Soup in Nigeria to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Naira), 2003?08 19
Value analysis (Naira), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
H.J. Heinz Company 38
Baxters Food Group Limited 40
Chapter 5 Category Analysis: Canned Soup 42
Value analysis (Naira), 2003?08 42
Value analysis (Naira), 2008?13 43
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Chilled Soup 55
Value analysis (Naira), 2003?08 55
Value analysis (Naira), 2008?13 56
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 57
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Dried Soup 67
Value analysis (Naira), 2003?08 67
Value analysis (Naira), 2008?13 68
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Country Comparison 80
Value 80
Volume 84
Market share 88
Chapter 9 Socioeconomic profile 89
Country overview 89
Key facts 90
Political overview 91
Economic overview 92
Chapter 10 New Product Development 93
Product launches over time 93
Recent product launches 95
Chapter 11 Macroeconomic Profile 96
Macroeconomic indicators 96
Chapter 12 Research Methodology 101
Methodology overview 101
Secondary research 102
Market modeling 103
Creating an initial data model 103
Revising the initial data model 103
Creating a final estimate 104
Creating demographic value splits 104
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 13 APPENDIX 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106

LIST OF FIGURES
Figure 1: Soup, Nigeria, value by category (NGNm), 2003?13 21
Figure 2: Soup, Nigeria, category growth comparison, by value, 2003?13 23
Figure 3: Soup, Nigeria, volume by category (kg, million), 2003?13 26
Figure 4: Soup, Nigeria, category growth comparison, by volume, 2003?13 26
Figure 5: Soup, Nigeria, company share by value (%), 2007?08 29
Figure 6: Soup, Nigeria, distribution channels by value (%), 2007?08 33
Figure 7: Canned soup, Nigeria, value (NGNm), 2003?13 43
Figure 8: Canned soup, Nigeria, volume (kg, million), 2003?13 46
Figure 9: Canned soup, Nigeria, company share by value (%), 2007?08 48
Figure 10: Canned soup, Nigeria, distribution channels by value (%), 2007?08 51
Figure 11: Chilled soup, Nigeria, value (NGNm), 2003?13 56
Figure 12: Chilled soup, Nigeria, volume (kg, million), 2003?13 59
Figure 13: Chilled soup, Nigeria, distribution channels by value (%), 2007?08 63
Figure 14: Dried soup, Nigeria, value (NGNm), 2003?13 68
Figure 15: Dried soup, Nigeria, volume (kg, million), 2003?13 71
Figure 16: Dried soup, Nigeria, company share by value (%), 2007?08 73
Figure 17: Dried soup, Nigeria, distribution channels by value (%), 2007?08 76
Figure 18: Global soup market split (value terms, 2008), top five countries 81
Figure 19: Global soup market value, 2003–08, top five countries 83
Figure 20: Global soup market split (volume terms, 2008), top five countries 85
Figure 21: Global soup market volume, 2003–08, top five countries 87
Figure 22: Map of Nigeria 90
Figure 23: Annual data review process 102

LIST OF TABLES
Table 1: Soup category definitions 8
Table 2: Soup distribution channels 9
Table 3: Soup, Nigeria, value by category (NGNm), 2003?08 19
Table 4: Soup, Nigeria, value forecast by category (NGNm), 2008?13 20
Table 5: Soup, Nigeria, value by category ($m), 2003?08 22
Table 6: Soup, Nigeria, value forecast by category ($m), 2008?13 23
Table 7: Soup, Nigeria, volume by category (kg, million), 2003?08 24
Table 8: Soup, Nigeria, volume forecast by category (kg, million), 2008?13 25
Table 9: Soup, Nigeria, brand share by value (%), 2007?08 27
Table 10: Soup, Nigeria, value by brand (NGNm), 2007?08 28
Table 11: Soup, Nigeria, company share by value (%), 2007?08 30
Table 12: Soup, Nigeria, value by company (NGNm), 2007?08 31
Table 13: Soup, Nigeria, distribution channels by value (%), 2007?08 32
Table 14: Soup, Nigeria, value by distribution channel (NGNm), 2007?08 32
Table 15: Soup, Nigeria, expenditure per capita (NGN), 2003?08 34
Table 16: Soup, Nigeria, forecast expenditure per capita (NGN), 2008?13 35
Table 17: Soup, Nigeria, expenditure per capita ($), 2003?08 35
Table 18: Soup, Nigeria, forecast expenditure per capita ($), 2008?13 36
Table 19: Soup, Nigeria, consumption per capita (kg), 2003?08 36
Table 20: Soup, Nigeria, forecast consumption per capita (kg), 2008?13 37
Table 21: H.J. Heinz Company key facts 38
Table 22: Baxters Food Group Limited key facts 40
Table 23: Canned soup, Nigeria, value (NGNm), 2003?08 42
Table 24: Canned soup, Nigeria, value forecast (NGNm), 2008?13 43
Table 25: Canned soup, Nigeria, value ($m), 2003?08 44
Table 26: Canned soup, Nigeria, value forecast ($m), 2008?13 44
Table 27: Canned soup, Nigeria, volume (kg, million), 2003?08 45
Table 28: Canned soup, Nigeria, volume forecast (kg, million), 2008?13 46
Table 29: Canned soup, Nigeria, brand share by value (%), 2007?08 47
Table 30: Canned soup, Nigeria, value by brand (NGNm), 2007?08 47
Table 31: Canned soup, Nigeria, company share by value (%), 2007?08 49
Table 32: Canned soup, Nigeria, value by company (NGNm), 2007?08 49
Table 33: Canned soup, Nigeria, distribution channels by value (%), 2007?08 50
Table 34: Canned soup, Nigeria, value by distribution channel (NGNm), 2007?08 50
Table 35: Canned soup, Nigeria, expenditure per capita (NGN), 2003?08 52
Table 36: Canned soup, Nigeria, forecast expenditure per capita (NGN), 2008?13 52
Table 37: Canned soup, Nigeria, expenditure per capita ($), 2003?08 53
Table 38: Canned soup, Nigeria, forecast expenditure per capita ($), 2008?13 53
Table 39: Canned soup, Nigeria, consumption per capita (kg), 2003?08 54
Table 40: Canned soup, Nigeria, forecast consumption per capita (kg), 2008?13 54
Table 41: Chilled soup, Nigeria, value (NGNm), 2003?08 55
Table 42: Chilled soup, Nigeria, value forecast (NGNm), 2008?13 56
Table 43: Chilled soup, Nigeria, value ($m), 2003?08 57
Table 44: Chilled soup, Nigeria, value forecast ($m), 2008?13 57
Table 45: Chilled soup, Nigeria, volume (kg, million), 2003?08 58
Table 46: Chilled soup, Nigeria, volume forecast (kg, million), 2008?13 59
Table 47: Chilled soup, Nigeria, brand share by value (%), 2007?08 60
Table 48: Chilled soup, Nigeria, value by brand (NGNm), 2007?08 60
Table 49: Chilled soup, Nigeria, company share by value (%), 2007?08 61
Table 50: Chilled soup, Nigeria, value by company (NGNm), 2007?08 61
Table 51: Chilled soup, Nigeria, distribution channels by value (%), 2007?08 62
Table 52: Chilled soup, Nigeria, value by distribution channel (NGNm), 2007?08 62
Table 53: Chilled soup, Nigeria, expenditure per capita (NGN), 2003?08 64
Table 54: Chilled soup, Nigeria, forecast expenditure per capita (NGN), 2008?13 64
Table 55: Chilled soup, Nigeria, expenditure per capita ($), 2003?08 65
Table 56: Chilled soup, Nigeria, forecast expenditure per capita ($), 2008?13 65
Table 57: Chilled soup, Nigeria, consumption per capita (kg), 2003?08 66
Table 58: Chilled soup, Nigeria, forecast consumption per capita (kg), 2008?13 66
Table 59: Dried soup, Nigeria, value (NGNm), 2003?08 67
Table 60: Dried soup, Nigeria, value forecast (NGNm), 2008?13 68
Table 61: Dried soup, Nigeria, value ($m), 2003?08 69
Table 62: Dried soup, Nigeria, value forecast ($m), 2008?13 69
Table 63: Dried soup, Nigeria, volume (kg, million), 2003?08 70
Table 64: Dried soup, Nigeria, volume forecast (kg, million), 2008?13 71
Table 65: Dried soup, Nigeria, brand share by value (%), 2007?08 72
Table 66: Dried soup, Nigeria, value by brand (NGNm), 2007?08 72
Table 67: Dried soup, Nigeria, company share by value (%), 2007?08 74
Table 68: Dried soup, Nigeria, value by company (NGNm), 2007?08 74
Table 69: Dried soup, Nigeria, distribution channels by value (%), 2007?08 75
Table 70: Dried soup, Nigeria, value by distribution channel (NGNm), 2007?08 75
Table 71: Dried soup, Nigeria, expenditure per capita (NGN), 2003?08 77
Table 72: Dried soup, Nigeria, forecast expenditure per capita (NGN), 2008?13 77
Table 73: Dried soup, Nigeria, expenditure per capita ($), 2003?08 78
Table 74: Dried soup, Nigeria, forecast expenditure per capita ($), 2008?13 78
Table 75: Dried soup, Nigeria, consumption per capita (kg), 2003?08 79
Table 76: Dried soup, Nigeria, forecast consumption per capita (kg), 2008?13 79
Table 77: Global soup market value, 2008 80
Table 78: Global soup market split (value terms ($m), 2008), top five countries 83
Table 79: Global soup market volume, 2008 84
Table 80: Global soup market split (volume terms, 2008), top five countries 87
Table 81: Leading players, top five countries 88
Table 82: Nigeria key facts 90
Table 83: Nigeria soup new product launches reports, by company, 2009 93
Table 84: Nigeria soup new product launches SKUs, by company, 2009 93
Table 85: Nigeria soup new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 94
Table 86: Nigeria soup new product launches (reports), by ingredients (top 10 ingredients), 2009 94
Table 87: Nigeria soup new product launches (reports), by package tags or claims, 2009 95
Table 88: Nigeria soup new product launches, recent launch, 2009 95
Table 89: Nigeria population, by age group, 2003?08 (millions) 96
Table 90: Nigeria population forecast, by age group, 2008?13 (millions) 97
Table 91: Nigeria population, by gender, 2003?08 (millions) 97
Table 92: Nigeria population forecast, by gender, 2008?13 (millions) 98
Table 93: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 98
Table 94: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 98
Table 95: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 99
Table 96: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 99
Table 97: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 99
Table 98: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 100
Table 99: Nigeria consumer price index, 2003?08 (2000=100) 100
Table 100: Nigeria consumer price index, 2008?13 (2000=100) 100


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