Soup in Singapore to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: chilled soup 4
Summary category level: dried soup 5
Summary category level: UHT soup 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Singapore Dollar), 2003?08 21
Value analysis (Singapore Dollar), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Campbell Soup Company 39
H.J. Heinz Company 41
Chapter 5 Category Analysis: Canned Soup 43
Value analysis (Singapore Dollar), 2003?08 43
Value analysis (Singapore Dollar), 2008?13 44
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Chilled Soup 56
Value analysis (Singapore Dollar), 2003?08 56
Value analysis (Singapore Dollar), 2008?13 57
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Dried Soup 68
Value analysis (Singapore Dollar), 2003?08 68
Value analysis (Singapore Dollar), 2008?13 69
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 70
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Category Analysis: UHT Soup 81
Value analysis (Singapore Dollar), 2003?08 81
Value analysis (Singapore Dollar), 2008?13 82
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 86
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 9 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 10 PESTLE Analysis 102
Summary 102
Political analysis 103
Economic analysis 106
Social analysis 109
Technological analysis 112
Legal analysis 114
Environmental analysis 117
Chapter 11 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 12 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 13 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 14 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Soup, Singapore, value by category (SGDm), 2003?13 23
Figure 2: Soup, Singapore, category growth comparison, by value, 2003?13 26
Figure 3: Soup, Singapore, volume by category (kg, million), 2003?13 29
Figure 4: Soup, Singapore, category growth comparison, by volume, 2003?13 29
Figure 5: Soup, Singapore, company share by value (%), 2007?08 31
Figure 6: Soup, Singapore, distribution channels by value (%), 2007?08 34
Figure 7: Canned soup, Singapore, value (SGDm), 2003?13 44
Figure 8: Canned soup, Singapore, volume (kg, million), 2003?13 47
Figure 9: Canned soup, Singapore, company share by value (%), 2007?08 49
Figure 10: Canned soup, Singapore, distribution channels by value (%), 2007?08 52
Figure 11: Chilled soup, Singapore, value (SGDm), 2003?13 57
Figure 12: Chilled soup, Singapore, volume (kg, million), 2003?13 60
Figure 13: Chilled soup, Singapore, distribution channels by value (%), 2007?08 64
Figure 14: Dried soup, Singapore, value (SGDm), 2003?13 69
Figure 15: Dried soup, Singapore, volume (kg, million), 2003?13 72
Figure 16: Dried soup, Singapore, company share by value (%), 2007?08 74
Figure 17: Dried soup, Singapore, distribution channels by value (%), 2007?08 77
Figure 18: UHT soup, Singapore, value (SGDm), 2003?13 82
Figure 19: UHT soup, Singapore, volume (kg, million), 2003?13 85
Figure 20: UHT soup, Singapore, distribution channels by value (%), 2007?08 89
Figure 21: Global soup market split (value terms, 2008), top five countries 94
Figure 22: Global soup market value, 2003–08, top five countries 96
Figure 23: Global soup market split (volume terms, 2008), top five countries 98
Figure 24: Global soup market volume, 2003–08, top five countries 100
Figure 25: Annual data review process 128

LIST OF TABLES
Table 1: Soup category definitions 9
Table 2: Soup distribution channels 10
Table 3: Soup, Singapore, value by category (SGDm), 2003?08 21
Table 4: Soup, Singapore, value forecast by category (SGDm), 2008?13 22
Table 5: Soup, Singapore, value by category ($m), 2003?08 24
Table 6: Soup, Singapore, value forecast by category ($m), 2008?13 25
Table 7: Soup, Singapore, volume by category (kg, million), 2003?08 27
Table 8: Soup, Singapore, volume forecast by category (kg, million), 2008?13 28
Table 9: Soup, Singapore, brand share by value (%), 2007?08 30
Table 10: Soup, Singapore, value by brand (SGDm), 2007?08 30
Table 11: Soup, Singapore, company share by value (%), 2007?08 32
Table 12: Soup, Singapore, value by company (SGDm), 2007?08 32
Table 13: Soup, Singapore, distribution channels by value (%), 2007?08 33
Table 14: Soup, Singapore, value by distribution channel (SGDm), 2007?08 33
Table 15: Soup, Singapore, expenditure per capita (SGD), 2003?08 35
Table 16: Soup, Singapore, forecast expenditure per capita (SGD), 2008?13 36
Table 17: Soup, Singapore, expenditure per capita ($), 2003?08 36
Table 18: Soup, Singapore, forecast expenditure per capita ($), 2008?13 37
Table 19: Soup, Singapore, consumption per capita (kg), 2003?08 37
Table 20: Soup, Singapore, forecast consumption per capita (kg), 2008?13 38
Table 21: Campbell Soup Company key facts 39
Table 22: H.J. Heinz Company key facts 41
Table 23: Canned soup, Singapore, value (SGDm), 2003?08 43
Table 24: Canned soup, Singapore, value forecast (SGDm), 2008?13 44
Table 25: Canned soup, Singapore, value ($m), 2003?08 45
Table 26: Canned soup, Singapore, value forecast ($m), 2008?13 45
Table 27: Canned soup, Singapore, volume (kg, million), 2003?08 46
Table 28: Canned soup, Singapore, volume forecast (kg, million), 2008?13 47
Table 29: Canned soup, Singapore, brand share by value (%), 2007?08 48
Table 30: Canned soup, Singapore, value by brand (SGDm), 2007?08 48
Table 31: Canned soup, Singapore, company share by value (%), 2007?08 50
Table 32: Canned soup, Singapore, value by company (SGDm), 2007?08 50
Table 33: Canned soup, Singapore, distribution channels by value (%), 2007?08 51
Table 34: Canned soup, Singapore, value by distribution channel (SGDm), 2007?08 51
Table 35: Canned soup, Singapore, expenditure per capita (SGD), 2003?08 53
Table 36: Canned soup, Singapore, forecast expenditure per capita (SGD), 2008?13 53
Table 37: Canned soup, Singapore, expenditure per capita ($), 2003?08 54
Table 38: Canned soup, Singapore, forecast expenditure per capita ($), 2008?13 54
Table 39: Canned soup, Singapore, consumption per capita (kg), 2003?08 55
Table 40: Canned soup, Singapore, forecast consumption per capita (kg), 2008?13 55
Table 41: Chilled soup, Singapore, value (SGDm), 2003?08 56
Table 42: Chilled soup, Singapore, value forecast (SGDm), 2008?13 57
Table 43: Chilled soup, Singapore, value ($m), 2003?08 58
Table 44: Chilled soup, Singapore, value forecast ($m), 2008?13 58
Table 45: Chilled soup, Singapore, volume (kg, million), 2003?08 59
Table 46: Chilled soup, Singapore, volume forecast (kg, million), 2008?13 60
Table 47: Chilled soup, Singapore, brand share by value (%), 2007?08 61
Table 48: Chilled soup, Singapore, value by brand (SGDm), 2007?08 61
Table 49: Chilled soup, Singapore, company share by value (%), 2007?08 62
Table 50: Chilled soup, Singapore, value by company (SGDm), 2007?08 62
Table 51: Chilled soup, Singapore, distribution channels by value (%), 2007?08 63
Table 52: Chilled soup, Singapore, value by distribution channel (SGDm), 2007?08 63
Table 53: Chilled soup, Singapore, expenditure per capita (SGD), 2003?08 65
Table 54: Chilled soup, Singapore, forecast expenditure per capita (SGD), 2008?13 65
Table 55: Chilled soup, Singapore, expenditure per capita ($), 2003?08 66
Table 56: Chilled soup, Singapore, forecast expenditure per capita ($), 2008?13 66
Table 57: Chilled soup, Singapore, consumption per capita (kg), 2003?08 67
Table 58: Chilled soup, Singapore, forecast consumption per capita (kg), 2008?13 67
Table 59: Dried soup, Singapore, value (SGDm), 2003?08 68
Table 60: Dried soup, Singapore, value forecast (SGDm), 2008?13 69
Table 61: Dried soup, Singapore, value ($m), 2003?08 70
Table 62: Dried soup, Singapore, value forecast ($m), 2008?13 70
Table 63: Dried soup, Singapore, volume (kg, million), 2003?08 71
Table 64: Dried soup, Singapore, volume forecast (kg, million), 2008?13 72
Table 65: Dried soup, Singapore, brand share by value (%), 2007?08 73
Table 66: Dried soup, Singapore, value by brand (SGDm), 2007?08 73
Table 67: Dried soup, Singapore, company share by value (%), 2007?08 75
Table 68: Dried soup, Singapore, value by company (SGDm), 2007?08 75
Table 69: Dried soup, Singapore, distribution channels by value (%), 2007?08 76
Table 70: Dried soup, Singapore, value by distribution channel (SGDm), 2007?08 76
Table 71: Dried soup, Singapore, expenditure per capita (SGD), 2003?08 78
Table 72: Dried soup, Singapore, forecast expenditure per capita (SGD), 2008?13 78
Table 73: Dried soup, Singapore, expenditure per capita ($), 2003?08 79
Table 74: Dried soup, Singapore, forecast expenditure per capita ($), 2008?13 79
Table 75: Dried soup, Singapore, consumption per capita (kg), 2003?08 80
Table 76: Dried soup, Singapore, forecast consumption per capita (kg), 2008?13 80
Table 77: UHT soup, Singapore, value (SGDm), 2003?08 81
Table 78: UHT soup, Singapore, value forecast (SGDm), 2008?13 82
Table 79: UHT soup, Singapore, value ($m), 2003?08 83
Table 80: UHT soup, Singapore, value forecast ($m), 2008?13 83
Table 81: UHT soup, Singapore, volume (kg, million), 2003?08 84
Table 82: UHT soup, Singapore, volume forecast (kg, million), 2008?13 85
Table 83: UHT soup, Singapore, brand share by value (%), 2007?08 86
Table 84: UHT soup, Singapore, value by brand (SGDm), 2007?08 86
Table 85: UHT soup, Singapore, company share by value (%), 2007?08 87
Table 86: UHT soup, Singapore, value by company (SGDm), 2007?08 87
Table 87: UHT soup, Singapore, distribution channels by value (%), 2007?08 88
Table 88: UHT soup, Singapore, value by distribution channel (SGDm), 2007?08 88
Table 89: UHT soup, Singapore, expenditure per capita (SGD), 2003?08 90
Table 90: UHT soup, Singapore, forecast expenditure per capita (SGD), 2008?13 90
Table 91: UHT soup, Singapore, expenditure per capita ($), 2003?08 91
Table 92: UHT soup, Singapore, forecast expenditure per capita ($), 2008?13 91
Table 93: UHT soup, Singapore, consumption per capita (kg), 2003?08 92
Table 94: UHT soup, Singapore, forecast consumption per capita (kg), 2008?13 92
Table 95: Global soup market value, 2008 93
Table 96: Global soup market split (value terms ($m), 2008), top five countries 96
Table 97: Global soup market volume, 2008 97
Table 98: Global soup market split (volume terms, 2008), top five countries 100
Table 99: Leading players, top five countries 101
Table 100: Analysis of Singapore’s political landscape 103
Table 101: Analysis of Singapore’s economic landscape 106
Table 102: Analysis of Singapore’s social landscape 109
Table 103: Analysis of Singapore’s technology landscape 112
Table 104: Analysis of Singapore’s legal landscape 114
Table 105: Analysis of Singapore’s environmental landscape 117
Table 106: Singapore soup new product launches reports, by company, 2009 119
Table 107: Singapore soup new product launches SKUs, by company, 2009 119
Table 108: Singapore soup new product launches (reports), by flavor and fragrances, 2009 120
Table 109: Singapore soup new product launches (reports), by ingredients (top 10 ingredients), 2009 120
Table 110: Singapore soup new product launches (reports), by package tags or claims, 2009 121
Table 111: Singapore soup new product launches, recent launch, 2009 121
Table 112: Singapore population, by age group, 2003?08 (millions) 122
Table 113: Singapore population forecast, by age group, 2008?13 (millions) 123
Table 114: Singapore population, by gender, 2003?08 (millions) 123
Table 115: Singapore population forecast, by gender, 2008?13 (millions) 124
Table 116: Singapore nominal GDP, 2003?08 (SGDbn, nominal prices) 124
Table 117: Singapore nominal GDP forecast, 2008?13 (SGDbn, nominal prices) 124
Table 118: Singapore real GDP, 2003?08 (SGDbn, 2000 prices) 125
Table 119: Singapore real GDP forecast, 2008?13 (SGDbn, 2000 prices) 125
Table 120: Singapore real GDP, 2003?08 ($bn, 2000 prices) 125
Table 121: Singapore real GDP forecast, 2008?13 ($bn, 2000 prices) 126
Table 122: Singapore consumer price index, 2003?08 (2000=100) 126
Table 123: Singapore consumer price index, 2008?13 (2000=100) 126


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