Soup Market in Australia to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: frozen soup 6
Summary category level: UHT soup 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Australian Dollar), 2004?09 24
Value analysis (Australian Dollar), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
Campbell Soup Company 43
H.J. Heinz Company 45
Chapter 5 Category Analysis: Canned Soup 47
Value analysis (Australian Dollar), 2004?09 47
Value analysis (Australian Dollar), 2009?14 48
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 49
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Chilled Soup 60
Value analysis (Australian Dollar), 2004?09 60
Value analysis (Australian Dollar), 2009?14 61
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Dried Soup 73
Value analysis (Australian Dollar), 2004?09 73
Value analysis (Australian Dollar), 2009?14 74
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Frozen Soup 86
Value analysis (Australian Dollar), 2004?09 86
Value analysis (Australian Dollar), 2009?14 87
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Category Analysis: UHT Soup 99
Value analysis (Australian Dollar), 2004?09 99
Value analysis (Australian Dollar), 2009?14 100
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 101
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 10 Country Comparison 112
Value 112
Volume 116
Market share 120
Chapter 11 New Product Development 121
Product launches over time 121
Recent product launches 123
Chapter 12 Macroeconomic Profile 124
Macroeconomic Indicators 124
Chapter 13 Research Methodology 129
Methodology overview 129
Secondary research 130
Market modeling 131
Creating an initial data model 131
Revising the initial data model 131
Creating a final estimate 132
Creating demographic value splits 132
Primary research 132
Data finalization 133
Ongoing research 133
Chapter 14 Appendix 134
Future readings 134
How to contact experts in your industry 134
Disclaimer 134

LIST OF FIGURES
Figure 1: Australia, soup, value by category (A$m), 2004?14 26
Figure 2: Australia, soup, category growth comparison, by value, 2004?14 29
Figure 3: Australia, soup, volume by category (kg, million), 2004?14 32
Figure 4: Australia, soup, category growth comparison, by volume, 2004?14 32
Figure 5: Australia, soup, company share by value (%), 2008?09 35
Figure 6: Australia, soup, distribution channels by value (%), 2008?09 38
Figure 7: Australia, canned soup, value (A$m), 2004?14 48
Figure 8: Australia, canned soup, volume (kg, million), 2004?14 51
Figure 9: Australia, canned soup, company share by value (%), 2008?09 53
Figure 10: Australia, canned soup, distribution channels by value (%), 2008?09 56
Figure 11: Australia, chilled soup, value (A$m), 2004?14 61
Figure 12: Australia, chilled soup, volume (kg, million), 2004?14 64
Figure 13: Australia, chilled soup, company share by value (%), 2008?09 66
Figure 14: Australia, chilled soup, distribution channels by value (%), 2008?09 69
Figure 15: Australia, dried soup, value (A$m), 2004?14 74
Figure 16: Australia, dried soup, volume (kg, million), 2004?14 77
Figure 17: Australia, dried soup, company share by value (%), 2008?09 79
Figure 18: Australia, dried soup, distribution channels by value (%), 2008?09 82
Figure 19: Australia, frozen soup, value (A$m), 2004?14 87
Figure 20: Australia, frozen soup, volume (kg, million), 2004?14 90
Figure 21: Australia, frozen soup, company share by value (%), 2008?09 92
Figure 22: Australia, frozen soup, distribution channels by value (%), 2008?09 95
Figure 23: Australia, UHT soup, value (A$m), 2004?14 100
Figure 24: Australia, UHT soup, volume (kg, million), 2004?14 103
Figure 25: Australia, UHT soup, company share by value (%), 2008?09 105
Figure 26: Australia, UHT soup, distribution channels by value (%), 2008?09 108
Figure 27: Global soup market split (value terms, 2009), top five countries 113
Figure 28: Global soup market value, 2004–09, top five countries 115
Figure 29: Global soup market split (volume terms, 2009), top five countries 117
Figure 30: Global soup market volume, 2004–09, top five countries 119
Figure 31: Annual data review process 130

LIST OF TABLES
Table 1: Soup category definitions 10
Table 2: Soup distribution channels 11
Table 3: Australia, soup, value by category (A$m), 2004?09 24
Table 4: Australia, soup, value forecast by category (A$m), 2009?14 25
Table 5: Australia, soup, value by category ($m), 2004?09 27
Table 6: Australia, soup, value forecast by category ($m), 2009?14 28
Table 7: Australia, soup, volume by category (kg, million), 2004?09 30
Table 8: Australia, soup, volume forecast by category (kg, million), 2009?14 31
Table 9: Australia, soup, brand share by value (%), 2008?09 33
Table 10: Australia, soup, value by brand (A$m), 2008?09 34
Table 11: Australia, soup, company share by value (%), 2008?09 36
Table 12: Australia, soup, value by company (A$m), 2008?09 36
Table 13: Australia, soup, distribution channels by value (%), 2008?09 37
Table 14: Australia, soup, value by distribution channel (A$m), 2008?09 37
Table 15: Australia, soup, expenditure per capita (A$), 2004?09 39
Table 16: Australia, soup, forecast expenditure per capita (A$), 2009?14 40
Table 17: Australia, soup, expenditure per capita ($), 2004?09 41
Table 18: Australia, soup, forecast expenditure per capita ($), 2009?14 41
Table 19: Australia, soup, consumption per capita (kg), 2004?09 42
Table 20: Australia, soup, forecast consumption per capita (kg), 2009?14 42
Table 21: Campbell Soup Company key facts 43
Table 22: H.J. Heinz Company key facts 45
Table 23: Australia, canned soup, value (A$m), 2004?09 47
Table 24: Australia, canned soup, value forecast (A$m), 2009?14 48
Table 25: Australia, canned soup, value ($m), 2004?09 49
Table 26: Australia, canned soup, value forecast ($m), 2009?14 49
Table 27: Australia, canned soup, volume (kg, million), 2004?09 50
Table 28: Australia, canned soup, volume forecast (kg, million), 2009?14 51
Table 29: Australia, canned soup, brand share by value (%), 2008?09 52
Table 30: Australia, canned soup, value by brand (A$m), 2008?09 52
Table 31: Australia, canned soup, company share by value (%), 2008?09 54
Table 32: Australia, canned soup, value by company (A$m), 2008?09 54
Table 33: Australia, canned soup, distribution channels by value (%), 2008?09 55
Table 34: Australia, canned soup, value by distribution channel (A$m), 2008?09 55
Table 35: Australia, canned soup, expenditure per capita (A$), 2004?09 57
Table 36: Australia, canned soup, forecast expenditure per capita (A$), 2009?14 57
Table 37: Australia, canned soup, expenditure per capita ($), 2004?09 58
Table 38: Australia, canned soup, forecast expenditure per capita ($), 2009?14 58
Table 39: Australia, canned soup, consumption per capita (kg), 2004?09 59
Table 40: Australia, canned soup, forecast consumption per capita (kg), 2009?14 59
Table 41: Australia, chilled soup, value (A$m), 2004?09 60
Table 42: Australia, chilled soup, value forecast (A$m), 2009?14 61
Table 43: Australia, chilled soup, value ($m), 2004?09 62
Table 44: Australia, chilled soup, value forecast ($m), 2009?14 62
Table 45: Australia, chilled soup, volume (kg, million), 2004?09 63
Table 46: Australia, chilled soup, volume forecast (kg, million), 2009?14 64
Table 47: Australia, chilled soup, brand share by value (%), 2008?09 65
Table 48: Australia, chilled soup, value by brand (A$m), 2008?09 65
Table 49: Australia, chilled soup, company share by value (%), 2008?09 67
Table 50: Australia, chilled soup, value by company (A$m), 2008?09 67
Table 51: Australia, chilled soup, distribution channels by value (%), 2008?09 68
Table 52: Australia, chilled soup, value by distribution channel (A$m), 2008?09 68
Table 53: Australia, chilled soup, expenditure per capita (A$), 2004?09 70
Table 54: Australia, chilled soup, forecast expenditure per capita (A$), 2009?14 70
Table 55: Australia, chilled soup, expenditure per capita ($), 2004?09 71
Table 56: Australia, chilled soup, forecast expenditure per capita ($), 2009?14 71
Table 57: Australia, chilled soup, consumption per capita (kg), 2004?09 72
Table 58: Australia, chilled soup, forecast consumption per capita (kg), 2009?14 72
Table 59: Australia, dried soup, value (A$m), 2004?09 73
Table 60: Australia, dried soup, value forecast (A$m), 2009?14 74
Table 61: Australia, dried soup, value ($m), 2004?09 75
Table 62: Australia, dried soup, value forecast ($m), 2009?14 75
Table 63: Australia, dried soup, volume (kg, million), 2004?09 76
Table 64: Australia, dried soup, volume forecast (kg, million), 2009?14 77
Table 65: Australia, dried soup, brand share by value (%), 2008?09 78
Table 66: Australia, dried soup, value by brand (A$m), 2008?09 78
Table 67: Australia, dried soup, company share by value (%), 2008?09 80
Table 68: Australia, dried soup, value by company (A$m), 2008?09 80
Table 69: Australia, dried soup, distribution channels by value (%), 2008?09 81
Table 70: Australia, dried soup, value by distribution channel (A$m), 2008?09 81
Table 71: Australia, dried soup, expenditure per capita (A$), 2004?09 83
Table 72: Australia, dried soup, forecast expenditure per capita (A$), 2009?14 83
Table 73: Australia, dried soup, expenditure per capita ($), 2004?09 84
Table 74: Australia, dried soup, forecast expenditure per capita ($), 2009?14 84
Table 75: Australia, dried soup, consumption per capita (kg), 2004?09 85
Table 76: Australia, dried soup, forecast consumption per capita (kg), 2009?14 85
Table 77: Australia, frozen soup, value (A$m), 2004?09 86
Table 78: Australia, frozen soup, value forecast (A$m), 2009?14 87
Table 79: Australia, frozen soup, value ($m), 2004?09 88
Table 80: Australia, frozen soup, value forecast ($m), 2009?14 88
Table 81: Australia, frozen soup, volume (kg, million), 2004?09 89
Table 82: Australia, frozen soup, volume forecast (kg, million), 2009?14 90
Table 83: Australia, frozen soup, brand share by value (%), 2008?09 91
Table 84: Australia, frozen soup, value by brand (A$m), 2008?09 91
Table 85: Australia, frozen soup, company share by value (%), 2008?09 93
Table 86: Australia, frozen soup, value by company (A$m), 2008?09 93
Table 87: Australia, frozen soup, distribution channels by value (%), 2008?09 94
Table 88: Australia, frozen soup, value by distribution channel (A$m), 2008?09 94
Table 89: Australia, frozen soup, expenditure per capita (A$), 2004?09 96
Table 90: Australia, frozen soup, forecast expenditure per capita (A$), 2009?14 96
Table 91: Australia, frozen soup, expenditure per capita ($), 2004?09 97
Table 92: Australia, frozen soup, forecast expenditure per capita ($), 2009?14 97
Table 93: Australia, frozen soup, consumption per capita (kg), 2004?09 98
Table 94: Australia, frozen soup, forecast consumption per capita (kg), 2009?14 98
Table 95: Australia, UHT soup, value (A$m), 2004?09 99
Table 96: Australia, UHT soup, value forecast (A$m), 2009?14 100
Table 97: Australia, UHT soup, value ($m), 2004?09 101
Table 98: Australia, UHT soup, value forecast ($m), 2009?14 101
Table 99: Australia, UHT soup, volume (kg, million), 2004?09 102
Table 100: Australia, UHT soup, volume forecast (kg, million), 2009?14 103
Table 101: Australia, UHT soup, brand share by value (%), 2008?09 104
Table 102: Australia, UHT soup, value by brand (A$m), 2008?09 104
Table 103: Australia, UHT soup, company share by value (%), 2008?09 106
Table 104: Australia, UHT soup, value by company (A$m), 2008?09 106
Table 105: Australia, UHT soup, distribution channels by value (%), 2008?09 107
Table 106: Australia, UHT soup, value by distribution channel (A$m), 2008?09 107
Table 107: Australia, UHT soup, expenditure per capita (A$), 2004?09 109
Table 108: Australia, UHT soup, forecast expenditure per capita (A$), 2009?14 109
Table 109: Australia, UHT soup, expenditure per capita ($), 2004?09 110
Table 110: Australia, UHT soup, forecast expenditure per capita ($), 2009?14 110
Table 111: Australia, UHT soup, consumption per capita (kg), 2004?09 111
Table 112: Australia, UHT soup, forecast consumption per capita (kg), 2009?14 111
Table 113: Global soup market value, 2009 112
Table 114: Global soup market split (value terms ($m), 2009), top five countries 115
Table 115: Global soup market volume, 2009 116
Table 116: Global soup market split (volume terms, 2009), top five countries 119
Table 117: Leading players, top five countries 120
Table 118: Australia soup new product launches reports, by company (top five companies), 2009 121
Table 119: Australia soup new product launches SKUs, by company (top five companies), 2009 121
Table 120: Australia soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 122
Table 121: Australia soup new product launches (reports), by ingredients (top 10 ingredients), 2009 122
Table 122: Australia soup new product launches (reports), by package tags or claims (top 10 claims), 2009 123
Table 123: Australia soup new product launches - recent five launches (2009) 123
Table 124: Australia population, by age group, 2004?09 (millions) 124
Table 125: Australia population forecast, by age group, 2009?14 (millions) 125
Table 126: Australia population, by gender, 2004?09 (millions) 125
Table 127: Australia population forecast, by gender, 2009?14 (millions) 126
Table 128: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 126
Table 129: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 126
Table 130: Australia real GDP, 2004?09 (A$bn, 2000 prices) 127
Table 131: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 127
Table 132: Australia real GDP, 2004?09 ($bn, 2000 prices) 127
Table 133: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 128
Table 134: Australia consumer price index, 2004?09 (2000=100) 128
Table 135: Australia consumer price index, 2009?14 (2000=100) 128


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