TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: dried soup 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Vietnamese Dong), 2004?09 17
Value analysis (Vietnamese Dong), 2009?14 18
Value analysis (US dollars), 2004?09 20
Value analysis (US dollars), 2009?14 21
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company and brand share analysis 25
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 4 Leading Company Profile 33
Unilever 33
Chapter 5 Category Analysis: Canned Soup 35
Value analysis (Vietnamese Dong), 2004?09 35
Value analysis (Vietnamese Dong), 2009?14 36
Value analysis (US dollars), 2004?09 37
Value analysis (US dollars), 2009?14 37
Volume analysis, 2004?09 38
Volume analysis, 2009?14 39
Company and brand share analysis 40
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 6 Category Analysis: Dried Soup 47
Value analysis (Vietnamese Dong), 2004?09 47
Value analysis (Vietnamese Dong), 2009?14 48
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 49
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 52
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 7 Country Comparison 59
Value 59
Volume 63
Market share 67
Chapter 8 New Product Development 68
Product launches over time 68
Recent product launches 70
Chapter 9 Macroeconomic Profile 71
Macroeconomic Indicators 71
Chapter 10 Research Methodology 76
Methodology overview 76
Secondary research 77
Market modeling 78
Creating an initial data model 78
Revising the initial data model 78
Creating a final estimate 79
Creating demographic value splits 79
Primary research 79
Data finalization 80
Ongoing research 80
Chapter 11 Appendix 81
Future readings 81
How to contact experts in your industry 81
Disclaimer 81
LIST OF FIGURES
Figure 1: Vietnam, soup, value by category (VNDm), 2004?14 19
Figure 2: Vietnam, soup, category growth comparison, by value, 2004?14 21
Figure 3: Vietnam, soup, volume by category (kg, million), 2004?14 24
Figure 4: Vietnam, soup, category growth comparison, by volume, 2004?14 24
Figure 5: Vietnam, soup, distribution channels by value (%), 2008?09 28
Figure 6: Vietnam, canned soup, value (VNDm), 2004?14 36
Figure 7: Vietnam, canned soup, volume (kg, million), 2004?14 39
Figure 8: Vietnam, canned soup, distribution channels by value (%), 2008?09 43
Figure 9: Vietnam, dried soup, value (VNDm), 2004?14 48
Figure 10: Vietnam, dried soup, volume (kg, million), 2004?14 51
Figure 11: Vietnam, dried soup, distribution channels by value (%), 2008?09 55
Figure 12: Global soup market split (value terms, 2009), top five countries 60
Figure 13: Global soup market value, 2004–09, top five countries 62
Figure 14: Global soup market split (volume terms, 2009), top five countries 64
Figure 15: Global soup market volume, 2004–09, top five countries 66
Figure 16: Annual data review process 77
LIST OF TABLES
Table 1: Soup category definitions 7
Table 2: Soup distribution channels 8
Table 3: Vietnam, soup, value by category (VNDm), 2004?09 17
Table 4: Vietnam, soup, value forecast by category (VNDm), 2009?14 18
Table 5: Vietnam, soup, value by category ($m), 2004?09 20
Table 6: Vietnam, soup, value forecast by category ($m), 2009?14 21
Table 7: Vietnam, soup, volume by category (kg, million), 2004?09 22
Table 8: Vietnam, soup, volume forecast by category (kg, million), 2009?14 23
Table 9: Vietnam, soup, brand share by value (%), 2008?09 25
Table 10: Vietnam, soup, value by brand (VNDm), 2008?09 25
Table 11: Vietnam, soup, company share by value (%), 2008?09 26
Table 12: Vietnam, soup, value by company (VNDm), 2008?09 26
Table 13: Vietnam, soup, distribution channels by value (%), 2008?09 27
Table 14: Vietnam, soup, value by distribution channel (VNDm), 2008?09 27
Table 15: Vietnam, soup, expenditure per capita (VND), 2004?09 29
Table 16: Vietnam, soup, forecast expenditure per capita (VND), 2009?14 30
Table 17: Vietnam, soup, expenditure per capita ($), 2004?09 30
Table 18: Vietnam, soup, forecast expenditure per capita ($), 2009?14 31
Table 19: Vietnam, soup, consumption per capita (kg), 2004?09 31
Table 20: Vietnam, soup, forecast consumption per capita (kg), 2009?14 32
Table 21: Unilever key facts 33
Table 22: Vietnam, canned soup, value (VNDm), 2004?09 35
Table 23: Vietnam, canned soup, value forecast (VNDm), 2009?14 36
Table 24: Vietnam, canned soup, value ($m), 2004?09 37
Table 25: Vietnam, canned soup, value forecast ($m), 2009?14 37
Table 26: Vietnam, canned soup, volume (kg, million), 2004?09 38
Table 27: Vietnam, canned soup, volume forecast (kg, million), 2009?14 39
Table 28: Vietnam, canned soup, brand share by value (%), 2008?09 40
Table 29: Vietnam, canned soup, value by brand (VNDm), 2008?09 40
Table 30: Vietnam, canned soup, company share by value (%), 2008?09 41
Table 31: Vietnam, canned soup, value by company (VNDm), 2008?09 41
Table 32: Vietnam, canned soup, distribution channels by value (%), 2008?09 42
Table 33: Vietnam, canned soup, value by distribution channel (VNDm), 2008?09 42
Table 34: Vietnam, canned soup, expenditure per capita (VND), 2004?09 44
Table 35: Vietnam, canned soup, forecast expenditure per capita (VND), 2009?14 44
Table 36: Vietnam, canned soup, expenditure per capita ($), 2004?09 45
Table 37: Vietnam, canned soup, forecast expenditure per capita ($), 2009?14 45
Table 38: Vietnam, canned soup, consumption per capita (kg), 2004?09 46
Table 39: Vietnam, canned soup, forecast consumption per capita (kg), 2009?14 46
Table 40: Vietnam, dried soup, value (VNDm), 2004?09 47
Table 41: Vietnam, dried soup, value forecast (VNDm), 2009?14 48
Table 42: Vietnam, dried soup, value ($m), 2004?09 49
Table 43: Vietnam, dried soup, value forecast ($m), 2009?14 49
Table 44: Vietnam, dried soup, volume (kg, million), 2004?09 50
Table 45: Vietnam, dried soup, volume forecast (kg, million), 2009?14 51
Table 46: Vietnam, dried soup, brand share by value (%), 2008?09 52
Table 47: Vietnam, dried soup, value by brand (VNDm), 2008?09 52
Table 48: Vietnam, dried soup, company share by value (%), 2008?09 53
Table 49: Vietnam, dried soup, value by company (VNDm), 2008?09 53
Table 50: Vietnam, dried soup, distribution channels by value (%), 2008?09 54
Table 51: Vietnam, dried soup, value by distribution channel (VNDm), 2008?09 54
Table 52: Vietnam, dried soup, expenditure per capita (VND), 2004?09 56
Table 53: Vietnam, dried soup, forecast expenditure per capita (VND), 2009?14 56
Table 54: Vietnam, dried soup, expenditure per capita ($), 2004?09 57
Table 55: Vietnam, dried soup, forecast expenditure per capita ($), 2009?14 57
Table 56: Vietnam, dried soup, consumption per capita (kg), 2004?09 58
Table 57: Vietnam, dried soup, forecast consumption per capita (kg), 2009?14 58
Table 58: Global soup market value, 2009 59
Table 59: Global soup market split (value terms ($m), 2009), top five countries 62
Table 60: Global soup market volume, 2009 63
Table 61: Global soup market split (volume terms, 2009), top five countries 66
Table 62: Leading players, top five countries 67
Table 63: Vietnam soup new product launches reports, by company , 2009 68
Table 64: Vietnam soup new product launches SKUs, by company , 2009 68
Table 65: Vietnam soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 69
Table 66: Vietnam soup new product launches (reports), by ingredients (top 10 ingredients), 2009 69
Table 67: Vietnam soup new product launches (reports), by package tags or claims , 2009 70
Table 68: Vietnam soup new product launches - recent five launches (2009) 70
Table 69: Vietnam population, by age group, 2004?09 (millions) 71
Table 70: Vietnam population forecast, by age group, 2009?14 (millions) 72
Table 71: Vietnam population, by gender, 2004?09 (millions) 72
Table 72: Vietnam population forecast, by gender, 2009?14 (millions) 73
Table 73: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 73
Table 74: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 73
Table 75: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 74
Table 76: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 74
Table 77: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 74
Table 78: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 75
Table 79: Vietnam consumer price index, 2004?09 (2000=100) 75
Table 80: Vietnam consumer price index, 2009?14 (2000=100) 75
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