TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sparkling wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sparkling Wine 9
Value analysis (Danish Krone), 2004?09 9
Value analysis (Danish Krone), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Sparkling wine, Denmark, value by segment (DKKm), 2004?14 11
Figure 2: Sparkling wine, Denmark, category growth comparison, by value, 2004?14 13
Figure 3: Sparkling wine, Denmark, volume by segment (liters, million), 2004?14 16
Figure 4: Sparkling wine, Denmark, category growth comparison, by volume, 2004?14 16
Figure 5: Sparkling wine, Denmark, distribution channels by volume (%), 2008?09 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Sparkling wine category definitions 3
Table 2: Sparkling wine distribution channels 4
Table 3: Sparkling wine, Denmark, value by segment (DKKm), 2004?09 9
Table 4: Sparkling wine, Denmark, value forecast by segment (DKKm), 2009?14 10
Table 5: Sparkling wine, Denmark, value by segment ($m), 2004?09 12
Table 6: Sparkling wine, Denmark, value forecast by segment ($m), 2009?14 12
Table 7: Sparkling wine, Denmark, volume by segment (liters, million), 2004?09 14
Table 8: Sparkling wine, Denmark, volume forecast by segment (liters, million), 2009?14 15
Table 9: Sparkling wine, Denmark, brand share by volume (%), 2008?09 17
Table 10: Sparkling wine, Denmark, volume by brand (liters, million), 2008?09 17
Table 11: Sparkling wine, Denmark, company share by volume (%), 2008?09 18
Table 12: Sparkling wine, Denmark, volume by company (liters, million), 2008?09 18
Table 13: Sparkling wine, Denmark, distribution channels by volume (%), 2008?09 19
Table 14: Sparkling wine, Denmark, volume by distribution channel (liters, million), 2008?09 19
Table 15: Sparkling wine, Denmark, expenditure per capita (DKK), 2004?09 21
Table 16: Sparkling wine, Denmark, forecast expenditure per capita (DKK), 2009?14 21
Table 17: Sparkling wine, Denmark, expenditure per capita ($), 2004?09 22
Table 18: Sparkling wine, Denmark, forecast expenditure per capita ($), 2009?14 22
Table 19: Sparkling wine, Denmark, consumption per capita (liters), 2004?09 23
Table 20: Sparkling wine, Denmark, forecast consumption per capita (liters), 2009?14 23
Table 21: Denmark population, by age group, 2004?09 (millions) 24
Table 22: Denmark population forecast, by age group, 2009?14 (millions) 25
Table 23: Denmark population, by gender, 2004?09 (millions) 25
Table 24: Denmark population forecast, by gender, 2009?14 (millions) 26
Table 25: Denmark nominal GDP, 2004?09 (DKKbn, nominal prices) 26
Table 26: Denmark nominal GDP forecast, 2009?14 (DKKbn, nominal prices) 26
Table 27: Denmark real GDP, 2004?09 (DKKbn, 2000 prices) 27
Table 28: Denmark real GDP forecast, 2009?14 (DKKbn, 2000 prices) 27
Table 29: Denmark real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Denmark real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Denmark consumer price index, 2004?09 (2000=100) 28
Table 32: Denmark consumer price index, 2009?14 (2000=100) 28
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