate, 2005-2009(e) 56
Table 20: Hungary Software Market Value: $ million, 2005-2009(e) 59
Table 21: Hungary Software Market Segmentation I: % Share, by Value, 2009(e) 60
Table 22: Hungary Software Market Segmentation II: % Share, by Value, 2009(e) 61
Table 23: Key Facts: Microsoft Corporation 69
Table 24: Key Financials: Microsoft Corporation 72
Table 25: Key Facts: International Business Machines Corporation 73
Table 26: Key Financials: International Business Machines Corporation 77
Table 27: Key Facts: SAP AG 78
Table 28: Key Financials: SAP AG 81
Table 29: Key Facts: Ingram Micro Inc. 82
Table 30: Key Financials: Ingram Micro Inc. 84
Table 31: Hungary Software Market Value Forecast: $ million, 2009-2014 85
Table 32: Hungary Size of Population (million) , 2005-2009(e) 86
Table 33: Hungary GDP (Current Prices, $ billion), 2005-2009(e) 86
Table 34: Hungary Inflation, 2005-2009(e) 86
Table 35: Hungary Exchange Rate, 2005-2009(e) 87
Table 36: Mexico Software Market Value: $ billion, 2005-2009(e) 90
Table 37: Mexico Software Market Segmentation I: % Share, by Value, 2009(e) 91
Table 38: Mexico Software Market Segmentation II: % Share, by Value, 2009(e) 92
Table 39: Key Facts: Microsoft Corporation 102
Table 40: Key Financials: Microsoft Corporation 104
Table 41: Key Facts: International Business Machines Corporation 105
Table 42: Key Financials: International Business Machines Corporation 108
Table 43: Key Facts: Oracle Corporation 109
Table 44: Key Financials: Oracle Corporation 112
Table 45: Key Facts: SAP AG 113
Table 46: Key Financials: SAP AG 115
Table 47: Mexico Software Market Value Forecast: $ billion, 2009-2014 116
Table 48: Mexico Size of Population (million) , 2005-2009(e) 117
Table 49: Mexico GDP (Current Prices, $ billion), 2005-2009(e) 117
Table 50: Mexico Inflation, 2005-2009(e) 117
Table 51: Mexico Exchange Rate, 2005-2009(e) 118
Table 52: Poland Software Market Value: $ billion, 2005-2009(e) 121
Table 53: Poland Software Market Segmentation I: % Share, by Value, 2009(e) 122
Table 54: Poland Software Market Segmentation II: % Share, by Value, 2009(e) 123
Table 55: Key Facts: Microsoft Corporation 131
Table 56: Key Financials: Microsoft Corporation 134
Table 57: Key Facts: Oracle Corporation 135
Table 58: Key Financials: Oracle Corporation 138
Table 59: Key Facts: Asseco Poland S.A. 139
Table 60: Key Financials: Asseco Poland S.A. 141
Table 61: Key Facts: International Business Machines Corporation 142
Table 62: Key Financials: International Business Machines Corporation 146
Table 63: Poland Software Market Value Forecast: $ billion, 2009-2014 147
Table 64: Poland Size of Population (million) , 2005-2009(e) 148
Table 65: Poland GDP (Current Prices, $ billion), 2005-2009(e) 148
Table 66: Poland Inflation, 2005-2009(e) 148
Table 67: Poland Exchange Rate, 2005-2009(e) 149
Table 68: South Africa Software Market Value: $ billion, 2005-2009 152
Table 69: South Africa Software Market Segmentation: % Share, by Value, 2009 153
Table 70: Key Facts: Microsoft Corporation 162
Table 71: Key Financials: Microsoft Corporation 165
Table 72: Key Facts: International Business Machines Corporation 166
Table 73: Key Financials: International Business Machines Corporation 170
Table 74: Key Facts: SAP AG 171
Table 75: Key Financials: SAP AG 174
Table 76: Key Facts: Oracle Corporation 175
Table 77: Key Financials: Oracle Corporation 178
Table 78: South Africa Software Market Value Forecast: $ billion, 2009-2014 179
Table 79: South Africa Size of Population (million) , 2005-2009(e) 180
Table 80: South Africa GDP (Current Prices, $ billion), 2005-2009(e) 180
Table 81: South Africa Inflation, 2005-2009(e) 180
Table 82: South Africa Exchange Rate, 2005-2009(e) 181
Table 83: Taiwan Software Market Value: $ billion, 2005-2009(e) 184
Table 84: Taiwan Software Market Segmentation I: % Share, by Value, 2009(e) 185
Table 85: Taiwan Software Market Segmentation II: % Share, by Value, 2009(e) 186
Table 86: Key Facts: Microsoft Corporation 196
Table 87: Key Financials: Microsoft Corporation 198
Table 88: Key Facts: International Business Machines Corporation 199
Table 89: Key Financials: International Business Machines Corporation 202
Table 90: Key Facts: Oracle Corporation 203
Table 91: Key Financials: Oracle Corporation 206
Table 92: Key Facts: Infosys Technologies Limited 207
Table 93: Key Financials: Infosys Technologies Limited 211
Table 94: Taiwan Software Market Value Forecast: $ billion, 2009-2014 212
Table 95: Taiwan Size of Population (million) , 2005-2009(e) 213
Table 96: Taiwan GDP (Current Prices, $ billion), 2005-2009(e) 213
Table 97: Taiwan Inflation, 2005-2009(e) 213
Table 98: Taiwan Exchange Rate, 2005-2009(e) 214


LIST OF FIGURES
Figure 1: Advanced emerging markets software industry, revenue ($bn), 2005–14 18
Figure 2: Advanced emerging markets software industry, country analysis (%), 2005–14 20
Figure 3: Advanced emerging markets software industry, revenue by country ($bn), 2005–09 21
Figure 4: Advanced emerging markets software industry forecast, revenue by country ($bn), 2009–14 23
Figure 5: Brazil Software Market Value: $ billion, 2005-2009(e) 27
Figure 6: Brazil Software Market Segmentation I: % Share, by Value, 2009(e) 28
Figure 7: Brazil Software Market Segmentation II: % Share, by Value, 2009(e) 29
Figure 8: Forces Driving Competition in the Software Market in Brazil 30
Figure 9: Drivers of Buyer Power in the Software Market in Brazil 31
Figure 10: Drivers of Supplier Power in the Software Market in Brazil 33
Figure 11: Factors Influencing the Likelihood of New Entrants in the Software Market in Brazil 34
Figure 12: Factors Influencing the Threat of Substitutes in the Software Market in Brazil 35
Figure 13: Drivers of Degree of Rivalry in the Software Market in Brazil 36
Figure 14: Revenues & Profitability: Microsoft Corporation 40
Figure 15: Revenues & Profitability: International Business Machines Corporation 45
Figure 16: Revenues & Profitability: Oracle Corporation 49
Figure 17: Revenues & Profitability: Totvs SA 53
Figure 18: Brazil Software Market Value Forecast: $ billion, 2009-2014 54
Figure 19: Hungary Software Market Value: $ million, 2005-2009(e) 59
Figure 20: Hungary Software Market Segmentation I: % Share, by Value, 2009(e) 60
Figure 21: Hungary Software Market Segmentation II: % Share, by Value, 2009(e) 61
Figure 22: Forces Driving Competition in the Software Market in Hungary 62
Figure 23: Drivers of Buyer Power in the Software Market in Hungary 63
Figure 24: Drivers of Supplier Power in the Software Market in Hungary 65
Figure 25: Factors Influencing the Likelihood of New Entrants in the Software Market in Hungary 66
Figure 26: Factors Influencing the Threat of Substitutes in the Software Market in Hungary 67
Figure 27: Drivers of Degree of Rivalry in the Software Market in Hungary 68
Figure 28: Revenues & Profitability: Microsoft Corporation 72
Figure 29: Revenues & Profitability: International Business Machines Corporation 77
Figure 30: Revenues & Profitability: SAP AG 81
Figure 31: Revenues & Profitability: Ingram Micro Inc. 84
Figure 32: Hungary Software Market Value Forecast: $ million, 2009-2014 85
Figure 33: Mexico Software Market Value: $ billion, 2005-2009(e) 90
Figure 34: Mexico Software Market Segmentation I: % Share, by Value, 2009(e) 91
Figure 35: Mexico Software Market Segmentation II: % Share, by Value, 2009(e) 92
Figure 36: Forces Driving Competition in the Software Market in Mexico 93
Figure 37: Drivers of Buyer Power in the Software Market in Mexico 94
Figure 38: Drivers of Supplier Power in the Software Market in Mexico 96
Figure 39: Factors Influencing the Likelihood of New Entrants in the Software Market in Mexico 97
Figure 40: Factors Influencing the Threat of Substitutes in the Software Market in Mexico 99
Figure 41: Drivers of Degree of Rivalry in the Software Market in Mexico 101
Figure 42: Revenues & Profitability: Microsoft Corporation 104
Figure 43: Revenues & Profitability: International Business Machines Corporation 108
Figure 44: Revenues & Profitability: Oracle Corporation 112
Figure 45: Revenues & Profitability: SAP AG 115
Figure 46: Mexico Software Market Value Forecast: $ billion, 2009-2014 116
Figure 47: Poland Software Market Value: $ billion, 2005-2009(e) 121
Figure 48: Poland Software Market Segmentation I: % Share, by Value, 2009(e) 122
Figure 49: Poland Software Market Segmentation II: % Share, by Value, 2009(e) 123
Figure 50: Forces Driving Competition in the Software Market in Poland 124
Figure 51: Drivers of Buyer Power in the Software Market in Poland 125
Figure 52: Drivers of Supplier Power in the Software Market in Poland 127
Figure 53: Factors Influencing the Likelihood of New Entrants in the Software Market in Poland 128
Figure 54: Factors Influencing the Threat of Substitutes in the Software Market in Poland 129
Figure 55: Drivers of Degree of Rivalry in the Software Market in Poland 130
Figure 56: Revenues & Profitability: Microsoft Corporation 134
Figure 57: Revenues & Profitability: Oracle Corporation 138
Figure 58: Revenues & Profitability: Asseco Poland S.A. 141
Figure 59: Revenues & Profitability: International Business Machines Corporation 146
Figure 60: Poland Software Market Value Forecast: $ billion, 2009-2014 147
Figure 61: South Africa Software Market Value: $ billion, 2005-2009 152
Figure 62: South Africa Software Market Segmentation: % Share, by Value, 2009 153
Figure 63: Forces Driving Competition in the Software Market in South Africa 154
Figure 64: Drivers of Buyer Power in the Software Market in South Africa 155
Figure 65: Drivers of Supplier Power in the Software Market in South Africa 157
Figure 66: Factors Influencing the Likelihood of New Entrants in the Software Market in South Africa 158
Figure 67: Factors Influencing the Threat of Substitutes in the Software Market in South Africa 159
Figure 68: Drivers of Degree of Rivalry in the Software Market in South Africa 161
Figure 69: Revenues & Profitability: Microsoft Corporation 165
Figure 70: Revenues & Profitability: International Business Machines Corporation 170
Figure 71: Revenues & Profitability: SAP AG 174
Figure 72: Revenues & Profitability: Oracle Corporation 178
Figure 73: South Africa Software Market Value Forecast: $ billion, 2009-2014 179
Figure 74: Taiwan Software Market Value: $ billion, 2005-2009(e) 184
Figure 75: Taiwan Software Market Segmentation I: % Share, by Value, 2009(e) 185
Figure 76: Taiwan Software Market Segmentation II: % Share, by Value, 2009(e) 186
Figure 77: Forces Driving Competition in the Software Market in Taiwan 187
Figure 78: Drivers of Buyer Power in the Software Market in Taiwan 188
Figure 79: Drivers of Supplier Power in the Software Market in Taiwan 190
Figure 80: Factors Influencing the Likelihood of New Entrants in the Software Market in Taiwan 191
Figure 81: Factors Influencing the Threat of Substitutes in the Software Market in Taiwan 193
Figure 82: Drivers of Degree of Rivalry in the Software Market in Taiwan 195
Figure 83: Revenues & Profitability: Microsoft Corporation 198
Figure 84: Revenues & Profitability: International Business Machines Corporation 202
Figure 85: Revenues & Profitability: Oracle Corporation 206
Figure 86: Revenues & Profitability: Infosys Technologies Limited 211
Figure 87: Taiwan Software Market Value Forecast: $ billion, 2009-2014 212



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