Soup Market in Romania to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: UHT soup 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (Romanian New Leu), 2004?09 20
Value analysis (Romanian New Leu), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 37
Unilever 37
Nestlé SA 39
Chapter 5 Category Analysis: Canned Soup 42
Value analysis (Romanian New Leu), 2004?09 42
Value analysis (Romanian New Leu), 2009?14 43
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Chilled Soup 55
Value analysis (Romanian New Leu), 2004?09 55
Value analysis (Romanian New Leu), 2009?14 56
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Dried Soup 67
Value analysis (Romanian New Leu), 2004?09 67
Value analysis (Romanian New Leu), 2009?14 68
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Category Analysis: UHT Soup 80
Value analysis (Romanian New Leu), 2004?09 80
Value analysis (Romanian New Leu), 2009?14 81
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 85
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 9 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 10 New Product Development 101
Product launches over time 101
Recent product launches 103
Chapter 11 Macroeconomic Profile 104
Macroeconomic Indicators 104
Chapter 12 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 13 Appendix 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Romania, soup, value by category (RONm), 2004?14 22
Figure 2: Romania, soup, volume by category (kg, million), 2004?14 27
Figure 3: Romania, soup, company share by value (%), 2008?09 29
Figure 4: Romania, soup, distribution channels by value (%), 2008?09 32
Figure 5: Romania, canned soup, value (RONm), 2004?14 43
Figure 6: Romania, canned soup, volume (kg, million), 2004?14 46
Figure 7: Romania, canned soup, company share by value (%), 2008?09 48
Figure 8: Romania, canned soup, distribution channels by value (%), 2008?09 51
Figure 9: Romania, chilled soup, value (RONm), 2004?14 56
Figure 10: Romania, chilled soup, volume (kg, million), 2004?14 59
Figure 11: Romania, chilled soup, distribution channels by value (%), 2008?09 63
Figure 12: Romania, dried soup, value (RONm), 2004?14 68
Figure 13: Romania, dried soup, volume (kg, million), 2004?14 71
Figure 14: Romania, dried soup, company share by value (%), 2008?09 73
Figure 15: Romania, dried soup, distribution channels by value (%), 2008?09 76
Figure 16: Romania, UHT soup, value (RONm), 2004?14 81
Figure 17: Romania, UHT soup, volume (kg, million), 2004?14 84
Figure 18: Romania, UHT soup, distribution channels by value (%), 2008?09 88
Figure 19: Global soup market split (value terms, 2009), top five countries 93
Figure 20: Global soup market value, 2004–09, top five countries 95
Figure 21: Global soup market split (volume terms, 2009), top five countries 97
Figure 22: Global soup market volume, 2004–09, top five countries 99
Figure 23: Annual data review process 110

LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: Romania, soup, value by category (RONm), 2004?09 20
Table 4: Romania, soup, value forecast by category (RONm), 2009?14 21
Table 5: Romania, soup, value by category ($m), 2004?09 23
Table 6: Romania, soup, value forecast by category ($m), 2009?14 24
Table 7: Romania, soup, volume by category (kg, million), 2004?09 25
Table 8: Romania, soup, volume forecast by category (kg, million), 2009?14 26
Table 9: Romania, soup, brand share by value (%), 2008?09 28
Table 10: Romania, soup, value by brand (RONm), 2008?09 28
Table 11: Romania, soup, company share by value (%), 2008?09 30
Table 12: Romania, soup, value by company (RONm), 2008?09 30
Table 13: Romania, soup, distribution channels by value (%), 2008?09 31
Table 14: Romania, soup, value by distribution channel (RONm), 2008?09 31
Table 15: Romania, soup, expenditure per capita (RON), 2004?09 33
Table 16: Romania, soup, forecast expenditure per capita (RON), 2009?14 34
Table 17: Romania, soup, expenditure per capita ($), 2004?09 34
Table 18: Romania, soup, forecast expenditure per capita ($), 2009?14 35
Table 19: Romania, soup, consumption per capita (kg), 2004?09 35
Table 20: Romania, soup, forecast consumption per capita (kg), 2009?14 36
Table 21: Unilever key facts 37
Table 22: Nestlé SA key facts 39
Table 23: Romania, canned soup, value (RONm), 2004?09 42
Table 24: Romania, canned soup, value forecast (RONm), 2009?14 43
Table 25: Romania, canned soup, value ($m), 2004?09 44
Table 26: Romania, canned soup, value forecast ($m), 2009?14 44
Table 27: Romania, canned soup, volume (kg, million), 2004?09 45
Table 28: Romania, canned soup, volume forecast (kg, million), 2009?14 46
Table 29: Romania, canned soup, brand share by value (%), 2008?09 47
Table 30: Romania, canned soup, value by brand (RONm), 2008?09 47
Table 31: Romania, canned soup, company share by value (%), 2008?09 49
Table 32: Romania, canned soup, value by company (RONm), 2008?09 49
Table 33: Romania, canned soup, distribution channels by value (%), 2008?09 50
Table 34: Romania, canned soup, value by distribution channel (RONm), 2008?09 50
Table 35: Romania, canned soup, expenditure per capita (RON), 2004?09 52
Table 36: Romania, canned soup, forecast expenditure per capita (RON), 2009?14 52
Table 37: Romania, canned soup, expenditure per capita ($), 2004?09 53
Table 38: Romania, canned soup, forecast expenditure per capita ($), 2009?14 53
Table 39: Romania, canned soup, consumption per capita (kg), 2004?09 54
Table 40: Romania, canned soup, forecast consumption per capita (kg), 2009?14 54
Table 41: Romania, chilled soup, value (RONm), 2004?09 55
Table 42: Romania, chilled soup, value forecast (RONm), 2009?14 56
Table 43: Romania, chilled soup, value ($m), 2004?09 57
Table 44: Romania, chilled soup, value forecast ($m), 2009?14 57
Table 45: Romania, chilled soup, volume (kg, million), 2004?09 58
Table 46: Romania, chilled soup, volume forecast (kg, million), 2009?14 59
Table 47: Romania, chilled soup, brand share by value (%), 2008?09 60
Table 48: Romania, chilled soup, value by brand (RONm), 2008?09 60
Table 49: Romania, chilled soup, company share by value (%), 2008?09 61
Table 50: Romania, chilled soup, value by company (RONm), 2008?09 61
Table 51: Romania, chilled soup, distribution channels by value (%), 2008?09 62
Table 52: Romania, chilled soup, value by distribution channel (RONm), 2008?09 62
Table 53: Romania, chilled soup, expenditure per capita (RON), 2004?09 64
Table 54: Romania, chilled soup, forecast expenditure per capita (RON), 2009?14 64
Table 55: Romania, chilled soup, expenditure per capita ($), 2004?09 65
Table 56: Romania, chilled soup, forecast expenditure per capita ($), 2009?14 65
Table 57: Romania, chilled soup, consumption per capita (kg), 2004?09 66
Table 58: Romania, chilled soup, forecast consumption per capita (kg), 2009?14 66
Table 59: Romania, dried soup, value (RONm), 2004?09 67
Table 60: Romania, dried soup, value forecast (RONm), 2009?14 68
Table 61: Romania, dried soup, value ($m), 2004?09 69
Table 62: Romania, dried soup, value forecast ($m), 2009?14 69
Table 63: Romania, dried soup, volume (kg, million), 2004?09 70
Table 64: Romania, dried soup, volume forecast (kg, million), 2009?14 71
Table 65: Romania, dried soup, brand share by value (%), 2008?09 72
Table 66: Romania, dried soup, value by brand (RONm), 2008?09 72
Table 67: Romania, dried soup, company share by value (%), 2008?09 74
Table 68: Romania, dried soup, value by company (RONm), 2008?09 74
Table 69: Romania, dried soup, distribution channels by value (%), 2008?09 75
Table 70: Romania, dried soup, value by distribution channel (RONm), 2008?09 75
Table 71: Romania, dried soup, expenditure per capita (RON), 2004?09 77
Table 72: Romania, dried soup, forecast expenditure per capita (RON), 2009?14 77
Table 73: Romania, dried soup, expenditure per capita ($), 2004?09 78
Table 74: Romania, dried soup, forecast expenditure per capita ($), 2009?14 78
Table 75: Romania, dried soup, consumption per capita (kg), 2004?09 79
Table 76: Romania, dried soup, forecast consumption per capita (kg), 2009?14 79
Table 77: Romania, UHT soup, value (RONm), 2004?09 80
Table 78: Romania, UHT soup, value forecast (RONm), 2009?14 81
Table 79: Romania, UHT soup, value ($m), 2004?09 82
Table 80: Romania, UHT soup, value forecast ($m), 2009?14 82
Table 81: Romania, UHT soup, volume (kg, million), 2004?09 83
Table 82: Romania, UHT soup, volume forecast (kg, million), 2009?14 84
Table 83: Romania, UHT soup, brand share by value (%), 2008?09 85
Table 84: Romania, UHT soup, value by brand (RONm), 2008?09 85
Table 85: Romania, UHT soup, company share by value (%), 2008?09 86
Table 86: Romania, UHT soup, value by company (RONm), 2008?09 86
Table 87: Romania, UHT soup, distribution channels by value (%), 2008?09 87
Table 88: Romania, UHT soup, value by distribution channel (RONm), 2008?09 87
Table 89: Romania, UHT soup, expenditure per capita (RON), 2004?09 89
Table 90: Romania, UHT soup, forecast expenditure per capita (RON), 2009?14 89
Table 91: Romania, UHT soup, expenditure per capita ($), 2004?09 90
Table 92: Romania, UHT soup, forecast expenditure per capita ($), 2009?14 90
Table 93: Romania, UHT soup, consumption per capita (kg), 2004?09 91
Table 94: Romania, UHT soup, forecast consumption per capita (kg), 2009?14 91
Table 95: Global soup market value, 2009 92
Table 96: Global soup market split (value terms ($m), 2009), top five countries 95
Table 97: Global soup market volume, 2009 96
Table 98: Global soup market split (volume terms, 2009), top five countries 99
Table 99: Leading players, top five countries 100
Table 100: Romania soup new product launches reports, by company , 2009 101
Table 101: Romania soup new product launches SKUs, by company , 2009 101
Table 102: Romania soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 102
Table 103: Romania soup new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 104: Romania soup new product launches (reports), by package tags or claims , 2009 103
Table 105: Romania soup new product launches - recent launches (2009) 103
Table 106: Romania population, by age group, 2004?09 (millions) 104
Table 107: Romania population forecast, by age group, 2009?14 (millions) 105
Table 108: Romania population, by gender, 2004?09 (millions) 105
Table 109: Romania population forecast, by gender, 2009?14 (millions) 106
Table 110: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 106
Table 111: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 106
Table 112: Romania real GDP, 2004?09 (RONbn, 2000 prices) 107
Table 113: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 107
Table 114: Romania real GDP, 2004?09 ($bn, 2000 prices) 107
Table 115: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 108
Table 116: Romania consumer price index, 2004?09 (2000=100) 108
Table 117: Romania consumer price index, 2009?14 (2000=100) 108



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