Soup Market in Thailand to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: dried soup 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Thai Baht), 2004?09 17
Value analysis (Thai Baht), 2009?14 18
Value analysis (US dollars), 2004?09 20
Value analysis (US dollars), 2009?14 21
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company and brand share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profiles 34
Unilever 34
Ajinomoto Co., Inc. 36
Chapter 5 Category Analysis: Canned Soup 38
Value analysis (Thai Baht), 2004?09 38
Value analysis (Thai Baht), 2009?14 39
Value analysis (US dollars), 2004?09 40
Value analysis (US dollars), 2009?14 40
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company and brand share analysis 43
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Category Analysis: Dried Soup 50
Value analysis (Thai Baht), 2004?09 50
Value analysis (Thai Baht), 2009?14 51
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Country Comparison 63
Value 63
Volume 67
Market share 71
Chapter 8 New Product Development 72
Product launches over time 72
Recent product launches 74
Chapter 9 Macroeconomic Profile 75
Macroeconomic Indicators 75
Chapter 10 Research Methodology 80
Methodology overview 80
Secondary research 81
Market modeling 82
Creating an initial data model 82
Revising the initial data model 82
Creating a final estimate 83
Creating demographic value splits 83
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 11 Appendix 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85

LIST OF FIGURES
Figure 1: Thailand, soup, value by category (THBm), 2004?14 19
Figure 2: Thailand, soup, category growth comparison, by value, 2004?14 21
Figure 3: Thailand, soup, volume by category (kg, million), 2004?14 24
Figure 4: Thailand, soup, category growth comparison, by volume, 2004?14 24
Figure 5: Thailand, soup, company share by value (%), 2008?09 26
Figure 6: Thailand, soup, distribution channels by value (%), 2008?09 29
Figure 7: Thailand, canned soup, value (THBm), 2004?14 39
Figure 8: Thailand, canned soup, volume (kg, million), 2004?14 42
Figure 9: Thailand, canned soup, distribution channels by value (%), 2008?09 46
Figure 10: Thailand, dried soup, value (THBm), 2004?14 51
Figure 11: Thailand, dried soup, volume (kg, million), 2004?14 54
Figure 12: Thailand, dried soup, company share by value (%), 2008?09 56
Figure 13: Thailand, dried soup, distribution channels by value (%), 2008?09 59
Figure 14: Global soup market split (value terms, 2009), top five countries 64
Figure 15: Global soup market value, 2004–09, top five countries 66
Figure 16: Global soup market split (volume terms, 2009), top five countries 68
Figure 17: Global soup market volume, 2004–09, top five countries 70
Figure 18: Annual data review process 81

LIST OF TABLES
Table 1: Soup category definitions 7
Table 2: Soup distribution channels 8
Table 3: Thailand, soup, value by category (THBm), 2004?09 17
Table 4: Thailand, soup, value forecast by category (THBm), 2009?14 18
Table 5: Thailand, soup, value by category ($m), 2004?09 20
Table 6: Thailand, soup, value forecast by category ($m), 2009?14 21
Table 7: Thailand, soup, volume by category (kg, million), 2004?09 22
Table 8: Thailand, soup, volume forecast by category (kg, million), 2009?14 23
Table 9: Thailand, soup, brand share by value (%), 2008?09 25
Table 10: Thailand, soup, value by brand (THBm), 2008?09 25
Table 11: Thailand, soup, company share by value (%), 2008?09 27
Table 12: Thailand, soup, value by company (THBm), 2008?09 27
Table 13: Thailand, soup, distribution channels by value (%), 2008?09 28
Table 14: Thailand, soup, value by distribution channel (THBm), 2008?09 28
Table 15: Thailand, soup, expenditure per capita (THB), 2004?09 30
Table 16: Thailand, soup, forecast expenditure per capita (THB), 2009?14 31
Table 17: Thailand, soup, expenditure per capita ($), 2004?09 31
Table 18: Thailand, soup, forecast expenditure per capita ($), 2009?14 32
Table 19: Thailand, soup, consumption per capita (kg), 2004?09 32
Table 20: Thailand, soup, forecast consumption per capita (kg), 2009?14 33
Table 21: Unilever key facts 34
Table 22: Ajinomoto Co., Inc. key facts 36
Table 23: Thailand, canned soup, value (THBm), 2004?09 38
Table 24: Thailand, canned soup, value forecast (THBm), 2009?14 39
Table 25: Thailand, canned soup, value ($m), 2004?09 40
Table 26: Thailand, canned soup, value forecast ($m), 2009?14 40
Table 27: Thailand, canned soup, volume (kg, million), 2004?09 41
Table 28: Thailand, canned soup, volume forecast (kg, million), 2009?14 42
Table 29: Thailand, canned soup, brand share by value (%), 2008?09 43
Table 30: Thailand, canned soup, value by brand (THBm), 2008?09 43
Table 31: Thailand, canned soup, company share by value (%), 2008?09 44
Table 32: Thailand, canned soup, value by company (THBm), 2008?09 44
Table 33: Thailand, canned soup, distribution channels by value (%), 2008?09 45
Table 34: Thailand, canned soup, value by distribution channel (THBm), 2008?09 45
Table 35: Thailand, canned soup, expenditure per capita (THB), 2004?09 47
Table 36: Thailand, canned soup, forecast expenditure per capita (THB), 2009?14 47
Table 37: Thailand, canned soup, expenditure per capita ($), 2004?09 48
Table 38: Thailand, canned soup, forecast expenditure per capita ($), 2009?14 48
Table 39: Thailand, canned soup, consumption per capita (kg), 2004?09 49
Table 40: Thailand, canned soup, forecast consumption per capita (kg), 2009?14 49
Table 41: Thailand, dried soup, value (THBm), 2004?09 50
Table 42: Thailand, dried soup, value forecast (THBm), 2009?14 51
Table 43: Thailand, dried soup, value ($m), 2004?09 52
Table 44: Thailand, dried soup, value forecast ($m), 2009?14 52
Table 45: Thailand, dried soup, volume (kg, million), 2004?09 53
Table 46: Thailand, dried soup, volume forecast (kg, million), 2009?14 54
Table 47: Thailand, dried soup, brand share by value (%), 2008?09 55
Table 48: Thailand, dried soup, value by brand (THBm), 2008?09 55
Table 49: Thailand, dried soup, company share by value (%), 2008?09 57
Table 50: Thailand, dried soup, value by company (THBm), 2008?09 57
Table 51: Thailand, dried soup, distribution channels by value (%), 2008?09 58
Table 52: Thailand, dried soup, value by distribution channel (THBm), 2008?09 58
Table 53: Thailand, dried soup, expenditure per capita (THB), 2004?09 60
Table 54: Thailand, dried soup, forecast expenditure per capita (THB), 2009?14 60
Table 55: Thailand, dried soup, expenditure per capita ($), 2004?09 61
Table 56: Thailand, dried soup, forecast expenditure per capita ($), 2009?14 61
Table 57: Thailand, dried soup, consumption per capita (kg), 2004?09 62
Table 58: Thailand, dried soup, forecast consumption per capita (kg), 2009?14 62
Table 59: Global soup market value, 2009 63
Table 60: Global soup market split (value terms ($m), 2009), top five countries 66
Table 61: Global soup market volume, 2009 67
Table 62: Global soup market split (volume terms, 2009), top five countries 70
Table 63: Leading players, top five countries 71
Table 64: Thailand soup new product launches reports, by company , 2009 72
Table 65: Thailand soup new product launches SKUs, by company , 2009 72
Table 66: Thailand soup new product launches (reports), by flavor and fragrances , 2009 73
Table 67: Thailand soup new product launches (reports), by ingredients , 2009 73
Table 68: Thailand soup new product launches (reports), by package tags or claims , 2009 74
Table 69: Thailand soup new product launches - recent launches (2009) 74
Table 70: Thailand population, by age group, 2004?09 (millions) 75
Table 71: Thailand population forecast, by age group, 2009?14 (millions) 76
Table 72: Thailand population, by gender, 2004?09 (millions) 76
Table 73: Thailand population forecast, by gender, 2009?14 (millions) 77
Table 74: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 77
Table 75: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 77
Table 76: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 78
Table 77: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 78
Table 78: Thailand real GDP, 2004?09 ($bn, 2000 prices) 78
Table 79: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 79
Table 80: Thailand consumer price index, 2004?09 (2000=100) 79
Table 81: Thailand consumer price index, 2009?14 (2000=100) 79



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