TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sparkling wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sparkling Wine 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Sparkling wine, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Sparkling wine, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Sparkling wine, Hong Kong, volume by segment (liters, million), 2004?14 16
Figure 4: Sparkling wine, Hong Kong, category growth comparison, by volume, 2004?14 16
Figure 5: Sparkling wine, Hong Kong, company share by volume (%), 2008?09 19
Figure 6: Sparkling wine, Hong Kong, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Sparkling wine category definitions 3
Table 2: Sparkling wine distribution channels 4
Table 3: Sparkling wine, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Sparkling wine, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Sparkling wine, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Sparkling wine, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Sparkling wine, Hong Kong, volume by segment (liters, million), 2004?09 14
Table 8: Sparkling wine, Hong Kong, volume forecast by segment (liters, million), 2009?14 15
Table 9: Sparkling wine, Hong Kong, brand share by volume (%), 2008?09 17
Table 10: Sparkling wine, Hong Kong, volume by brand (liters, million), 2008?09 18
Table 11: Sparkling wine, Hong Kong, company share by volume (%), 2008?09 20
Table 12: Sparkling wine, Hong Kong, volume by company (liters, million), 2008?09 20
Table 13: Sparkling wine, Hong Kong, distribution channels by volume (%), 2008?09 21
Table 14: Sparkling wine, Hong Kong, volume by distribution channel (liters, million), 2008?09 21
Table 15: Sparkling wine, Hong Kong, expenditure per capita (HK$), 2004?09 23
Table 16: Sparkling wine, Hong Kong, forecast expenditure per capita (HK$), 2009?14 23
Table 17: Sparkling wine, Hong Kong, expenditure per capita ($), 2004?09 24
Table 18: Sparkling wine, Hong Kong, forecast expenditure per capita ($), 2009?14 24
Table 19: Sparkling wine, Hong Kong, consumption per capita (liters), 2004?09 25
Table 20: Sparkling wine, Hong Kong, forecast consumption per capita (liters), 2009?14 25
Table 21: Hong Kong population, by age group, 2004?09 (millions) 26
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 27
Table 23: Hong Kong population, by gender, 2004?09 (millions) 27
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 28
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 28
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 28
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 29
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 29
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 30
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 30
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