TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sparkling wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sparkling Wine 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 15
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Sparkling wine, Greece, value by segment (€m), 2004?14 11
Figure 2: Sparkling wine, Greece, volume by segment (liters, million), 2004?14 14
Figure 3: Sparkling wine, Greece, company share by volume (%), 2008?09 16
Figure 4: Sparkling wine, Greece, distribution channels by volume (%), 2008?09 19
Figure 5: Annual data review process 29
LIST OF TABLES
Table 1: Sparkling wine category definitions 3
Table 2: Sparkling wine distribution channels 4
Table 3: Sparkling wine, Greece, value by segment (€m), 2004?09 9
Table 4: Sparkling wine, Greece, value forecast by segment (€m), 2009?14 10
Table 5: Sparkling wine, Greece, value by segment ($m), 2004?09 12
Table 6: Sparkling wine, Greece, value forecast by segment ($m), 2009?14 12
Table 7: Sparkling wine, Greece, volume by segment (liters, million), 2004?09 13
Table 8: Sparkling wine, Greece, volume forecast by segment (liters, million), 2009?14 14
Table 9: Sparkling wine, Greece, brand share by volume (%), 2008?09 15
Table 10: Sparkling wine, Greece, volume by brand (liters, million), 2008?09 15
Table 11: Sparkling wine, Greece, company share by volume (%), 2008?09 17
Table 12: Sparkling wine, Greece, volume by company (liters, million), 2008?09 17
Table 13: Sparkling wine, Greece, distribution channels by volume (%), 2008?09 18
Table 14: Sparkling wine, Greece, volume by distribution channel (liters, million), 2008?09 18
Table 15: Sparkling wine, Greece, expenditure per capita (€), 2004?09 20
Table 16: Sparkling wine, Greece, forecast expenditure per capita (€), 2009?14 20
Table 17: Sparkling wine, Greece, expenditure per capita ($), 2004?09 21
Table 18: Sparkling wine, Greece, forecast expenditure per capita ($), 2009?14 21
Table 19: Sparkling wine, Greece, consumption per capita (liters), 2004?09 22
Table 20: Sparkling wine, Greece, forecast consumption per capita (liters), 2009?14 22
Table 21: Greece population, by age group, 2004?09 (millions) 23
Table 22: Greece population forecast, by age group, 2009?14 (millions) 24
Table 23: Greece population, by gender, 2004?09 (millions) 24
Table 24: Greece population forecast, by gender, 2009?14 (millions) 25
Table 25: Greece nominal GDP, 2004?09 (€bn, nominal prices) 25
Table 26: Greece nominal GDP forecast, 2009?14 (€bn, nominal prices) 25
Table 27: Greece real GDP, 2004?09 (€bn, 2000 prices) 26
Table 28: Greece real GDP forecast, 2009?14 (€bn, 2000 prices) 26
Table 29: Greece real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: Greece consumer price index, 2004?09 (2000=100) 27
Table 32: Greece consumer price index, 2009?14 (2000=100) 27
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