TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: solid fats 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Solid Fats 10
Value analysis (Mexican Peso), 2003?08 10
Value analysis (Mexican Peso), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 14
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 27
Economic analysis 31
Social analysis 35
Technological analysis 38
Legal analysis 41
Environmental analysis 44
Chapter 5 Macroeconomic Profile 47
Macroeconomic indicators 47
Chapter 6 Research Methodology 52
Methodology overview 52
Secondary research 53
Market modeling 54
Creating an initial data model 54
Revising the initial data model 54
Creating a final estimate 55
Creating demographic value splits 55
Primary research 55
Data finalization 56
Ongoing research 56
LIST OF FIGURES
Figure 1: Solid fats, Mexico, value by segment (MXNm), 2003?13 12
Figure 2: Solid fats, Mexico, category growth comparison, by value, 2003?13 14
Figure 3: Solid fats, Mexico, volume by segment (kg, million), 2003?13 17
Figure 4: Solid fats, Mexico, category growth comparison, by volume, 2003?13 17
Figure 5: Solid fats, Mexico, company share by value (%), 2007?08 19
Figure 6: Solid fats, Mexico, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 53
LIST OF TABLES
Table 1: Solid fats category definitions 3
Table 2: Solid fats distribution channels 4
Table 3: Solid fats, Mexico, value by segment (MXNm), 2003?08 10
Table 4: Solid fats, Mexico, value forecast by segment (MXNm), 2008?13 11
Table 5: Solid fats, Mexico, value by segment ($m), 2003?08 13
Table 6: Solid fats, Mexico, value forecast by segment ($m), 2008?13 14
Table 7: Solid fats, Mexico, volume by segment (kg, million), 2003?08 15
Table 8: Solid fats, Mexico, volume forecast by segment (kg, million), 2008?13 16
Table 9: Solid fats, Mexico, brand share by value (%), 2007?08 18
Table 10: Solid fats, Mexico, value by brand (MXNm), 2007?08 18
Table 11: Solid fats, Mexico, company share by value (%), 2007?08 20
Table 12: Solid fats, Mexico, value by company (MXNm), 2007?08 20
Table 13: Solid fats, Mexico, distribution channels by value (%), 2007?08 21
Table 14: Solid fats, Mexico, value by distribution channel (MXNm), 2007?08 21
Table 15: Solid fats, Mexico, expenditure per capita (MXN), 2003?08 23
Table 16: Solid fats, Mexico, forecast expenditure per capita (MXN), 2008?13 23
Table 17: Solid fats, Mexico, expenditure per capita ($), 2003?08 24
Table 18: Solid fats, Mexico, forecast expenditure per capita ($), 2008?13 24
Table 19: Solid fats, Mexico, consumption per capita (kg), 2003?08 25
Table 20: Solid fats, Mexico, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of Mexico’s political landscape 27
Table 22: Analysis of Mexico’s economy 31
Table 23: Analysis of Mexico’s social system 35
Table 24: Analysis of Mexico’s technology landscape 38
Table 25: Analysis of Mexico’s legal landscape 41
Table 26: Analysis of Mexico’s environmental landscape 44
Table 27: Mexico population, by age group, 2003?08 (millions) 47
Table 28: Mexico population forecast, by age group, 2008?13 (millions) 48
Table 29: Mexico population, by gender, 2003?08 (millions) 48
Table 30: Mexico population forecast, by gender, 2008?13 (millions) 49
Table 31: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 49
Table 32: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 49
Table 33: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 50
Table 34: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 50
Table 35: Mexico real GDP, 2003?08 ($bn, 2000 prices) 50
Table 36: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 51
Table 37: Mexico consumer price index, 2003?08 (2000=100) 51
Table 38: Mexico consumer price index, 2008?13 (2000=100) 51
[Inhaltsverzeichnis ausblenden]