TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sparkling wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sparkling Wine 9
Value analysis (Thai Baht), 2004?09 9
Value analysis (Thai Baht), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Sparkling wine, Thailand, value by segment (THBm), 2004?14 10
Figure 2: Sparkling wine, Thailand, volume by segment (liters, million), 2004?14 13
Figure 3: Sparkling wine, Thailand, distribution channels by volume (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Sparkling wine category definitions 3
Table 2: Sparkling wine distribution channels 4
Table 3: Sparkling wine, Thailand, value by segment (THBm), 2004?09 9
Table 4: Sparkling wine, Thailand, value forecast by segment (THBm), 2009?14 10
Table 5: Sparkling wine, Thailand, value by segment ($m), 2004?09 11
Table 6: Sparkling wine, Thailand, value forecast by segment ($m), 2009?14 11
Table 7: Sparkling wine, Thailand, volume by segment (liters, million), 2004?09 12
Table 8: Sparkling wine, Thailand, volume forecast by segment (liters, million), 2009?14 13
Table 9: Sparkling wine, Thailand, brand share by volume (%), 2008?09 14
Table 10: Sparkling wine, Thailand, volume by brand (liters, million), 2008?09 14
Table 11: Sparkling wine, Thailand, company share by volume (%), 2008?09 15
Table 12: Sparkling wine, Thailand, volume by company (liters, million), 2008?09 15
Table 13: Sparkling wine, Thailand, distribution channels by volume (%), 2008?09 16
Table 14: Sparkling wine, Thailand, volume by distribution channel (liters, million), 2008?09 16
Table 15: Sparkling wine, Thailand, expenditure per capita (THB), 2004?09 18
Table 16: Sparkling wine, Thailand, forecast expenditure per capita (THB), 2009?14 18
Table 17: Sparkling wine, Thailand, expenditure per capita ($), 2004?09 19
Table 18: Sparkling wine, Thailand, forecast expenditure per capita ($), 2009?14 19
Table 19: Sparkling wine, Thailand, consumption per capita (liters), 2004?09 20
Table 20: Sparkling wine, Thailand, forecast consumption per capita (liters), 2009?14 20
Table 21: Thailand population, by age group, 2004?09 (millions) 21
Table 22: Thailand population forecast, by age group, 2009?14 (millions) 22
Table 23: Thailand population, by gender, 2004?09 (millions) 22
Table 24: Thailand population forecast, by gender, 2009?14 (millions) 23
Table 25: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 23
Table 26: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 23
Table 27: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 24
Table 28: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 24
Table 29: Thailand real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Thailand consumer price index, 2004?09 (2000=100) 25
Table 32: Thailand consumer price index, 2009?14 (2000=100) 25
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