Soups in Morocco to 2011

This databook is a detailed information resource covering all the key data points on Soups in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Soups in Morocco increased between 2001-2006, growing at an average annual rate of 3.9%. The leading company in the market in 2006 was Unilever. The second-largest player was Nestle S.A.


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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Dried Soup 3
Summary category level - Canned Soup 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MOROCCO SOUP - MARKET OVERVIEW 14
Value Analysis, 2001-2006 14
Value Analysis, 2006-2011 15
Value Analysis, US$ 2001-2006 17
Value Analysis, US$ 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis, 2006-2011 21
Company and Brand Share Analysis 23
Expenditure & consumption per head 26
Chapter 4 LEADING COMPANY PROFILES 30
Unilever 30
Nestle S.A. 32
Chapter 5 CATEGORY ANALYSIS - DRIED SOUP 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011 36
Value Analysis, US$ 2001-2006 37
Value Analysis, US$ 2006-2011 38
Volume Analysis, 2001-2006 39
Volume Analysis, 2006-2011 40
Company and Brand Share Analysis 41
Expenditure & consumption per head 44
Chapter 6 CATEGORY ANALYSIS - CANNED SOUP 47
Value Analysis, 2001-2006 47
Value Analysis, 2006-2011 48
Value Analysis, US$ 2001-2006 49
Value Analysis, US$ 2006-2011 50
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 53
Expenditure & consumption per head 55
Chapter 7 COUNTRY COMPARISON 58
Value 58
Volume 62
Market Share 65
Chapter 8 MOROCCO SOCIOECONOMIC PROFILE 66
Country Overview 66
Key Facts 67
Political Overview 68
Morocco Economic Overview 69
Chapter 9 MOROCCO MACROECONOMIC PROFILE 70
Macroeconomic Indicators 70
Chapter 10 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modelling 77
Primary research 78
Data finalisation 78
Ongoing research 79
Chapter 11 APPENDIX 80
Future readings 80
How to contact experts in your industry 80


[Inhaltsverzeichnis ausblenden]

Table 1: Soup category definitions 7
Table 2: Morocco Soup value, 2001-2006 (Dh m, nominal prices) 14
Table 3: Morocco Soup value forecast, 2006-2011 (Dh m, nominal prices) 15
Table 4: Morocco Soup value, 2001-2006 (US$ m nominal prices) 17
Table 5: Morocco Soup value forecast, 2006-2011 (US$ m nominal prices) 18
Table 6: Morocco Soup volume, 2001-2006 (Kg m) 20
Table 7: Morocco Soup volume forecast, 2006-2011 (Kg m) 21
Table 8: Morocco Soup brand share, by value, 2005-2006 (%) 23
Table 9: Morocco Soup value, by brand 2005-2006 (Dh m nominal prices) 23
Table 10: Morocco Soup company share by value, 2005-2006 (%) 25
Table 11: Morocco Soup value, by company, 2005-2006 (Dh m nominal prices) 25
Table 12: Morocco Soup expenditure per head, 2001-2006 (Dh, nominal prices) 26
Table 13: Morocco Soup forecast expenditure per head, 2006-2011 (Dh, nominal prices) 27
Table 14: Morocco Soup expenditure per head, 2001-2006 (US$ nominal prices) 27
Table 15: Morocco Soup forecast expenditure per head, 2006-2011 (US$ nominal prices) 28
Table 16: Morocco Soup consumption per head, 2001-2006 (Kg) 28
Table 17: Morocco Soup forecast consumption per head, 2006-2011 (Kg) 29
Table 18: Unilever Key Facts 30
Table 19: Nestle Key Facts 32
Table 20: Morocco Dried soup value, 2001-2006 (Dh m, nominal prices) 35
Table 21: Morocco Dried soup value forecast, 2006-2011 (Dh m, nominal prices) 36
Table 22: Morocco Dried soup value, 2001-2006 (US$ m nominal prices) 37
Table 23: Morocco Dried soup value forecast, 2006-2011 (US$ m nominal prices) 38
Table 24: Morocco Dried soup volume, 2001-2006 (Kg m) 39
Table 25: Morocco Dried soup volume forecast, 2006-2011 (Kg m) 40
Table 26: Morocco Dried soup brand share, by value, 2005-2006 (%) 41
Table 27: Morocco Dried soup value, by brand 2005-2006 (Dh m nominal prices) 41
Table 28: Morocco Dried soup company share by value, 2005-2006 (%) 43
Table 29: Morocco Dried soup value, by company, 2005-2006 (Dh m nominal prices) 43
Table 30: Morocco Dried soup expenditure per head, 2001-2006 (Dh, nominal prices) 44
Table 31: Morocco Dried soup forecast expenditure per head, 2006-2011 (Dh, nominal prices) 44
Table 32: Morocco Dried soup expenditure per head, 2001-2006 (US$ nominal prices) 45
Table 33: Morocco Dried soup forecast expenditure per head, 2006-2011 (US$ nominal prices) 45
Table 34: Morocco Dried soup consumption per head, 2001-2006 (Kg) 46
Table 35: Morocco Dried soup forecast consumption per head, 2006-2011 (Kg) 46
Table 36: Morocco Canned soup value, 2001-2006 (Dh m, nominal prices) 47
Table 37: Morocco Canned soup value forecast, 2006-2011 (Dh m, nominal prices) 48
Table 38: Morocco Canned soup value, 2001-2006 (US$ m nominal prices) 49
Table 39: Morocco Canned soup value forecast, 2006-2011 (US$ m nominal prices) 50
Table 40: Morocco Canned soup volume, 2001-2006 (Kg m) 51
Table 41: Morocco Canned soup volume forecast, 2006-2011 (Kg m) 52
Table 42: Morocco Canned soup brand share, by value, 2005-2006 (%) 53
Table 43: Morocco Canned soup value, by brand 2005-2006 (Dh m nominal prices) 53
Table 44: Morocco Canned soup company share by value, 2005-2006 (%) 54
Table 45: Morocco Canned soup value, by company, 2005-2006 (Dh m nominal prices) 54
Table 46: Morocco Canned soup expenditure per head, 2001-2006 (Dh, nominal prices) 55
Table 47: Morocco Canned soup forecast expenditure per head, 2006-2011 (Dh, nominal prices) 55
Table 48: Morocco Canned soup expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 49: Morocco Canned soup forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 50: Morocco Canned soup consumption per head, 2001-2006 (Kg) 57
Table 51: Morocco Canned soup forecast consumption per head, 2006-2011 (Kg) 57
Table 52: Global Soups market value, 2006 58
Table 53: Global Soups market split (value terms (US$ m), 2006) – Top 5 countries 61
Table 54: Global Soups market volume, 2006 62
Table 55: Global Soups market split (volume terms, 2006) – Top 5 countries 64
Table 56: Leading players - Top 5 countries 65
Table 57: Morocco Key Facts 67
Table 58: Morocco population, by age group, 2000-2005 (millions) 70
Table 59: Morocco population forecast, by age group, 2005-2010 (millions) 71
Table 60: Morocco population, by gender, 2000-2005 (millions) 71
Table 61: Morocco population forecast, by gender, 2005-2010 (millions) 72
Table 62: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 72
Table 63: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 72
Table 64: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 73
Table 65: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 73
Table 66: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 73
Table 67: Morocco consumer price index, 2000-2005 (2000=100) 74
Table 68: Morocco consumer price index, 2005-2010 (2000=100) 74
Table 69: Morocco exchange rate, 2000-2005 74



Figure 1: Morocco Soup value & value forecast, 2001-2011 (Dh m, nominal prices) 16
Figure 2: Morocco Soup category growth comparison, by value, 2001-2011 19
Figure 3: Morocco Soup volume & volume forecast, 2001-2011 (Kg m) 22
Figure 4: Morocco Soup category growth comparison, by volume, 2001-2011 22
Figure 5: Morocco Soup company share, by value, 2005-2006 (%) 24
Figure 6: Morocco Dried Soup value & value forecast, 2001-2011 (Dh m, nominal prices) 36
Figure 7: Morocco Dried Soup volume & volume forecast, 2001-2011 (Kg m) 40
Figure 8: Morocco Dried Soup company share, by value, 2005-2006 (%) 42
Figure 9: Morocco Canned Soup value & value forecast, 2001-2011 (Dh m, nominal prices) 48
Figure 10: Morocco Canned Soup volume & volume forecast, 2001-2011 (Kg m) 52
Figure 11: Global Soups market split (value terms, 2006) – Top 5 countries 59
Figure 12: Global Soups market value, 2001 – 2006 (Top 5 countries) 61
Figure 13: Global Soups market split (volume terms, 2006) – Top 5 countries 62
Figure 14: Global Soups market volume, 2001 – 2006 (Top 5 countries) 64
Figure 15: Map of Morocco 67
Figure 16: Annual data review process 76





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