TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sparkling wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sparkling Wine 9
Value analysis (Philippine Peso), 2004?09 9
Value analysis (Philippine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 15
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Sparkling wine, Philippines, value by segment (PHPm), 2004?14 11
Figure 2: Sparkling wine, Philippines, volume by segment (liters, million), 2004?14 14
Figure 3: Sparkling wine, Philippines, distribution channels by volume (%), 2008?09 18
Figure 4: Annual data review process 28
LIST OF TABLES
Table 1: Sparkling wine category definitions 3
Table 2: Sparkling wine distribution channels 4
Table 3: Sparkling wine, Philippines, value by segment (PHPm), 2004?09 9
Table 4: Sparkling wine, Philippines, value forecast by segment (PHPm), 2009?14 10
Table 5: Sparkling wine, Philippines, value by segment ($m), 2004?09 12
Table 6: Sparkling wine, Philippines, value forecast by segment ($m), 2009?14 12
Table 7: Sparkling wine, Philippines, volume by segment (liters, million), 2004?09 13
Table 8: Sparkling wine, Philippines, volume forecast by segment (liters, million), 2009?14 14
Table 9: Sparkling wine, Philippines, brand share by volume (%), 2008?09 15
Table 10: Sparkling wine, Philippines, volume by brand (liters, million), 2008?09 15
Table 11: Sparkling wine, Philippines, company share by volume (%), 2008?09 16
Table 12: Sparkling wine, Philippines, volume by company (liters, million), 2008?09 16
Table 13: Sparkling wine, Philippines, distribution channels by volume (%), 2008?09 17
Table 14: Sparkling wine, Philippines, volume by distribution channel (liters, million), 2008?09 17
Table 15: Sparkling wine, Philippines, expenditure per capita (PHP), 2004?09 19
Table 16: Sparkling wine, Philippines, forecast expenditure per capita (PHP), 2009?14 19
Table 17: Sparkling wine, Philippines, expenditure per capita ($), 2004?09 20
Table 18: Sparkling wine, Philippines, forecast expenditure per capita ($), 2009?14 20
Table 19: Sparkling wine, Philippines, consumption per capita (liters), 2004?09 21
Table 20: Sparkling wine, Philippines, forecast consumption per capita (liters), 2009?14 21
Table 21: Philippines population, by age group, 2004?09 (millions) 22
Table 22: Philippines population forecast, by age group, 2009?14 (millions) 23
Table 23: Philippines population, by gender, 2004?09 (millions) 23
Table 24: Philippines population forecast, by gender, 2009?14 (millions) 24
Table 25: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 24
Table 26: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 24
Table 27: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 25
Table 28: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 25
Table 29: Philippines real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Philippines consumer price index, 2004?09 (2000=100) 26
Table 32: Philippines consumer price index, 2009?14 (2000=100) 26
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