Soup in the US to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: frozen soup 6
Summary category level: UHT soup 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 22
Value analysis (US Dollar), 2003?08 22
Value analysis (US Dollar), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Campbell Soup Company 38
General Mills, Inc. 40
Chapter 5 Category Analysis: Canned Soup 42
Value analysis (US Dollar), 2003?08 42
Value analysis (US Dollar), 2008?13 43
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Chilled Soup 53
Value analysis (US Dollar), 2003?08 53
Value analysis (US Dollar), 2008?13 54
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Dried Soup 64
Value analysis (US Dollar), 2003?08 64
Value analysis (US Dollar), 2008?13 65
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 Category Analysis: Frozen Soup 75
Value analysis (US Dollar), 2003?08 75
Value analysis (US Dollar), 2008?13 76
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 9 Category Analysis: UHT Soup 86
Value analysis (US Dollar), 2003?08 86
Value analysis (US Dollar), 2008?13 87
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 10 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 11 PESTLE Analysis 106
Summary 106
Political analysis 107
Economic analysis 110
Social analysis 114
Technological analysis 118
Legal analysis 122
Environmental analysis 125
Chapter 12 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 13 Macroeconomic Profile 132
Macroeconomic indicators 132
Chapter 14 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 15 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Soup, US, value by category ($m), 2003?13 24
Figure 2: Soup, US, category growth comparison, by value, 2003?13 24
Figure 3: Soup, US, volume by category (kg, million), 2003?13 27
Figure 4: Soup, US, category growth comparison, by volume, 2003?13 27
Figure 5: Soup, US, company share by value (%), 2007?08 30
Figure 6: Soup, US, distribution channels by value (%), 2007?08 34
Figure 7: Canned soup, US, value ($m), 2003?13 43
Figure 8: Canned soup, US, volume (kg, million), 2003?13 45
Figure 9: Canned soup, US, company share by value (%), 2007?08 47
Figure 10: Canned soup, US, distribution channels by value (%), 2007?08 50
Figure 11: Chilled soup, US, value ($m), 2003?13 54
Figure 12: Chilled soup, US, volume (kg, million), 2003?13 56
Figure 13: Chilled soup, US, company share by value (%), 2007?08 58
Figure 14: Chilled soup, US, distribution channels by value (%), 2007?08 61
Figure 15: Dried soup, US, value ($m), 2003?13 65
Figure 16: Dried soup, US, volume (kg, million), 2003?13 67
Figure 17: Dried soup, US, company share by value (%), 2007?08 69
Figure 18: Dried soup, US, distribution channels by value (%), 2007?08 72
Figure 19: Frozen soup, US, value ($m), 2003?13 76
Figure 20: Frozen soup, US, volume (kg, million), 2003?13 78
Figure 21: Frozen soup, US, company share by value (%), 2007?08 80
Figure 22: Frozen soup, US, distribution channels by value (%), 2007?08 83
Figure 23: UHT soup, US, value ($m), 2003?13 87
Figure 24: UHT soup, US, volume (kg, million), 2003?13 89
Figure 25: UHT soup, US, company share by value (%), 2007?08 91
Figure 26: UHT soup, US, distribution channels by value (%), 2007?08 94
Figure 27: Global soup market split (value terms, 2008), top five countries 98
Figure 28: Global soup market value, 2003–08, top five countries 100
Figure 29: Global soup market split (volume terms, 2008), top five countries 102
Figure 30: Global soup market volume, 2003–08, top five countries 104
Figure 31: Annual data review process 138

LIST OF TABLES
Table 1: Soup category definitions 10
Table 2: Soup distribution channels 11
Table 3: Soup, US, value by category ($m), 2003?08 22
Table 4: Soup, US, value forecast by category ($m), 2008?13 23
Table 5: Soup, US, volume by category (kg, million), 2003?08 25
Table 6: Soup, US, volume forecast by category (kg, million), 2008?13 26
Table 7: Soup, US, brand share by value (%), 2007?08 28
Table 8: Soup, US, value by brand ($m), 2007?08 29
Table 9: Soup, US, company share by value (%), 2007?08 31
Table 10: Soup, US, value by company ($m), 2007?08 32
Table 11: Soup, US, distribution channels by value (%), 2007?08 33
Table 12: Soup, US, value by distribution channel ($m), 2007?08 33
Table 13: Soup, US, expenditure per capita ($), 2003?08 35
Table 14: Soup, US, forecast expenditure per capita ($), 2008?13 36
Table 15: Soup, US, consumption per capita (kg), 2003?08 36
Table 16: Soup, US, forecast consumption per capita (kg), 2008?13 37
Table 17: Campbell Soup Company key facts 38
Table 18: General Mills, Inc. key facts 40
Table 19: Canned soup, US, value ($m), 2003?08 42
Table 20: Canned soup, US, value forecast ($m), 2008?13 43
Table 21: Canned soup, US, volume (kg, million), 2003?08 44
Table 22: Canned soup, US, volume forecast (kg, million), 2008?13 45
Table 23: Canned soup, US, brand share by value (%), 2007?08 46
Table 24: Canned soup, US, value by brand ($m), 2007?08 46
Table 25: Canned soup, US, company share by value (%), 2007?08 48
Table 26: Canned soup, US, value by company ($m), 2007?08 48
Table 27: Canned soup, US, distribution channels by value (%), 2007?08 49
Table 28: Canned soup, US, value by distribution channel ($m), 2007?08 49
Table 29: Canned soup, US, expenditure per capita ($), 2003?08 51
Table 30: Canned soup, US, forecast expenditure per capita ($), 2008?13 51
Table 31: Canned soup, US, consumption per capita (kg), 2003?08 52
Table 32: Canned soup, US, forecast consumption per capita (kg), 2008?13 52
Table 33: Chilled soup, US, value ($m), 2003?08 53
Table 34: Chilled soup, US, value forecast ($m), 2008?13 54
Table 35: Chilled soup, US, volume (kg, million), 2003?08 55
Table 36: Chilled soup, US, volume forecast (kg, million), 2008?13 56
Table 37: Chilled soup, US, brand share by value (%), 2007?08 57
Table 38: Chilled soup, US, value by brand ($m), 2007?08 57
Table 39: Chilled soup, US, company share by value (%), 2007?08 59
Table 40: Chilled soup, US, value by company ($m), 2007?08 59
Table 41: Chilled soup, US, distribution channels by value (%), 2007?08 60
Table 42: Chilled soup, US, value by distribution channel ($m), 2007?08 60
Table 43: Chilled soup, US, expenditure per capita ($), 2003?08 62
Table 44: Chilled soup, US, forecast expenditure per capita ($), 2008?13 62
Table 45: Chilled soup, US, consumption per capita (kg), 2003?08 63
Table 46: Chilled soup, US, forecast consumption per capita (kg), 2008?13 63
Table 47: Dried soup, US, value ($m), 2003?08 64
Table 48: Dried soup, US, value forecast ($m), 2008?13 65
Table 49: Dried soup, US, volume (kg, million), 2003?08 66
Table 50: Dried soup, US, volume forecast (kg, million), 2008?13 67
Table 51: Dried soup, US, brand share by value (%), 2007?08 68
Table 52: Dried soup, US, value by brand ($m), 2007?08 68
Table 53: Dried soup, US, company share by value (%), 2007?08 70
Table 54: Dried soup, US, value by company ($m), 2007?08 70
Table 55: Dried soup, US, distribution channels by value (%), 2007?08 71
Table 56: Dried soup, US, value by distribution channel ($m), 2007?08 71
Table 57: Dried soup, US, expenditure per capita ($), 2003?08 73
Table 58: Dried soup, US, forecast expenditure per capita ($), 2008?13 73
Table 59: Dried soup, US, consumption per capita (kg), 2003?08 74
Table 60: Dried soup, US, forecast consumption per capita (kg), 2008?13 74
Table 61: Frozen soup, US, value ($m), 2003?08 75
Table 62: Frozen soup, US, value forecast ($m), 2008?13 76
Table 63: Frozen soup, US, volume (kg, million), 2003?08 77
Table 64: Frozen soup, US, volume forecast (kg, million), 2008?13 78
Table 65: Frozen soup, US, brand share by value (%), 2007?08 79
Table 66: Frozen soup, US, value by brand ($m), 2007?08 79
Table 67: Frozen soup, US, company share by value (%), 2007?08 81
Table 68: Frozen soup, US, value by company ($m), 2007?08 81
Table 69: Frozen soup, US, distribution channels by value (%), 2007?08 82
Table 70: Frozen soup, US, value by distribution channel ($m), 2007?08 82
Table 71: Frozen soup, US, expenditure per capita ($), 2003?08 84
Table 72: Frozen soup, US, forecast expenditure per capita ($), 2008?13 84
Table 73: Frozen soup, US, consumption per capita (kg), 2003?08 85
Table 74: Frozen soup, US, forecast consumption per capita (kg), 2008?13 85
Table 75: UHT soup, US, value ($m), 2003?08 86
Table 76: UHT soup, US, value forecast ($m), 2008?13 87
Table 77: UHT soup, US, volume (kg, million), 2003?08 88
Table 78: UHT soup, US, volume forecast (kg, million), 2008?13 89
Table 79: UHT soup, US, brand share by value (%), 2007?08 90
Table 80: UHT soup, US, value by brand ($m), 2007?08 90
Table 81: UHT soup, US, company share by value (%), 2007?08 92
Table 82: UHT soup, US, value by company ($m), 2007?08 92
Table 83: UHT soup, US, distribution channels by value (%), 2007?08 93
Table 84: UHT soup, US, value by distribution channel ($m), 2007?08 93
Table 85: UHT soup, US, expenditure per capita ($), 2003?08 95
Table 86: UHT soup, US, forecast expenditure per capita ($), 2008?13 95
Table 87: UHT soup, US, consumption per capita (kg), 2003?08 96
Table 88: UHT soup, US, forecast consumption per capita (kg), 2008?13 96
Table 89: Global soup market value, 2008 97
Table 90: Global soup market split (value terms ($m), 2008), top five countries 100
Table 91: Global soup market volume, 2008 101
Table 92: Global soup market split (volume terms, 2008), top five countries 104
Table 93: Leading players, top five countries 105
Table 94: Analysis of the US’s political landscape 107
Table 95: Analysis of the US economy 110
Table 96: Analysis of the US’s social system 114
Table 97: Analysis of the US’s technology landscape 118
Table 98: Analysis of the US’s legal landscape 122
Table 99: Analysis of the US’s environmental landscape 125
Table 100: US soup new product launches reports, by company (top five companies), 2009 129
Table 101: US soup new product launches SKUs, by company (top five companies), 2009 129
Table 102: US soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 130
Table 103: US soup new product launches (reports), by ingredients (top 10 ingredients), 2009 130
Table 104: US soup new product launches (reports), by package tags or claims (top 10 claims), 2009 131
Table 105: US soup new product launches - recent five launches (2009) 131
Table 106: US population, by age group, 2003?08 (millions) 132
Table 107: US population forecast, by age group, 2008?13 (millions) 133
Table 108: US population, by gender, 2003?08 (millions) 133
Table 109: US population forecast, by gender, 2008?13 (millions) 134
Table 110: US nominal GDP, 2003?08 ($bn, nominal prices) 134
Table 111: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 134
Table 112: US real GDP, 2003?08 ($bn, 2000 prices) 135
Table 113: US real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 114: US consumer price index, 2003?08 (2000=100) 135
Table 115: US consumer price index, 2008?13 (2000=100) 136


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