TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sparkling wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sparkling Wine 9
Value analysis (Argentine Peso), 2004?09 9
Value analysis (Argentine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Sparkling wine, Argentina, value by segment (ARSm), 2004?14 11
Figure 2: Sparkling wine, Argentina, category growth comparison, by value, 2004?14 13
Figure 3: Sparkling wine, Argentina, volume by segment (liters, million), 2004?14 16
Figure 4: Sparkling wine, Argentina, category growth comparison, by volume, 2004?14 17
Figure 5: Sparkling wine, Argentina, company share by volume (%), 2008?09 20
Figure 6: Sparkling wine, Argentina, distribution channels by volume (%), 2008?09 24
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Sparkling wine category definitions 3
Table 2: Sparkling wine distribution channels 4
Table 3: Sparkling wine, Argentina, value by segment (ARSm), 2004?09 9
Table 4: Sparkling wine, Argentina, value forecast by segment (ARSm), 2009?14 10
Table 5: Sparkling wine, Argentina, value by segment ($m), 2004?09 12
Table 6: Sparkling wine, Argentina, value forecast by segment ($m), 2009?14 12
Table 7: Sparkling wine, Argentina, volume by segment (liters, million), 2004?09 14
Table 8: Sparkling wine, Argentina, volume forecast by segment (liters, million), 2009?14 15
Table 9: Sparkling wine, Argentina, brand share by volume (%), 2008?09 18
Table 10: Sparkling wine, Argentina, volume by brand (liters, million), 2008?09 19
Table 11: Sparkling wine, Argentina, company share by volume (%), 2008?09 21
Table 12: Sparkling wine, Argentina, volume by company (liters, million), 2008?09 22
Table 13: Sparkling wine, Argentina, distribution channels by volume (%), 2008?09 23
Table 14: Sparkling wine, Argentina, volume by distribution channel (liters, million), 2008?09 23
Table 15: Sparkling wine, Argentina, expenditure per capita (ARS), 2004?09 25
Table 16: Sparkling wine, Argentina, forecast expenditure per capita (ARS), 2009?14 25
Table 17: Sparkling wine, Argentina, expenditure per capita ($), 2004?09 26
Table 18: Sparkling wine, Argentina, forecast expenditure per capita ($), 2009?14 26
Table 19: Sparkling wine, Argentina, consumption per capita (liters), 2004?09 27
Table 20: Sparkling wine, Argentina, forecast consumption per capita (liters), 2009?14 27
Table 21: Argentina population, by age group, 2004?09 (millions) 28
Table 22: Argentina population forecast, by age group, 2009?14 (millions) 29
Table 23: Argentina population, by gender, 2004?09 (millions) 29
Table 24: Argentina population forecast, by gender, 2009?14 (millions) 30
Table 25: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 30
Table 26: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 30
Table 27: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 31
Table 28: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 31
Table 29: Argentina real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Argentina consumer price index, 2004?09 (2000=100) 32
Table 32: Argentina consumer price index, 2009?14 (2000=100) 32
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