TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: dried soup 4
Summary category level: frozen soup 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 16
Value Analysis 16
Volume Analysis 18
Chapter 4 Latin America Soup: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 5 Leading Company Profiles 32
Unilever 32
Campbell Soup Company 34
Chapter 6 Category Analysis: Canned Soup 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 38
Volume analysis, 2009?14 39
Company share analysis 40
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 7 Category Analysis: Dried Soup 46
Value analysis (US Dollar), 2004?09 46
Value analysis (US Dollar), 2009?14 47
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 8 Category Analysis: Frozen Soup 57
Value analysis (US Dollar), 2004?09 57
Value analysis (US Dollar), 2009?14 58
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 9 Research Methodology 67
Methodology overview 67
Secondary research 68
Market modeling 69
Creating an initial data model 69
Revising the initial data model 69
Creating a final estimate 70
Creating demographic value splits 70
Primary research 70
Data finalization 71
Ongoing research 71
Chapter 10 Appendix 72
Future readings 72
How to contact experts in your industry 72
Disclaimer 72
LIST OF FIGURES
Figure 1: Latin America, soup, value by category ($m), 2004?14 21
Figure 2: Latin America, soup, category growth comparison, by value, 2004?14 21
Figure 3: Latin America, soup, volume by category (kg, million), 2004?14 24
Figure 4: Latin America, soup, category growth comparison, by volume, 2004?14 24
Figure 5: Latin America, soup, company share (top five companies) by value (%), 2008?09 26
Figure 6: Latin America, soup, distribution channels by value (%), 2008?09 28
Figure 7: Latin America, canned soup, value ($m), 2004?14 37
Figure 8: Latin America, canned soup, volume (kg, million), 2004?14 39
Figure 9: Latin America, canned soup, company share by value (%), 2008?09 41
Figure 10: Latin America, canned soup, distribution channels by value (%), 2008?09 43
Figure 11: Latin America, dried soup, value ($m), 2004?14 47
Figure 12: Latin America, dried soup, volume (kg, million), 2004?14 49
Figure 13: Latin America, dried soup, company share (top five companies) by value (%), 2008?09 52
Figure 14: Latin America, dried soup, distribution channels by value (%), 2008?09 54
Figure 15: Latin America, frozen soup, value ($m), 2004?14 58
Figure 16: Latin America, frozen soup, volume (kg, million), 2004?14 60
Figure 17: Latin America, frozen soup, company share by value (%), 2008?09 62
Figure 18: Latin America, frozen soup, distribution channels by value (%), 2008?09 64
Figure 19: Annual data review process 68
LIST OF TABLES
Table 1: Soup category definitions 8
Table 2: Soup distribution channels 9
Table 3: Latin America, soup, value (country-wise), 2004?09 ($m) 16
Table 4: Latin America, soup, value (country-wise) forecast, 2009?14 ($m) 17
Table 5: Latin America, soup, volume (country-wise), 2004?09 (kg, million) 18
Table 6: Latin America, soup, volume (country-wise) forecast, 2009?14 (kg, million) 18
Table 7: Latin America, soup, value by category ($m), 2004?09 19
Table 8: Latin America, soup, value forecast by category ($m), 2009?14 20
Table 9: Latin America, soup, volume by category (kg, million), 2004?09 22
Table 10: Latin America, soup, volume forecast by category (kg, million), 2009?14 23
Table 11: Latin America, soup, company share by value (%), 2008?09 25
Table 12: Latin America, soup, value by company ($m), 2008?09 26
Table 13: Latin America, soup, distribution channels by value (%), 2008?09 27
Table 14: Latin America, soup, value by distribution channel ($m), 2008?09 27
Table 15: Latin America, soup, expenditure per capita ($), 2004?09 29
Table 16: Latin America, soup, forecast expenditure per capita ($), 2009?14 30
Table 17: Latin America, soup, consumption per capita (kg), 2004?09 30
Table 18: Latin America, soup, forecast consumption per capita (kg), 2009?14 31
Table 19: Unilever key facts 32
Table 20: Campbell Soup Company key facts 34
Table 21: Latin America, canned soup, value ($m), 2004?09 36
Table 22: Latin America, canned soup, value forecast ($m), 2009?14 37
Table 23: Latin America, canned soup, volume (kg, million), 2004?09 38
Table 24: Latin America, canned soup, volume forecast (kg, million), 2009?14 39
Table 25: Latin America, canned soup, company share by value (%), 2008?09 40
Table 26: Latin America, canned soup, value by company ($m), 2008?09 40
Table 27: Latin America, canned soup, distribution channels by value (%), 2008?09 42
Table 28: Latin America, canned soup, value by distribution channel ($m), 2008?09 42
Table 29: Latin America, canned soup, expenditure per capita ($), 2004?09 44
Table 30: Latin America, canned soup, forecast expenditure per capita ($), 2009?14 44
Table 31: Latin America, canned soup, consumption per capita (kg), 2004?09 45
Table 32: Latin America, canned soup, forecast consumption per capita (kg), 2009?14 45
Table 33: Latin America, dried soup, value ($m), 2004?09 46
Table 34: Latin America, dried soup, value forecast ($m), 2009?14 47
Table 35: Latin America, dried soup, volume (kg, million), 2004?09 48
Table 36: Latin America, dried soup, volume forecast (kg, million), 2009?14 49
Table 37: Latin America, dried soup, company share by value (%), 2008?09 50
Table 38: Latin America, dried soup, value by company ($m), 2008?09 51
Table 39: Latin America, dried soup, distribution channels by value (%), 2008?09 53
Table 40: Latin America, dried soup, value by distribution channel ($m), 2008?09 53
Table 41: Latin America, dried soup, expenditure per capita ($), 2004?09 55
Table 42: Latin America, dried soup, forecast expenditure per capita ($), 2009?14 55
Table 43: Latin America, dried soup, consumption per capita (kg), 2004?09 56
Table 44: Latin America, dried soup, forecast consumption per capita (kg), 2009?14 56
Table 45: Latin America, frozen soup, value ($m), 2004?09 57
Table 46: Latin America, frozen soup, value forecast ($m), 2009?14 58
Table 47: Latin America, frozen soup, volume (kg, million), 2004?09 59
Table 48: Latin America, frozen soup, volume forecast (kg, million), 2009?14 60
Table 49: Latin America, frozen soup, company share by value (%), 2008?09 61
Table 50: Latin America, frozen soup, value by company ($m), 2008?09 61
Table 51: Latin America, frozen soup, distribution channels by value (%), 2008?09 63
Table 52: Latin America, frozen soup, value by distribution channel ($m), 2008?09 63
Table 53: Latin America, frozen soup, expenditure per capita ($), 2004?09 65
Table 54: Latin America, frozen soup, forecast expenditure per capita ($), 2009?14 65
Table 55: Latin America, frozen soup, consumption per capita (kg), 2004?09 66
Table 56: Latin America, frozen soup, forecast consumption per capita (kg), 2009?14 66
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