Soup Market in South Africa to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: frozen soup 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (South African Rand), 2004?09 21
Value analysis (South African Rand), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Unilever 39
Mars, Incorporated 41
Chapter 5 Category Analysis: Canned Soup 43
Value analysis (South African Rand), 2004?09 43
Value analysis (South African Rand), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Chilled Soup 58
Value analysis (South African Rand), 2004?09 58
Value analysis (South African Rand), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Dried Soup 71
Value analysis (South African Rand), 2004?09 71
Value analysis (South African Rand), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Frozen Soup 84
Value analysis (South African Rand), 2004?09 84
Value analysis (South African Rand), 2009?14 85
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 9 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 10 New Product Development 106
Product launches over time 106
Recent product launches 108
Chapter 11 Macroeconomic Profile 109
Macroeconomic Indicators 109
Chapter 12 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 13 Appendix 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: South Africa, soup, value by category (ZARm), 2004?14 23
Figure 2: South Africa, soup, category growth comparison, by value, 2004?14 26
Figure 3: South Africa, soup, volume by category (kg, million), 2004?14 29
Figure 4: South Africa, soup, category growth comparison, by volume, 2004?14 29
Figure 5: South Africa, soup, company share by value (%), 2008?09 31
Figure 6: South Africa, soup, distribution channels by value (%), 2008?09 34
Figure 7: South Africa, canned soup, value (ZARm), 2004?14 45
Figure 8: South Africa, canned soup, volume (kg, million), 2004?14 49
Figure 9: South Africa, canned soup, company share by value (%), 2008?09 51
Figure 10: South Africa, canned soup, distribution channels by value (%), 2008?09 54
Figure 11: South Africa, chilled soup, value (ZARm), 2004?14 60
Figure 12: South Africa, chilled soup, volume (kg, million), 2004?14 63
Figure 13: South Africa, chilled soup, distribution channels by value (%), 2008?09 67
Figure 14: South Africa, dried soup, value (ZARm), 2004?14 72
Figure 15: South Africa, dried soup, volume (kg, million), 2004?14 75
Figure 16: South Africa, dried soup, company share by value (%), 2008?09 77
Figure 17: South Africa, dried soup, distribution channels by value (%), 2008?09 80
Figure 18: South Africa, frozen soup, value (ZARm), 2004?14 85
Figure 19: South Africa, frozen soup, volume (kg, million), 2004?14 88
Figure 20: South Africa, frozen soup, company share by value (%), 2008?09 90
Figure 21: South Africa, frozen soup, distribution channels by value (%), 2008?09 93
Figure 22: Global soup market split (value terms, 2009), top five countries 98
Figure 23: Global soup market value, 2004–09, top five countries 100
Figure 24: Global soup market split (volume terms, 2009), top five countries 102
Figure 25: Global soup market volume, 2004–09, top five countries 104
Figure 26: Annual data review process 115

LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: South Africa, soup, value by category (ZARm), 2004?09 21
Table 4: South Africa, soup, value forecast by category (ZARm), 2009?14 22
Table 5: South Africa, soup, value by category ($m), 2004?09 24
Table 6: South Africa, soup, value forecast by category ($m), 2009?14 25
Table 7: South Africa, soup, volume by category (kg, million), 2004?09 27
Table 8: South Africa, soup, volume forecast by category (kg, million), 2009?14 28
Table 9: South Africa, soup, brand share by value (%), 2008?09 30
Table 10: South Africa, soup, value by brand (ZARm), 2008?09 30
Table 11: South Africa, soup, company share by value (%), 2008?09 32
Table 12: South Africa, soup, value by company (ZARm), 2008?09 32
Table 13: South Africa, soup, distribution channels by value (%), 2008?09 33
Table 14: South Africa, soup, value by distribution channel (ZARm), 2008?09 33
Table 15: South Africa, soup, expenditure per capita (ZAR), 2004?09 35
Table 16: South Africa, soup, forecast expenditure per capita (ZAR), 2009?14 36
Table 17: South Africa, soup, expenditure per capita ($), 2004?09 36
Table 18: South Africa, soup, forecast expenditure per capita ($), 2009?14 37
Table 19: South Africa, soup, consumption per capita (kg), 2004?09 37
Table 20: South Africa, soup, forecast consumption per capita (kg), 2009?14 38
Table 21: Unilever key facts 39
Table 22: Mars, Incorporated key facts 41
Table 23: South Africa, canned soup, value (ZARm), 2004?09 43
Table 24: South Africa, canned soup, value forecast (ZARm), 2009?14 44
Table 25: South Africa, canned soup, value ($m), 2004?09 46
Table 26: South Africa, canned soup, value forecast ($m), 2009?14 46
Table 27: South Africa, canned soup, volume (kg, million), 2004?09 47
Table 28: South Africa, canned soup, volume forecast (kg, million), 2009?14 48
Table 29: South Africa, canned soup, brand share by value (%), 2008?09 50
Table 30: South Africa, canned soup, value by brand (ZARm), 2008?09 50
Table 31: South Africa, canned soup, company share by value (%), 2008?09 52
Table 32: South Africa, canned soup, value by company (ZARm), 2008?09 52
Table 33: South Africa, canned soup, distribution channels by value (%), 2008?09 53
Table 34: South Africa, canned soup, value by distribution channel (ZARm), 2008?09 53
Table 35: South Africa, canned soup, expenditure per capita (ZAR), 2004?09 55
Table 36: South Africa, canned soup, forecast expenditure per capita (ZAR), 2009?14 55
Table 37: South Africa, canned soup, expenditure per capita ($), 2004?09 56
Table 38: South Africa, canned soup, forecast expenditure per capita ($), 2009?14 56
Table 39: South Africa, canned soup, consumption per capita (kg), 2004?09 57
Table 40: South Africa, canned soup, forecast consumption per capita (kg), 2009?14 57
Table 41: South Africa, chilled soup, value (ZARm), 2004?09 58
Table 42: South Africa, chilled soup, value forecast (ZARm), 2009?14 59
Table 43: South Africa, chilled soup, value ($m), 2004?09 61
Table 44: South Africa, chilled soup, value forecast ($m), 2009?14 61
Table 45: South Africa, chilled soup, volume (kg, million), 2004?09 62
Table 46: South Africa, chilled soup, volume forecast (kg, million), 2009?14 63
Table 47: South Africa, chilled soup, brand share by value (%), 2008?09 64
Table 48: South Africa, chilled soup, value by brand (ZARm), 2008?09 64
Table 49: South Africa, chilled soup, company share by value (%), 2008?09 65
Table 50: South Africa, chilled soup, value by company (ZARm), 2008?09 65
Table 51: South Africa, chilled soup, distribution channels by value (%), 2008?09 66
Table 52: South Africa, chilled soup, value by distribution channel (ZARm), 2008?09 66
Table 53: South Africa, chilled soup, expenditure per capita (ZAR), 2004?09 68
Table 54: South Africa, chilled soup, forecast expenditure per capita (ZAR), 2009?14 68
Table 55: South Africa, chilled soup, expenditure per capita ($), 2004?09 69
Table 56: South Africa, chilled soup, forecast expenditure per capita ($), 2009?14 69
Table 57: South Africa, chilled soup, consumption per capita (kg), 2004?09 70
Table 58: South Africa, chilled soup, forecast consumption per capita (kg), 2009?14 70
Table 59: South Africa, dried soup, value (ZARm), 2004?09 71
Table 60: South Africa, dried soup, value forecast (ZARm), 2009?14 72
Table 61: South Africa, dried soup, value ($m), 2004?09 73
Table 62: South Africa, dried soup, value forecast ($m), 2009?14 73
Table 63: South Africa, dried soup, volume (kg, million), 2004?09 74
Table 64: South Africa, dried soup, volume forecast (kg, million), 2009?14 75
Table 65: South Africa, dried soup, brand share by value (%), 2008?09 76
Table 66: South Africa, dried soup, value by brand (ZARm), 2008?09 76
Table 67: South Africa, dried soup, company share by value (%), 2008?09 78
Table 68: South Africa, dried soup, value by company (ZARm), 2008?09 78
Table 69: South Africa, dried soup, distribution channels by value (%), 2008?09 79
Table 70: South Africa, dried soup, value by distribution channel (ZARm), 2008?09 79
Table 71: South Africa, dried soup, expenditure per capita (ZAR), 2004?09 81
Table 72: South Africa, dried soup, forecast expenditure per capita (ZAR), 2009?14 81
Table 73: South Africa, dried soup, expenditure per capita ($), 2004?09 82
Table 74: South Africa, dried soup, forecast expenditure per capita ($), 2009?14 82
Table 75: South Africa, dried soup, consumption per capita (kg), 2004?09 83
Table 76: South Africa, dried soup, forecast consumption per capita (kg), 2009?14 83
Table 77: South Africa, frozen soup, value (ZARm), 2004?09 84
Table 78: South Africa, frozen soup, value forecast (ZARm), 2009?14 85
Table 79: South Africa, frozen soup, value ($m), 2004?09 86
Table 80: South Africa, frozen soup, value forecast ($m), 2009?14 86
Table 81: South Africa, frozen soup, volume (kg, million), 2004?09 87
Table 82: South Africa, frozen soup, volume forecast (kg, million), 2009?14 88
Table 83: South Africa, frozen soup, brand share by value (%), 2008?09 89
Table 84: South Africa, frozen soup, value by brand (ZARm), 2008?09 89
Table 85: South Africa, frozen soup, company share by value (%), 2008?09 91
Table 86: South Africa, frozen soup, value by company (ZARm), 2008?09 91
Table 87: South Africa, frozen soup, distribution channels by value (%), 2008?09 92
Table 88: South Africa, frozen soup, value by distribution channel (ZARm), 2008?09 92
Table 89: South Africa, frozen soup, expenditure per capita (ZAR), 2004?09 94
Table 90: South Africa, frozen soup, forecast expenditure per capita (ZAR), 2009?14 94
Table 91: South Africa, frozen soup, expenditure per capita ($), 2004?09 95
Table 92: South Africa, frozen soup, forecast expenditure per capita ($), 2009?14 95
Table 93: South Africa, frozen soup, consumption per capita (kg), 2004?09 96
Table 94: South Africa, frozen soup, forecast consumption per capita (kg), 2009?14 96
Table 95: Global soup market value, 2009 97
Table 96: Global soup market split (value terms ($m), 2009), top five countries 100
Table 97: Global soup market volume, 2009 101
Table 98: Global soup market split (volume terms, 2009), top five countries 104
Table 99: Leading players, top five countries 105
Table 100: South Africa soup new product launches reports, by company (top five companies), 2009 106
Table 101: South Africa soup new product launches SKUs, by company (top five companies), 2009 106
Table 102: South Africa soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 107
Table 103: South Africa soup new product launches (reports), by ingredients (top 10 ingredients), 2009 107
Table 104: South Africa soup new product launches (reports), by package tags or claims , 2009 108
Table 105: South Africa soup new product launches - recent five launches (2009) 108
Table 106: South Africa population, by age group, 2004?09 (millions) 109
Table 107: South Africa population forecast, by age group, 2009?14 (millions) 110
Table 108: South Africa population, by gender, 2004?09 (millions) 110
Table 109: South Africa population forecast, by gender, 2009?14 (millions) 111
Table 110: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 111
Table 111: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 111
Table 112: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 112
Table 113: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 112
Table 114: South Africa real GDP, 2004?09 ($bn, 2000 prices) 112
Table 115: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 113
Table 116: South Africa consumer price index, 2004?09 (2000=100) 113
Table 117: South Africa consumer price index, 2009?14 (2000=100) 113



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