Soup Market in Hungary to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: dried soup 4
Summary category level: frozen soup 5
Summary category level: UHT soup 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Hungarian Forint), 2004?09 21
Value analysis (Hungarian Forint), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Unilever 39
Nestlé SA 41
Chapter 5 Category Analysis: Canned Soup 44
Value analysis (Hungarian Forint), 2004?09 44
Value analysis (Hungarian Forint), 2009?14 45
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 49
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Dried Soup 56
Value analysis (Hungarian Forint), 2004?09 56
Value analysis (Hungarian Forint), 2009?14 57
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Frozen Soup 69
Value analysis (Hungarian Forint), 2004?09 69
Value analysis (Hungarian Forint), 2009?14 70
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Category Analysis: UHT Soup 82
Value analysis (Hungarian Forint), 2004?09 82
Value analysis (Hungarian Forint), 2009?14 83
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 9 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 10 New Product Development 104
Product launches over time 104
Recent product launches 106
Chapter 11 Macroeconomic Profile 107
Macroeconomic Indicators 107
Chapter 12 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 13 Appendix 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Hungary, soup, value by category (HUFm), 2004?14 23
Figure 2: Hungary, soup, category growth comparison, by value, 2004?14 26
Figure 3: Hungary, soup, volume by category (kg, million), 2004?14 29
Figure 4: Hungary, soup, category growth comparison, by volume, 2004?14 29
Figure 5: Hungary, soup, company share by value (%), 2008?09 31
Figure 6: Hungary, soup, distribution channels by value (%), 2008?09 34
Figure 7: Hungary, canned soup, value (HUFm), 2004?14 45
Figure 8: Hungary, canned soup, volume (kg, million), 2004?14 48
Figure 9: Hungary, canned soup, distribution channels by value (%), 2008?09 52
Figure 10: Hungary, dried soup, value (HUFm), 2004?14 57
Figure 11: Hungary, dried soup, volume (kg, million), 2004?14 60
Figure 12: Hungary, dried soup, company share by value (%), 2008?09 62
Figure 13: Hungary, dried soup, distribution channels by value (%), 2008?09 65
Figure 14: Hungary, frozen soup, value (HUFm), 2004?14 70
Figure 15: Hungary, frozen soup, volume (kg, million), 2004?14 73
Figure 16: Hungary, frozen soup, company share by value (%), 2008?09 75
Figure 17: Hungary, frozen soup, distribution channels by value (%), 2008?09 78
Figure 18: Hungary, UHT soup, value (HUFm), 2004?14 83
Figure 19: Hungary, UHT soup, volume (kg, million), 2004?14 86
Figure 20: Hungary, UHT soup, company share by value (%), 2008?09 88
Figure 21: Hungary, UHT soup, distribution channels by value (%), 2008?09 91
Figure 22: Global soup market split (value terms, 2009), top five countries 96
Figure 23: Global soup market value, 2004–09, top five countries 98
Figure 24: Global soup market split (volume terms, 2009), top five countries 100
Figure 25: Global soup market volume, 2004–09, top five countries 102
Figure 26: Annual data review process 113

LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: Hungary, soup, value by category (HUFm), 2004?09 21
Table 4: Hungary, soup, value forecast by category (HUFm), 2009?14 22
Table 5: Hungary, soup, value by category ($m), 2004?09 24
Table 6: Hungary, soup, value forecast by category ($m), 2009?14 25
Table 7: Hungary, soup, volume by category (kg, million), 2004?09 27
Table 8: Hungary, soup, volume forecast by category (kg, million), 2009?14 28
Table 9: Hungary, soup, brand share by value (%), 2008?09 30
Table 10: Hungary, soup, value by brand (HUFm), 2008?09 30
Table 11: Hungary, soup, company share by value (%), 2008?09 32
Table 12: Hungary, soup, value by company (HUFm), 2008?09 32
Table 13: Hungary, soup, distribution channels by value (%), 2008?09 33
Table 14: Hungary, soup, value by distribution channel (HUFm), 2008?09 33
Table 15: Hungary, soup, expenditure per capita (HUF), 2004?09 35
Table 16: Hungary, soup, forecast expenditure per capita (HUF), 2009?14 36
Table 17: Hungary, soup, expenditure per capita ($), 2004?09 36
Table 18: Hungary, soup, forecast expenditure per capita ($), 2009?14 37
Table 19: Hungary, soup, consumption per capita (kg), 2004?09 37
Table 20: Hungary, soup, forecast consumption per capita (kg), 2009?14 38
Table 21: Unilever key facts 39
Table 22: Nestlé SA key facts 41
Table 23: Hungary, canned soup, value (HUFm), 2004?09 44
Table 24: Hungary, canned soup, value forecast (HUFm), 2009?14 45
Table 25: Hungary, canned soup, value ($m), 2004?09 46
Table 26: Hungary, canned soup, value forecast ($m), 2009?14 46
Table 27: Hungary, canned soup, volume (kg, million), 2004?09 47
Table 28: Hungary, canned soup, volume forecast (kg, million), 2009?14 48
Table 29: Hungary, canned soup, brand share by value (%), 2008?09 49
Table 30: Hungary, canned soup, value by brand (HUFm), 2008?09 49
Table 31: Hungary, canned soup, company share by value (%), 2008?09 50
Table 32: Hungary, canned soup, value by company (HUFm), 2008?09 50
Table 33: Hungary, canned soup, distribution channels by value (%), 2008?09 51
Table 34: Hungary, canned soup, value by distribution channel (HUFm), 2008?09 51
Table 35: Hungary, canned soup, expenditure per capita (HUF), 2004?09 53
Table 36: Hungary, canned soup, forecast expenditure per capita (HUF), 2009?14 53
Table 37: Hungary, canned soup, expenditure per capita ($), 2004?09 54
Table 38: Hungary, canned soup, forecast expenditure per capita ($), 2009?14 54
Table 39: Hungary, canned soup, consumption per capita (kg), 2004?09 55
Table 40: Hungary, canned soup, forecast consumption per capita (kg), 2009?14 55
Table 41: Hungary, dried soup, value (HUFm), 2004?09 56
Table 42: Hungary, dried soup, value forecast (HUFm), 2009?14 57
Table 43: Hungary, dried soup, value ($m), 2004?09 58
Table 44: Hungary, dried soup, value forecast ($m), 2009?14 58
Table 45: Hungary, dried soup, volume (kg, million), 2004?09 59
Table 46: Hungary, dried soup, volume forecast (kg, million), 2009?14 60
Table 47: Hungary, dried soup, brand share by value (%), 2008?09 61
Table 48: Hungary, dried soup, value by brand (HUFm), 2008?09 61
Table 49: Hungary, dried soup, company share by value (%), 2008?09 63
Table 50: Hungary, dried soup, value by company (HUFm), 2008?09 63
Table 51: Hungary, dried soup, distribution channels by value (%), 2008?09 64
Table 52: Hungary, dried soup, value by distribution channel (HUFm), 2008?09 64
Table 53: Hungary, dried soup, expenditure per capita (HUF), 2004?09 66
Table 54: Hungary, dried soup, forecast expenditure per capita (HUF), 2009?14 66
Table 55: Hungary, dried soup, expenditure per capita ($), 2004?09 67
Table 56: Hungary, dried soup, forecast expenditure per capita ($), 2009?14 67
Table 57: Hungary, dried soup, consumption per capita (kg), 2004?09 68
Table 58: Hungary, dried soup, forecast consumption per capita (kg), 2009?14 68
Table 59: Hungary, frozen soup, value (HUFm), 2004?09 69
Table 60: Hungary, frozen soup, value forecast (HUFm), 2009?14 70
Table 61: Hungary, frozen soup, value ($m), 2004?09 71
Table 62: Hungary, frozen soup, value forecast ($m), 2009?14 71
Table 63: Hungary, frozen soup, volume (kg, million), 2004?09 72
Table 64: Hungary, frozen soup, volume forecast (kg, million), 2009?14 73
Table 65: Hungary, frozen soup, brand share by value (%), 2008?09 74
Table 66: Hungary, frozen soup, value by brand (HUFm), 2008?09 74
Table 67: Hungary, frozen soup, company share by value (%), 2008?09 76
Table 68: Hungary, frozen soup, value by company (HUFm), 2008?09 76
Table 69: Hungary, frozen soup, distribution channels by value (%), 2008?09 77
Table 70: Hungary, frozen soup, value by distribution channel (HUFm), 2008?09 77
Table 71: Hungary, frozen soup, expenditure per capita (HUF), 2004?09 79
Table 72: Hungary, frozen soup, forecast expenditure per capita (HUF), 2009?14 79
Table 73: Hungary, frozen soup, expenditure per capita ($), 2004?09 80
Table 74: Hungary, frozen soup, forecast expenditure per capita ($), 2009?14 80
Table 75: Hungary, frozen soup, consumption per capita (kg), 2004?09 81
Table 76: Hungary, frozen soup, forecast consumption per capita (kg), 2009?14 81
Table 77: Hungary, UHT soup, value (HUFm), 2004?09 82
Table 78: Hungary, UHT soup, value forecast (HUFm), 2009?14 83
Table 79: Hungary, UHT soup, value ($m), 2004?09 84
Table 80: Hungary, UHT soup, value forecast ($m), 2009?14 84
Table 81: Hungary, UHT soup, volume (kg, million), 2004?09 85
Table 82: Hungary, UHT soup, volume forecast (kg, million), 2009?14 86
Table 83: Hungary, UHT soup, brand share by value (%), 2008?09 87
Table 84: Hungary, UHT soup, value by brand (HUFm), 2008?09 87
Table 85: Hungary, UHT soup, company share by value (%), 2008?09 89
Table 86: Hungary, UHT soup, value by company (HUFm), 2008?09 89
Table 87: Hungary, UHT soup, distribution channels by value (%), 2008?09 90
Table 88: Hungary, UHT soup, value by distribution channel (HUFm), 2008?09 90
Table 89: Hungary, UHT soup, expenditure per capita (HUF), 2004?09 92
Table 90: Hungary, UHT soup, forecast expenditure per capita (HUF), 2009?14 92
Table 91: Hungary, UHT soup, expenditure per capita ($), 2004?09 93
Table 92: Hungary, UHT soup, forecast expenditure per capita ($), 2009?14 93
Table 93: Hungary, UHT soup, consumption per capita (kg), 2004?09 94
Table 94: Hungary, UHT soup, forecast consumption per capita (kg), 2009?14 94
Table 95: Global soup market value, 2009 95
Table 96: Global soup market split (value terms ($m), 2009), top five countries 98
Table 97: Global soup market volume, 2009 99
Table 98: Global soup market split (volume terms, 2009), top five countries 102
Table 99: Leading players, top five countries 103
Table 100: Hungary soup new product launches reports, by company , 2009 104
Table 101: Hungary soup new product launches SKUs, by company , 2009 104
Table 102: Hungary soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 105
Table 103: Hungary soup new product launches (reports), by ingredients (top 10 ingredients), 2009 105
Table 104: Hungary soup new product launches (reports), by package tags or claims (top 10 claims), 2009 106
Table 105: Hungary soup new product launches - recent five launches (2009) 106
Table 106: Hungary population, by age group, 2004?09 (millions) 107
Table 107: Hungary population forecast, by age group, 2009?14 (millions) 108
Table 108: Hungary population, by gender, 2004?09 (millions) 108
Table 109: Hungary population forecast, by gender, 2009?14 (millions) 109
Table 110: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 109
Table 111: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 109
Table 112: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 110
Table 113: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 110
Table 114: Hungary real GDP, 2004?09 ($bn, 2000 prices) 110
Table 115: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 111
Table 116: Hungary consumer price index, 2004?09 (2000=100) 111
Table 117: Hungary consumer price index, 2009?14 (2000=100) 111



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