TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sparkling wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sparkling Wine 9
Value analysis (Czech Koruna), 2004?09 9
Value analysis (Czech Koruna), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Sparkling wine, Czech Republic, value by segment (CZKm), 2004?14 10
Figure 2: Sparkling wine, Czech Republic, volume by segment (liters, million), 2004?14 13
Figure 3: Sparkling wine, Czech Republic, company share by volume (%), 2008?09 15
Figure 4: Sparkling wine, Czech Republic, distribution channels by volume (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Sparkling wine category definitions 3
Table 2: Sparkling wine distribution channels 4
Table 3: Sparkling wine, Czech Republic, value by segment (CZKm), 2004?09 9
Table 4: Sparkling wine, Czech Republic, value forecast by segment (CZKm), 2009?14 10
Table 5: Sparkling wine, Czech Republic, value by segment ($m), 2004?09 11
Table 6: Sparkling wine, Czech Republic, value forecast by segment ($m), 2009?14 11
Table 7: Sparkling wine, Czech Republic, volume by segment (liters, million), 2004?09 12
Table 8: Sparkling wine, Czech Republic, volume forecast by segment (liters, million), 2009?14 13
Table 9: Sparkling wine, Czech Republic, brand share by volume (%), 2008?09 14
Table 10: Sparkling wine, Czech Republic, volume by brand (liters, million), 2008?09 14
Table 11: Sparkling wine, Czech Republic, company share by volume (%), 2008?09 16
Table 12: Sparkling wine, Czech Republic, volume by company (liters, million), 2008?09 16
Table 13: Sparkling wine, Czech Republic, distribution channels by volume (%), 2008?09 17
Table 14: Sparkling wine, Czech Republic, volume by distribution channel (liters, million), 2008?09 17
Table 15: Sparkling wine, Czech Republic, expenditure per capita (CZK), 2004?09 19
Table 16: Sparkling wine, Czech Republic, forecast expenditure per capita (CZK), 2009?14 19
Table 17: Sparkling wine, Czech Republic, expenditure per capita ($), 2004?09 20
Table 18: Sparkling wine, Czech Republic, forecast expenditure per capita ($), 2009?14 20
Table 19: Sparkling wine, Czech Republic, consumption per capita (liters), 2004?09 21
Table 20: Sparkling wine, Czech Republic, forecast consumption per capita (liters), 2009?14 21
Table 21: Czech Republic population, by age group, 2004?09 (millions) 22
Table 22: Czech Republic population forecast, by age group, 2009?14 (millions) 23
Table 23: Czech Republic population, by gender, 2004?09 (millions) 23
Table 24: Czech Republic population forecast, by gender, 2009?14 (millions) 24
Table 25: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 24
Table 26: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 24
Table 27: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 25
Table 28: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 25
Table 29: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Czech Republic consumer price index, 2004?09 (2000=100) 26
Table 32: Czech Republic consumer price index, 2009?14 (2000=100) 26
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