TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: sparkling wine 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Sparkling Wine 9
Value analysis (Uruguayan Peso), 2004?09 9
Value analysis (Uruguayan Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Sparkling wine, Uruguay, value by segment (UYUm), 2004?14 11
Figure 2: Sparkling wine, Uruguay, category growth comparison, by value, 2004?14 13
Figure 3: Sparkling wine, Uruguay, volume by segment (liters, million), 2004?14 16
Figure 4: Sparkling wine, Uruguay, category growth comparison, by volume, 2004?14 16
Figure 5: Sparkling wine, Uruguay, company share by volume (%), 2008?09 18
Figure 6: Sparkling wine, Uruguay, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Sparkling wine category definitions 3
Table 2: Sparkling wine distribution channels 4
Table 3: Sparkling wine, Uruguay, value by segment (UYUm), 2004?09 9
Table 4: Sparkling wine, Uruguay, value forecast by segment (UYUm), 2009?14 10
Table 5: Sparkling wine, Uruguay, value by segment ($m), 2004?09 12
Table 6: Sparkling wine, Uruguay, value forecast by segment ($m), 2009?14 12
Table 7: Sparkling wine, Uruguay, volume by segment (liters, million), 2004?09 14
Table 8: Sparkling wine, Uruguay, volume forecast by segment (liters, million), 2009?14 15
Table 9: Sparkling wine, Uruguay, brand share by volume (%), 2008?09 17
Table 10: Sparkling wine, Uruguay, volume by brand (liters, million), 2008?09 17
Table 11: Sparkling wine, Uruguay, company share by volume (%), 2008?09 19
Table 12: Sparkling wine, Uruguay, volume by company (liters, million), 2008?09 19
Table 13: Sparkling wine, Uruguay, distribution channels by volume (%), 2008?09 20
Table 14: Sparkling wine, Uruguay, volume by distribution channel (liters, million), 2008?09 20
Table 15: Sparkling wine, Uruguay, expenditure per capita (UYU), 2004?09 22
Table 16: Sparkling wine, Uruguay, forecast expenditure per capita (UYU), 2009?14 22
Table 17: Sparkling wine, Uruguay, expenditure per capita ($), 2004?09 23
Table 18: Sparkling wine, Uruguay, forecast expenditure per capita ($), 2009?14 23
Table 19: Sparkling wine, Uruguay, consumption per capita (liters), 2004?09 24
Table 20: Sparkling wine, Uruguay, forecast consumption per capita (liters), 2009?14 24
Table 21: Uruguay population, by age group, 2004?09 (millions) 25
Table 22: Uruguay population forecast, by age group, 2009?14 (millions) 26
Table 23: Uruguay population, by gender, 2004?09 (millions) 26
Table 24: Uruguay population forecast, by gender, 2009?14 (millions) 27
Table 25: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 27
Table 26: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 27
Table 27: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 28
Table 28: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 28
Table 29: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Uruguay consumer price index, 2004?09 (2000=100) 29
Table 32: Uruguay consumer price index, 2009?14 (2000=100) 29
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