Soup Market in Turkey to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: frozen soup 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Turkish Lira), 2004?09 21
Value analysis (Turkish Lira), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Unilever 39
Nestlé SA 41
Chapter 5 Category Analysis: Canned Soup 44
Value analysis (Turkish Lira), 2004?09 44
Value analysis (Turkish Lira), 2009?14 45
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Chilled Soup 57
Value analysis (Turkish Lira), 2004?09 57
Value analysis (Turkish Lira), 2009?14 58
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 62
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Dried Soup 69
Value analysis (Turkish Lira), 2004?09 69
Value analysis (Turkish Lira), 2009?14 70
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Category Analysis: Frozen Soup 82
Value analysis (Turkish Lira), 2004?09 82
Value analysis (Turkish Lira), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 10 New Product Development 105
Product launches over time 105
Recent product launches 107
Chapter 11 Macroeconomic Profile 108
Macroeconomic Indicators 108
Chapter 12 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 13 Appendix 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: Turkey, soup, value by category (TRYm), 2004?14 23
Figure 2: Turkey, soup, category growth comparison, by value, 2004?14 26
Figure 3: Turkey, soup, volume by category (kg, million), 2004?14 29
Figure 4: Turkey, soup, category growth comparison, by volume, 2004?14 29
Figure 5: Turkey, soup, company share by value (%), 2008?09 31
Figure 6: Turkey, soup, distribution channels by value (%), 2008?09 34
Figure 7: Turkey, canned soup, value (TRYm), 2004?14 45
Figure 8: Turkey, canned soup, volume (kg, million), 2004?14 48
Figure 9: Turkey, canned soup, company share by value (%), 2008?09 50
Figure 10: Turkey, canned soup, distribution channels by value (%), 2008?09 53
Figure 11: Turkey, chilled soup, value (TRYm), 2004?14 58
Figure 12: Turkey, chilled soup, volume (kg, million), 2004?14 61
Figure 13: Turkey, chilled soup, distribution channels by value (%), 2008?09 65
Figure 14: Turkey, dried soup, value (TRYm), 2004?14 70
Figure 15: Turkey, dried soup, volume (kg, million), 2004?14 73
Figure 16: Turkey, dried soup, company share by value (%), 2008?09 75
Figure 17: Turkey, dried soup, distribution channels by value (%), 2008?09 78
Figure 18: Turkey, frozen soup, value (TRYm), 2004?14 84
Figure 19: Turkey, frozen soup, volume (kg, million), 2004?14 87
Figure 20: Turkey, frozen soup, company share by value (%), 2008?09 89
Figure 21: Turkey, frozen soup, distribution channels by value (%), 2008?09 92
Figure 22: Global soup market split (value terms, 2009), top five countries 97
Figure 23: Global soup market value, 2004–09, top five countries 99
Figure 24: Global soup market split (volume terms, 2009), top five countries 101
Figure 25: Global soup market volume, 2004–09, top five countries 103
Figure 26: Annual data review process 114

LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: Turkey, soup, value by category (TRYm), 2004?09 21
Table 4: Turkey, soup, value forecast by category (TRYm), 2009?14 22
Table 5: Turkey, soup, value by category ($m), 2004?09 24
Table 6: Turkey, soup, value forecast by category ($m), 2009?14 25
Table 7: Turkey, soup, volume by category (kg, million), 2004?09 27
Table 8: Turkey, soup, volume forecast by category (kg, million), 2009?14 28
Table 9: Turkey, soup, brand share by value (%), 2008?09 30
Table 10: Turkey, soup, value by brand (TRYm), 2008?09 30
Table 11: Turkey, soup, company share by value (%), 2008?09 32
Table 12: Turkey, soup, value by company (TRYm), 2008?09 32
Table 13: Turkey, soup, distribution channels by value (%), 2008?09 33
Table 14: Turkey, soup, value by distribution channel (TRYm), 2008?09 33
Table 15: Turkey, soup, expenditure per capita (TRY), 2004?09 35
Table 16: Turkey, soup, forecast expenditure per capita (TRY), 2009?14 36
Table 17: Turkey, soup, expenditure per capita ($), 2004?09 36
Table 18: Turkey, soup, forecast expenditure per capita ($), 2009?14 37
Table 19: Turkey, soup, consumption per capita (kg), 2004?09 37
Table 20: Turkey, soup, forecast consumption per capita (kg), 2009?14 38
Table 21: Unilever key facts 39
Table 22: Nestlé SA key facts 41
Table 23: Turkey, canned soup, value (TRYm), 2004?09 44
Table 24: Turkey, canned soup, value forecast (TRYm), 2009?14 45
Table 25: Turkey, canned soup, value ($m), 2004?09 46
Table 26: Turkey, canned soup, value forecast ($m), 2009?14 46
Table 27: Turkey, canned soup, volume (kg, million), 2004?09 47
Table 28: Turkey, canned soup, volume forecast (kg, million), 2009?14 48
Table 29: Turkey, canned soup, brand share by value (%), 2008?09 49
Table 30: Turkey, canned soup, value by brand (TRYm), 2008?09 49
Table 31: Turkey, canned soup, company share by value (%), 2008?09 51
Table 32: Turkey, canned soup, value by company (TRYm), 2008?09 51
Table 33: Turkey, canned soup, distribution channels by value (%), 2008?09 52
Table 34: Turkey, canned soup, value by distribution channel (TRYm), 2008?09 52
Table 35: Turkey, canned soup, expenditure per capita (TRY), 2004?09 54
Table 36: Turkey, canned soup, forecast expenditure per capita (TRY), 2009?14 54
Table 37: Turkey, canned soup, expenditure per capita ($), 2004?09 55
Table 38: Turkey, canned soup, forecast expenditure per capita ($), 2009?14 55
Table 39: Turkey, canned soup, consumption per capita (kg), 2004?09 56
Table 40: Turkey, canned soup, forecast consumption per capita (kg), 2009?14 56
Table 41: Turkey, chilled soup, value (TRYm), 2004?09 57
Table 42: Turkey, chilled soup, value forecast (TRYm), 2009?14 58
Table 43: Turkey, chilled soup, value ($m), 2004?09 59
Table 44: Turkey, chilled soup, value forecast ($m), 2009?14 59
Table 45: Turkey, chilled soup, volume (kg, million), 2004?09 60
Table 46: Turkey, chilled soup, volume forecast (kg, million), 2009?14 61
Table 47: Turkey, chilled soup, brand share by value (%), 2008?09 62
Table 48: Turkey, chilled soup, value by brand (TRYm), 2008?09 62
Table 49: Turkey, chilled soup, company share by value (%), 2008?09 63
Table 50: Turkey, chilled soup, value by company (TRYm), 2008?09 63
Table 51: Turkey, chilled soup, distribution channels by value (%), 2008?09 64
Table 52: Turkey, chilled soup, value by distribution channel (TRYm), 2008?09 64
Table 53: Turkey, chilled soup, expenditure per capita (TRY), 2004?09 66
Table 54: Turkey, chilled soup, forecast expenditure per capita (TRY), 2009?14 66
Table 55: Turkey, chilled soup, expenditure per capita ($), 2004?09 67
Table 56: Turkey, chilled soup, forecast expenditure per capita ($), 2009?14 67
Table 57: Turkey, chilled soup, consumption per capita (kg), 2004?09 68
Table 58: Turkey, chilled soup, forecast consumption per capita (kg), 2009?14 68
Table 59: Turkey, dried soup, value (TRYm), 2004?09 69
Table 60: Turkey, dried soup, value forecast (TRYm), 2009?14 70
Table 61: Turkey, dried soup, value ($m), 2004?09 71
Table 62: Turkey, dried soup, value forecast ($m), 2009?14 71
Table 63: Turkey, dried soup, volume (kg, million), 2004?09 72
Table 64: Turkey, dried soup, volume forecast (kg, million), 2009?14 73
Table 65: Turkey, dried soup, brand share by value (%), 2008?09 74
Table 66: Turkey, dried soup, value by brand (TRYm), 2008?09 74
Table 67: Turkey, dried soup, company share by value (%), 2008?09 76
Table 68: Turkey, dried soup, value by company (TRYm), 2008?09 76
Table 69: Turkey, dried soup, distribution channels by value (%), 2008?09 77
Table 70: Turkey, dried soup, value by distribution channel (TRYm), 2008?09 77
Table 71: Turkey, dried soup, expenditure per capita (TRY), 2004?09 79
Table 72: Turkey, dried soup, forecast expenditure per capita (TRY), 2009?14 79
Table 73: Turkey, dried soup, expenditure per capita ($), 2004?09 80
Table 74: Turkey, dried soup, forecast expenditure per capita ($), 2009?14 80
Table 75: Turkey, dried soup, consumption per capita (kg), 2004?09 81
Table 76: Turkey, dried soup, forecast consumption per capita (kg), 2009?14 81
Table 77: Turkey, frozen soup, value (TRYm), 2004?09 82
Table 78: Turkey, frozen soup, value forecast (TRYm), 2009?14 83
Table 79: Turkey, frozen soup, value ($m), 2004?09 85
Table 80: Turkey, frozen soup, value forecast ($m), 2009?14 85
Table 81: Turkey, frozen soup, volume (kg, million), 2004?09 86
Table 82: Turkey, frozen soup, volume forecast (kg, million), 2009?14 87
Table 83: Turkey, frozen soup, brand share by value (%), 2008?09 88
Table 84: Turkey, frozen soup, value by brand (TRYm), 2008?09 88
Table 85: Turkey, frozen soup, company share by value (%), 2008?09 90
Table 86: Turkey, frozen soup, value by company (TRYm), 2008?09 90
Table 87: Turkey, frozen soup, distribution channels by value (%), 2008?09 91
Table 88: Turkey, frozen soup, value by distribution channel (TRYm), 2008?09 91
Table 89: Turkey, frozen soup, expenditure per capita (TRY), 2004?09 93
Table 90: Turkey, frozen soup, forecast expenditure per capita (TRY), 2009?14 93
Table 91: Turkey, frozen soup, expenditure per capita ($), 2004?09 94
Table 92: Turkey, frozen soup, forecast expenditure per capita ($), 2009?14 94
Table 93: Turkey, frozen soup, consumption per capita (kg), 2004?09 95
Table 94: Turkey, frozen soup, forecast consumption per capita (kg), 2009?14 95
Table 95: Global soup market value, 2009 96
Table 96: Global soup market split (value terms ($m), 2009), top five countries 99
Table 97: Global soup market volume, 2009 100
Table 98: Global soup market split (volume terms, 2009), top five countries 103
Table 99: Leading players, top five countries 104
Table 100: Turkey soup new product launches reports, by company (top five companies), 2009 105
Table 101: Turkey soup new product launches SKUs, by company (top five companies), 2009 105
Table 102: Turkey soup new product launches (reports), by flavor and fragrances , 2009 106
Table 103: Turkey soup new product launches (reports), by ingredients (top 10 ingredients), 2009 106
Table 104: Turkey soup new product launches (reports), by package tags or claims , 2009 107
Table 105: Turkey soup new product launches - recent five launches (2009) 107
Table 106: Turkey population, by age group, 2004?09 (millions) 108
Table 107: Turkey population forecast, by age group, 2009?14 (millions) 109
Table 108: Turkey population, by gender, 2004?09 (millions) 109
Table 109: Turkey population forecast, by gender, 2009?14 (millions) 110
Table 110: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 110
Table 111: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 110
Table 112: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 111
Table 113: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 111
Table 114: Turkey real GDP, 2004?09 ($bn, 2000 prices) 111
Table 115: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 112
Table 116: Turkey consumer price index, 2004?09 (2000=100) 112
Table 117: Turkey consumer price index, 2009?14 (2000=100) 112


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