Soup in Brazil to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: dried soup 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Brazilian Real), 2003?08 17
Value analysis (Brazilian Real), 2008?13 18
Value analysis (US dollars), 2003?08 20
Value analysis (US dollars), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company and brand share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 35
Unilever 35
Nestlé SA 37
Chapter 5 Category Analysis: Canned Soup 40
Value analysis (Brazilian Real), 2003?08 40
Value analysis (Brazilian Real), 2008?13 41
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Dried Soup 52
Value analysis (Brazilian Real), 2003?08 52
Value analysis (Brazilian Real), 2008?13 53
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Country Comparison 65
Value 65
Volume 69
Market share 73
Chapter 8 PESTLE Analysis 74
Summary 74
Political analysis 76
Economic analysis 79
Social analysis 84
Technology analysis 88
Legal analysis 92
Environmental analysis 96
Chapter 9 New Product Development 100
Product launches over time 100
Recent product launches 102
Chapter 10 Macroeconomic Profile 103
Macroeconomic indicators 103
Chapter 11 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 12 APPENDIX 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Soup, Brazil, value by category (BRLm), 2003?13 19
Figure 2: Soup, Brazil, category growth comparison, by value, 2003?13 22
Figure 3: Soup, Brazil, volume by category (kg, million), 2003?13 25
Figure 4: Soup, Brazil, category growth comparison, by volume, 2003?13 25
Figure 5: Soup, Brazil, company share by value (%), 2007?08 27
Figure 6: Soup, Brazil, distribution channels by value (%), 2007?08 30
Figure 7: Canned soup, Brazil, value (BRLm), 2003?13 41
Figure 8: Canned soup, Brazil, volume (kg, million), 2003?13 44
Figure 9: Canned soup, Brazil, distribution channels by value (%), 2007?08 48
Figure 10: Dried soup, Brazil, value (BRLm), 2003?13 53
Figure 11: Dried soup, Brazil, volume (kg, million), 2003?13 56
Figure 12: Dried soup, Brazil, company share by value (%), 2007?08 58
Figure 13: Dried soup, Brazil, distribution channels by value (%), 2007?08 61
Figure 14: Global soup market split (value terms, 2008), top five countries 66
Figure 15: Global soup market value, 2003–08, top five countries 68
Figure 16: Global soup market split (volume terms, 2008), top five countries 70
Figure 17: Global soup market volume, 2003–08, top five countries 72
Figure 18: Annual data review process 109

LIST OF TABLES
Table 1: Soup category definitions 7
Table 2: Soup distribution channels 8
Table 3: Soup, Brazil, value by category (BRLm), 2003?08 17
Table 4: Soup, Brazil, value forecast by category (BRLm), 2008?13 18
Table 5: Soup, Brazil, value by category ($m), 2003?08 20
Table 6: Soup, Brazil, value forecast by category ($m), 2008?13 21
Table 7: Soup, Brazil, volume by category (kg, million), 2003?08 23
Table 8: Soup, Brazil, volume forecast by category (kg, million), 2008?13 24
Table 9: Soup, Brazil, brand share by value (%), 2007?08 26
Table 10: Soup, Brazil, value by brand (BRLm), 2007?08 26
Table 11: Soup, Brazil, company share by value (%), 2007?08 28
Table 12: Soup, Brazil, value by company (BRLm), 2007?08 28
Table 13: Soup, Brazil, distribution channels by value (%), 2007?08 29
Table 14: Soup, Brazil, value by distribution channel (BRLm), 2007?08 29
Table 15: Soup, Brazil, expenditure per capita (BRL), 2003?08 31
Table 16: Soup, Brazil, forecast expenditure per capita (BRL), 2008?13 32
Table 17: Soup, Brazil, expenditure per capita ($), 2003?08 32
Table 18: Soup, Brazil, forecast expenditure per capita ($), 2008?13 33
Table 19: Soup, Brazil, consumption per capita (kg), 2003?08 33
Table 20: Soup, Brazil, forecast consumption per capita (kg), 2008?13 34
Table 21: Unilever key facts 35
Table 22: Nestlé SA key facts 37
Table 23: Canned soup, Brazil, value (BRLm), 2003?08 40
Table 24: Canned soup, Brazil, value forecast (BRLm), 2008?13 41
Table 25: Canned soup, Brazil, value ($m), 2003?08 42
Table 26: Canned soup, Brazil, value forecast ($m), 2008?13 42
Table 27: Canned soup, Brazil, volume (kg, million), 2003?08 43
Table 28: Canned soup, Brazil, volume forecast (kg, million), 2008?13 44
Table 29: Canned soup, Brazil, brand share by value (%), 2007?08 45
Table 30: Canned soup, Brazil, value by brand (BRLm), 2007?08 45
Table 31: Canned soup, Brazil, company share by value (%), 2007?08 46
Table 32: Canned soup, Brazil, value by company (BRLm), 2007?08 46
Table 33: Canned soup, Brazil, distribution channels by value (%), 2007?08 47
Table 34: Canned soup, Brazil, value by distribution channel (BRLm), 2007?08 47
Table 35: Canned soup, Brazil, expenditure per capita (BRL), 2003?08 49
Table 36: Canned soup, Brazil, forecast expenditure per capita (BRL), 2008?13 49
Table 37: Canned soup, Brazil, expenditure per capita ($), 2003?08 50
Table 38: Canned soup, Brazil, forecast expenditure per capita ($), 2008?13 50
Table 39: Canned soup, Brazil, consumption per capita (kg), 2003?08 51
Table 40: Canned soup, Brazil, forecast consumption per capita (kg), 2008?13 51
Table 41: Dried soup, Brazil, value (BRLm), 2003?08 52
Table 42: Dried soup, Brazil, value forecast (BRLm), 2008?13 53
Table 43: Dried soup, Brazil, value ($m), 2003?08 54
Table 44: Dried soup, Brazil, value forecast ($m), 2008?13 54
Table 45: Dried soup, Brazil, volume (kg, million), 2003?08 55
Table 46: Dried soup, Brazil, volume forecast (kg, million), 2008?13 56
Table 47: Dried soup, Brazil, brand share by value (%), 2007?08 57
Table 48: Dried soup, Brazil, value by brand (BRLm), 2007?08 57
Table 49: Dried soup, Brazil, company share by value (%), 2007?08 59
Table 50: Dried soup, Brazil, value by company (BRLm), 2007?08 59
Table 51: Dried soup, Brazil, distribution channels by value (%), 2007?08 60
Table 52: Dried soup, Brazil, value by distribution channel (BRLm), 2007?08 60
Table 53: Dried soup, Brazil, expenditure per capita (BRL), 2003?08 62
Table 54: Dried soup, Brazil, forecast expenditure per capita (BRL), 2008?13 62
Table 55: Dried soup, Brazil, expenditure per capita ($), 2003?08 63
Table 56: Dried soup, Brazil, forecast expenditure per capita ($), 2008?13 63
Table 57: Dried soup, Brazil, consumption per capita (kg), 2003?08 64
Table 58: Dried soup, Brazil, forecast consumption per capita (kg), 2008?13 64
Table 59: Global soup market value, 2008 65
Table 60: Global soup market split (value terms ($m), 2008), top five countries 68
Table 61: Global soup market volume, 2008 69
Table 62: Global soup market split (volume terms, 2008), top five countries 72
Table 63: Leading players, top five countries 73
Table 64: Analysis of Brazil’s political landscape 76
Table 65: Analysis of Brazil’s economy 79
Table 66: Analysis of Brazil’s social system 84
Table 67: Analysis of Brazil’s technology landscape 88
Table 68: Analysis of Brazil’s legal landscape 92
Table 69: Analysis of Brazil’s environmental landscape 96
Table 70: Brazil soup new product launches reports, by company (top five companies), 2009 100
Table 71: Brazil soup new product launches SKUs, by company (top five companies), 2009 100
Table 72: Brazil soup new product launches (reports), by flavor and fragrances, 2009 101
Table 73: Brazil soup new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 74: Brazil soup new product launches (reports), by package tags or claims (top 10 claims), 2009 102
Table 75: Brazil soup new product launches - recent five launches (2009) 102
Table 76: Brazil population, by age group, 2003?08 (millions) 103
Table 77: Brazil population forecast, by age group, 2008?13 (millions) 104
Table 78: Brazil population, by gender, 2003?08 (millions) 104
Table 79: Brazil population forecast, by gender, 2008?13 (millions) 105
Table 80: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 105
Table 81: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 105
Table 82: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 106
Table 83: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 106
Table 84: Brazil real GDP, 2003?08 ($bn, 2000 prices) 106
Table 85: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 107
Table 86: Brazil consumer price index, 2003?08 (2000=100) 107
Table 87: Brazil consumer price index, 2008?13 (2000=100) 107


[Inhaltsverzeichnis ausblenden]