Soup Market in Venezuela to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: dried soup 4
Summary category level: frozen soup 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 19
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 37
Nestlé SA 37
Unilever 39
Chapter 5 Category Analysis: Canned Soup 41
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 41
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 42
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Dried Soup 54
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 54
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 55
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Frozen Soup 67
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 67
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 68
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Country Comparison 80
Value 80
Volume 84
Market share 88
Chapter 9 New Product Development 89
Product launches over time 89
Recent product launches 91
Chapter 10 Macroeconomic Profile 92
Macroeconomic Indicators 92
Chapter 11 Research Methodology 97
Methodology overview 97
Secondary research 98
Market modeling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
Primary research 100
Data finalization 101
Ongoing research 101
Chapter 12 Appendix 102
Future readings 102
How to contact experts in your industry 102
Disclaimer 102

LIST OF FIGURES
Figure 1: Venezuela, soup, value by category (VEFm), 2004?14 21
Figure 2: Venezuela, soup, category growth comparison, by value, 2004?14 24
Figure 3: Venezuela, soup, volume by category (kg, million), 2004?14 27
Figure 4: Venezuela, soup, category growth comparison, by volume, 2004?14 27
Figure 5: Venezuela, soup, company share by value (%), 2008?09 29
Figure 6: Venezuela, soup, distribution channels by value (%), 2008?09 32
Figure 7: Venezuela, canned soup, value (VEFm), 2004?14 42
Figure 8: Venezuela, canned soup, volume (kg, million), 2004?14 45
Figure 9: Venezuela, canned soup, company share by value (%), 2008?09 47
Figure 10: Venezuela, canned soup, distribution channels by value (%), 2008?09 50
Figure 11: Venezuela, dried soup, value (VEFm), 2004?14 55
Figure 12: Venezuela, dried soup, volume (kg, million), 2004?14 58
Figure 13: Venezuela, dried soup, company share by value (%), 2008?09 60
Figure 14: Venezuela, dried soup, distribution channels by value (%), 2008?09 63
Figure 15: Venezuela, frozen soup, value (VEFm), 2004?14 68
Figure 16: Venezuela, frozen soup, volume (kg, million), 2004?14 71
Figure 17: Venezuela, frozen soup, company share by value (%), 2008?09 73
Figure 18: Venezuela, frozen soup, distribution channels by value (%), 2008?09 76
Figure 19: Global soup market split (value terms, 2009), top five countries 81
Figure 20: Global soup market value, 2004–09, top five countries 83
Figure 21: Global soup market split (volume terms, 2009), top five countries 85
Figure 22: Global soup market volume, 2004–09, top five countries 87
Figure 23: Annual data review process 98

LIST OF TABLES
Table 1: Soup category definitions 8
Table 2: Soup distribution channels 9
Table 3: Venezuela, soup, value by category (VEFm), 2004?09 19
Table 4: Venezuela, soup, value forecast by category (VEFm), 2009?14 20
Table 5: Venezuela, soup, value by category ($m), 2004?09 22
Table 6: Venezuela, soup, value forecast by category ($m), 2009?14 23
Table 7: Venezuela, soup, volume by category (kg, million), 2004?09 25
Table 8: Venezuela, soup, volume forecast by category (kg, million), 2009?14 26
Table 9: Venezuela, soup, brand share by value (%), 2008?09 28
Table 10: Venezuela, soup, value by brand (VEFm), 2008?09 28
Table 11: Venezuela, soup, company share by value (%), 2008?09 30
Table 12: Venezuela, soup, value by company (VEFm), 2008?09 30
Table 13: Venezuela, soup, distribution channels by value (%), 2008?09 31
Table 14: Venezuela, soup, value by distribution channel (VEFm), 2008?09 31
Table 15: Venezuela, soup, expenditure per capita (VEF), 2004?09 33
Table 16: Venezuela, soup, forecast expenditure per capita (VEF), 2009?14 34
Table 17: Venezuela, soup, expenditure per capita ($), 2004?09 34
Table 18: Venezuela, soup, forecast expenditure per capita ($), 2009?14 35
Table 19: Venezuela, soup, consumption per capita (kg), 2004?09 35
Table 20: Venezuela, soup, forecast consumption per capita (kg), 2009?14 36
Table 21: Nestlé SA key facts 37
Table 22: Unilever key facts 39
Table 23: Venezuela, canned soup, value (VEFm), 2004?09 41
Table 24: Venezuela, canned soup, value forecast (VEFm), 2009?14 42
Table 25: Venezuela, canned soup, value ($m), 2004?09 43
Table 26: Venezuela, canned soup, value forecast ($m), 2009?14 43
Table 27: Venezuela, canned soup, volume (kg, million), 2004?09 44
Table 28: Venezuela, canned soup, volume forecast (kg, million), 2009?14 45
Table 29: Venezuela, canned soup, brand share by value (%), 2008?09 46
Table 30: Venezuela, canned soup, value by brand (VEFm), 2008?09 46
Table 31: Venezuela, canned soup, company share by value (%), 2008?09 48
Table 32: Venezuela, canned soup, value by company (VEFm), 2008?09 48
Table 33: Venezuela, canned soup, distribution channels by value (%), 2008?09 49
Table 34: Venezuela, canned soup, value by distribution channel (VEFm), 2008?09 49
Table 35: Venezuela, canned soup, expenditure per capita (VEF), 2004?09 51
Table 36: Venezuela, canned soup, forecast expenditure per capita (VEF), 2009?14 51
Table 37: Venezuela, canned soup, expenditure per capita ($), 2004?09 52
Table 38: Venezuela, canned soup, forecast expenditure per capita ($), 2009?14 52
Table 39: Venezuela, canned soup, consumption per capita (kg), 2004?09 53
Table 40: Venezuela, canned soup, forecast consumption per capita (kg), 2009?14 53
Table 41: Venezuela, dried soup, value (VEFm), 2004?09 54
Table 42: Venezuela, dried soup, value forecast (VEFm), 2009?14 55
Table 43: Venezuela, dried soup, value ($m), 2004?09 56
Table 44: Venezuela, dried soup, value forecast ($m), 2009?14 56
Table 45: Venezuela, dried soup, volume (kg, million), 2004?09 57
Table 46: Venezuela, dried soup, volume forecast (kg, million), 2009?14 58
Table 47: Venezuela, dried soup, brand share by value (%), 2008?09 59
Table 48: Venezuela, dried soup, value by brand (VEFm), 2008?09 59
Table 49: Venezuela, dried soup, company share by value (%), 2008?09 61
Table 50: Venezuela, dried soup, value by company (VEFm), 2008?09 61
Table 51: Venezuela, dried soup, distribution channels by value (%), 2008?09 62
Table 52: Venezuela, dried soup, value by distribution channel (VEFm), 2008?09 62
Table 53: Venezuela, dried soup, expenditure per capita (VEF), 2004?09 64
Table 54: Venezuela, dried soup, forecast expenditure per capita (VEF), 2009?14 64
Table 55: Venezuela, dried soup, expenditure per capita ($), 2004?09 65
Table 56: Venezuela, dried soup, forecast expenditure per capita ($), 2009?14 65
Table 57: Venezuela, dried soup, consumption per capita (kg), 2004?09 66
Table 58: Venezuela, dried soup, forecast consumption per capita (kg), 2009?14 66
Table 59: Venezuela, frozen soup, value (VEFm), 2004?09 67
Table 60: Venezuela, frozen soup, value forecast (VEFm), 2009?14 68
Table 61: Venezuela, frozen soup, value ($m), 2004?09 69
Table 62: Venezuela, frozen soup, value forecast ($m), 2009?14 69
Table 63: Venezuela, frozen soup, volume (kg, million), 2004?09 70
Table 64: Venezuela, frozen soup, volume forecast (kg, million), 2009?14 71
Table 65: Venezuela, frozen soup, brand share by value (%), 2008?09 72
Table 66: Venezuela, frozen soup, value by brand (VEFm), 2008?09 72
Table 67: Venezuela, frozen soup, company share by value (%), 2008?09 74
Table 68: Venezuela, frozen soup, value by company (VEFm), 2008?09 74
Table 69: Venezuela, frozen soup, distribution channels by value (%), 2008?09 75
Table 70: Venezuela, frozen soup, value by distribution channel (VEFm), 2008?09 75
Table 71: Venezuela, frozen soup, expenditure per capita (VEF), 2004?09 77
Table 72: Venezuela, frozen soup, forecast expenditure per capita (VEF), 2009?14 77
Table 73: Venezuela, frozen soup, expenditure per capita ($), 2004?09 78
Table 74: Venezuela, frozen soup, forecast expenditure per capita ($), 2009?14 78
Table 75: Venezuela, frozen soup, consumption per capita (kg), 2004?09 79
Table 76: Venezuela, frozen soup, forecast consumption per capita (kg), 2009?14 79
Table 77: Global soup market value, 2009 80
Table 78: Global soup market split (value terms ($m), 2009), top five countries 83
Table 79: Global soup market volume, 2009 84
Table 80: Global soup market split (volume terms, 2009), top five countries 87
Table 81: Leading players, top five countries 88
Table 82: Venezuela soup new product launches reports, by company (top five companies), 2009 89
Table 83: Venezuela soup new product launches SKUs, by company (top five companies), 2009 89
Table 84: Venezuela soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 90
Table 85: Venezuela soup new product launches (reports), by ingredients (top 10 ingredients), 2009 90
Table 86: Venezuela soup new product launches (reports), by package tags or claims , 2009 91
Table 87: Venezuela soup new product launches - recent five launches (2009) 91
Table 88: Venezuela population, by age group, 2004?09 (millions) 92
Table 89: Venezuela population forecast, by age group, 2009?14 (millions) 93
Table 90: Venezuela population, by gender, 2004?09 (millions) 93
Table 91: Venezuela population forecast, by gender, 2009?14 (millions) 94
Table 92: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 94
Table 93: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 94
Table 94: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 95
Table 95: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 95
Table 96: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 95
Table 97: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 96
Table 98: Venezuela consumer price index, 2004?09 (2000=100) 96
Table 99: Venezuela consumer price index, 2009?14 (2000=100) 96


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