Soup Market in Pakistan to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 18
Value analysis (Pakistan Rupee), 2004?09 18
Value analysis (Pakistan Rupee), 2009?14 19
Value analysis (US dollars), 2004?09 21
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 36
Unilever 36
Nestlé SA 38
Chapter 5 Category Analysis: Canned Soup 41
Value analysis (Pakistan Rupee), 2004?09 41
Value analysis (Pakistan Rupee), 2009?14 42
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 46
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Chilled Soup 53
Value analysis (Pakistan Rupee), 2004?09 53
Value analysis (Pakistan Rupee), 2009?14 54
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 58
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Dried Soup 65
Value analysis (Pakistan Rupee), 2004?09 65
Value analysis (Pakistan Rupee), 2009?14 66
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Country Comparison 78
Value 78
Volume 82
Market share 86
Chapter 9 New Product Development 87
Product launches over time 87
Recent product launches 89
Chapter 10 Macroeconomic Profile 90
Macroeconomic Indicators 90
Chapter 11 Research Methodology 94
Methodology overview 94
Secondary research 95
Market modeling 96
Creating an initial data model 96
Revising the initial data model 96
Creating a final estimate 97
Creating demographic value splits 97
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 12 Appendix 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99

LIST OF FIGURES
Figure 1: Pakistan, soup, value by category (PKRm), 2004?14 20
Figure 2: Pakistan, soup, category growth comparison, by value, 2004?14 23
Figure 3: Pakistan, soup, volume by category (kg, million), 2004?14 26
Figure 4: Pakistan, soup, category growth comparison, by volume, 2004?14 26
Figure 5: Pakistan, soup, company share by value (%), 2008?09 28
Figure 6: Pakistan, soup, distribution channels by value (%), 2008?09 31
Figure 7: Pakistan, canned soup, value (PKRm), 2004?14 42
Figure 8: Pakistan, canned soup, volume (kg, million), 2004?14 45
Figure 9: Pakistan, canned soup, distribution channels by value (%), 2008?09 49
Figure 10: Pakistan, chilled soup, value (PKRm), 2004?14 54
Figure 11: Pakistan, chilled soup, volume (kg, million), 2004?14 57
Figure 12: Pakistan, chilled soup, distribution channels by value (%), 2008?09 61
Figure 13: Pakistan, dried soup, value (PKRm), 2004?14 66
Figure 14: Pakistan, dried soup, volume (kg, million), 2004?14 69
Figure 15: Pakistan, dried soup, company share by value (%), 2008?09 71
Figure 16: Pakistan, dried soup, distribution channels by value (%), 2008?09 74
Figure 17: Global soup market split (value terms, 2009), top five countries 79
Figure 18: Global soup market value, 2004–09, top five countries 81
Figure 19: Global soup market split (volume terms, 2009), top five countries 83
Figure 20: Global soup market volume, 2004–09, top five countries 85
Figure 21: Annual data review process 95

LIST OF TABLES
Table 1: Soup category definitions 8
Table 2: Soup distribution channels 9
Table 3: Pakistan, soup, value by category (PKRm), 2004?09 18
Table 4: Pakistan, soup, value forecast by category (PKRm), 2009?14 19
Table 5: Pakistan, soup, value by category ($m), 2004?09 21
Table 6: Pakistan, soup, value forecast by category ($m), 2009?14 22
Table 7: Pakistan, soup, volume by category (kg, million), 2004?09 24
Table 8: Pakistan, soup, volume forecast by category (kg, million), 2009?14 25
Table 9: Pakistan, soup, brand share by value (%), 2008?09 27
Table 10: Pakistan, soup, value by brand (PKRm), 2008?09 27
Table 11: Pakistan, soup, company share by value (%), 2008?09 29
Table 12: Pakistan, soup, value by company (PKRm), 2008?09 29
Table 13: Pakistan, soup, distribution channels by value (%), 2008?09 30
Table 14: Pakistan, soup, value by distribution channel (PKRm), 2008?09 30
Table 15: Pakistan, soup, expenditure per capita (PKR), 2004?09 32
Table 16: Pakistan, soup, forecast expenditure per capita (PKR), 2009?14 33
Table 17: Pakistan, soup, expenditure per capita ($), 2004?09 33
Table 18: Pakistan, soup, forecast expenditure per capita ($), 2009?14 34
Table 19: Pakistan, soup, consumption per capita (kg), 2004?09 34
Table 20: Pakistan, soup, forecast consumption per capita (kg), 2009?14 35
Table 21: Unilever key facts 36
Table 22: Nestlé SA key facts 38
Table 23: Pakistan, canned soup, value (PKRm), 2004?09 41
Table 24: Pakistan, canned soup, value forecast (PKRm), 2009?14 42
Table 25: Pakistan, canned soup, value ($m), 2004?09 43
Table 26: Pakistan, canned soup, value forecast ($m), 2009?14 43
Table 27: Pakistan, canned soup, volume (kg, million), 2004?09 44
Table 28: Pakistan, canned soup, volume forecast (kg, million), 2009?14 45
Table 29: Pakistan, canned soup, brand share by value (%), 2008?09 46
Table 30: Pakistan, canned soup, value by brand (PKRm), 2008?09 46
Table 31: Pakistan, canned soup, company share by value (%), 2008?09 47
Table 32: Pakistan, canned soup, value by company (PKRm), 2008?09 47
Table 33: Pakistan, canned soup, distribution channels by value (%), 2008?09 48
Table 34: Pakistan, canned soup, value by distribution channel (PKRm), 2008?09 48
Table 35: Pakistan, canned soup, expenditure per capita (PKR), 2004?09 50
Table 36: Pakistan, canned soup, forecast expenditure per capita (PKR), 2009?14 50
Table 37: Pakistan, canned soup, expenditure per capita ($), 2004?09 51
Table 38: Pakistan, canned soup, forecast expenditure per capita ($), 2009?14 51
Table 39: Pakistan, canned soup, consumption per capita (kg), 2004?09 52
Table 40: Pakistan, canned soup, forecast consumption per capita (kg), 2009?14 52
Table 41: Pakistan, chilled soup, value (PKRm), 2004?09 53
Table 42: Pakistan, chilled soup, value forecast (PKRm), 2009?14 54
Table 43: Pakistan, chilled soup, value ($m), 2004?09 55
Table 44: Pakistan, chilled soup, value forecast ($m), 2009?14 55
Table 45: Pakistan, chilled soup, volume (kg, million), 2004?09 56
Table 46: Pakistan, chilled soup, volume forecast (kg, million), 2009?14 57
Table 47: Pakistan, chilled soup, brand share by value (%), 2008?09 58
Table 48: Pakistan, chilled soup, value by brand (PKRm), 2008?09 58
Table 49: Pakistan, chilled soup, company share by value (%), 2008?09 59
Table 50: Pakistan, chilled soup, value by company (PKRm), 2008?09 59
Table 51: Pakistan, chilled soup, distribution channels by value (%), 2008?09 60
Table 52: Pakistan, chilled soup, value by distribution channel (PKRm), 2008?09 60
Table 53: Pakistan, chilled soup, expenditure per capita (PKR), 2004?09 62
Table 54: Pakistan, chilled soup, forecast expenditure per capita (PKR), 2009?14 62
Table 55: Pakistan, chilled soup, expenditure per capita ($), 2004?09 63
Table 56: Pakistan, chilled soup, forecast expenditure per capita ($), 2009?14 63
Table 57: Pakistan, chilled soup, consumption per capita (kg), 2004?09 64
Table 58: Pakistan, chilled soup, forecast consumption per capita (kg), 2009?14 64
Table 59: Pakistan, dried soup, value (PKRm), 2004?09 65
Table 60: Pakistan, dried soup, value forecast (PKRm), 2009?14 66
Table 61: Pakistan, dried soup, value ($m), 2004?09 67
Table 62: Pakistan, dried soup, value forecast ($m), 2009?14 67
Table 63: Pakistan, dried soup, volume (kg, million), 2004?09 68
Table 64: Pakistan, dried soup, volume forecast (kg, million), 2009?14 69
Table 65: Pakistan, dried soup, brand share by value (%), 2008?09 70
Table 66: Pakistan, dried soup, value by brand (PKRm), 2008?09 70
Table 67: Pakistan, dried soup, company share by value (%), 2008?09 72
Table 68: Pakistan, dried soup, value by company (PKRm), 2008?09 72
Table 69: Pakistan, dried soup, distribution channels by value (%), 2008?09 73
Table 70: Pakistan, dried soup, value by distribution channel (PKRm), 2008?09 73
Table 71: Pakistan, dried soup, expenditure per capita (PKR), 2004?09 75
Table 72: Pakistan, dried soup, forecast expenditure per capita (PKR), 2009?14 75
Table 73: Pakistan, dried soup, expenditure per capita ($), 2004?09 76
Table 74: Pakistan, dried soup, forecast expenditure per capita ($), 2009?14 76
Table 75: Pakistan, dried soup, consumption per capita (kg), 2004?09 77
Table 76: Pakistan, dried soup, forecast consumption per capita (kg), 2009?14 77
Table 77: Global soup market value, 2009 78
Table 78: Global soup market split (value terms ($m), 2009), top five countries 81
Table 79: Global soup market volume, 2009 82
Table 80: Global soup market split (volume terms, 2009), top five countries 85
Table 81: Leading players, top five countries 86
Table 82: Pakistan soup new product launches reports, by company , 2009 87
Table 83: Pakistan soup new product launches SKUs, by company , 2009 87
Table 84: Pakistan soup new product launches (reports), by flavor and fragrances , 2009 88
Table 85: Pakistan soup new product launches (reports), by ingredients (top 10 ingredients), 2009 88
Table 86: Pakistan soup new product launches (reports), by package tags or claims , 2009 89
Table 87: Pakistan soup new product launches - recent launches (2009) 89
Table 88: Pakistan population, by age group, 2004?09 (millions) 90
Table 89: Pakistan population forecast, by age group, 2009?14 (millions) 91
Table 90: Pakistan population, by gender, 2004?09 (millions) 91
Table 91: Pakistan population forecast, by gender, 2009?14 (millions) 92
Table 92: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 92
Table 93: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 92
Table 94: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 93
Table 95: Pakistan consumer price index, 2004?09 (2000=100) 93


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