Soup Market in Hong Kong to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Hong Kong Dollar), 2004?09 19
Value analysis (Hong Kong Dollar), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
Campbell Soup Company 38
Unilever 40
Chapter 5 Category Analysis: Canned Soup 42
Value analysis (Hong Kong Dollar), 2004?09 42
Value analysis (Hong Kong Dollar), 2009?14 43
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 47
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Chilled Soup 56
Value analysis (Hong Kong Dollar), 2004?09 56
Value analysis (Hong Kong Dollar), 2009?14 57
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Dried Soup 68
Value analysis (Hong Kong Dollar), 2004?09 68
Value analysis (Hong Kong Dollar), 2009?14 69
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Country Comparison 81
Value 81
Volume 85
Market share 89
Chapter 9 New Product Development 90
Product launches over time 90
Recent product launches 92
Chapter 10 Macroeconomic Profile 93
Macroeconomic Indicators 93
Chapter 11 Research Methodology 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 12 Appendix 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103

LIST OF FIGURES
Figure 1: Hong Kong, soup, value by category (HK$m), 2004?14 21
Figure 2: Hong Kong, soup, category growth comparison, by value, 2004?14 24
Figure 3: Hong Kong, soup, volume by category (kg, million), 2004?14 27
Figure 4: Hong Kong, soup, category growth comparison, by volume, 2004?14 27
Figure 5: Hong Kong, soup, company share by value (%), 2008?09 30
Figure 6: Hong Kong, soup, distribution channels by value (%), 2008?09 33
Figure 7: Hong Kong, canned soup, value (HK$m), 2004?14 43
Figure 8: Hong Kong, canned soup, volume (kg, million), 2004?14 46
Figure 9: Hong Kong, canned soup, company share by value (%), 2008?09 49
Figure 10: Hong Kong, canned soup, distribution channels by value (%), 2008?09 52
Figure 11: Hong Kong, chilled soup, value (HK$m), 2004?14 57
Figure 12: Hong Kong, chilled soup, volume (kg, million), 2004?14 60
Figure 13: Hong Kong, chilled soup, distribution channels by value (%), 2008?09 64
Figure 14: Hong Kong, dried soup, value (HK$m), 2004?14 69
Figure 15: Hong Kong, dried soup, volume (kg, million), 2004?14 72
Figure 16: Hong Kong, dried soup, company share by value (%), 2008?09 74
Figure 17: Hong Kong, dried soup, distribution channels by value (%), 2008?09 77
Figure 18: Global soup market split (value terms, 2009), top five countries 82
Figure 19: Global soup market value, 2004–09, top five countries 84
Figure 20: Global soup market split (volume terms, 2009), top five countries 86
Figure 21: Global soup market volume, 2004–09, top five countries 88
Figure 22: Annual data review process 99

LIST OF TABLES
Table 1: Soup category definitions 8
Table 2: Soup distribution channels 9
Table 3: Hong Kong, soup, value by category (HK$m), 2004?09 19
Table 4: Hong Kong, soup, value forecast by category (HK$m), 2009?14 20
Table 5: Hong Kong, soup, value by category ($m), 2004?09 22
Table 6: Hong Kong, soup, value forecast by category ($m), 2009?14 23
Table 7: Hong Kong, soup, volume by category (kg, million), 2004?09 25
Table 8: Hong Kong, soup, volume forecast by category (kg, million), 2009?14 26
Table 9: Hong Kong, soup, brand share by value (%), 2008?09 28
Table 10: Hong Kong, soup, value by brand (HK$m), 2008?09 29
Table 11: Hong Kong, soup, company share by value (%), 2008?09 31
Table 12: Hong Kong, soup, value by company (HK$m), 2008?09 31
Table 13: Hong Kong, soup, distribution channels by value (%), 2008?09 32
Table 14: Hong Kong, soup, value by distribution channel (HK$m), 2008?09 32
Table 15: Hong Kong, soup, expenditure per capita (HK$), 2004?09 34
Table 16: Hong Kong, soup, forecast expenditure per capita (HK$), 2009?14 35
Table 17: Hong Kong, soup, expenditure per capita ($), 2004?09 35
Table 18: Hong Kong, soup, forecast expenditure per capita ($), 2009?14 36
Table 19: Hong Kong, soup, consumption per capita (kg), 2004?09 36
Table 20: Hong Kong, soup, forecast consumption per capita (kg), 2009?14 37
Table 21: Campbell Soup Company key facts 38
Table 22: Unilever key facts 40
Table 23: Hong Kong, canned soup, value (HK$m), 2004?09 42
Table 24: Hong Kong, canned soup, value forecast (HK$m), 2009?14 43
Table 25: Hong Kong, canned soup, value ($m), 2004?09 44
Table 26: Hong Kong, canned soup, value forecast ($m), 2009?14 44
Table 27: Hong Kong, canned soup, volume (kg, million), 2004?09 45
Table 28: Hong Kong, canned soup, volume forecast (kg, million), 2009?14 46
Table 29: Hong Kong, canned soup, brand share by value (%), 2008?09 47
Table 30: Hong Kong, canned soup, value by brand (HK$m), 2008?09 48
Table 31: Hong Kong, canned soup, company share by value (%), 2008?09 50
Table 32: Hong Kong, canned soup, value by company (HK$m), 2008?09 50
Table 33: Hong Kong, canned soup, distribution channels by value (%), 2008?09 51
Table 34: Hong Kong, canned soup, value by distribution channel (HK$m), 2008?09 51
Table 35: Hong Kong, canned soup, expenditure per capita (HK$), 2004?09 53
Table 36: Hong Kong, canned soup, forecast expenditure per capita (HK$), 2009?14 53
Table 37: Hong Kong, canned soup, expenditure per capita ($), 2004?09 54
Table 38: Hong Kong, canned soup, forecast expenditure per capita ($), 2009?14 54
Table 39: Hong Kong, canned soup, consumption per capita (kg), 2004?09 55
Table 40: Hong Kong, canned soup, forecast consumption per capita (kg), 2009?14 55
Table 41: Hong Kong, chilled soup, value (HK$m), 2004?09 56
Table 42: Hong Kong, chilled soup, value forecast (HK$m), 2009?14 57
Table 43: Hong Kong, chilled soup, value ($m), 2004?09 58
Table 44: Hong Kong, chilled soup, value forecast ($m), 2009?14 58
Table 45: Hong Kong, chilled soup, volume (kg, million), 2004?09 59
Table 46: Hong Kong, chilled soup, volume forecast (kg, million), 2009?14 60
Table 47: Hong Kong, chilled soup, brand share by value (%), 2008?09 61
Table 48: Hong Kong, chilled soup, value by brand (HK$m), 2008?09 61
Table 49: Hong Kong, chilled soup, company share by value (%), 2008?09 62
Table 50: Hong Kong, chilled soup, value by company (HK$m), 2008?09 62
Table 51: Hong Kong, chilled soup, distribution channels by value (%), 2008?09 63
Table 52: Hong Kong, chilled soup, value by distribution channel (HK$m), 2008?09 63
Table 53: Hong Kong, chilled soup, expenditure per capita (HK$), 2004?09 65
Table 54: Hong Kong, chilled soup, forecast expenditure per capita (HK$), 2009?14 65
Table 55: Hong Kong, chilled soup, expenditure per capita ($), 2004?09 66
Table 56: Hong Kong, chilled soup, forecast expenditure per capita ($), 2009?14 66
Table 57: Hong Kong, chilled soup, consumption per capita (kg), 2004?09 67
Table 58: Hong Kong, chilled soup, forecast consumption per capita (kg), 2009?14 67
Table 59: Hong Kong, dried soup, value (HK$m), 2004?09 68
Table 60: Hong Kong, dried soup, value forecast (HK$m), 2009?14 69
Table 61: Hong Kong, dried soup, value ($m), 2004?09 70
Table 62: Hong Kong, dried soup, value forecast ($m), 2009?14 70
Table 63: Hong Kong, dried soup, volume (kg, million), 2004?09 71
Table 64: Hong Kong, dried soup, volume forecast (kg, million), 2009?14 72
Table 65: Hong Kong, dried soup, brand share by value (%), 2008?09 73
Table 66: Hong Kong, dried soup, value by brand (HK$m), 2008?09 73
Table 67: Hong Kong, dried soup, company share by value (%), 2008?09 75
Table 68: Hong Kong, dried soup, value by company (HK$m), 2008?09 75
Table 69: Hong Kong, dried soup, distribution channels by value (%), 2008?09 76
Table 70: Hong Kong, dried soup, value by distribution channel (HK$m), 2008?09 76
Table 71: Hong Kong, dried soup, expenditure per capita (HK$), 2004?09 78
Table 72: Hong Kong, dried soup, forecast expenditure per capita (HK$), 2009?14 78
Table 73: Hong Kong, dried soup, expenditure per capita ($), 2004?09 79
Table 74: Hong Kong, dried soup, forecast expenditure per capita ($), 2009?14 79
Table 75: Hong Kong, dried soup, consumption per capita (kg), 2004?09 80
Table 76: Hong Kong, dried soup, forecast consumption per capita (kg), 2009?14 80
Table 77: Global soup market value, 2009 81
Table 78: Global soup market split (value terms ($m), 2009), top five countries 84
Table 79: Global soup market volume, 2009 85
Table 80: Global soup market split (volume terms, 2009), top five countries 88
Table 81: Leading players, top five countries 89
Table 82: Hong Kong soup new product launches reports, by company (top five companies), 2009 90
Table 83: Hong Kong soup new product launches SKUs, by company (top five companies), 2009 90
Table 84: Hong Kong soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 91
Table 85: Hong Kong soup new product launches (reports), by ingredients (top 10 ingredients), 2009 91
Table 86: Hong Kong soup new product launches (reports), by package tags or claims , 2009 92
Table 87: Hong Kong soup new product launches - recent five launches (2009) 92
Table 88: Hong Kong population, by age group, 2004?09 (millions) 93
Table 89: Hong Kong population forecast, by age group, 2009?14 (millions) 94
Table 90: Hong Kong population, by gender, 2004?09 (millions) 94
Table 91: Hong Kong population forecast, by gender, 2009?14 (millions) 95
Table 92: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 95
Table 93: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 95
Table 94: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 96
Table 95: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 96
Table 96: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 96
Table 97: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 97
Table 98: Hong Kong consumer price index, 2004?09 (2000=100) 97
Table 99: Hong Kong consumer price index, 2009?14 (2000=100) 97


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