Soup Market in Eastern Europe to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: frozen soup 6
Summary category level: UHT soup 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Eastern Europe Soup: Market Overview 25
Value analysis (US Dollar), 2004?09 25
Value analysis (US Dollar), 2009?14 26
Volume analysis, 2004?09 28
Volume analysis, 2009?14 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
Unilever 39
Nestlé SA 41
Chapter 6 Category Analysis: Canned Soup 44
Value analysis (US Dollar), 2004?09 44
Value analysis (US Dollar), 2009?14 45
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 Category Analysis: Chilled Soup 55
Value analysis (US Dollar), 2004?09 55
Value analysis (US Dollar), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 8 Category Analysis: Dried Soup 65
Value analysis (US Dollar), 2004?09 65
Value analysis (US Dollar), 2009?14 66
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 9 Category Analysis: Frozen Soup 76
Value analysis (US Dollar), 2004?09 76
Value analysis (US Dollar), 2009?14 77
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 10 Category Analysis: UHT Soup 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 88
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company share analysis 91
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 11 Research Methodology 97
Methodology overview 97
Secondary research 98
Market modeling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
Primary research 100
Data finalization 101
Ongoing research 101
Chapter 12 Appendix 102
Future readings 102
How to contact experts in your industry 102
Disclaimer 102

LIST OF FIGURES
Figure 1: Eastern Europe, soup, value by category ($m), 2004?14 27
Figure 2: Eastern Europe, soup, category growth comparison, by value, 2004?14 27
Figure 3: Eastern Europe, soup, volume by category (kg, million), 2004?14 30
Figure 4: Eastern Europe, soup, category growth comparison, by volume, 2004?14 30
Figure 5: Eastern Europe, soup, company share (top five companies) by value (%), 2008?09 33
Figure 6: Eastern Europe, soup, distribution channels by value (%), 2008?09 35
Figure 7: Eastern Europe, canned soup, value ($m), 2004?14 45
Figure 8: Eastern Europe, canned soup, volume (kg, million), 2004?14 47
Figure 9: Eastern Europe, canned soup, company share (top five companies) by value (%), 2008?09 50
Figure 10: Eastern Europe, canned soup, distribution channels by value (%), 2008?09 52
Figure 11: Eastern Europe, chilled soup, value ($m), 2004?14 56
Figure 12: Eastern Europe, chilled soup, volume (kg, million), 2004?14 58
Figure 13: Eastern Europe, chilled soup, company share (top five companies) by value (%), 2008?09 60
Figure 14: Eastern Europe, chilled soup, distribution channels by value (%), 2008?09 62
Figure 15: Eastern Europe, dried soup, value ($m), 2004?14 66
Figure 16: Eastern Europe, dried soup, volume (kg, million), 2004?14 68
Figure 17: Eastern Europe, dried soup, company share (top five companies) by value (%), 2008?09 71
Figure 18: Eastern Europe, dried soup, distribution channels by value (%), 2008?09 73
Figure 19: Eastern Europe, frozen soup, value ($m), 2004?14 77
Figure 20: Eastern Europe, frozen soup, volume (kg, million), 2004?14 79
Figure 21: Eastern Europe, frozen soup, company share (top five companies) by value (%), 2008?09 82
Figure 22: Eastern Europe, frozen soup, distribution channels by value (%), 2008?09 84
Figure 23: Eastern Europe, UHT soup, value ($m), 2004?14 88
Figure 24: Eastern Europe, UHT soup, volume (kg, million), 2004?14 90
Figure 25: Eastern Europe, UHT soup, company share (top five companies) by value (%), 2008?09 92
Figure 26: Eastern Europe, UHT soup, distribution channels by value (%), 2008?09 94
Figure 27: Annual data review process 98

LIST OF TABLES
Table 1: Soup category definitions 10
Table 2: Soup distribution channels 11
Table 3: Eastern Europe, soup, value (country-wise), 2004?09 ($m) 21
Table 4: Eastern Europe, soup, value (country-wise) forecast, 2009?14 ($m) 22
Table 5: Eastern Europe, soup, volume (country-wise), 2004?09 (kg, million) 23
Table 6: Eastern Europe, soup, volume (country-wise) forecast, 2009?14 (kg, million) 24
Table 7: Eastern Europe, soup, value by category ($m), 2004?09 25
Table 8: Eastern Europe, soup, value forecast by category ($m), 2009?14 26
Table 9: Eastern Europe, soup, volume by category (kg, million), 2004?09 28
Table 10: Eastern Europe, soup, volume forecast by category (kg, million), 2009?14 29
Table 11: Eastern Europe, soup, company share (top 20 companies) by value (%), 2008?09 31
Table 12: Eastern Europe, soup, value by company ($m), 2008?09 32
Table 13: Eastern Europe, soup, distribution channels by value (%), 2008?09 34
Table 14: Eastern Europe, soup, value by distribution channel ($m), 2008?09 34
Table 15: Eastern Europe, soup, expenditure per capita ($), 2004?09 36
Table 16: Eastern Europe, soup, forecast expenditure per capita ($), 2009?14 37
Table 17: Eastern Europe, soup, consumption per capita (kg), 2004?09 37
Table 18: Eastern Europe, soup, forecast consumption per capita (kg), 2009?14 38
Table 19: Unilever key facts 39
Table 20: Nestlé SA key facts 41
Table 21: Eastern Europe, canned soup, value ($m), 2004?09 44
Table 22: Eastern Europe, canned soup, value forecast ($m), 2009?14 45
Table 23: Eastern Europe, canned soup, volume (kg, million), 2004?09 46
Table 24: Eastern Europe, canned soup, volume forecast (kg, million), 2009?14 47
Table 25: Eastern Europe, canned soup, company share by value (%), 2008?09 48
Table 26: Eastern Europe, canned soup, value by company ($m), 2008?09 49
Table 27: Eastern Europe, canned soup, distribution channels by value (%), 2008?09 51
Table 28: Eastern Europe, canned soup, value by distribution channel ($m), 2008?09 51
Table 29: Eastern Europe, canned soup, expenditure per capita ($), 2004?09 53
Table 30: Eastern Europe, canned soup, forecast expenditure per capita ($), 2009?14 53
Table 31: Eastern Europe, canned soup, consumption per capita (kg), 2004?09 54
Table 32: Eastern Europe, canned soup, forecast consumption per capita (kg), 2009?14 54
Table 33: Eastern Europe, chilled soup, value ($m), 2004?09 55
Table 34: Eastern Europe, chilled soup, value forecast ($m), 2009?14 56
Table 35: Eastern Europe, chilled soup, volume (kg, million), 2004?09 57
Table 36: Eastern Europe, chilled soup, volume forecast (kg, million), 2009?14 58
Table 37: Eastern Europe, chilled soup, company share by value (%), 2008?09 59
Table 38: Eastern Europe, chilled soup, value by company ($m), 2008?09 59
Table 39: Eastern Europe, chilled soup, distribution channels by value (%), 2008?09 61
Table 40: Eastern Europe, chilled soup, value by distribution channel ($m), 2008?09 61
Table 41: Eastern Europe, chilled soup, expenditure per capita ($), 2004?09 63
Table 42: Eastern Europe, chilled soup, forecast expenditure per capita ($), 2009?14 63
Table 43: Eastern Europe, chilled soup, consumption per capita (kg), 2004?09 64
Table 44: Eastern Europe, chilled soup, forecast consumption per capita (kg), 2009?14 64
Table 45: Eastern Europe, dried soup, value ($m), 2004?09 65
Table 46: Eastern Europe, dried soup, value forecast ($m), 2009?14 66
Table 47: Eastern Europe, dried soup, volume (kg, million), 2004?09 67
Table 48: Eastern Europe, dried soup, volume forecast (kg, million), 2009?14 68
Table 49: Eastern Europe, dried soup, company share by value (%), 2008?09 69
Table 50: Eastern Europe, dried soup, value by company ($m), 2008?09 70
Table 51: Eastern Europe, dried soup, distribution channels by value (%), 2008?09 72
Table 52: Eastern Europe, dried soup, value by distribution channel ($m), 2008?09 72
Table 53: Eastern Europe, dried soup, expenditure per capita ($), 2004?09 74
Table 54: Eastern Europe, dried soup, forecast expenditure per capita ($), 2009?14 74
Table 55: Eastern Europe, dried soup, consumption per capita (kg), 2004?09 75
Table 56: Eastern Europe, dried soup, forecast consumption per capita (kg), 2009?14 75
Table 57: Eastern Europe, frozen soup, value ($m), 2004?09 76
Table 58: Eastern Europe, frozen soup, value forecast ($m), 2009?14 77
Table 59: Eastern Europe, frozen soup, volume (kg, million), 2004?09 78
Table 60: Eastern Europe, frozen soup, volume forecast (kg, million), 2009?14 79
Table 61: Eastern Europe, frozen soup, company share by value (%), 2008?09 80
Table 62: Eastern Europe, frozen soup, value by company ($m), 2008?09 81
Table 63: Eastern Europe, frozen soup, distribution channels by value (%), 2008?09 83
Table 64: Eastern Europe, frozen soup, value by distribution channel ($m), 2008?09 83
Table 65: Eastern Europe, frozen soup, expenditure per capita ($), 2004?09 85
Table 66: Eastern Europe, frozen soup, forecast expenditure per capita ($), 2009?14 85
Table 67: Eastern Europe, frozen soup, consumption per capita (kg), 2004?09 86
Table 68: Eastern Europe, frozen soup, forecast consumption per capita (kg), 2009?14 86
Table 69: Eastern Europe, UHT soup, value ($m), 2004?09 87
Table 70: Eastern Europe, UHT soup, value forecast ($m), 2009?14 88
Table 71: Eastern Europe, UHT soup, volume (kg, million), 2004?09 89
Table 72: Eastern Europe, UHT soup, volume forecast (kg, million), 2009?14 90
Table 73: Eastern Europe, UHT soup, company share by value (%), 2008?09 91
Table 74: Eastern Europe, UHT soup, value by company ($m), 2008?09 91
Table 75: Eastern Europe, UHT soup, distribution channels by value (%), 2008?09 93
Table 76: Eastern Europe, UHT soup, value by distribution channel ($m), 2008?09 93
Table 77: Eastern Europe, UHT soup, expenditure per capita ($), 2004?09 95
Table 78: Eastern Europe, UHT soup, forecast expenditure per capita ($), 2009?14 95
Table 79: Eastern Europe, UHT soup, consumption per capita (kg), 2004?09 96
Table 80: Eastern Europe, UHT soup, forecast consumption per capita (kg), 2009?14 96


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