Soups in Turkey to 2011

This databook is a detailed information resource covering all the key data points on Soups in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Soups in Turkey increased between 2001-2006, growing at an average annual rate of 15.2%. The leading company in the market in 2006 was Unilever. The second-largest player was Nestle S.A. with Sabanci Holdings in third place.


[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soup 2
Summary category level - Dried Soup 3
Summary category level - Canned Soup 4
Summary category level - Chilled Soup 5
Summary category level - Frozen Soup 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 TURKEY SOUP - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 29
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 36
Unilever 36
Nestle S.A. 38
Chapter 5 CATEGORY ANALYSIS - DRIED SOUP 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 49
Expenditure & consumption per head 52
Chapter 6 CATEGORY ANALYSIS - CANNED SOUP 55
Value Analysis, 2001-2006 55
Value Analysis, 2006-2011 56
Value Analysis, US$ 2001-2006 58
Value Analysis, US$ 2006-2011 59
Volume Analysis, 2001-2006 60
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 63
Expenditure & consumption per head 66
Chapter 7 CATEGORY ANALYSIS - CHILLED SOUP 69
Value Analysis, 2001-2006 69
Value Analysis, 2006-2011 70
Value Analysis, US$ 2001-2006 72
Value Analysis, US$ 2006-2011 73
Volume Analysis, 2001-2006 74
Volume Analysis, 2006-2011 75
Company and Brand Share Analysis 77
Expenditure & consumption per head 78
Chapter 8 CATEGORY ANALYSIS - FROZEN SOUP 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 89
Expenditure & consumption per head 92
Chapter 9 COUNTRY COMPARISON 95
Value 95
Volume 99
Market Share 104
Chapter 10 NEW PRODUCT DEVELOPMENT 105
Product launches over time 105
Recent product launches 107
Chapter 11 TURKEY SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Turkey Economic Overview 111
Chapter 12 TURKEY MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 13 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modelling 119
Primary research 120
Data finalisation 120
Ongoing research 121
Chapter 14 APPENDIX 122
Future readings 122
How to contact experts in your industry 122

[Inhaltsverzeichnis ausblenden]

Table 1: Soup category definitions 9
Table 2: Turkey Soup value, 2001-2006 (TRY m, nominal prices) 19
Table 3: Turkey Soup value forecast, 2006-2011 (TRY m, nominal prices) 20
Table 4: Turkey Soup value, 2001-2006 (US$ m nominal prices) 22
Table 5: Turkey Soup value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Turkey Soup volume, 2001-2006 (Kg m) 25
Table 7: Turkey Soup volume forecast, 2006-2011 (Kg m) 26
Table 8: Turkey Soup brand share, by value, 2005-2006 (%) 29
Table 9: Turkey Soup value, by brand 2005-2006 (TRY m nominal prices) 29
Table 10: Turkey Soup company share by value, 2005-2006 (%) 31
Table 11: Turkey Soup value, by company, 2005-2006 (TRY m nominal prices) 31
Table 12: Turkey Soup expenditure per head, 2001-2006 (TRY, nominal prices) 32
Table 13: Turkey Soup forecast expenditure per head, 2006-2011 (TRY, nominal prices) 33
Table 14: Turkey Soup expenditure per head, 2001-2006 (US$ nominal prices) 33
Table 15: Turkey Soup forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Turkey Soup consumption per head, 2001-2006 (Kg) 34
Table 17: Turkey Soup forecast consumption per head, 2006-2011 (Kg) 35
Table 18: Unilever. Key Facts 36
Table 19: Nestle Key Facts 38
Table 20: Turkey Dried soup value, 2001-2006 (TRY m, nominal prices) 41
Table 21: Turkey Dried soup value forecast, 2006-2011 (TRY m, nominal prices) 42
Table 22: Turkey Dried soup value, 2001-2006 (US$ m nominal prices) 44
Table 23: Turkey Dried soup value forecast, 2006-2011 (US$ m nominal prices) 45
Table 24: Turkey Dried soup volume, 2001-2006 (Kg m) 46
Table 25: Turkey Dried soup volume forecast, 2006-2011 (Kg m) 47
Table 26: Turkey Dried soup brand share, by value, 2005-2006 (%) 49
Table 27: Turkey Dried soup value, by brand 2005-2006 (TRY m nominal prices) 49
Table 28: Turkey Dried soup company share by value, 2005-2006 (%) 51
Table 29: Turkey Dried soup value, by company, 2005-2006 (TRY m nominal prices) 51
Table 30: Turkey Dried soup expenditure per head, 2001-2006 (TRY, nominal prices) 52
Table 31: Turkey Dried soup forecast expenditure per head, 2006-2011 (TRY, nominal prices) 52
Table 32: Turkey Dried soup expenditure per head, 2001-2006 (US$ nominal prices) 53
Table 33: Turkey Dried soup forecast expenditure per head, 2006-2011 (US$ nominal prices) 53
Table 34: Turkey Dried soup consumption per head, 2001-2006 (Kg) 54
Table 35: Turkey Dried soup forecast consumption per head, 2006-2011 (Kg) 54
Table 36: Turkey Canned soup value, 2001-2006 (TRY m, nominal prices) 55
Table 37: Turkey Canned soup value forecast, 2006-2011 (TRY m, nominal prices) 56
Table 38: Turkey Canned soup value, 2001-2006 (US$ m nominal prices) 58
Table 39: Turkey Canned soup value forecast, 2006-2011 (US$ m nominal prices) 59
Table 40: Turkey Canned soup volume, 2001-2006 (Kg m) 60
Table 41: Turkey Canned soup volume forecast, 2006-2011 (Kg m) 61
Table 42: Turkey Canned soup brand share, by value, 2005-2006 (%) 63
Table 43: Turkey Canned soup value, by brand 2005-2006 (TRY m nominal prices) 63
Table 44: Turkey Canned soup company share by value, 2005-2006 (%) 65
Table 45: Turkey Canned soup value, by company, 2005-2006 (TRY m nominal prices) 65
Table 46: Turkey Canned soup expenditure per head, 2001-2006 (TRY, nominal prices) 66
Table 47: Turkey Canned soup forecast expenditure per head, 2006-2011 (TRY, nominal prices) 66
Table 48: Turkey Canned soup expenditure per head, 2001-2006 (US$ nominal prices) 67
Table 49: Turkey Canned soup forecast expenditure per head, 2006-2011 (US$ nominal prices) 67
Table 50: Turkey Canned soup consumption per head, 2001-2006 (Kg) 68
Table 51: Turkey Canned soup forecast consumption per head, 2006-2011 (Kg) 68
Table 52: Turkey Chilled Soup value, 2001-2006 (TRY m, nominal prices) 69
Table 53: Turkey Chilled Soup value forecast, 2006-2011 (TRY m, nominal prices) 70
Table 54: Turkey Chilled Soup value, 2001-2006 (US$ m nominal prices) 72
Table 55: Turkey Chilled Soup value forecast, 2006-2011 (US$ m nominal prices) 73
Table 56: Turkey Chilled Soup volume, 2001-2006 (Kg m) 74
Table 57: Turkey Chilled Soup volume forecast, 2006-2011 (Kg m) 75
Table 58: Turkey Chilled Soup brand share, by value, 2005-2006 (%) 77
Table 59: Turkey Chilled Soup value, by brand 2005-2006 (TRY m nominal prices) 77
Table 60: Turkey Chilled Soup company share by value, 2005-2006 (%) 77
Table 61: Turkey Chilled Soup value, by company, 2005-2006 (TRY m nominal prices) 77
Table 62: Turkey Chilled Soup expenditure per head, 2001-2006 (TRY, nominal prices) 78
Table 63: Turkey Chilled Soup forecast expenditure per head, 2006-2011 (TRY, nominal prices) 78
Table 64: Turkey Chilled Soup expenditure per head, 2001-2006 (US$ nominal prices) 79
Table 65: Turkey Chilled Soup forecast expenditure per head, 2006-2011 (US$ nominal prices) 79
Table 66: Turkey Chilled Soup consumption per head, 2001-2006 (Kg) 80
Table 67: Turkey Chilled Soup forecast consumption per head, 2006-2011 (Kg) 80
Table 68: Turkey Frozen soup value, 2001-2006 (TRY m, nominal prices) 81
Table 69: Turkey Frozen soup value forecast, 2006-2011 (TRY m, nominal prices) 82
Table 70: Turkey Frozen soup value, 2001-2006 (US$ m nominal prices) 84
Table 71: Turkey Frozen soup value forecast, 2006-2011 (US$ m nominal prices) 85
Table 72: Turkey Frozen soup volume, 2001-2006 (Kg m) 86
Table 73: Turkey Frozen soup volume forecast, 2006-2011 (Kg m) 87
Table 74: Turkey Frozen soup brand share, by value, 2005-2006 (%) 89
Table 75: Turkey Frozen soup value, by brand 2005-2006 (TRY m nominal prices) 89
Table 76: Turkey Frozen soup company share by value, 2005-2006 (%) 91
Table 77: Turkey Frozen soup value, by company, 2005-2006 (TRY m nominal prices) 91
Table 78: Turkey Frozen soup expenditure per head, 2001-2006 (TRY, nominal prices) 92
Table 79: Turkey Frozen soup forecast expenditure per head, 2006-2011 (TRY, nominal prices) 92
Table 80: Turkey Frozen soup expenditure per head, 2001-2006 (US$ nominal prices) 93
Table 81: Turkey Frozen soup forecast expenditure per head, 2006-2011 (US$ nominal prices) 93
Table 82: Turkey Frozen soup consumption per head, 2001-2006 (Kg) 94
Table 83: Turkey Frozen soup forecast consumption per head, 2006-2011 (Kg) 94
Table 84: Global Soups market value, 2006 95
Table 85: Global Soups market split (value terms (US$ m), 2006) – Top 5 countries 98
Table 86: Global Soups market volume, 2006 99
Table 87: Global Soups market split (volume terms, 2006) – Top 5 countries 102
Table 88: Leading players - Top 5 countries 104
Table 89: Turkey Soup new product launches (reports) and SKUs, by company , 2006 105
Table 90: Turkey Soup new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 106
Table 91: Turkey Soup new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 106
Table 92: Turkey Soup new product launches (reports), by Package tags or Claims, 2006 107
Table 93: Turkey Soup new product launches (reports) - Recent 5 launches 107
Table 94: Turkey Key Facts 109
Table 95: Turkey population, by age group, 2000-2005 (millions) 112
Table 96: Turkey population forecast, by age group, 2005-2010 (millions) 113
Table 97: Turkey population, by gender, 2000-2005 (millions) 113
Table 98: Turkey population forecast, by gender, 2005-2010 (millions) 114
Table 99: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 114
Table 100: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 114
Table 101: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 115
Table 102: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 115
Table 103: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 115
Table 104: Turkey consumer price index, 2000-2005 (2000=100) 116
Table 105: Turkey consumer price index, 2005-2010 (2000=100) 116
Table 106: Turkey exchange rate, 2000-2005 116



Figure 1: Turkey Soup value & value forecast, 2001-2011 (TRY m, nominal prices) 21
Figure 2: Turkey Soup category growth comparison, by value, 2001-2011 24
Figure 3: Turkey Soup volume & volume forecast, 2001-2011 (Kg m) 27
Figure 4: Turkey Soup category growth comparison, by volume, 2001-2011 28
Figure 5: Turkey Soup company share, by value, 2005-2006 (%) 30
Figure 6: Turkey Dried Soup value & value forecast, 2001-2011 (TRY m, nominal prices) 43
Figure 7: Turkey Dried Soup volume & volume forecast, 2001-2011 (Kg m) 48
Figure 8: Turkey Dried Soup company share, by value, 2005-2006 (%) 50
Figure 9: Turkey Canned Soup value & value forecast, 2001-2011 (TRY m, nominal prices) 57
Figure 10: Turkey Canned Soup volume & volume forecast, 2001-2011 (Kg m) 62
Figure 11: Turkey Canned Soup company share, by value, 2005-2006 (%) 64
Figure 12: Turkey Chilled Soup value & value forecast, 2001-2011 (TRY m, nominal prices) 71
Figure 13: Turkey Chilled Soup volume & volume forecast, 2001-2011 (Kg m) 76
Figure 14: Turkey Frozen Soup value & value forecast, 2001-2011 (TRY m, nominal prices) 83
Figure 15: Turkey Frozen Soup volume & volume forecast, 2001-2011 (Kg m) 88
Figure 16: Turkey Frozen Soup company share, by value, 2005-2006 (%) 90
Figure 17: Global Soups market split (value terms, 2006) – Top 5 countries 96
Figure 18: Global Soups market value, 2001 – 2006 (Top 5 countries) 99
Figure 19: Global Soups market split (volume terms, 2006) – Top 5 countries 100
Figure 20: Global Soups market volume, 2001 – 2006 (Top 5 countries) 103
Figure 21: Map of Turkey 109
Figure 22: Annual data review process 118





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