Soup in Thailand to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soup 2
Summary category level: canned soup 3
Summary category level: dried soup 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Baht), 2003?08 17
Value analysis (Baht), 2008?13 18
Value analysis (US dollars), 2003?08 20
Value analysis (US dollars), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company and brand share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 35
Unilever 35
Campbell Soup Company 37
Chapter 5 Category Analysis: Canned Soup 39
Value analysis (Baht), 2003?08 39
Value analysis (Baht), 2008?13 40
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 42
Volume analysis, 2008?13 43
Company and brand share analysis 44
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Dried Soup 51
Value analysis (Baht), 2003?08 51
Value analysis (Baht), 2008?13 52
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 Country Comparison 64
Value 64
Volume 68
Market share 72
Chapter 8 PESTLE Analysis 73
Summary 73
Political analysis 74
Economic analysis 77
Social analysis 80
Technological analysis 83
Legal analysis 86
Environmental analysis 89
Chapter 9 New Product Development 92
Product launches over time 92
Recent product launches 94
Chapter 10 Macroeconomic Profile 95
Macroeconomic indicators 95
Chapter 11 Research Methodology 100
Methodology overview 100
Secondary research 101
Market modeling 102
Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103
Primary research 103
Data finalization 104
Ongoing research 104
Chapter 12 APPENDIX 105
Future readings 105
How to contact experts in your industry 105
Disclaimer 105

LIST OF FIGURES
Figure 1: Soup, Thailand, value by category (THBm), 2003?13 19
Figure 2: Soup, Thailand, category growth comparison, by value, 2003?13 22
Figure 3: Soup, Thailand, volume by category (kg, million), 2003?13 25
Figure 4: Soup, Thailand, category growth comparison, by volume, 2003?13 25
Figure 5: Soup, Thailand, company share by value (%), 2007?08 27
Figure 6: Soup, Thailand, distribution channels by value (%), 2007?08 30
Figure 7: Canned soup, Thailand, value (THBm), 2003?13 40
Figure 8: Canned soup, Thailand, volume (kg, million), 2003?13 43
Figure 9: Canned soup, Thailand, distribution channels by value (%), 2007?08 47
Figure 10: Dried soup, Thailand, value (THBm), 2003?13 52
Figure 11: Dried soup, Thailand, volume (kg, million), 2003?13 55
Figure 12: Dried soup, Thailand, company share by value (%), 2007?08 57
Figure 13: Dried soup, Thailand, distribution channels by value (%), 2007?08 60
Figure 14: Global soup market split (value terms, 2008), top five countries 65
Figure 15: Global soup market value, 2003–08, top five countries 67
Figure 16: Global soup market split (volume terms, 2008), top five countries 69
Figure 17: Global soup market volume, 2003–08, top five countries 71
Figure 18: Annual data review process 101

LIST OF TABLES
Table 1: Soup category definitions 7
Table 2: Soup distribution channels 8
Table 3: Soup, Thailand , value by category (THBm), 2003?08 17
Table 4: Soup, Thailand, value forecast by category (THBm), 2008?13 18
Table 5: Soup, Thailand, value by category ($m), 2003?08 20
Table 6: Soup, Thailand, value forecast by category ($m), 2008?13 21
Table 7: Soup, Thailand, volume by category (kg, million), 2003?08 23
Table 8: Soup, Thailand, volume forecast by category (kg, million), 2008?13 24
Table 9: Soup, Thailand, brand share by value (%), 2007?08 26
Table 10: Soup, Thailand, value by brand (THBm), 2007?08 26
Table 11: Soup, Thailand, company share by value (%), 2007?08 28
Table 12: Soup, Thailand, value by company (THBm), 2007?08 28
Table 13: Soup, Thailand, distribution channels by value (%), 2007?08 29
Table 14: Soup, Thailand, value by distribution channel (THBm), 2007?08 29
Table 15: Soup, Thailand, expenditure per capita (THB), 2003?08 31
Table 16: Soup, Thailand, forecast expenditure per capita (THB), 2008?13 32
Table 17: Soup, Thailand, expenditure per capita ($), 2003?08 32
Table 18: Soup, Thailand, forecast expenditure per capita ($), 2008?13 33
Table 19: Soup, Thailand, consumption per capita (kg), 2003?08 33
Table 20: Soup, Thailand, forecast consumption per capita (kg), 2008?13 34
Table 21: Unilever key facts 35
Table 22: Campbell Soup Company key facts 37
Table 23: Canned soup, Thailand, value (THBm), 2003?08 39
Table 24: Canned soup, Thailand, value forecast (THBm), 2008?13 40
Table 25: Canned soup, Thailand, value ($m), 2003?08 41
Table 26: Canned soup, Thailand, value forecast ($m), 2008?13 41
Table 27: Canned soup, Thailand, volume (kg, million), 2003?08 42
Table 28: Canned soup, Thailand, volume forecast (kg, million), 2008?13 43
Table 29: Canned soup, Thailand, brand share by value (%), 2007?08 44
Table 30: Canned soup, Thailand, value by brand (THBm), 2007?08 44
Table 31: Canned soup, Thailand, company share by value (%), 2007?08 45
Table 32: Canned soup, Thailand, value by company (THBm), 2007?08 45
Table 33: Canned soup, Thailand, distribution channels by value (%), 2007?08 46
Table 34: Canned soup, Thailand, value by distribution channel (THBm), 2007?08 46
Table 35: Canned soup, Thailand, expenditure per capita (THB), 2003?08 48
Table 36: Canned soup, Thailand, forecast expenditure per capita (THB), 2008?13 48
Table 37: Canned soup, Thailand, expenditure per capita ($), 2003?08 49
Table 38: Canned soup, Thailand, forecast expenditure per capita ($), 2008?13 49
Table 39: Canned soup, Thailand, consumption per capita (kg), 2003?08 50
Table 40: Canned soup, Thailand, forecast consumption per capita (kg), 2008?13 50
Table 41: Dried soup, Thailand, value (THBm), 2003?08 51
Table 42: Dried soup, Thailand, value forecast (THBm), 2008?13 52
Table 43: Dried soup, Thailand, value ($m), 2003?08 53
Table 44: Dried soup, Thailand, value forecast ($m), 2008?13 53
Table 45: Dried soup, Thailand, volume (kg, million), 2003?08 54
Table 46: Dried soup, Thailand, volume forecast (kg, million), 2008?13 55
Table 47: Dried soup, Thailand, brand share by value (%), 2007?08 56
Table 48: Dried soup, Thailand, value by brand (THBm), 2007?08 56
Table 49: Dried soup, Thailand, company share by value (%), 2007?08 58
Table 50: Dried soup, Thailand, value by company (THBm), 2007?08 58
Table 51: Dried soup, Thailand, distribution channels by value (%), 2007?08 59
Table 52: Dried soup, Thailand, value by distribution channel (THBm), 2007?08 59
Table 53: Dried soup, Thailand, expenditure per capita (THB), 2003?08 61
Table 54: Dried soup, Thailand, forecast expenditure per capita (THB), 2008?13 61
Table 55: Dried soup, Thailand, expenditure per capita ($), 2003?08 62
Table 56: Dried soup, Thailand, forecast expenditure per capita ($), 2008?13 62
Table 57: Dried soup, Thailand, consumption per capita (kg), 2003?08 63
Table 58: Dried soup, Thailand, forecast consumption per capita (kg), 2008?13 63
Table 59: Global soup market value, 2008 64
Table 60: Global soup market split (value terms ($m), 2008), top five countries 67
Table 61: Global soup market volume, 2008 68
Table 62: Global soup market split (volume terms, 2008), top five countries 71
Table 63: Leading players, top five countries 72
Table 64: Analysis of Thailand’s political landscape 74
Table 65: Analysis of Thailand’s economy 77
Table 66: Analysis of Thailand’s social system 80
Table 67: Analysis of Thailand’s technology landscape 83
Table 68: Analysis of Thailand’s legal landscape 86
Table 69: Analysis of Thailand’s environmental landscape 89
Table 70: Thailand soup new product launches reports, by company, 2009 92
Table 71: Thailand soup new product launches SKUs, by company, 2009 92
Table 72: Thailand soup new product launches (reports), by flavor and fragrances, 2009 93
Table 73: Thailand soup new product launches (reports), by ingredients, 2009 93
Table 74: Thailand soup new product launches (reports), by package tags or claims, 2009 94
Table 75: Thailand soup new product launches, recent launches, 2009 94
Table 76: Thailand population, by age group, 2003?08 (millions) 95
Table 77: Thailand population forecast, by age group, 2008?13 (millions) 96
Table 78: Thailand population, by gender, 2003?08 (millions) 96
Table 79: Thailand population forecast, by gender, 2008?13 (millions) 97
Table 80: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 97
Table 81: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 97
Table 82: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 98
Table 83: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 98
Table 84: Thailand real GDP, 2003?08 ($bn, 2000 prices) 98
Table 85: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 99
Table 86: Thailand consumer price index, 2003?08 (2000=100) 99
Table 87: Thailand consumer price index, 2008?13 (2000=100) 99


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