Soup Market in Taiwan to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (New Taiwan Dollar), 2004?09 19
Value analysis (New Taiwan Dollar), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 37
Campbell Soup Company 37
Unilever 39
Chapter 5 Category Analysis: Canned Soup 41
Value analysis (New Taiwan Dollar), 2004?09 41
Value analysis (New Taiwan Dollar), 2009?14 42
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Chilled Soup 54
Value analysis (New Taiwan Dollar), 2004?09 54
Value analysis (New Taiwan Dollar), 2009?14 55
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Dried Soup 66
Value analysis (New Taiwan Dollar), 2004?09 66
Value analysis (New Taiwan Dollar), 2009?14 67
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 8 Country Comparison 79
Value 79
Volume 83
Market share 87
Chapter 9 New Product Development 88
Product launches over time 88
Recent product launches 90
Chapter 10 Macroeconomic Profile 91
Macroeconomic Indicators 91
Chapter 11 Research Methodology 96
Methodology overview 96
Secondary research 97
Market modeling 98
Creating an initial data model 98
Revising the initial data model 98
Creating a final estimate 99
Creating demographic value splits 99
Primary research 99
Data finalization 100
Ongoing research 100
Chapter 12 Appendix 101
Future readings 101
How to contact experts in your industry 101
Disclaimer 101

LIST OF FIGURES
Figure 1: Taiwan, soup, value by category (NT$m), 2004?14 21
Figure 2: Taiwan, soup, category growth comparison, by value, 2004?14 24
Figure 3: Taiwan, soup, volume by category (kg, million), 2004?14 27
Figure 4: Taiwan, soup, category growth comparison, by volume, 2004?14 27
Figure 5: Taiwan, soup, company share by value (%), 2008?09 29
Figure 6: Taiwan, soup, distribution channels by value (%), 2008?09 32
Figure 7: Taiwan, canned soup, value (NT$m), 2004?14 42
Figure 8: Taiwan, canned soup, volume (kg, million), 2004?14 45
Figure 9: Taiwan, canned soup, company share by value (%), 2008?09 47
Figure 10: Taiwan, canned soup, distribution channels by value (%), 2008?09 50
Figure 11: Taiwan, chilled soup, value (NT$m), 2004?14 55
Figure 12: Taiwan, chilled soup, volume (kg, million), 2004?14 58
Figure 13: Taiwan, chilled soup, distribution channels by value (%), 2008?09 62
Figure 14: Taiwan, dried soup, value (NT$m), 2004?14 67
Figure 15: Taiwan, dried soup, volume (kg, million), 2004?14 70
Figure 16: Taiwan, dried soup, company share by value (%), 2008?09 72
Figure 17: Taiwan, dried soup, distribution channels by value (%), 2008?09 75
Figure 18: Global soup market split (value terms, 2009), top five countries 80
Figure 19: Global soup market value, 2004–09, top five countries 82
Figure 20: Global soup market split (volume terms, 2009), top five countries 84
Figure 21: Global soup market volume, 2004–09, top five countries 86
Figure 22: Annual data review process 97

LIST OF TABLES
Table 1: Soup category definitions 8
Table 2: Soup distribution channels 9
Table 3: Taiwan, soup, value by category (NT$m), 2004?09 19
Table 4: Taiwan, soup, value forecast by category (NT$m), 2009?14 20
Table 5: Taiwan, soup, value by category ($m), 2004?09 22
Table 6: Taiwan, soup, value forecast by category ($m), 2009?14 23
Table 7: Taiwan, soup, volume by category (kg, million), 2004?09 25
Table 8: Taiwan, soup, volume forecast by category (kg, million), 2009?14 26
Table 9: Taiwan, soup, brand share by value (%), 2008?09 28
Table 10: Taiwan, soup, value by brand (NT$m), 2008?09 28
Table 11: Taiwan, soup, company share by value (%), 2008?09 30
Table 12: Taiwan, soup, value by company (NT$m), 2008?09 30
Table 13: Taiwan, soup, distribution channels by value (%), 2008?09 31
Table 14: Taiwan, soup, value by distribution channel (NT$m), 2008?09 31
Table 15: Taiwan, soup, expenditure per capita (NT$), 2004?09 33
Table 16: Taiwan, soup, forecast expenditure per capita (NT$), 2009?14 34
Table 17: Taiwan, soup, expenditure per capita ($), 2004?09 34
Table 18: Taiwan, soup, forecast expenditure per capita ($), 2009?14 35
Table 19: Taiwan, soup, consumption per capita (kg), 2004?09 35
Table 20: Taiwan, soup, forecast consumption per capita (kg), 2009?14 36
Table 21: Campbell Soup Company key facts 37
Table 22: Unilever key facts 39
Table 23: Taiwan, canned soup, value (NT$m), 2004?09 41
Table 24: Taiwan, canned soup, value forecast (NT$m), 2009?14 42
Table 25: Taiwan, canned soup, value ($m), 2004?09 43
Table 26: Taiwan, canned soup, value forecast ($m), 2009?14 43
Table 27: Taiwan, canned soup, volume (kg, million), 2004?09 44
Table 28: Taiwan, canned soup, volume forecast (kg, million), 2009?14 45
Table 29: Taiwan, canned soup, brand share by value (%), 2008?09 46
Table 30: Taiwan, canned soup, value by brand (NT$m), 2008?09 46
Table 31: Taiwan, canned soup, company share by value (%), 2008?09 48
Table 32: Taiwan, canned soup, value by company (NT$m), 2008?09 48
Table 33: Taiwan, canned soup, distribution channels by value (%), 2008?09 49
Table 34: Taiwan, canned soup, value by distribution channel (NT$m), 2008?09 49
Table 35: Taiwan, canned soup, expenditure per capita (NT$), 2004?09 51
Table 36: Taiwan, canned soup, forecast expenditure per capita (NT$), 2009?14 51
Table 37: Taiwan, canned soup, expenditure per capita ($), 2004?09 52
Table 38: Taiwan, canned soup, forecast expenditure per capita ($), 2009?14 52
Table 39: Taiwan, canned soup, consumption per capita (kg), 2004?09 53
Table 40: Taiwan, canned soup, forecast consumption per capita (kg), 2009?14 53
Table 41: Taiwan, chilled soup, value (NT$m), 2004?09 54
Table 42: Taiwan, chilled soup, value forecast (NT$m), 2009?14 55
Table 43: Taiwan, chilled soup, value ($m), 2004?09 56
Table 44: Taiwan, chilled soup, value forecast ($m), 2009?14 56
Table 45: Taiwan, chilled soup, volume (kg, million), 2004?09 57
Table 46: Taiwan, chilled soup, volume forecast (kg, million), 2009?14 58
Table 47: Taiwan, chilled soup, brand share by value (%), 2008?09 59
Table 48: Taiwan, chilled soup, value by brand (NT$m), 2008?09 59
Table 49: Taiwan, chilled soup, company share by value (%), 2008?09 60
Table 50: Taiwan, chilled soup, value by company (NT$m), 2008?09 60
Table 51: Taiwan, chilled soup, distribution channels by value (%), 2008?09 61
Table 52: Taiwan, chilled soup, value by distribution channel (NT$m), 2008?09 61
Table 53: Taiwan, chilled soup, expenditure per capita (NT$), 2004?09 63
Table 54: Taiwan, chilled soup, forecast expenditure per capita (NT$), 2009?14 63
Table 55: Taiwan, chilled soup, expenditure per capita ($), 2004?09 64
Table 56: Taiwan, chilled soup, forecast expenditure per capita ($), 2009?14 64
Table 57: Taiwan, chilled soup, consumption per capita (kg), 2004?09 65
Table 58: Taiwan, chilled soup, forecast consumption per capita (kg), 2009?14 65
Table 59: Taiwan, dried soup, value (NT$m), 2004?09 66
Table 60: Taiwan, dried soup, value forecast (NT$m), 2009?14 67
Table 61: Taiwan, dried soup, value ($m), 2004?09 68
Table 62: Taiwan, dried soup, value forecast ($m), 2009?14 68
Table 63: Taiwan, dried soup, volume (kg, million), 2004?09 69
Table 64: Taiwan, dried soup, volume forecast (kg, million), 2009?14 70
Table 65: Taiwan, dried soup, brand share by value (%), 2008?09 71
Table 66: Taiwan, dried soup, value by brand (NT$m), 2008?09 71
Table 67: Taiwan, dried soup, company share by value (%), 2008?09 73
Table 68: Taiwan, dried soup, value by company (NT$m), 2008?09 73
Table 69: Taiwan, dried soup, distribution channels by value (%), 2008?09 74
Table 70: Taiwan, dried soup, value by distribution channel (NT$m), 2008?09 74
Table 71: Taiwan, dried soup, expenditure per capita (NT$), 2004?09 76
Table 72: Taiwan, dried soup, forecast expenditure per capita (NT$), 2009?14 76
Table 73: Taiwan, dried soup, expenditure per capita ($), 2004?09 77
Table 74: Taiwan, dried soup, forecast expenditure per capita ($), 2009?14 77
Table 75: Taiwan, dried soup, consumption per capita (kg), 2004?09 78
Table 76: Taiwan, dried soup, forecast consumption per capita (kg), 2009?14 78
Table 77: Global soup market value, 2009 79
Table 78: Global soup market split (value terms ($m), 2009), top five countries 82
Table 79: Global soup market volume, 2009 83
Table 80: Global soup market split (volume terms, 2009), top five countries 86
Table 81: Leading players, top five countries 87
Table 82: Taiwan soup new product launches reports, by company (top five companies), 2009 88
Table 83: Taiwan soup new product launches SKUs, by company (top five companies), 2009 88
Table 84: Taiwan soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 89
Table 85: Taiwan soup new product launches (reports), by ingredients (top 10 ingredients), 2009 89
Table 86: Taiwan soup new product launches (reports), by package tags or claims , 2009 90
Table 87: Taiwan soup new product launches - recent five launches (2009) 90
Table 88: Taiwan population, by age group, 2004?09 (millions) 91
Table 89: Taiwan population forecast, by age group, 2009?14 (millions) 92
Table 90: Taiwan population, by gender, 2004?09 (millions) 92
Table 91: Taiwan population forecast, by gender, 2009?14 (millions) 93
Table 92: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 93
Table 93: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 93
Table 94: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 94
Table 95: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 94
Table 96: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 94
Table 97: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 95
Table 98: Taiwan consumer price index, 2004?09 (2000=100) 95
Table 99: Taiwan consumer price index, 2009?14 (2000=100) 95


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