Spain B2C E-Commerce Report 2010

1.) Key Findings
- In Spain, the second quarter of 2009 represented the highest quarterly growth in E-Commerce (+16%) over the past 12 months.
- The share of B2C E-Commerce on total retail sales in Spain accounted for 2.9% in 2008, up from 2.5% in 2007.
- 12% of Spaniards said they bought travel and holiday accommodation services over the Internet in the second quarter of 2008.
- In 2009, 54% of Spanish households had Internet access, lower than the EU27 average of 67%.
- The Spanish B2C E-Commerce market is dominated by multichannel retailers such as El Corte Ingles, Mercadona and Eroski.

2.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

4.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
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5.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Report Highlights

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1. TRENDS
• Internet Usage and Internet Shopping Habits in Spain, 2008
• Internet Penetration in Spain, by Regions, in %, 2009
• Internet Access in Spain, by Devices, in %, 2008
• Site Categories by Percentage of Usage in Spain, 2009
• B2C E-Commerce Growth in Spain, Q2 2009
• B2C E-Commerce and Internet Shopper Profile in Spain, 2008
• Preferred Online Shopping Sites in Spain, in %, 2008
• Payment Forms in Online Shopping in Spain, in %, 2008
• Spain vs. EU Broadband & Internet Usage Indicators, in %, 2004-2008

2. SALES
• Total Retail (EUR billion) and Home-Shopping (EUR million) Sales in Spain, 2005-2008
• B2C E-Commerce Sales in Spain, in EUR billion, 2002-2008
• B2C E-Commerce Sales Forecast by Country in Europe, incl. Spain, in EUR billion, 2014f
• B2C E-Commerce Sales by Country in Europe, incl. Spain, in GBP billion, 2009 & 2010f
• Yearly Average B2C E-Commerce Expenditure per Internet Shopper in Spain, in EUR, 2003-2008

3. SHARES
• Share of B2C E-Commerce on total Retail Sales in Spain, in %, 2004-2008

4. PRODUCTS
• Types of Goods and Services bought Online in Spain, compared to the EU27 Average, in %, Q2 2008
• Internet Shopping by Services & Product Category in Spain, 2008
• Goods and Services bought Online in Spain, in %, 2008

5. USERS / SHOPPERS
• Individuals in EU Countries using the Internet on Average daily or almost every Day, including Spain, in %, Q1 2009
• Percentage of Households in the EU with Internet Access or Broadband Access, including Spain, in %, Q1 2007-Q1 2009
• Development of Internet Users (millions) and its Percentage of Country Population in Spain, 2008-2013f
• Internet Access by Location in Spain, 2005-2007, Oct/Nov 2008, Oct/Nov 2009
• Internet Users by Gender in Spain, in %, 2005-2007, Oct/Nov 2008, Oct/Nov 2009
• Internet Usage by Age Groups, in %, Oct/Nov 2009
• Type of Internet Access at Home in Spain, Internet Shoppers vs. Internet Users, in %, 2008
• Internet Shoppers as Percentage of Internet Users in Spain, 2002-2008
• Internet Shoppers by Gender in the EU, including Spain, in %, Q1 2009
• Internet Shoppers in Spain by Age Groups, compared to the EU27 Average, in %, 2008
• Development of Internet Shoppers in Spain, compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009
• Purchase Frequency of Goods and Services bought Online in Spain, in %, 2008
• Broadband Subscribers in Spain, compared to Germany, USA and the OECD, 2003-June 2008
• Broadband Subscribers per 100 Inhabitants in Spain, compared to Germany, USA and the OECD Average, 2003-June 2008
• Broadband Subscribers in Spain, by Access Technology, compared to the OECD Average, in %, June 2008
• Broadband Penetration and daily Internet Access in EU Comparison, 2008

6. PLAYERS
• Leading B2C E-Commerce Players in Spain; by Assortments
• Leading B2C E-Commerce Players in Spain; by Unique Visitors and Audience Reach, February 2010
• Top Online Spanish „Groceries/Drinks/Drugs/Toiletries & Perfumes“ Retailers, % of Respondents, 2008
• Top Online Spanish “Entertainment Tickets” Retailers, % of Respondents, 2008
• Top Online Spanish “Travel & Tourism” Retailers, % of Respondents, 2008
• Facts about Atrapalo.com
• News about Zara.es

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