Soup Market in Middle East and Africa to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: frozen soup 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Middle East and Africa Soup: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 35
Unilever 35
Nestlé SA 37
Chapter 6 Category Analysis: Canned Soup 40
Value analysis (US Dollar), 2004?09 40
Value analysis (US Dollar), 2009?14 41
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company share analysis 44
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Chilled Soup 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 54
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 8 Category Analysis: Dried Soup 60
Value analysis (US Dollar), 2004?09 60
Value analysis (US Dollar), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 9 Category Analysis: Frozen Soup 71
Value analysis (US Dollar), 2004?09 71
Value analysis (US Dollar), 2009?14 72
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company share analysis 75
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 10 Research Methodology 81
Methodology overview 81
Secondary research 82
Market modeling 83
Creating an initial data model 83
Revising the initial data model 83
Creating a final estimate 84
Creating demographic value splits 84
Primary research 84
Data finalization 85
Ongoing research 85
Chapter 11 Appendix 86
Future readings 86
How to contact experts in your industry 86
Disclaimer 86

LIST OF FIGURES
Figure 1: Middle East and Africa, soup, value by category ($m), 2004?14 23
Figure 2: Middle East and Africa, soup, category growth comparison, by value, 2004?14 23
Figure 3: Middle East and Africa, soup, volume by category (kg, million), 2004?14 26
Figure 4: Middle East and Africa, soup, category growth comparison, by volume, 2004?14 26
Figure 5: Middle East and Africa, soup, company share (top five companies) by value (%), 2008?09 29
Figure 6: Middle East and Africa, soup, distribution channels by value (%), 2008?09 31
Figure 7: Middle East and Africa, canned soup, value ($m), 2004?14 41
Figure 8: Middle East and Africa, canned soup, volume (kg, million), 2004?14 43
Figure 9: Middle East and Africa, canned soup, company share (top five companies) by value (%), 2008?09 45
Figure 10: Middle East and Africa, canned soup, distribution channels by value (%), 2008?09 47
Figure 11: Middle East and Africa, chilled soup, value ($m), 2004?14 51
Figure 12: Middle East and Africa, chilled soup, volume (kg, million), 2004?14 53
Figure 13: Middle East and Africa, chilled soup, company share by value (%), 2008?09 55
Figure 14: Middle East and Africa, chilled soup, distribution channels by value (%), 2008?09 57
Figure 15: Middle East and Africa, dried soup, value ($m), 2004?14 61
Figure 16: Middle East and Africa, dried soup, volume (kg, million), 2004?14 63
Figure 17: Middle East and Africa, dried soup, company share (top five companies) by value (%), 2008?09 66
Figure 18: Middle East and Africa, dried soup, distribution channels by value (%), 2008?09 68
Figure 19: Middle East and Africa, frozen soup, value ($m), 2004?14 72
Figure 20: Middle East and Africa, frozen soup, volume (kg, million), 2004?14 74
Figure 21: Middle East and Africa, frozen soup, company share by value (%), 2008?09 76
Figure 22: Middle East and Africa, frozen soup, distribution channels by value (%), 2008?09 78
Figure 23: Annual data review process 82

LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: Middle East and Africa, soup, value (country-wise), 2004?09 ($m) 19
Table 4: Middle East and Africa, soup, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Middle East and Africa, soup, volume (country-wise), 2004?09 (kg, million) 20
Table 6: Middle East and Africa, soup, volume (country-wise) forecast, 2009?14 (kg, million) 20
Table 7: Middle East and Africa, soup, value by category ($m), 2004?09 21
Table 8: Middle East and Africa, soup, value forecast by category ($m), 2009?14 22
Table 9: Middle East and Africa, soup, volume by category (kg, million), 2004?09 24
Table 10: Middle East and Africa, soup, volume forecast by category (kg, million), 2009?14 25
Table 11: Middle East and Africa, soup, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Middle East and Africa, soup, value by company ($m), 2008?09 28
Table 13: Middle East and Africa, soup, distribution channels by value (%), 2008?09 30
Table 14: Middle East and Africa, soup, value by distribution channel ($m), 2008?09 30
Table 15: Middle East and Africa, soup, expenditure per capita ($), 2004?09 32
Table 16: Middle East and Africa, soup, forecast expenditure per capita ($), 2009?14 33
Table 17: Middle East and Africa, soup, consumption per capita (kg), 2004?09 33
Table 18: Middle East and Africa, soup, forecast consumption per capita (kg), 2009?14 34
Table 19: Unilever key facts 35
Table 20: Nestlé SA key facts 37
Table 21: Middle East and Africa, canned soup, value ($m), 2004?09 40
Table 22: Middle East and Africa, canned soup, value forecast ($m), 2009?14 41
Table 23: Middle East and Africa, canned soup, volume (kg, million), 2004?09 42
Table 24: Middle East and Africa, canned soup, volume forecast (kg, million), 2009?14 43
Table 25: Middle East and Africa, canned soup, company share by value (%), 2008?09 44
Table 26: Middle East and Africa, canned soup, value by company ($m), 2008?09 45
Table 27: Middle East and Africa, canned soup, distribution channels by value (%), 2008?09 46
Table 28: Middle East and Africa, canned soup, value by distribution channel ($m), 2008?09 46
Table 29: Middle East and Africa, canned soup, expenditure per capita ($), 2004?09 48
Table 30: Middle East and Africa, canned soup, forecast expenditure per capita ($), 2009?14 48
Table 31: Middle East and Africa, canned soup, consumption per capita (kg), 2004?09 49
Table 32: Middle East and Africa, canned soup, forecast consumption per capita (kg), 2009?14 49
Table 33: Middle East and Africa, chilled soup, value ($m), 2004?09 50
Table 34: Middle East and Africa, chilled soup, value forecast ($m), 2009?14 51
Table 35: Middle East and Africa, chilled soup, volume (kg, million), 2004?09 52
Table 36: Middle East and Africa, chilled soup, volume forecast (kg, million), 2009?14 53
Table 37: Middle East and Africa, chilled soup, company share by value (%), 2008?09 54
Table 38: Middle East and Africa, chilled soup, value by company ($m), 2008?09 54
Table 39: Middle East and Africa, chilled soup, distribution channels by value (%), 2008?09 56
Table 40: Middle East and Africa, chilled soup, value by distribution channel ($m), 2008?09 56
Table 41: Middle East and Africa, chilled soup, expenditure per capita ($), 2004?09 58
Table 42: Middle East and Africa, chilled soup, forecast expenditure per capita ($), 2009?14 58
Table 43: Middle East and Africa, chilled soup, consumption per capita (kg), 2004?09 59
Table 44: Middle East and Africa, chilled soup, forecast consumption per capita (kg), 2009?14 59
Table 45: Middle East and Africa, dried soup, value ($m), 2004?09 60
Table 46: Middle East and Africa, dried soup, value forecast ($m), 2009?14 61
Table 47: Middle East and Africa, dried soup, volume (kg, million), 2004?09 62
Table 48: Middle East and Africa, dried soup, volume forecast (kg, million), 2009?14 63
Table 49: Middle East and Africa, dried soup, company share by value (%), 2008?09 64
Table 50: Middle East and Africa, dried soup, value by company ($m), 2008?09 65
Table 51: Middle East and Africa, dried soup, distribution channels by value (%), 2008?09 67
Table 52: Middle East and Africa, dried soup, value by distribution channel ($m), 2008?09 67
Table 53: Middle East and Africa, dried soup, expenditure per capita ($), 2004?09 69
Table 54: Middle East and Africa, dried soup, forecast expenditure per capita ($), 2009?14 69
Table 55: Middle East and Africa, dried soup, consumption per capita (kg), 2004?09 70
Table 56: Middle East and Africa, dried soup, forecast consumption per capita (kg), 2009?14 70
Table 57: Middle East and Africa, frozen soup, value ($m), 2004?09 71
Table 58: Middle East and Africa, frozen soup, value forecast ($m), 2009?14 72
Table 59: Middle East and Africa, frozen soup, volume (kg, million), 2004?09 73
Table 60: Middle East and Africa, frozen soup, volume forecast (kg, million), 2009?14 74
Table 61: Middle East and Africa, frozen soup, company share by value (%), 2008?09 75
Table 62: Middle East and Africa, frozen soup, value by company ($m), 2008?09 75
Table 63: Middle East and Africa, frozen soup, distribution channels by value (%), 2008?09 77
Table 64: Middle East and Africa, frozen soup, value by distribution channel ($m), 2008?09 77
Table 65: Middle East and Africa, frozen soup, expenditure per capita ($), 2004?09 79
Table 66: Middle East and Africa, frozen soup, forecast expenditure per capita ($), 2009?14 79
Table 67: Middle East and Africa, frozen soup, consumption per capita (kg), 2004?09 80
Table 68: Middle East and Africa, frozen soup, forecast consumption per capita (kg), 2009?14 80


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