Soup in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the soup market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried, canned, chilled and frozen soup

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soup market, including company overview, key facts and business description

Highlights

The market for soup in Middle East and Africa increased at a compound annual growth rate of 5% between 2003 and 2008.

The dried soup category led the soup market in Middle East and Africa, accounting for a share of 57.4%.

The leading players in the Middle East and African soup market include Unilever, Nestle S.A. and H.J. Heinz Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soup market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: frozen soup 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 18
Value Analysis 18
Volume Analysis 19
Chapter 4 Middle East and Africa Soup: Market Overview 20
Value analysis (US Dollar), 2003?08 20
Value analysis (US Dollar), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 5 Leading Company Profiles 34
Unilever 34
NestlŽ SA 36
Chapter 6 Category Analysis: Canned Soup 39
Value analysis (US Dollar), 2003?08 39
Value analysis (US Dollar), 2008?13 40
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Chilled Soup 50
Value analysis (US Dollar), 2003?08 50
Value analysis (US Dollar), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 54
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 8 Category Analysis: Dried Soup 59
Value analysis (US Dollar), 2003?08 59
Value analysis (US Dollar), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 9 Category Analysis: Frozen Soup 70
Value analysis (US Dollar), 2003?08 70
Value analysis (US Dollar), 2008?13 71
Volume analysis, 2003?08 72
Volume analysis, 2008?13 73
Company share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 10 Research Methodology 80
Methodology overview 80
Secondary research 81
Market modeling 82
Creating an initial data model 82
Revising the initial data model 82
Creating a final estimate 83
Creating demographic value splits 83
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 11 APPENDIX 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85

LIST OF FIGURES
Figure 1: Soup, Middle East and Africa, value by category ($m), 2003?13 22
Figure 2: Soup, Middle East and Africa, category growth comparison, by value, 2003?13 22
Figure 3: Soup, Middle East and Africa, volume by category (kg, million), 2003?13 25
Figure 4: Soup, Middle East and Africa, category growth comparison, by volume, 2003?13 25
Figure 5: Soup, Middle East and Africa, company share (top five companies) by value (%), 2007?08 28
Figure 6: Soup, Middle East and Africa, distribution channels by value (%), 2007?08 30
Figure 7: Canned soup, Middle East and Africa, value ($m), 2003?13 40
Figure 8: Canned soup, Middle East and Africa, volume (kg, million), 2003?13 42
Figure 9: Canned soup, Middle East and Africa, company share (top five companies) by value (%), 2007?08 45
Figure 10: Canned soup, Middle East and Africa, distribution channels by value (%), 2007?08 47
Figure 11: Chilled soup, Middle East and Africa, value ($m), 2003?13 51
Figure 12: Chilled soup, Middle East and Africa, volume (kg, million), 2003?13 53
Figure 13: Chilled soup, Middle East and Africa, distribution channels by value (%), 2007?08 56
Figure 14: Dried soup, Middle East and Africa, value ($m), 2003?13 60
Figure 15: Dried soup, Middle East and Africa, volume (kg, million), 2003?13 62
Figure 16: Dried soup, Middle East and Africa, company share (top five companies) by value (%), 2007?08 65
Figure 17: Dried soup, Middle East and Africa, distribution channels by value (%), 2007?08 67
Figure 18: Frozen soup, Middle East and Africa, value ($m), 2003?13 71
Figure 19: Frozen soup, Middle East and Africa, volume (kg, million), 2003?13 73
Figure 20: Frozen soup, Middle East and Africa, company share by value (%), 2007?08 75
Figure 21: Frozen soup, Middle East and Africa, distribution channels by value (%), 2007?08 77
Figure 22: Annual data review process 81

LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: Middle East and Africa soup value (country-wise), 2003?08 ($m) 18
Table 4: Middle East and Africa soup value (country-wise) forecast, 2008?13 ($m) 18
Table 5: Middle East and Africa soup volume (country-wise), 2003?08 (kg, million) 19
Table 6: Middle East and Africa soup volume (country-wise) forecast, 2008?13 (kg, million) 19
Table 7: Soup, Middle East and Africa, value by category ($m), 2003?08 20
Table 8: Soup, Middle East and Africa, value forecast by category ($m), 2008?13 21
Table 9: Soup, Middle East and Africa, volume by category (kg, million), 2003?08 23
Table 10: Soup, Middle East and Africa, volume forecast by category (kg, million), 2008?13 24
Table 11: Soup, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 26
Table 12: Soup, Middle East and Africa, value by company ($m), 2007?08 27
Table 13: Soup, Middle East and Africa, distribution channels by value (%), 2007?08 29
Table 14: Soup, Middle East and Africa, value by distribution channel ($m), 2007?08 29
Table 15: Soup, Middle East and Africa, expenditure per capita ($), 2003?08 31
Table 16: Soup, Middle East and Africa, forecast expenditure per capita ($), 2008?13 32
Table 17: Soup, Middle East and Africa, consumption per capita (kg), 2003?08 32
Table 18: Soup, Middle East and Africa, forecast consumption per capita (kg), 2008?13 33
Table 19: Unilever key facts 34
Table 20: NestlŽ SA key facts 36
Table 21: Canned soup, Middle East and Africa, value ($m), 2003?08 39
Table 22: Canned soup, Middle East and Africa, value forecast ($m), 2008?13 40
Table 23: Canned soup, Middle East and Africa, volume (kg, million), 2003?08 41
Table 24: Canned soup, Middle East and Africa, volume forecast (kg, million), 2008?13 42
Table 25: Canned soup, Middle East and Africa, company share by value (%), 2007?08 43
Table 26: Canned soup, Middle East and Africa, value by company ($m), 2007?08 44
Table 27: Canned soup, Middle East and Africa, distribution channels by value (%), 2007?08 46
Table 28: Canned soup, Middle East and Africa, value by distribution channel ($m), 2007?08 46
Table 29: Canned soup, Middle East and Africa, expenditure per capita ($), 2003?08 48
Table 30: Canned soup, Middle East and Africa, forecast expenditure per capita ($), 2008?13 48
Table 31: Canned soup, Middle East and Africa, consumption per capita (kg), 2003?08 49
Table 32: Canned soup, Middle East and Africa, forecast consumption per capita (kg), 2008?13 49
Table 33: Chilled soup, Middle East and Africa, value ($m), 2003?08 50
Table 34: Chilled soup, Middle East and Africa, value forecast ($m), 2008?13 51
Table 35: Chilled soup, Middle East and Africa, volume (kg, million), 2003?08 52
Table 36: Chilled soup, Middle East and Africa, volume forecast (kg, million), 2008?13 53
Table 37: Chilled soup, Middle East and Africa, company share by value (%), 2007?08 54
Table 38: Chilled soup, Middle East and Africa, value by company ($m), 2007?08 54
Table 39: Chilled soup, Middle East and Africa, distribution channels by value (%), 2007?08 55
Table 40: Chilled soup, Middle East and Africa, value by distribution channel ($m), 2007?08 55
Table 41: Chilled soup, Middle East and Africa, expenditure per capita ($), 2003?08 57
Table 42: Chilled soup, Middle East and Africa, forecast expenditure per capita ($), 2008?13 57
Table 43: Chilled soup, Middle East and Africa, consumption per capita (kg), 2003?08 58
Table 44: Chilled soup, Middle East and Africa, forecast consumption per capita (kg), 2008?13 58
Table 45: Dried soup, Middle East and Africa, value ($m), 2003?08 59
Table 46: Dried soup, Middle East and Africa, value forecast ($m), 2008?13 60
Table 47: Dried soup, Middle East and Africa, volume (kg, million), 2003?08 61
Table 48: Dried soup, Middle East and Africa, volume forecast (kg, million), 2008?13 62
Table 49: Dried soup, Middle East and Africa, company share by value (%), 2007?08 63
Table 50: Dried soup, Middle East and Africa, value by company ($m), 2007?08 64
Table 51: Dried soup, Middle East and Africa, distribution channels by value (%), 2007?08 66
Table 52: Dried soup, Middle East and Africa, value by distribution channel ($m), 2007?08 66
Table 53: Dried soup, Middle East and Africa, expenditure per capita ($), 2003?08 68
Table 54: Dried soup, Middle East and Africa, forecast expenditure per capita ($), 2008?13 68
Table 55: Dried soup, Middle East and Africa, consumption per capita (kg), 2003?08 69
Table 56: Dried soup, Middle East and Africa, forecast consumption per capita (kg), 2008?13 69
Table 57: Frozen soup, Middle East and Africa, value ($m), 2003?08 70
Table 58: Frozen soup, Middle East and Africa, value forecast ($m), 2008?13 71
Table 59: Frozen soup, Middle East and Africa, volume (kg, million), 2003?08 72
Table 60: Frozen soup, Middle East and Africa, volume forecast (kg, million), 2008?13 73
Table 61: Frozen soup, Middle East and Africa, company share by value (%), 2007?08 74
Table 62: Frozen soup, Middle East and Africa, value by company ($m), 2007?08 74
Table 63: Frozen soup, Middle East and Africa, distribution channels by value (%), 2007?08 76
Table 64: Frozen soup, Middle East and Africa, value by distribution channel ($m), 2007?08 76
Table 65: Frozen soup, Middle East and Africa, expenditure per capita ($), 2003?08 78
Table 66: Frozen soup, Middle East and Africa, forecast expenditure per capita ($), 2008?13 78
Table 67: Frozen soup, Middle East and Africa, consumption per capita (kg), 2003?08 79
Table 68: Frozen soup, Middle East and Africa, forecast consumption per capita (kg), 2008?13 79


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