Soup in Belgium to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: frozen soup 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2003?08 21
Value analysis (Euro), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Unilever 39
Campbell Soup Company 41
Chapter 5 Category Analysis: Canned Soup 43
Value analysis (Euro), 2003?08 43
Value analysis (Euro), 2008?13 44
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Chilled Soup 55
Value analysis (Euro), 2003?08 55
Value analysis (Euro), 2008?13 56
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Dried Soup 67
Value analysis (Euro), 2003?08 67
Value analysis (Euro), 2008?13 68
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13] 69
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Category Analysis: Frozen Soup 80
Value analysis (Euro), 2003?08 80
Value analysis (Euro), 2008?13 81
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 9 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 10 PESTLE Analysis 102
Summary 102
Political analysis 103
Economic analysis 107
Social analysis 111
Technological analysis 115
Legal analysis 119
Environmental analysis 122
Chapter 11 New Product Development 125
Product launches over time 125
Recent product launches 127
Chapter 12 Macroeconomic Profile 128
Macroeconomic indicators 128
Chapter 13 Research Methodology 134
Methodology overview 134
Secondary research 135
Market modeling 136
Creating an initial data model 136
Revising the initial data model 136
Creating a final estimate 137
Creating demographic value splits 137
Primary research 137
Data finalization 138
Ongoing research 138
Chapter 14 APPENDIX 139
Future readings 139
How to contact experts in your industry 139
Disclaimer 139

LIST OF FIGURES
Figure 1: Soup, Belgium, value by category (€m), 2003?13 23
Figure 2: Soup, Belgium, category growth comparison, by value, 2003?13 26
Figure 3: Soup, Belgium, volume by category (kg, million), 2003?13 29
Figure 4: Soup, Belgium, category growth comparison, by volume, 2003?13 29
Figure 5: Soup, Belgium, company share by value (%), 2007?08 31
Figure 6: Soup, Belgium, distribution channels by value (%), 2007?08 34
Figure 7: Canned soup, Belgium, value (€m), 2003?13 44
Figure 8: Canned soup, Belgium, volume (kg, million), 2003?13 47
Figure 9: Canned soup, Belgium, distribution channels by value (%), 2007?08 51
Figure 10: Chilled soup, Belgium, value (€m), 2003?13 56
Figure 11: Chilled soup, Belgium, volume (kg, million), 2003?13 59
Figure 12: Chilled soup, Belgium, distribution channels by value (%), 2007?08 63
Figure 13: Dried soup, Belgium, value (€m), 2003?13 68
Figure 14: Dried soup, Belgium, volume (kg, million), 2003?13 71
Figure 15: Dried soup, Belgium, company share by value (%), 2007?08 73
Figure 16: Dried soup, Belgium, distribution channels by value (%), 2007?08 76
Figure 17: Frozen soup, Belgium, value (€m), 2003?13 81
Figure 18: Frozen soup, Belgium, volume (kg, million), 2003?13 84
Figure 19: Frozen soup, Belgium, company share by value (%), 2007?08 86
Figure 20: Frozen soup, Belgium, distribution channels by value (%), 2007?08 89
Figure 21: Global soup market split (value terms, 2008), top five countries 94
Figure 22: Global soup market value, 2003–08, top five countries 96
Figure 23: Global soup market split (volume terms, 2008), top five countries 98
Figure 24: Global soup market volume, 2003–08, top five countries 100
Figure 25: Annual data review process 135

LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: Soup, Belgium, value by category (€m), 2003?08 21
Table 4: Soup, Belgium, value forecast by category (€m), 2008?13 22
Table 5: Soup, Belgium, value by category ($m), 2003?08 24
Table 6: Soup, Belgium, value forecast by category ($m), 2008?13 25
Table 7: Soup, Belgium, volume by category (kg, million), 2003?08 27
Table 8: Soup, Belgium, volume forecast by category (kg, million), 2008?13 28
Table 9: Soup, Belgium, brand share by value (%), 2007?08 30
Table 10: Soup, Belgium, value by brand (€m), 2007?08 30
Table 11: Soup, Belgium, company share by value (%), 2007?08 32
Table 12: Soup, Belgium, value by company (€m), 2007?08 32
Table 13: Soup, Belgium, distribution channels by value (%), 2007?08 33
Table 14: Soup, Belgium, value by distribution channel (€m), 2007?08 33
Table 15: Soup, Belgium, expenditure per capita (€), 2003?08 35
Table 16: Soup, Belgium, forecast expenditure per capita (€), 2008?13 36
Table 17: Soup, Belgium, expenditure per capita ($), 2003?08 36
Table 18: Soup, Belgium, forecast expenditure per capita ($), 2008?13 37
Table 19: Soup, Belgium, consumption per capita (kg), 2003?08 37
Table 20: Soup, Belgium, forecast consumption per capita (kg), 2008?13 38
Table 21: Unilever key facts 39
Table 22: Campbell Soup Company key facts 41
Table 23: Canned soup, Belgium, value (€m), 2003?08 43
Table 24: Canned soup, Belgium, value forecast (€m), 2008?13 44
Table 25: Canned soup, Belgium, value ($m), 2003?08 45
Table 26: Canned soup, Belgium, value forecast ($m), 2008?13 45
Table 27: Canned soup, Belgium, volume (kg, million), 2003?08 46
Table 28: Canned soup, Belgium, volume forecast (kg, million), 2008?13 47
Table 29: Canned soup, Belgium, brand share by value (%), 2007?08 48
Table 30: Canned soup, Belgium, value by brand (€m), 2007?08 48
Table 31: Canned soup, Belgium, company share by value (%), 2007?08 49
Table 32: Canned soup, Belgium, value by company (€m), 2007?08 49
Table 33: Canned soup, Belgium, distribution channels by value (%), 2007?08 50
Table 34: Canned soup, Belgium, value by distribution channel (€m), 2007?08 50
Table 35: Canned soup, Belgium, expenditure per capita (€), 2003?08 52
Table 36: Canned soup, Belgium, forecast expenditure per capita (€), 2008?13 52
Table 37: Canned soup, Belgium, expenditure per capita ($), 2003?08 53
Table 38: Canned soup, Belgium, forecast expenditure per capita ($), 2008?13 53
Table 39: Canned soup, Belgium, consumption per capita (kg), 2003?08 54
Table 40: Canned soup, Belgium, forecast consumption per capita (kg), 2008?13 54
Table 41: Chilled soup, Belgium, value (€m), 2003?08 55
Table 42: Chilled soup, Belgium, value forecast (€m), 2008?13 56
Table 43: Chilled soup, Belgium, value ($m), 2003?08 57
Table 44: Chilled soup, Belgium, value forecast ($m), 2008?13 57
Table 45: Chilled soup, Belgium, volume (kg, million), 2003?08 58
Table 46: Chilled soup, Belgium, volume forecast (kg, million), 2008?13 59
Table 47: Chilled soup, Belgium, brand share by value (%), 2007?08 60
Table 48: Chilled soup, Belgium, value by brand (€m), 2007?08 60
Table 49: Chilled soup, Belgium, company share by value (%), 2007?08 61
Table 50: Chilled soup, Belgium, value by company (€m), 2007?08 61
Table 51: Chilled soup, Belgium, distribution channels by value (%), 2007?08 62
Table 52: Chilled soup, Belgium, value by distribution channel (€m), 2007?08 62
Table 53: Chilled soup, Belgium, expenditure per capita (€), 2003?08 64
Table 54: Chilled soup, Belgium, forecast expenditure per capita (€), 2008?13 64
Table 55: Chilled soup, Belgium, expenditure per capita ($), 2003?08 65
Table 56: Chilled soup, Belgium, forecast expenditure per capita ($), 2008?13 65
Table 57: Chilled soup, Belgium, consumption per capita (kg), 2003?08 66
Table 58: Chilled soup, Belgium, forecast consumption per capita (kg), 2008?13 66
Table 59: Dried soup, Belgium, value (€m), 2003?08 67
Table 60: Dried soup, Belgium, value forecast (€m), 2008?13 68
Table 61: Dried soup, Belgium, value ($m), 2003?08 69
Table 62: Dried soup, Belgium, value forecast ($m), 2008?13 69
Table 63: Dried soup, Belgium, volume (kg, million), 2003?08 70
Table 64: Dried soup, Belgium, volume forecast (kg, million), 2008?13 71
Table 65: Dried soup, Belgium, brand share by value (%), 2007?08 72
Table 66: Dried soup, Belgium, value by brand (€m), 2007?08 72
Table 67: Dried soup, Belgium, company share by value (%), 2007?08 74
Table 68: Dried soup, Belgium, value by company (€m), 2007?08 74
Table 69: Dried soup, Belgium, distribution channels by value (%), 2007?08 75
Table 70: Dried soup, Belgium, value by distribution channel (€m), 2007?08 75
Table 71: Dried soup, Belgium, expenditure per capita (€), 2003?08 77
Table 72: Dried soup, Belgium, forecast expenditure per capita (€), 2008?13 77
Table 73: Dried soup, Belgium, expenditure per capita ($), 2003?08 78
Table 74: Dried soup, Belgium, forecast expenditure per capita ($), 2008?13 78
Table 75: Dried soup, Belgium, consumption per capita (kg), 2003?08 79
Table 76: Dried soup, Belgium, forecast consumption per capita (kg), 2008?13 79
Table 77: Frozen soup, Belgium, value (€m), 2003?08 80
Table 78: Frozen soup, Belgium, value forecast (€m), 2008?13 81
Table 79: Frozen soup, Belgium, value ($m), 2003?08 82
Table 80: Frozen soup, Belgium, value forecast ($m), 2008?13 82
Table 81: Frozen soup, Belgium, volume (kg, million), 2003?08 83
Table 82: Frozen soup, Belgium, volume forecast (kg, million), 2008?13 84
Table 83: Frozen soup, Belgium, brand share by value (%), 2007?08 85
Table 84: Frozen soup, Belgium, value by brand (€m), 2007?08 85
Table 85: Frozen soup, Belgium, company share by value (%), 2007?08 87
Table 86: Frozen soup, Belgium, value by company (€m), 2007?08 87
Table 87: Frozen soup, Belgium, distribution channels by value (%), 2007?08 88
Table 88: Frozen soup, Belgium, value by distribution channel (€m), 2007?08 88
Table 89: Frozen soup, Belgium, expenditure per capita (€), 2003?08 90
Table 90: Frozen soup, Belgium, forecast expenditure per capita (€), 2008?13 90
Table 91: Frozen soup, Belgium, expenditure per capita ($), 2003?08 91
Table 92: Frozen soup, Belgium, forecast expenditure per capita ($), 2008?13 91
Table 93: Frozen soup, Belgium, consumption per capita (kg), 2003?08 92
Table 94: Frozen soup, Belgium, forecast consumption per capita (kg), 2008?13 92
Table 95: Global soup market value, 2008 93
Table 96: Global soup market split (value terms ($m), 2008), top five countries 96
Table 97: Global soup market volume, 2008 97
Table 98: Global soup market split (volume terms, 2008), top five countries 100
Table 99: Leading players, top five countries 101
Table 100: Analysis of Belgium’s political landscape 103
Table 101: Analysis of Belgium’s economy 107
Table 102: Analysis of Belgium’s social system 111
Table 103: Analysis of Belgium’s technology landscape 115
Table 104: Patents granted by the US Patent and Trademark Office to major EU countries, 2000–06 118
Table 105: Analysis of Belgium’s legal landscape 119
Table 106: Analysis of Belgium’s environmental landscape 122
Table 107: Belgium soup new product launches reports, by company, 2009 125
Table 108: Belgium soup new product launches SKUs, by company 2009 125
Table 109: Belgium soup new product launches (reports), by flavor and fragrances 2009 126
Table 110: Belgium soup new product launches (reports), by ingredients 2009 126
Table 111: Belgium soup new product launches (reports), by package tags or claims, 2009 127
Table 112: Belgium soup new product launches, recent launch 2009 127
Table 113: Belgium population, by age group, 2003?08 (millions) 128
Table 114: Belgium population forecast, by age group, 2008?13 (millions) 129
Table 115: Belgium population, by gender, 2003?08 (millions) 129
Table 116: Belgium population forecast, by gender, 2008?13 (millions) 130
Table 117: Belgium nominal GDP, 2003?08 (€bn, nominal prices) 130
Table 118: Belgium nominal GDP forecast, 2008?13 (€bn, nominal prices) 130
Table 119: Belgium real GDP, 2003?08 (€bn, 2000 prices) 131
Table 120: Belgium real GDP forecast, 2008?13 (€bn, 2000 prices) 131
Table 121: Belgium real GDP, 2003?08 ($bn, 2000 prices) 132
Table 122: Belgium real GDP forecast, 2008?13 ($bn, 2000 prices) 132
Table 123: Belgium consumer price index, 2003?08 (2000=100) 133
Table 124: Belgium consumer price index, 2008?13 (2000=100) 133


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